The first table below looks at the demand for Search Engine Marketing skills in IT contracts advertised for the Leicestershire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Search Engine Marketing over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Leicestershire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Search Engine Marketing
Rank - - -
Contract jobs citing Search Engine Marketing 0 0 0
As % of all contract IT jobs located in Leicestershire - - -
As % of the Processes & Methodologies category - - -
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate - - -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
All Processes & Methodologies
Leicestershire
Contract IT job ads with a match in the
Processes & Methodologies category
140 129 152
As % of all contract IT jobs located in Leicestershire 66.04% 59.72% 66.09%
Number of daily rates quoted 65 43 47
Average daily rate £425 £350 £400
Average daily rate % change year-on-year
+21.42% -12.50%
90% offered a daily rate of more than £288 £206 £240
10% offered a daily rate of more than £725 £413 £525
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 17 8 20
Average hourly rate £26.25 £11.00 £32.25
Average hourly rate % change year-on-year
+138.63% -65.89%
90% offered a hourly rate of more than £13.50 £8.50 £26.00
10% offered a hourly rate of more than £35.00 £26.20 £36.50
UK excluding London average hourly rate £31.00 £25.00 £29.00
% change year-on-year
+24.00% -13.79%
Search Engine Marketing
East Midlands

Search Engine Marketing
Top 10 Related IT Skills

For the 6 months to 22 May 2013, IT contractor jobs across the Leicestershire region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing.

1 1 (100.00%) E-Commerce
1 1 (100.00%) SEO
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Google Analytics
1 1 (100.00%) Email Marketing
1 1 (100.00%) Online Marketing
1 1 (100.00%) Social Media
1 1 (100.00%) Social Media Marketing
1 1 (100.00%) Analytics

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT contractor jobs across the Leicestershire region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Business Applications
1 1 (100.00%) Google Analytics
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Consultant
1 1 (100.00%) SEO Consultant
Miscellaneous
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) E-Commerce
1 1 (100.00%) SEO
1 1 (100.00%) Email Marketing
1 1 (100.00%) Online Marketing
1 1 (100.00%) Social Media Marketing
1 1 (100.00%) Analytics
Vendors
1 1 (100.00%) Google