The table below looks at the statistics for SEO skills in IT contracts advertised for the Leicestershire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank - 33 37
Contract jobs citing SEO 0 3 6
As % of all contract IT jobs located in Leicestershire - 1.06% 2.03%
As % of the Processes & Methodologies category - 1.52% 2.60%
Number of daily rates quoted 0 3 1
Average daily rate - £200 £325
Average daily rate % change year-on-year
- -38.46%
UK excluding London average daily rate £350 £288 £325
% change year-on-year
+21.73% -11.53%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £22.00 £48.75
% change year-on-year
- -54.87%
SEO
East Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Leicestershire region.

Processes & Methodologies Category
Leicestershire
Contract IT job ads with a match in the
Processes & Methodologies category
227 197 231
As % of all contract IT jobs located in Leicestershire 76.43% 69.37% 78.04%
Number of daily rates quoted 131 125 96
Average daily rate £300 £350 £300
Average daily rate % change year-on-year
-14.28% +16.66%
90% offered a daily rate of more than £248 £189 £120
10% offered a daily rate of more than £450 £550 £475
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 15 7 29
Average hourly rate £40.00 £10.50 £27.50
Average hourly rate % change year-on-year
+280.95% -61.81%
90% offered a hourly rate of more than £12.25 £10.44 £12.20
10% offered a hourly rate of more than £42.00 £16.00 £35.00
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

SEO
Jobs Demand Trend in Leicestershire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Leicestershire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Leicestershire

SEO
Daily Rate Trend in Leicestershire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Leicestershire region.

SEO Daily Rate Trend in Leicestershire

SEO
Top 23 Related IT Skills in Leicestershire

For the 6 months to 14 February 2016, IT contractor jobs across the Leicestershire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 2 (100.00%) HTML
1 2 (100.00%) CSS
1 2 (100.00%) jQuery
1 2 (100.00%) Sass
1 2 (100.00%) Front End Development
2 1 (50.00%) Twitter Bootstrap
2 1 (50.00%) User Experience
2 1 (50.00%) Adobe Creative Suite
2 1 (50.00%) Multivariate Testing
2 1 (50.00%) Online Marketing
2 1 (50.00%) Information Architecture
2 1 (50.00%) HTML5
2 1 (50.00%) CSS3
2 1 (50.00%) Responsive Web Design
2 1 (50.00%) GitHub
2 1 (50.00%) CMS
2 1 (50.00%) Content Management
2 1 (50.00%) Marketing
2 1 (50.00%) Email Marketing
2 1 (50.00%) E-Commerce
2 1 (50.00%) Adobe
2 1 (50.00%) JavaScript
2 1 (50.00%) Photoshop

SEO
Top Related IT Skills in Leicestershire by Category

For the 6 months to 14 February 2016, IT contractor jobs across the Leicestershire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) CMS
Applications
1 1 (50.00%) Adobe Creative Suite
1 1 (50.00%) Photoshop
Cloud Services
1 1 (50.00%) GitHub
General
1 1 (50.00%) Marketing
Job Titles
1 2 (100.00%) Developer
1 2 (100.00%) Front End Developer (Client-Side Developer)
2 1 (50.00%) Senior Developer
2 1 (50.00%) Senior Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 2 (100.00%) CSS
1 2 (100.00%) HTML
1 2 (100.00%) jQuery
1 2 (100.00%) Sass
2 1 (50.00%) CSS3
2 1 (50.00%) HTML5
2 1 (50.00%) Twitter Bootstrap
Miscellaneous
1 1 (50.00%) User Experience
Processes & Methodologies
1 2 (100.00%) Front End Development
2 1 (50.00%) Content Management
2 1 (50.00%) E-Commerce
2 1 (50.00%) Email Marketing
2 1 (50.00%) Information Architecture
2 1 (50.00%) Multivariate Testing
2 1 (50.00%) Online Marketing
2 1 (50.00%) Responsive Web Design
Programming Languages
1 1 (50.00%) JavaScript
Vendors
1 1 (50.00%) Adobe