The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Leicestershire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 37 - -
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 1 0 0
As % of all contract IT jobs located in Leicestershire 0.35% - -
As % of the Business Applications category 6.67% - -
Number of daily rates quoted 1 0 0
Average daily rate
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of your Daily Rate
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£401 - -
UK excluding London average daily rate £280 £288 £238
% change year-on-year
-2.60% +21.05%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £11.00 £17.69 £18.00
% change year-on-year
-37.81% -1.72%
Google Analytics
East Midlands

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Leicestershire region.

Business Applications Category
Leicestershire
Contract IT job ads with a match in the
Business Applications category
15 13 11
As % of all contract IT jobs located in Leicestershire 5.24% 4.48% 4.23%
Number of daily rates quoted 9 9 8
Average daily rate £308 £400 £300
Average daily rate % change year-on-year
-23.12% +33.33%
UK excluding London average daily rate £425 £400 £438
% change year-on-year
+6.25% -8.57%
Number of hourly rates quoted 3 0 1
Average hourly rate £12.42 - £35.00
UK excluding London average hourly rate £31.50 £18.03 £21.00
% change year-on-year
+74.73% -14.15%

Google Analytics
Jobs Demand Trend in Leicestershire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Leicestershire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Leicestershire

Google Analytics
Daily Rate Trend in Leicestershire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Leicestershire region.

Google Analytics Daily Rate Trend in Leicestershire

Google Analytics
Top 13 Related IT Skills in Leicestershire

For the 6 months to 22 August 2014, IT contractor jobs across the Leicestershire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 3 (100.00%) Google
1 3 (100.00%) Analytics
2 2 (66.67%) Statistics
2 2 (66.67%) Web Development
2 2 (66.67%) Photoshop
2 2 (66.67%) Service Delivery
2 2 (66.67%) Content Management
3 1 (33.33%) Advertising
3 1 (33.33%) Retail
3 1 (33.33%) E-Commerce
3 1 (33.33%) Internet
3 1 (33.33%) Time Management
3 1 (33.33%) Marketing

Google Analytics
Top Related IT Skills in Leicestershire by Category

For the 6 months to 22 August 2014, IT contractor jobs across the Leicestershire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 2 (66.67%) Photoshop
Communications & Networking
1 1 (33.33%) Internet
General
1 1 (33.33%) Advertising
1 1 (33.33%) Retail
1 1 (33.33%) Marketing
Job Titles
1 2 (66.67%) Web Content Editor
1 2 (66.67%) Content Editor
1 2 (66.67%) Web Editor
2 1 (33.33%) Architect
2 1 (33.33%) Copywriter
2 1 (33.33%) User Experience Architect
Miscellaneous
1 2 (66.67%) Statistics
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) Web Development
2 2 (66.67%) Service Delivery
2 2 (66.67%) Content Management
3 1 (33.33%) E-Commerce
3 1 (33.33%) Time Management
Vendors
1 3 (100.00%) Google