The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Leicestershire region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank - 30 40
Contract jobs citing Google Analytics 0 13 3
As % of all contract IT jobs located in Leicestershire - 4.19% 0.98%
As % of the Cloud Services category - 65.00% 33.33%
Number of daily rates quoted 0 4 3
Median daily rate - £283 £225
Median daily rate % change year-on-year
- +25.55%
UK excluding London median daily rate £300 £350 £300
% change year-on-year
-14.28% +16.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £10.00 £11.00
% change year-on-year
+96.10% -9.09%
Google Analytics
East Midlands

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Leicestershire region.

Cloud Services Category
Leicestershire
Contract IT job ads with a match in the
Cloud Services category
18 20 9
As % of all contract IT jobs located in Leicestershire 7.47% 6.45% 2.93%
Number of daily rates quoted 8 8 7
Median daily rate £400 £250 £275
Median daily rate % change year-on-year
+60.00% -9.09%
90% offered a daily rate of more than £307 £145 £169
10% offered a daily rate of more than £525 £320 £382
UK excluding London median daily rate £450 £388 £388
% change year-on-year
+16.12% -
Number of hourly rates quoted 3 0 0
Median hourly rate £11.50 - -
UK excluding London median hourly rate £16.14 £25.00 £15.50
% change year-on-year
-35.43% +61.29%

Google Analytics
Jobs Demand Trend in Leicestershire

The demand trend of contract jobs across the Leicestershire region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Leicestershire

Google Analytics
Daily Rate Trend in Leicestershire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Leicestershire region.

Google Analytics Daily Rate Trend in Leicestershire