The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Leicestershire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank - 34 46
Contract jobs citing Google Analytics 0 8 2
As % of all contract IT jobs located in Leicestershire - 2.29% 0.57%
As % of the Cloud Services category - 57.14% 28.57%
Number of daily rates quoted 0 3 2
Average daily rate - £290 £200
Average daily rate % change year-on-year
- +45.00%
UK excluding London average daily rate £350 £300 £300
% change year-on-year
+16.66% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.93 - £16.50
Google Analytics
East Midlands

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Leicestershire region.

Cloud Services Category
Leicestershire
Contract IT job ads with a match in the
Cloud Services category
16 14 7
As % of all contract IT jobs located in Leicestershire 5.73% 4.00% 1.99%
Number of daily rates quoted 9 5 3
Average daily rate £350 £300 £175
Average daily rate % change year-on-year
+16.66% +71.42%
90% offered a daily rate of more than £288 £281 £163
10% offered a daily rate of more than £420 £375 £215
UK excluding London average daily rate £435 £400 £400
% change year-on-year
+8.75% -
Number of hourly rates quoted 2 0 2
Average hourly rate £11.00 - £9.30
90% offered a hourly rate of more than £10.20 - £9.14
10% offered a hourly rate of more than £11.80 - £9.46
UK excluding London average hourly rate £19.61 £25.00 £14.00
% change year-on-year
-21.56% +78.57%

Google Analytics
Jobs Demand Trend in Leicestershire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Leicestershire region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Leicestershire

Google Analytics
Daily Rate Trend in Leicestershire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Leicestershire region.

Google Analytics Daily Rate Trend in Leicestershire