The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Leicestershire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Advertising
Rank 32 - 40
Rank change year-on-year
- 0
Contract jobs citing Advertising 3 0 2
As % of all contract IT jobs located in Leicestershire 1.27% - 0.63%
As % of the General category 3.75% - 2.06%
Number of daily rates quoted 3 0 2
Average daily rate
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of your Daily Rate
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£375 - £506
UK excluding London average daily rate £400 £414 £375
% change year-on-year
-3.32% +10.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £24.85 £19.50 £15.64
% change year-on-year
+27.43% +24.72%
Advertising
East Midlands

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Leicestershire region.

General Category
Leicestershire
Contract IT job ads with a match in the
General category
80 88 97
As % of all contract IT jobs located in Leicestershire 33.90% 27.94% 30.79%
Number of daily rates quoted 32 25 43
Average daily rate £350 £296 £313
Average daily rate % change year-on-year
+18.14% -5.20%
90% offered a daily rate of more than £196 £163 £60
10% offered a daily rate of more than £550 £425 £405
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 4 22 6
Average hourly rate £9.10 £16.00 £22.50
Average hourly rate % change year-on-year
-43.12% -28.88%
UK excluding London average hourly rate £24.00 £22.50 £26.00
% change year-on-year
+6.66% -13.46%

Advertising
Jobs Demand Trend in Leicestershire

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Leicestershire region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Leicestershire

Advertising
Daily Rate Trend in Leicestershire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Leicestershire region.

Advertising Daily Rate Trend in Leicestershire

Advertising
Contract Job Locations in Leicestershire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Leicestershire region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Market Harborough - - - -
Advertising
East Midlands

Advertising
Top 30 Related IT Skills in Leicestershire

For the 6 months to 24 October 2014, IT contractor jobs across the Leicestershire region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 3 (75.00%) Microsoft
2 2 (50.00%) C#
2 2 (50.00%) .NET
3 1 (25.00%) Workflow
3 1 (25.00%) CMS
3 1 (25.00%) Agile Software Development
3 1 (25.00%) Retail
3 1 (25.00%) Google
3 1 (25.00%) Dynamics CRM
3 1 (25.00%) Dynamics AX
3 1 (25.00%) Marketing
3 1 (25.00%) QA
3 1 (25.00%) Google Analytics
3 1 (25.00%) Test Scripting
3 1 (25.00%) Umbraco
3 1 (25.00%) EPiServer
3 1 (25.00%) Time Management
3 1 (25.00%) Sitecore CMS
3 1 (25.00%) Sitecore
3 1 (25.00%) Analytics
3 1 (25.00%) User Experience
3 1 (25.00%) Analytical Skills
3 1 (25.00%) ASP.NET
3 1 (25.00%) MS Excel
3 1 (25.00%) CRM
3 1 (25.00%) SharePoint
3 1 (25.00%) E-Commerce
3 1 (25.00%) ERP
3 1 (25.00%) Java
3 1 (25.00%) SQL

Advertising
Top Related IT Skills in Leicestershire by Category

For the 6 months to 24 October 2014, IT contractor jobs across the Leicestershire region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) SharePoint
1 1 (25.00%) CMS
1 1 (25.00%) Umbraco
1 1 (25.00%) Sitecore CMS
Applications
1 1 (25.00%) MS Excel
Business Applications
1 1 (25.00%) Dynamics CRM
1 1 (25.00%) Dynamics AX
1 1 (25.00%) Google Analytics
Communications & Networking
1 1 (25.00%) Internet
General
1 1 (25.00%) Retail
1 1 (25.00%) Marketing
Job Titles
1 2 (50.00%) Developer
2 1 (25.00%) Analyst
2 1 (25.00%) Test Analyst
2 1 (25.00%) Microsoft Developer
2 1 (25.00%) Dynamics CRM Developer
2 1 (25.00%) CRM Developer
2 1 (25.00%) User Experience Architect
2 1 (25.00%) Sitecore Developer
2 1 (25.00%) Architect
Libraries, Frameworks & Software Standards
1 2 (50.00%) .NET
2 1 (25.00%) ASP.NET
Miscellaneous
1 1 (25.00%) User Experience
1 1 (25.00%) Analytical Skills
Processes & Methodologies
1 1 (25.00%) CRM
1 1 (25.00%) E-Commerce
1 1 (25.00%) ERP
1 1 (25.00%) Workflow
1 1 (25.00%) Agile Software Development
1 1 (25.00%) Test Scripting
1 1 (25.00%) Time Management
1 1 (25.00%) Analytics
Programming Languages
1 2 (50.00%) C#
2 1 (25.00%) Java
2 1 (25.00%) SQL
Quality Assurance & Compliance
1 1 (25.00%) QA
Vendors
1 3 (75.00%) Microsoft
2 1 (25.00%) Google
2 1 (25.00%) EPiServer
2 1 (25.00%) Sitecore