The table below looks at the statistics for Pay per click skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 25 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Sep 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 408 428 432
Rank change year-on-year
+20 +4
Contract jobs citing Pay per click 27 9 11
As % of all contract IT jobs located in London 0.12% 0.039% 0.045%
As % of the Processes & Methodologies category 0.14% 0.046% 0.055%
Number of daily rates quoted 16 7 6
Median daily rate £269 £275 £155
Median daily rate % change year-on-year
-2.27% +77.41%
90% offered a daily rate of more than £220 £182 £125
10% offered a daily rate of more than £450 £610 £313
UK excluding London median daily rate £195 £213 £275
% change year-on-year
-8.23% -22.72%
Number of hourly rates quoted 3 0 0
Median hourly rate £70.00 - -
UK excluding London median hourly rate £14.50 £40.00 £28.75
% change year-on-year
-63.75% +39.13%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
19475 19430 19928
As % of all contract IT jobs located in London 86.07% 83.19% 81.23%
Number of daily rates quoted 13944 13956 14107
Median daily rate £475 £450 £450
Median daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £325 £313 £300
10% offered a daily rate of more than £618 £625 £600
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 194 220 248
Median hourly rate £24.44 £22.00 £21.75
Median hourly rate % change year-on-year
+11.09% +1.14%
90% offered a hourly rate of more than £12.50 £13.17 £13.46
10% offered a hourly rate of more than £54.28 £52.00 £53.50
UK excluding London median hourly rate £32.50 £33.64 £26.25
% change year-on-year
-3.38% +28.15%

Pay per click
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in London

Pay per click
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the London region.

Pay per click Daily Rate Trend in London

Pay per click
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click across the London region over the 3 months to 25 September 2016.

Pay per click Daily Rate Histogram in London

Pay per click
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the London region.

Pay per click Hourly Rate Trend in London

Pay per click
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Pay per click across the London region over the 3 months to 25 September 2016.

Pay per click Hourly Rate Histogram in London

Pay per click
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the London region over the 3 months to 25 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +19 4 £240 +20.00% 2
Croydon - 1 - -
Pay per click
England

Pay per click
Top 30 Related IT Skills in London

For the 6 months to 25 September 2016, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Pay per click.

1 36 (76.60%) SEO
2 35 (74.47%) Marketing
3 21 (44.68%) Digital Marketing
4 20 (42.55%) Analytics
4 20 (42.55%) Google
5 18 (38.30%) Analytical Skills
6 15 (31.91%) Google Analytics
6 15 (31.91%) Social Media
6 15 (31.91%) E-Commerce
7 11 (23.40%) Retail
8 8 (17.02%) Degree
8 8 (17.02%) Finance
8 8 (17.02%) Advertising
9 7 (14.89%) Adobe
9 7 (14.89%) Marketing Strategy
10 6 (12.77%) Web Analytics
10 6 (12.77%) Digital Analytics
11 5 (10.64%) MS PowerPoint
11 5 (10.64%) Data Analysis
11 5 (10.64%) B2B
11 5 (10.64%) User Experience
11 5 (10.64%) Continuous Improvement
12 4 (8.51%) FMCG
12 4 (8.51%) Display Advertising
12 4 (8.51%) Adobe Analytics
12 4 (8.51%) Digital Media
12 4 (8.51%) HTML
12 4 (8.51%) CRM
12 4 (8.51%) Stakeholder Management
12 4 (8.51%) Agile Software Development

