The table below looks at the statistics for the Marketing Data Analyst role in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Data Analyst in their job title over the 3 months to 22 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Oct 2014
Same period 2013 Same period 2012
Marketing Data Analyst
Rank 406 431 403
Rank change year-on-year
+25 -28
Contract jobs requiring a Marketing Data Analyst 8 2 1
As % of all contract IT jobs located in London 0.033% 0.008% 0.004%
As % of the Job Titles category 0.036% 0.009% 0.004%
Number of daily rates quoted 7 2 1
Average daily rate
Keep up to 90%
of your Daily Rate
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£350 £249 £120
Average daily rate % change year-on-year
+40.84% +107.08%
UK excluding London average daily rate - £380 £225
% change year-on-year
- +68.88%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.25 -
Marketing Data Analyst
England

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised in the London region. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
London
Contract IT job ads with a match in the
Job Titles category
22433 23506 22981
As % of all contract IT jobs located in London 92.34% 93.09% 93.16%
Number of daily rates quoted 15862 16190 15310
Average daily rate £425 £430 £438
Average daily rate % change year-on-year
-1.16% -1.71%
90% offered a daily rate of more than £265 £270 £263
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £363 £350 £350
% change year-on-year
+3.57% -
Number of hourly rates quoted 451 404 538
Average hourly rate £17.50 £18.80 £19.40
Average hourly rate % change year-on-year
-6.91% -3.09%
90% offered a hourly rate of more than £11.50 £12.50 £12.00
10% offered a hourly rate of more than £36.00 £44.62 £45.00
UK excluding London average hourly rate £16.30 £16.25 £17.50
% change year-on-year
+0.30% -7.14%

Marketing Data Analyst
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Data Analyst in the job title across the London region as a proportion of the total demand within the Job Titles category.

Marketing Data Analyst Jobs Demand Trend in London

Marketing Data Analyst
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Data Analyst across the London region.

Marketing Data Analyst Daily Rate Trend in London

Marketing Data Analyst
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Data Analyst across the London region over the 3 months to 22 October 2014.

Marketing Data Analyst Daily Rate Histogram in London

Marketing Data Analyst
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Data Analyst across the London region.

Marketing Data Analyst Hourly Rate Trend in London

Marketing Data Analyst
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Data Analyst within the London region over the 3 months to 22 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London - 2 £216 -
Marketing Data Analyst
England

Marketing Data Analyst
Top 30 Related IT Skills in London

For the 6 months to 22 October 2014, IT contractor jobs across the London region that cited Marketing Data Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Data Analyst in their job title.

1 8 (100.00%) Marketing
2 4 (50.00%) Marketo
3 3 (37.50%) Data Analysis
3 3 (37.50%) Salesforce.com
4 2 (25.00%) Data Warehouse
4 2 (25.00%) SQL
4 2 (25.00%) Oracle
4 2 (25.00%) Adobe
4 2 (25.00%) Neolane
4 2 (25.00%) Relational Database
4 2 (25.00%) Omniture
4 2 (25.00%) Aprimo
4 2 (25.00%) Migration
4 2 (25.00%) Oracle Database
5 1 (12.50%) Direct Marketing
5 1 (12.50%) Data Migration
5 1 (12.50%) Data Cleansing
5 1 (12.50%) Data Integration
5 1 (12.50%) FastStats
5 1 (12.50%) Marketing Strategy
5 1 (12.50%) Eloqua
5 1 (12.50%) Statistical Modelling
5 1 (12.50%) Analytics
5 1 (12.50%) Marketing Analytics
5 1 (12.50%) Campaign Analysis
5 1 (12.50%) Telemarketing
5 1 (12.50%) Degree
5 1 (12.50%) Analytical Skills
5 1 (12.50%) Data Structures
5 1 (12.50%) SPSS

Marketing Data Analyst
Top Related IT Skills in London by Category

For the 6 months to 22 October 2014, IT contractor jobs across the London region that cited Marketing Data Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Data Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 1 (12.50%) SAS
Applications
1 1 (12.50%) FastStats
1 1 (12.50%) SPSS
Database & Business Intelligence
1 2 (25.00%) Data Warehouse
1 2 (25.00%) Relational Database
1 2 (25.00%) Oracle Database
General
1 8 (100.00%) Marketing
2 1 (12.50%) Telecoms
Miscellaneous
1 1 (12.50%) Data Integration
1 1 (12.50%) Analytical Skills
1 1 (12.50%) Data Structures
Processes & Methodologies
1 3 (37.50%) Data Analysis
2 2 (25.00%) Migration
3 1 (12.50%) Direct Marketing
3 1 (12.50%) Data Migration
3 1 (12.50%) Data Cleansing
3 1 (12.50%) Marketing Strategy
3 1 (12.50%) Statistical Modelling
3 1 (12.50%) Analytics
3 1 (12.50%) Marketing Analytics
3 1 (12.50%) Campaign Analysis
3 1 (12.50%) Telemarketing
3 1 (12.50%) CRM
3 1 (12.50%) Data Modelling
3 1 (12.50%) B2B
3 1 (12.50%) B2C
3 1 (12.50%) Project Management
3 1 (12.50%) Quality Management
3 1 (12.50%) Business Analysis
3 1 (12.50%) Data Management
Programming Languages
1 2 (25.00%) SQL
Qualifications
1 1 (12.50%) Degree
Vendors
1 4 (50.00%) Marketo
2 3 (37.50%) Salesforce.com
3 2 (25.00%) Oracle
3 2 (25.00%) Adobe
3 2 (25.00%) Neolane
3 2 (25.00%) Omniture
3 2 (25.00%) Aprimo
4 1 (12.50%) Eloqua