The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Leicestershire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Google Analytics
Rank 35 45 -
Rank change year-on-year
+10 -
Contract jobs citing Google Analytics 2 2 0
As % of all contract IT jobs located in Leicestershire 0.60% 0.57% -
As % of the Business Applications category 11.76% 6.90% -
Number of daily rates quoted 0 2 0
Average daily rate
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of your Daily Rate
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- £200 -
UK excluding London average daily rate £323 £300 £230
% change year-on-year
+7.50% +30.43%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.50 £13.50
% change year-on-year
- +22.22%
Google Analytics
East Midlands

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Leicestershire region.

Business Applications Category
Leicestershire
Contract IT job ads with a match in the
Business Applications category
17 29 22
As % of all contract IT jobs located in Leicestershire 5.14% 8.29% 9.87%
Number of daily rates quoted 8 18 5
Average daily rate £438 £300 £443
Average daily rate % change year-on-year
+45.83% -32.20%
90% offered a daily rate of more than £350 £250 £369
10% offered a daily rate of more than £481 £500 £550
UK excluding London average daily rate £425 £400 £425
% change year-on-year
+6.25% -5.88%
Number of hourly rates quoted 2 2 0
Average hourly rate £16.05 £17.00 -
Average hourly rate % change year-on-year
-5.57% -
UK excluding London average hourly rate £32.00 £33.00 £37.80
% change year-on-year
-3.03% -12.69%

Google Analytics
Jobs Demand Trend in Leicestershire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Leicestershire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Leicestershire

Google Analytics
Daily Rate Trend in Leicestershire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Leicestershire region.

Google Analytics Daily Rate Trend in Leicestershire

Google Analytics
Contract Job Locations in Leicestershire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Leicestershire region over the 3 months to 17 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicester +8 1 - - 1
Coalville - - - -
Google Analytics
East Midlands

Google Analytics
Top 8 Related IT Skills in Leicestershire

For the 6 months to 17 April 2015, IT contractor jobs across the Leicestershire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 2 (100.00%) Google
1 2 (100.00%) Pay per click
1 2 (100.00%) Marketing
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Social Media
1 2 (100.00%) Facebook
1 2 (100.00%) Twitter
1 2 (100.00%) Analytics

Google Analytics
Top Related IT Skills in Leicestershire by Category

For the 6 months to 17 April 2015, IT contractor jobs across the Leicestershire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

General
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) PPC Specialist
1 2 (100.00%) PPC Manager
1 2 (100.00%) PPC Analyst
1 2 (100.00%) PPC Executive
2 1 (50.00%) Social Media Manager
Miscellaneous
1 2 (100.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Pay per click
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Analytics
Vendors
1 2 (100.00%) Google
1 2 (100.00%) Facebook
1 2 (100.00%) Twitter
Leicestershire
Capita Resourcing - IT Resourcing
Posted: 3 days ago
Leicestershire
LA International
Rate: £250 - £300 per day
Posted: 4 days ago