The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Leicestershire region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 36 39 -
Rank change year-on-year
+3 -
Contract jobs citing Google Analytics 2 1 0
As % of all contract IT jobs located in Leicestershire 0.71% 0.36% -
As % of the Cloud Services category 10.00% 20.00% -
Number of daily rates quoted 1 1 0
Median daily rate £275 £313 -
Median daily rate % change year-on-year
-12.00% -
UK excluding London median daily rate £388 £369 £265
% change year-on-year
+5.08% +39.15%
Number of hourly rates quoted 1 0 0
Median hourly rate £17.50 - -
UK excluding London median hourly rate £18.00 £24.00 £37.50
% change year-on-year
-25.00% -36.00%
Google Analytics
East Midlands

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Leicestershire region.

Cloud Services Category
Leicestershire
Contract IT job ads with a match in the
Cloud Services category
20 5 13
As % of all contract IT jobs located in Leicestershire 7.09% 1.82% 4.85%
Number of daily rates quoted 7 5 4
Median daily rate £375 £313 £550
Median daily rate % change year-on-year
+20.00% -43.18%
90% offered a daily rate of more than £273 £245 £515
10% offered a daily rate of more than £400 £350 £568
UK excluding London median daily rate £430 £405 £400
% change year-on-year
+6.17% +1.25%
Number of hourly rates quoted 2 0 4
Median hourly rate £17.75 - £17.25
90% offered a hourly rate of more than £17.55 - £10.50
10% offered a hourly rate of more than £17.95 - £24.00
UK excluding London median hourly rate £17.75 £25.00 £20.00
% change year-on-year
-29.00% +25.00%

Google Analytics
Jobs Demand Trend in Leicestershire

The demand trend of contract jobs across the Leicestershire region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Leicestershire

Google Analytics
Daily Rate Trend in Leicestershire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Leicestershire region.

Google Analytics Daily Rate Trend in Leicestershire

Google Analytics
Contract Job Locations in Leicestershire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Leicestershire region over the 3 months to 29 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicester -2 2 £275 -12.00%
Google Analytics
East Midlands

Google Analytics
Top 9 Related IT Skills in Leicestershire

For the 6 months to 29 September 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Leicestershire region with a requirement for Google Analytics.

1 2 (100.00%) Google
1 2 (100.00%) Analytics
2 1 (50.00%) Kalman Filter
2 1 (50.00%) Marketing
2 1 (50.00%) Intranet
2 1 (50.00%) SEO
2 1 (50.00%) Publishing
2 1 (50.00%) CMS
2 1 (50.00%) Content Management

Google Analytics
Top Related IT Skills in Leicestershire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) CMS
Communications & Networking
1 1 (50.00%) Intranet
General
1 1 (50.00%) Marketing
1 1 (50.00%) Publishing
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Content Designer
1 1 (50.00%) Designer
1 1 (50.00%) Performance Analyst
1 1 (50.00%) Web Analyst
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Content Management
2 1 (50.00%) Kalman Filter
2 1 (50.00%) SEO
Vendors
1 2 (100.00%) Google