The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Leicestershire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Social Media
Rank 41 - 32
Rank change year-on-year
- 0
Contract jobs citing Social Media 2 0 5
As % of all contract IT jobs located in Leicestershire 0.74% - 2.02%
As % of the Miscellaneous category 2.25% - 10.42%
Number of daily rates quoted 0 0 0
Average daily rate
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- - -
UK excluding London average daily rate £363 £325 £300
% change year-on-year
+11.53% +8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 £11.00 £27.50
% change year-on-year
+45.45% -60.00%
Social Media
East Midlands

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Leicestershire region.

Miscellaneous Category
Leicestershire
Contract IT job ads with a match in the
Miscellaneous category
89 59 48
As % of all contract IT jobs located in Leicestershire 32.84% 19.60% 19.35%
Number of daily rates quoted 45 28 16
Average daily rate £265 £325 £275
Average daily rate % change year-on-year
-18.46% +18.18%
90% offered a daily rate of more than £120 £225 £85
10% offered a daily rate of more than £400 £450 £400
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 5 8 3
Average hourly rate £12.50 £20.00 £13.00
Average hourly rate % change year-on-year
-37.50% +53.84%
UK excluding London average hourly rate £19.08 £21.75 £20.00
% change year-on-year
-12.27% +8.75%

Social Media
Jobs Demand Trend in Leicestershire

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Leicestershire region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Leicestershire

Social Media
Daily Rate Trend in Leicestershire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Leicestershire region.

Social Media Daily Rate Trend in Leicestershire

Social Media
Top 16 Related IT Skills in Leicestershire

For the 6 months to 29 July 2015, IT contractor jobs across the Leicestershire region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 5 (100.00%) Google
1 5 (100.00%) Pay per click
1 5 (100.00%) Marketing
1 5 (100.00%) Digital Marketing
2 3 (60.00%) Facebook
2 3 (60.00%) Twitter
2 3 (60.00%) Analytics
2 3 (60.00%) Google Analytics
3 2 (40.00%) HTML
3 2 (40.00%) JavaScript
3 2 (40.00%) CSS
3 2 (40.00%) Flash
3 2 (40.00%) E-Commerce
3 2 (40.00%) SEO
3 2 (40.00%) Advertising
3 2 (40.00%) Web Design

Social Media
Top Related IT Skills in Leicestershire by Category

For the 6 months to 29 July 2015, IT contractor jobs across the Leicestershire region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Cloud Services
1 3 (60.00%) Google Analytics
General
1 5 (100.00%) Marketing
2 2 (40.00%) Advertising
Job Titles
1 2 (40.00%) PPC Specialist
1 2 (40.00%) PPC Manager
1 2 (40.00%) PPC Analyst
1 2 (40.00%) PPC Executive
1 2 (40.00%) Social Media Manager
Libraries, Frameworks & Software Standards
1 2 (40.00%) HTML
1 2 (40.00%) CSS
1 2 (40.00%) Flash
Processes & Methodologies
1 5 (100.00%) Pay per click
1 5 (100.00%) Digital Marketing
2 3 (60.00%) Analytics
3 2 (40.00%) E-Commerce
3 2 (40.00%) SEO
3 2 (40.00%) Web Design
Programming Languages
1 2 (40.00%) JavaScript
Vendors
1 5 (100.00%) Google
2 3 (60.00%) Facebook
2 3 (60.00%) Twitter