The table below looks at the statistics for SEO skills in IT contracts advertised for the Leicestershire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 22 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 32 44 37
Rank change year-on-year
+12 -7
Contract jobs citing SEO 2 1 3
As % of all contract IT jobs located in Leicestershire 0.79% 0.33% 1.12%
As % of the Processes & Methodologies category 1.15% 0.48% 1.70%
Number of daily rates quoted 2 1 3
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£250 £325 £300
Average daily rate % change year-on-year
-23.07% +8.33%
UK excluding London average daily rate £309 £323 £318
% change year-on-year
-4.26% +1.57%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £29.25 £32.50 £16.50
% change year-on-year
-10.00% +96.96%
SEO
East Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Leicestershire region.

Processes & Methodologies Category
Leicestershire
Contract IT job ads with a match in the
Processes & Methodologies category
174 209 176
As % of all contract IT jobs located in Leicestershire 69.05% 68.75% 65.92%
Number of daily rates quoted 107 96 73
Average daily rate £350 £313 £325
Average daily rate % change year-on-year
+12.00% -3.84%
90% offered a daily rate of more than £180 £210 £225
10% offered a daily rate of more than £550 £400 £428
UK excluding London average daily rate £388 £365 £365
% change year-on-year
+6.16% -
Number of hourly rates quoted 13 23 30
Average hourly rate £10.50 £34.00 £35.50
Average hourly rate % change year-on-year
-69.11% -4.22%
90% offered a hourly rate of more than £10.44 £12.50 £11.00
10% offered a hourly rate of more than £24.00 £36.50 £45.00
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

SEO
Jobs Demand Trend in Leicestershire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Leicestershire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Leicestershire

SEO
Daily Rate Trend in Leicestershire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Leicestershire region.

SEO Daily Rate Trend in Leicestershire

SEO
Contract Job Locations in Leicestershire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Leicestershire region over the 3 months to 22 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicester - 2 £223 - 1
Loughborough 0 1 £250 -23.07%
SEO
East Midlands

SEO
Top 28 Related IT Skills in Leicestershire

For the 6 months to 22 December 2014, IT contractor jobs across the Leicestershire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 4 (100.00%) HTML
1 4 (100.00%) JavaScript
1 4 (100.00%) PHP
1 4 (100.00%) MySQL
1 4 (100.00%) CSS
1 4 (100.00%) XML
1 4 (100.00%) jQuery
1 4 (100.00%) WordPress
1 4 (100.00%) HTML5
2 2 (50.00%) Photoshop
2 2 (50.00%) XHTML
2 2 (50.00%) Adobe
2 2 (50.00%) LAMP
2 2 (50.00%) Adobe Illustrator
2 2 (50.00%) TDD
2 2 (50.00%) Ajax
2 2 (50.00%) JSON
2 2 (50.00%) Zend
2 2 (50.00%) Git (software)
2 2 (50.00%) CSS3
2 2 (50.00%) Adobe Creative Suite
3 1 (25.00%) E-Commerce
3 1 (25.00%) Dreamweaver
3 1 (25.00%) Content Management
3 1 (25.00%) Drupal
3 1 (25.00%) Twitter
3 1 (25.00%) Sass
3 1 (25.00%) Twitter Bootstrap

SEO
Top Related IT Skills in Leicestershire by Category

For the 6 months to 22 December 2014, IT contractor jobs across the Leicestershire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (100.00%) WordPress
2 1 (25.00%) Drupal
Applications
1 2 (50.00%) Photoshop
1 2 (50.00%) Adobe Illustrator
1 2 (50.00%) Adobe Creative Suite
Database & Business Intelligence
1 4 (100.00%) MySQL
Development Applications
1 2 (50.00%) Git (software)
2 1 (25.00%) Dreamweaver
Job Titles
1 4 (100.00%) Developer
2 2 (50.00%) Web Developer
2 2 (50.00%) Senior Developer
2 2 (50.00%) Senior Software Developer
2 2 (50.00%) PHP Developer
2 2 (50.00%) Senior PHP Developer
2 2 (50.00%) Software Developer
3 1 (25.00%) Front-End Developer
3 1 (25.00%) Front-End Web Developer
Libraries, Frameworks & Software Standards
1 4 (100.00%) HTML
1 4 (100.00%) CSS
1 4 (100.00%) XML
1 4 (100.00%) jQuery
1 4 (100.00%) HTML5
2 2 (50.00%) CSS3
2 2 (50.00%) XHTML
2 2 (50.00%) LAMP
2 2 (50.00%) Ajax
2 2 (50.00%) JSON
3 1 (25.00%) Sass
3 1 (25.00%) Twitter Bootstrap
Processes & Methodologies
1 2 (50.00%) TDD
2 1 (25.00%) Content Management
2 1 (25.00%) E-Commerce
Programming Languages
1 4 (100.00%) JavaScript
1 4 (100.00%) PHP
Vendors
1 2 (50.00%) Adobe
1 2 (50.00%) Zend
2 1 (25.00%) Twitter