The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the Leicestershire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Leicestershire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank 44 - -
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 2 0 0
As % of all contract IT jobs located in Leicestershire 0.56% - -
As % of the Business Applications category 6.90% - -
Number of daily rates quoted 2 0 0
Average daily rate £200 - -
UK excluding London average daily rate £300 £230 £275
% change year-on-year
+30.43% -16.36%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.50 £13.50 £12.00
% change year-on-year
+22.22% +12.50%
Business Applications Category
Leicestershire
Contract IT job ads with a match in the
Business Applications category
29 20 10
As % of all contract IT jobs located in Leicestershire 8.19% 8.97% 3.97%
Number of daily rates quoted 18 3 9
Average daily rate £300 £443 £285
Average daily rate % change year-on-year
-32.20% +55.26%
90% offered a daily rate of more than £250 £443 £275
10% offered a daily rate of more than £500 £550 £425
UK excluding London average daily rate £400 £425 £430
% change year-on-year
-5.88% -1.16%
Number of hourly rates quoted 2 0 0
Average hourly rate £17.00 - -
UK excluding London average hourly rate £33.00 £37.80 £20.00
% change year-on-year
-12.69% +89.00%
Google Analytics
East Midlands

Google Analytics
Jobs Demand Trend in Leicestershire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Leicestershire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Leicestershire

Google Analytics
Daily Rate Trend in Leicestershire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Leicestershire region.

Google Analytics Daily Rate Trend in Leicestershire

Google Analytics
Contract Job Locations in Leicestershire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Leicestershire region over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Leicester - 2 £200 -
Google Analytics
East Midlands

Google Analytics
Top 19 Related IT Skills in Leicestershire

For the 6 months to 16 April 2014, IT contractor jobs across the Leicestershire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 6 (100.00%) Google
1 6 (100.00%) Analytics
2 3 (50.00%) Agile Project Management
2 3 (50.00%) QA
2 3 (50.00%) Time Management
2 3 (50.00%) Coremetrics
2 3 (50.00%) Statistics
2 3 (50.00%) Web Development
2 3 (50.00%) Degree
2 3 (50.00%) Photoshop
2 3 (50.00%) E-Commerce
2 3 (50.00%) IBM
2 3 (50.00%) Internet
2 3 (50.00%) Project Management
2 3 (50.00%) Agile Software Development
2 3 (50.00%) Retail
2 3 (50.00%) Content Management
2 3 (50.00%) Omniture
3 2 (33.33%) Service Delivery

Google Analytics
Top Related IT Skills in Leicestershire by Category

For the 6 months to 16 April 2014, IT contractor jobs across the Leicestershire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 3 (50.00%) Photoshop
Communications & Networking
1 3 (50.00%) Internet
General
1 3 (50.00%) Retail
Job Titles
1 3 (50.00%) Web Content Editor
1 3 (50.00%) Content Editor
1 3 (50.00%) Project Manager
1 3 (50.00%) Web Editor
2 2 (33.33%) User Experience Manager
3 1 (16.67%) Copywriter
Miscellaneous
1 3 (50.00%) Statistics
Processes & Methodologies
1 6 (100.00%) Analytics
2 3 (50.00%) Agile Project Management
2 3 (50.00%) Time Management
2 3 (50.00%) Web Development
2 3 (50.00%) E-Commerce
2 3 (50.00%) Project Management
2 3 (50.00%) Agile Software Development
2 3 (50.00%) Content Management
3 2 (33.33%) Service Delivery
Qualifications
1 3 (50.00%) Degree
Quality Assurance & Compliance
1 3 (50.00%) QA
Vendors
1 6 (100.00%) Google
2 3 (50.00%) Coremetrics
2 3 (50.00%) IBM
2 3 (50.00%) Omniture