The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
Marketing Strategy
Rank 422 421 427
Rank change year-on-year
-1 +6
Contract jobs citing Marketing Strategy 21 14 15
As % of all contract IT jobs located in London 0.092% 0.060% 0.062%
As % of the Processes & Methodologies category 0.11% 0.072% 0.076%
Number of daily rates quoted 13 12 8
Median daily rate £325 £293 £330
Median daily rate % change year-on-year
+11.11% -11.29%
90% offered a daily rate of more than £221 £187 £219
10% offered a daily rate of more than £570 £400 £412
UK excluding London median daily rate £175 £269 £350
% change year-on-year
-34.88% -23.21%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £14.50 £31.50
% change year-on-year
- -53.96%
Marketing Strategy
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
19637 19518 19670
As % of all contract IT jobs located in London 85.98% 83.26% 81.21%
Number of daily rates quoted 14080 14002 13948
Median daily rate £475 £450 £450
Median daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £325 £313 £300
10% offered a daily rate of more than £610 £625 £600
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 198 219 246
Median hourly rate £24.44 £22.00 £21.62
Median hourly rate % change year-on-year
+11.09% +1.75%
90% offered a hourly rate of more than £12.50 £13.17 £13.46
10% offered a hourly rate of more than £54.78 £52.02 £53.50
UK excluding London median hourly rate £32.50 £33.64 £26.25
% change year-on-year
-3.38% +28.15%

Marketing Strategy
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Marketing Strategy as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in London

Marketing Strategy
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy across the London region.

Marketing Strategy Daily Rate Trend in London

Marketing Strategy
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy across the London region over the 3 months to 28 September 2016.

Marketing Strategy Daily Rate Histogram in London

Marketing Strategy
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy across the London region.

Marketing Strategy Hourly Rate Trend in London

Marketing Strategy
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Strategy within the London region over the 3 months to 28 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Feltham - 2 £230 -
Hounslow - 1 £240 -
Marketing Strategy
England

Marketing Strategy
Top 30 Related IT Skills in London

For the 6 months to 28 September 2016, IT contractor jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Marketing Strategy.

1 48 (100.00%) Marketing
2 15 (31.25%) Digital Marketing
3 14 (29.17%) Analytics
4 11 (22.92%) SEO
5 10 (20.83%) B2B
5 10 (20.83%) Analytical Skills
6 9 (18.75%) CRM
7 8 (16.67%) Degree
7 8 (16.67%) Telecoms
8 7 (14.58%) Pay per click
8 7 (14.58%) Stakeholder Management
9 6 (12.50%) Project Management
9 6 (12.50%) Business Development
9 6 (12.50%) Time Management
10 5 (10.42%) Social Media
10 5 (10.42%) Eloqua
10 5 (10.42%) Google
10 5 (10.42%) Google Analytics
10 5 (10.42%) Salesforce.com
10 5 (10.42%) Adobe
10 5 (10.42%) Finance
10 5 (10.42%) Advertising
10 5 (10.42%) Retail
10 5 (10.42%) Customer Insight
10 5 (10.42%) Global Marketing
11 4 (8.33%) MBA
11 4 (8.33%) IPv6
11 4 (8.33%) E-Commerce
11 4 (8.33%) Hudson
11 4 (8.33%) Network Security

