The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Liverpool region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Social Media
Rank 26 - 21
Rank change year-on-year
- 0
Contract jobs citing Social Media 8 0 1
As % of all contract IT jobs located in Liverpool 3.40% - 0.85%
As % of the Miscellaneous category 9.52% - 2.22%
Number of daily rates quoted 6 0 1
Average daily rate £188 - £368
UK excluding London average daily rate £325 £358 £375
% change year-on-year
-9.09% -4.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.00 £11.50 £10.93
% change year-on-year
+30.43% +5.26%
Social Media
Merseyside

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Liverpool region.

Miscellaneous Category
Liverpool
Contract IT job ads with a match in the
Miscellaneous category
84 44 45
As % of all contract IT jobs located in Liverpool 35.74% 22.80% 38.14%
Number of daily rates quoted 67 30 35
Average daily rate £375 £350 £388
Average daily rate % change year-on-year
+7.14% -9.67%
90% offered a daily rate of more than £150 £180 £215
10% offered a daily rate of more than £500 £540 £474
UK excluding London average daily rate £375 £373 £350
% change year-on-year
+0.67% +6.42%
Number of hourly rates quoted 7 0 0
Average hourly rate £16.50 - -
UK excluding London average hourly rate £24.00 £17.50 £17.50
% change year-on-year
+37.14% -

Social Media
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Liverpool region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Liverpool

Social Media
Daily Rate Trend in Liverpool

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Liverpool region.

Social Media Daily Rate Trend in Liverpool

Social Media
Hourly Rate Trend in Liverpool

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Liverpool region.

Social Media Hourly Rate Trend in Liverpool

Social Media
Top 25 Related IT Skills in Liverpool

For the 6 months to 5 February 2016, IT contractor jobs across the Liverpool region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 5 (41.67%) Marketing
2 4 (33.33%) CMS
2 4 (33.33%) Content Management
2 4 (33.33%) Analytics
3 3 (25.00%) Social Media Marketing
3 3 (25.00%) Twitter
3 3 (25.00%) Project Management
3 3 (25.00%) Blog
4 2 (16.67%) Graphic Design
4 2 (16.67%) Copywriting
4 2 (16.67%) Google Analytics
4 2 (16.67%) Email Marketing
4 2 (16.67%) WordPress
4 2 (16.67%) CRM
4 2 (16.67%) Intranet
4 2 (16.67%) Publishing
4 2 (16.67%) Google
5 1 (8.33%) Dynamics CRM
5 1 (8.33%) Stakeholder Management
5 1 (8.33%) Finance
5 1 (8.33%) E-Commerce
5 1 (8.33%) iPad
5 1 (8.33%) Online Marketing
5 1 (8.33%) Facebook
5 1 (8.33%) Analytical Skills

Social Media
Top Related IT Skills in Liverpool by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Liverpool region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 4 (33.33%) CMS
2 2 (16.67%) WordPress
Business Applications
1 1 (8.33%) Dynamics CRM
Cloud Services
1 2 (16.67%) Google Analytics
Communications & Networking
1 2 (16.67%) Intranet
General
1 5 (41.67%) Marketing
2 2 (16.67%) Publishing
3 1 (8.33%) Finance
Job Titles
1 4 (33.33%) Analyst
2 3 (25.00%) Business Analyst
2 3 (25.00%) Designer
2 3 (25.00%) Digital Designer
2 3 (25.00%) Graphic Designer
3 1 (8.33%) Campaign Analyst
3 1 (8.33%) Communications Officer
3 1 (8.33%) Content Editor
3 1 (8.33%) CRM Analyst
3 1 (8.33%) Digital Content Editor
3 1 (8.33%) Digital Editor
3 1 (8.33%) Digital Product Manager
3 1 (8.33%) Digital Project Manager
3 1 (8.33%) Marketing Analyst
3 1 (8.33%) Marketing Campaign Analyst
3 1 (8.33%) Marketing Officer
3 1 (8.33%) Project Manager
3 1 (8.33%) Senior Communications Officer
3 1 (8.33%) Social Media Manager
3 1 (8.33%) Transformation Analyst
Miscellaneous
1 3 (25.00%) Blog
2 2 (16.67%) Copywriting
2 2 (16.67%) Graphic Design
3 1 (8.33%) Analytical Skills
3 1 (8.33%) iPad
Processes & Methodologies
1 4 (33.33%) Analytics
1 4 (33.33%) Content Management
2 3 (25.00%) Project Management
2 3 (25.00%) Social Media Marketing
3 2 (16.67%) CRM
3 2 (16.67%) Email Marketing
4 1 (8.33%) E-Commerce
4 1 (8.33%) Online Marketing
4 1 (8.33%) Stakeholder Management
Vendors
1 3 (25.00%) Twitter
2 2 (16.67%) Google
3 1 (8.33%) Facebook