The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Marketing Strategy
Rank 403 406 393
Rank change year-on-year
+3 -13
Contract jobs citing Marketing Strategy 21 15 21
As % of all contract IT jobs located in London 0.088% 0.059% 0.079%
As % of the Processes & Methodologies category 0.11% 0.077% 0.11%
Number of daily rates quoted 12 7 20
Average daily rate
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£345 £340 £400
Average daily rate % change year-on-year
+1.39% -15.00%
90% offered a daily rate of more than £250 £256 £239
10% offered a daily rate of more than £438 £525 £425
UK excluding London average daily rate £363 £425 £400
% change year-on-year
-14.70% +6.25%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £31.50 - -
Marketing Strategy
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18458 19449 19685
As % of all contract IT jobs located in London 77.13% 76.63% 74.51%
Number of daily rates quoted 12825 13607 13265
Average daily rate £450 £450 £435
Average daily rate % change year-on-year
- +3.44%
90% offered a daily rate of more than £300 £300 £290
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 214 234 365
Average hourly rate £20.50 £22.50 £32.50
Average hourly rate % change year-on-year
-8.88% -30.76%
90% offered a hourly rate of more than £13.50 £14.00 £15.00
10% offered a hourly rate of more than £45.00 £52.00 £48.00
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

Marketing Strategy
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Strategy across the London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in London

Marketing Strategy
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy across the London region.

Marketing Strategy Daily Rate Trend in London

Marketing Strategy
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy across the London region over the 3 months to 27 August 2014.

Marketing Strategy Daily Rate Histogram in London

Marketing Strategy
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy across the London region.

Marketing Strategy Hourly Rate Trend in London

Marketing Strategy
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Strategy within the London region over the 3 months to 27 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +24 8 - - 3
Bromley - - - -
Orpington - - - -
Marketing Strategy
England

Marketing Strategy
Top 30 Related IT Skills in London

For the 6 months to 27 August 2014, IT contractor jobs across the London region citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 30 (100.00%) Marketing
2 24 (80.00%) Social Media
3 20 (66.67%) Project Management
4 14 (46.67%) Analytics
5 13 (43.33%) New Media
5 13 (43.33%) CRM
6 12 (40.00%) Microsoft
7 11 (36.67%) IBM Notes
7 11 (36.67%) Lotus
7 11 (36.67%) WebTrends
7 11 (36.67%) BMC PATROL
7 11 (36.67%) Online Games
7 11 (36.67%) User Acceptance Testing
7 11 (36.67%) Danish Language
7 11 (36.67%) QA
7 11 (36.67%) Blog
7 11 (36.67%) QlikView
7 11 (36.67%) Games
7 11 (36.67%) Online Marketing
8 10 (33.33%) Finance
8 10 (33.33%) Stakeholder Management
9 8 (26.67%) Intranet
10 6 (20.00%) PRINCE2
10 6 (20.00%) Agile Software Development
11 5 (16.67%) Digital Marketing
12 4 (13.33%) Time Management
12 4 (13.33%) Statistics
12 4 (13.33%) WCAG
12 4 (13.33%) WAI
12 4 (13.33%) SEO

Marketing Strategy
Top Related IT Skills in London by Category

For the 6 months to 27 August 2014, IT contractor jobs across the London region citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 11 (36.67%) IBM Notes
2 1 (3.33%) SAS
Applications
1 1 (3.33%) MS Excel
1 1 (3.33%) MS PowerPoint
Business Applications
1 11 (36.67%) WebTrends
2 1 (3.33%) Google Analytics
Communications & Networking
1 8 (26.67%) Intranet
2 2 (6.67%) Extranet
3 1 (3.33%) Internet
Database & Business Intelligence
1 11 (36.67%) QlikView
2 1 (3.33%) Hadoop
2 1 (3.33%) Relational Database
2 1 (3.33%) SQL Server
2 1 (3.33%) DB2
2 1 (3.33%) Data Mining
General
1 30 (100.00%) Marketing
2 11 (36.67%) Danish Language
2 11 (36.67%) Games
3 10 (33.33%) Finance
4 3 (10.00%) Retail
5 1 (3.33%) Legal
5 1 (3.33%) Publishing
5 1 (3.33%) Mandarin Language
Job Titles
1 8 (26.67%) Project Manager
2 5 (16.67%) Digital Project Manager
3 3 (10.00%) Marketing Manager
3 3 (10.00%) Digital Marketing Manager
4 2 (6.67%) Consultant
5 1 (3.33%) Content Manager
5 1 (3.33%) Marketing Executive
5 1 (3.33%) IT Consultant
Libraries, Frameworks & Software Standards
1 2 (6.67%) Web Services
1 2 (6.67%) WAP
Miscellaneous
1 24 (80.00%) Social Media
2 13 (43.33%) New Media
3 11 (36.67%) Blog
3 11 (36.67%) Online Games
4 4 (13.33%) Statistics
5 2 (6.67%) iDTV
5 2 (6.67%) Digital Media
6 1 (3.33%) Data Integration
Processes & Methodologies
1 20 (66.67%) Project Management
2 14 (46.67%) Analytics
3 13 (43.33%) CRM
4 11 (36.67%) User Acceptance Testing
4 11 (36.67%) Online Marketing
5 10 (33.33%) Stakeholder Management
6 6 (20.00%) Agile Software Development
6 6 (20.00%) PRINCE2
7 5 (16.67%) Digital Marketing
8 4 (13.33%) SEO
8 4 (13.33%) Time Management
9 3 (10.00%) Continuous Improvement
9 3 (10.00%) Benchmarking
9 3 (10.00%) B2B
10 2 (6.67%) Campaign Management
11 1 (3.33%) Customer Insight
11 1 (3.33%) B2C
11 1 (3.33%) E-Commerce
11 1 (3.33%) GAP Analysis
11 1 (3.33%) Programme Management
Programming Languages
1 1 (3.33%) SQL
Quality Assurance & Compliance
1 11 (36.67%) QA
2 4 (13.33%) WCAG
2 4 (13.33%) WAI
Systems Management
1 11 (36.67%) BMC PATROL
Vendors
1 12 (40.00%) Microsoft
2 11 (36.67%) Lotus
3 2 (6.67%) CheckPoint
4 1 (3.33%) Salesforce.com
4 1 (3.33%) Omniture
4 1 (3.33%) Google
4 1 (3.33%) Tableau
4 1 (3.33%) Oracle
4 1 (3.33%) Business Objects
London
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