The first table below looks at the demand for the Marketing Data Analyst role in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Data Analyst in their job title over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Job Titles advertised for the London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Marketing Data Analyst
Rank 385 416 430
Rank change year-on-year
+31 +14
Contract jobs requiring a Marketing Data Analyst 2 2 3
As % of all contract IT jobs located in London 0.009% 0.007% 0.010%
As % of the Job Titles category 0.010% 0.008% 0.011%
Number of daily rates quoted 2 1 2
Average daily rate £100 £285 £250
Average daily rate % change year-on-year
-64.91% +14.00%
UK excluding London average daily rate - £348 -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £15.00 -
All Job Titles
London
Contract IT job ads with a match in the
Job Titles category
20276 25280 28359
As % of all contract IT jobs located in London 92.19% 92.47% 92.55%
Number of daily rates quoted 13665 16302 18233
Average daily rate £450 £440 £475
Average daily rate % change year-on-year
+2.27% -7.36%
90% offered a daily rate of more than £275 £275 £300
10% offered a daily rate of more than £600 £600 £625
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 454 629 676
Average hourly rate £20.00 £20.00 £20.00
90% offered a hourly rate of more than £12.50 £12.50 £12.45
10% offered a hourly rate of more than £47.50 £41.00 £47.50
UK excluding London average hourly rate £17.50 £18.00 £20.00
% change year-on-year
-2.77% -10.00%
Marketing Data Analyst
England

Marketing Data Analyst
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Data Analyst across the London region as a proportion of the total demand within the Job Titles category.

London Marketing Data Analyst Jobs Demand Trend

Marketing Data Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Data Analyst across the London region.

London Marketing Data Analyst Daily Rate Trend

Marketing Data Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Data Analyst across the London region.

London Marketing Data Analyst Hourly Rate Trend

Marketing Data Analyst
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Data Analyst within the London region over the 3 months to 22 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
City of London +11 2 £100 -64.91%
Marketing Data Analyst
England

Marketing Data Analyst
Top 17 Related IT Skills

For the 6 months to 22 May 2013, IT contractor jobs across the London region that cited Marketing Data Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Data Analyst in their job title.

1 5 (100.00%) Marketing
2 3 (60.00%) SQL
3 2 (40.00%) Direct Marketing
4 1 (20.00%) Multivariate Analysis
4 1 (20.00%) Database Marketing
4 1 (20.00%) Data Cleansing
4 1 (20.00%) FMCG
4 1 (20.00%) Regression Analysis
4 1 (20.00%) Analytics
4 1 (20.00%) SAP
4 1 (20.00%) CRM
4 1 (20.00%) SAS
4 1 (20.00%) SPSS
4 1 (20.00%) Marketing Intelligence
4 1 (20.00%) Data Management
4 1 (20.00%) MS PowerPoint
4 1 (20.00%) Fit Analysis

Marketing Data Analyst
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT contractor jobs across the London region that cited Marketing Data Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Data Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 1 (20.00%) SAS
Applications
1 1 (20.00%) SPSS
1 1 (20.00%) MS PowerPoint
General
1 5 (100.00%) Marketing
Miscellaneous
1 1 (20.00%) FMCG
Processes & Methodologies
1 2 (40.00%) Direct Marketing
2 1 (20.00%) Multivariate Analysis
2 1 (20.00%) Database Marketing
2 1 (20.00%) Data Cleansing
2 1 (20.00%) Regression Analysis
2 1 (20.00%) Analytics
2 1 (20.00%) CRM
2 1 (20.00%) Marketing Intelligence
2 1 (20.00%) Data Management
2 1 (20.00%) Fit Analysis
Programming Languages
1 3 (60.00%) SQL
Vendors
1 1 (20.00%) SAP