The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 10 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Marketing Strategy
Rank 407 417 408
Rank change year-on-year
+10 -9
Contract jobs citing Marketing Strategy 13 10 13
As % of all contract IT jobs located in London 0.061% 0.045% 0.055%
As % of the Processes & Methodologies category 0.071% 0.053% 0.069%
Number of daily rates quoted 6 4 12
Median daily rate £550 £353 £413
Median daily rate % change year-on-year
+56.02% -14.54%
90% offered a daily rate of more than £430 £316 £170
10% offered a daily rate of more than £700 £498 £515
UK excluding London median daily rate £400 £175 £550
% change year-on-year
+128.57% -68.18%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £14.50 £35.00
% change year-on-year
- -58.57%
Marketing Strategy
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18217 18803 18933
As % of all contract IT jobs located in London 84.83% 83.68% 80.62%
Number of daily rates quoted 13132 13421 13967
Median daily rate £485 £463 £450
Median daily rate % change year-on-year
+4.86% +2.77%
90% offered a daily rate of more than £340 £325 £300
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 196 227 247
Median hourly rate £25.00 £22.00 £22.38
Median hourly rate % change year-on-year
+13.63% -1.67%
90% offered a hourly rate of more than £13.00 £12.50 £11.50
10% offered a hourly rate of more than £50.00 £50.00 £53.50
UK excluding London median hourly rate £30.00 £34.00 £25.00
% change year-on-year
-11.76% +36.00%

Marketing Strategy
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Marketing Strategy as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in London

Marketing Strategy
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy across the London region.

Marketing Strategy Daily Rate Trend in London

Marketing Strategy
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy across the London region over the 3 months to 10 December 2016.

Marketing Strategy Daily Rate Histogram in London

Marketing Strategy
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy across the London region.

Marketing Strategy Hourly Rate Trend in London

Marketing Strategy
Top 30 Related IT Skills in London

For the 6 months to 10 December 2016, IT contractor jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Marketing Strategy.

1 36 (100.00%) Marketing
2 13 (36.11%) Digital Marketing
2 13 (36.11%) Analytical Skills
3 9 (25.00%) CRM
3 9 (25.00%) B2B
4 8 (22.22%) SEO
4 8 (22.22%) Analytics
5 7 (19.44%) Degree
5 7 (19.44%) Stakeholder Management
6 6 (16.67%) Advertising
6 6 (16.67%) Google
7 5 (13.89%) Pay per click
7 5 (13.89%) Salesforce.com
7 5 (13.89%) Google Analytics
7 5 (13.89%) Direct Marketing
7 5 (13.89%) Customer Insight
7 5 (13.89%) Social Media
8 4 (11.11%) SaaS
8 4 (11.11%) Hudson
8 4 (11.11%) Legal
8 4 (11.11%) Global Marketing
9 3 (8.33%) Virtual Environments
9 3 (8.33%) Marketing Automation
9 3 (8.33%) Project Management
9 3 (8.33%) ISEB
9 3 (8.33%) E-Commerce
9 3 (8.33%) Business Development
9 3 (8.33%) Telecoms
9 3 (8.33%) Dynamics CRM
9 3 (8.33%) e-Learning