Marketing Strategy
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.17%) SAS
2 1 (2.08%) Adobe Experience Manager
2 1 (2.08%) CMS
2 1 (2.08%) WordPress
Applications
1 2 (4.17%) Adobe After Effects
1 2 (4.17%) Adobe Creative Suite
2 1 (2.08%) MS Excel
2 1 (2.08%) MS PowerPoint
2 1 (2.08%) SPSS
Business Applications
1 5 (10.42%) Eloqua
2 2 (4.17%) Dynamics CRM
3 1 (2.08%) Magento
3 1 (2.08%) Oracle CRM
3 1 (2.08%) SAP Oil and Gas
3 1 (2.08%) Unica
Cloud Services
1 5 (10.42%) Google Analytics
2 4 (8.33%) SaaS
3 1 (2.08%) Adobe Analytics
3 1 (2.08%) AdWords
3 1 (2.08%) BlueKai
3 1 (2.08%) Responsys
Communications & Networking
1 4 (8.33%) IPv6
1 4 (8.33%) Network Security
2 1 (2.08%) Skype
2 1 (2.08%) Telepresence
2 1 (2.08%) WebEx
Database & Business Intelligence
1 2 (4.17%) SQL Server
2 1 (2.08%) Data Warehouse
2 1 (2.08%) SAS Enterprise Guide
2 1 (2.08%) SAS Visual Analytics
2 1 (2.08%) SQL Server 2008
2 1 (2.08%) SQL Server 2012
2 1 (2.08%) SQL Server 2014
2 1 (2.08%) SQL Server Analysis Services
2 1 (2.08%) SQL Server Integration Services
2 1 (2.08%) SQL Server Reporting Services
2 1 (2.08%) Star Schema
Development Applications
1 4 (8.33%) Hudson
2 1 (2.08%) Grunt
General
1 48 (100.00%) Marketing
2 8 (16.67%) Telecoms
3 5 (10.42%) Advertising
3 5 (10.42%) Finance
3 5 (10.42%) Retail
4 2 (4.17%) Brand Awareness
4 2 (4.17%) Multimedia
5 1 (2.08%) Electronics
5 1 (2.08%) Legal
5 1 (2.08%) Manufacturing
5 1 (2.08%) Portuguese Language
Job Titles
1 13 (27.08%) Marketing Manager
2 7 (14.58%) Consultant
3 6 (12.50%) Senior Consultant
4 4 (8.33%) Analyst
4 4 (8.33%) Business Consultant
4 4 (8.33%) Digital Marketing Manager
4 4 (8.33%) ICT Consultant
4 4 (8.33%) Marketing Director
4 4 (8.33%) Senior Business Consultant
5 3 (6.25%) Head of E-Commerce
5 3 (6.25%) Head of Marketing
6 2 (4.17%) Creative Designer
6 2 (4.17%) Creative Graphic Designer
6 2 (4.17%) Designer
6 2 (4.17%) Graphic Designer
6 2 (4.17%) Marketing Consultant
6 2 (4.17%) Marketing Officer
6 2 (4.17%) SAS Analyst
6 2 (4.17%) Senior Marketing Consultant
6 2 (4.17%) Technologist
Libraries, Frameworks & Software Standards
1 1 (2.08%) MDX
Miscellaneous
1 10 (20.83%) Analytical Skills
2 5 (10.42%) Social Media
3 2 (4.17%) Digital Media
3 2 (4.17%) Fintech
3 2 (4.17%) Life Science
3 2 (4.17%) Video Editing
4 1 (2.08%) Blog
4 1 (2.08%) Computer Science
4 1 (2.08%) Economics
4 1 (2.08%) FMCG
4 1 (2.08%) Mathematics
4 1 (2.08%) Over-the-Top Content
4 1 (2.08%) Social Network
4 1 (2.08%) Statistics
4 1 (2.08%) Taxonomies
4 1 (2.08%) User Experience
Processes & Methodologies
1 15 (31.25%) Digital Marketing
2 14 (29.17%) Analytics
3 11 (22.92%) SEO
4 10 (20.83%) B2B
5 9 (18.75%) CRM
6 7 (14.58%) Pay per click
6 7 (14.58%) Stakeholder Management
7 6 (12.50%) Business Development
7 6 (12.50%) Project Management
7 6 (12.50%) Time Management
8 5 (10.42%) Customer Insight
8 5 (10.42%) Global Marketing
9 4 (8.33%) E-Commerce
10 3 (6.25%) Business Intelligence
10 3 (6.25%) Direct Marketing
10 3 (6.25%) DNA
10 3 (6.25%) Email Marketing
10 3 (6.25%) Marketing Automation
10 3 (6.25%) Online Marketing
10 3 (6.25%) Virtual Environments
Programming Languages
1 3 (6.25%) SQL
2 1 (2.08%) T-SQL
Qualifications
1 8 (16.67%) Degree
2 4 (8.33%) MBA
3 1 (2.08%) BPSS Clearance
3 1 (2.08%) Security Cleared
Quality Assurance & Compliance
1 1 (2.08%) Actionable Recommendations
1 1 (2.08%) Data Quality
1 1 (2.08%) QA
Vendors
1 5 (10.42%) Adobe
1 5 (10.42%) Google
1 5 (10.42%) Salesforce.com
2 3 (6.25%) Facebook
3 2 (4.17%) Marketo
3 2 (4.17%) Oracle
4 1 (2.08%) Brandwatch
4 1 (2.08%) hybris
4 1 (2.08%) Maxymiser
4 1 (2.08%) Microsoft
4 1 (2.08%) SAP
4 1 (2.08%) Siebel
4 1 (2.08%) Teradata
4 1 (2.08%) Twitter