Marketing Strategy
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.78%) SAS
1 1 (2.78%) WordPress
Applications
1 2 (5.56%) MS Excel
1 2 (5.56%) MS Office
2 1 (2.78%) Adobe Illustrator
2 1 (2.78%) MS Visio
2 1 (2.78%) Photoshop
2 1 (2.78%) SPSS
Business Applications
1 3 (8.33%) Dynamics CRM
1 3 (8.33%) Eloqua
2 1 (2.78%) Magento
2 1 (2.78%) Oracle CRM
2 1 (2.78%) Salesforce.com CRM
2 1 (2.78%) SAP Oil and Gas
Cloud Services
1 5 (13.89%) Google Analytics
2 4 (11.11%) SaaS
3 1 (2.78%) AdWords
3 1 (2.78%) BlueKai
3 1 (2.78%) Responsys
Communications & Networking
1 1 (2.78%) Skype
Development Applications
1 4 (11.11%) Hudson
General
1 36 (100.00%) Marketing
2 6 (16.67%) Advertising
3 4 (11.11%) Legal
4 3 (8.33%) Telecoms
5 2 (5.56%) Brand Awareness
5 2 (5.56%) Finance
5 2 (5.56%) Retail
6 1 (2.78%) Electronics
6 1 (2.78%) Manufacturing
6 1 (2.78%) Portuguese Language
Job Titles
1 10 (27.78%) Marketing Manager
2 5 (13.89%) Consultant
3 4 (11.11%) Digital Marketing Manager
3 4 (11.11%) Marketing Director
4 3 (8.33%) Analyst
4 3 (8.33%) Marketing Consultant
5 2 (5.56%) Cloud Consultant
5 2 (5.56%) Data Protection Officer
5 2 (5.56%) Digital Marketing Officer
5 2 (5.56%) Insight Analyst
5 2 (5.56%) Marketing Officer
5 2 (5.56%) Senior Consultant
5 2 (5.56%) Senior Manager
5 2 (5.56%) Senior Marketing Consultant
5 2 (5.56%) Technologist
6 1 (2.78%) Customer Insight Analyst
6 1 (2.78%) Data Protection Consultant
6 1 (2.78%) Marketing Strategy Consultant
6 1 (2.78%) Senior SEO Consultant
6 1 (2.78%) SPSS Analyst
Libraries, Frameworks & Software Standards
1 1 (2.78%) HTML
Miscellaneous
1 13 (36.11%) Analytical Skills
2 5 (13.89%) Social Media
3 3 (8.33%) Data Protection Act
3 3 (8.33%) e-Learning
4 2 (5.56%) Blog
4 2 (5.56%) Digital Media
4 2 (5.56%) Economics
4 2 (5.56%) User Experience
5 1 (2.78%) Copywriting
5 1 (2.78%) FMCG
5 1 (2.78%) Mathematics
5 1 (2.78%) Over-the-Top Content
5 1 (2.78%) Social Network
5 1 (2.78%) Statistics
5 1 (2.78%) Taxonomies
Processes & Methodologies
1 13 (36.11%) Digital Marketing
2 9 (25.00%) B2B
2 9 (25.00%) CRM
3 8 (22.22%) Analytics
3 8 (22.22%) SEO
4 7 (19.44%) Stakeholder Management
5 5 (13.89%) Customer Insight
5 5 (13.89%) Direct Marketing
5 5 (13.89%) Pay per click
6 4 (11.11%) Global Marketing
7 3 (8.33%) Business Development
7 3 (8.33%) Continuous Improvement
7 3 (8.33%) Data Protection
7 3 (8.33%) E-Commerce
7 3 (8.33%) Information Security
7 3 (8.33%) Marketing Automation
7 3 (8.33%) Project Management
7 3 (8.33%) Risk Assessment
7 3 (8.33%) Virtual Environments
8 2 (5.56%) Business Intelligence
Qualifications
1 7 (19.44%) Degree
2 3 (8.33%) ISEB
3 1 (2.78%) MBA
Quality Assurance & Compliance
1 1 (2.78%) Actionable Recommendations
1 1 (2.78%) Data Quality
1 1 (2.78%) QA
Vendors
1 6 (16.67%) Google
2 5 (13.89%) Salesforce.com
3 3 (8.33%) Facebook
4 2 (5.56%) Marketo
4 2 (5.56%) Microsoft
4 2 (5.56%) Oracle
4 2 (5.56%) Salesforce Marketing Cloud
4 2 (5.56%) SAP
5 1 (2.78%) Adobe
5 1 (2.78%) Brandwatch
5 1 (2.78%) hybris
5 1 (2.78%) Maxymiser
5 1 (2.78%) Siebel
5 1 (2.78%) Twitter