Pay per click
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.26%) CMS
2 1 (2.13%) SAS
2 1 (2.13%) WebSphere
Applications
1 5 (10.64%) MS PowerPoint
2 3 (6.38%) MS Excel
2 3 (6.38%) MS Office
3 1 (2.13%) SPSS
Business Applications
1 3 (6.38%) Eloqua
2 2 (4.26%) Dynamics CRM
3 1 (2.13%) Adobe Campaign
3 1 (2.13%) SAP Oil and Gas
3 1 (2.13%) Unica
3 1 (2.13%) WebTrends
Cloud Services
1 15 (31.91%) Google Analytics
2 4 (8.51%) Adobe Analytics
3 3 (6.38%) SaaS
4 2 (4.26%) AdWords
5 1 (2.13%) Google Tag Manager
General
1 35 (74.47%) Marketing
2 11 (23.40%) Retail
3 8 (17.02%) Advertising
3 8 (17.02%) Finance
4 3 (6.38%) Brand Awareness
4 3 (6.38%) French Language
4 3 (6.38%) German Language
5 1 (2.13%) Electronics
5 1 (2.13%) Manufacturing
5 1 (2.13%) Publishing
5 1 (2.13%) Telecoms
Job Titles
1 9 (19.15%) Marketing Manager
2 6 (12.77%) Analyst
3 5 (10.64%) Digital Marketing Manager
4 4 (8.51%) Digital Analyst
4 4 (8.51%) PPC Executive
4 4 (8.51%) PPC Specialist
4 4 (8.51%) Senior Manager
5 3 (6.38%) Analytics Manager
5 3 (6.38%) Consultant
5 3 (6.38%) Senior Marketing Manager
5 3 (6.38%) SEO Consultant
5 3 (6.38%) SEO Specialist
6 2 (4.26%) CMS Consultant
6 2 (4.26%) Digital Analytics Manager
6 2 (4.26%) Digital Marketing Analyst
6 2 (4.26%) Field Service Technician
6 2 (4.26%) Marketing Analyst
6 2 (4.26%) Marketing Officer
6 2 (4.26%) Product Owner
6 2 (4.26%) Technical Specialist
Libraries, Frameworks & Software Standards
1 4 (8.51%) HTML
2 3 (6.38%) CSS
Miscellaneous
1 18 (38.30%) Analytical Skills
2 15 (31.91%) Social Media
3 5 (10.64%) User Experience
4 4 (8.51%) Digital Media
4 4 (8.51%) FMCG
5 2 (4.26%) Fintech
5 2 (4.26%) Mathematics
5 2 (4.26%) Statistics
5 2 (4.26%) Visualisation
Processes & Methodologies
1 36 (76.60%) SEO
2 21 (44.68%) Digital Marketing
3 20 (42.55%) Analytics
4 15 (31.91%) E-Commerce
5 7 (14.89%) Marketing Strategy
6 6 (12.77%) Digital Analytics
6 6 (12.77%) Web Analytics
7 5 (10.64%) B2B
7 5 (10.64%) Continuous Improvement
7 5 (10.64%) Data Analysis
8 4 (8.51%) Agile Software Development
8 4 (8.51%) CRM
8 4 (8.51%) Display Advertising
8 4 (8.51%) Stakeholder Management
9 3 (6.38%) Affiliate Marketing
9 3 (6.38%) Data Analytics
9 3 (6.38%) Marketing Automation
10 2 (4.26%) Channel Management
10 2 (4.26%) Front End Development
10 2 (4.26%) Performance Analysis
Programming Languages
1 3 (6.38%) SQL
2 2 (4.26%) JavaScript
3 1 (2.13%) Python
3 1 (2.13%) R
Qualifications
1 8 (17.02%) Degree
Quality Assurance & Compliance
1 2 (4.26%) Actionable Recommendations
1 2 (4.26%) Data Quality
1 2 (4.26%) SLA
2 1 (2.13%) QA
Vendors
1 20 (42.55%) Google
2 7 (14.89%) Adobe
3 3 (6.38%) DoubleClick
3 3 (6.38%) Facebook
3 3 (6.38%) Omniture
3 3 (6.38%) Salesforce.com
4 2 (4.26%) Marketo
4 2 (4.26%) SAP
4 2 (4.26%) Tableau
4 2 (4.26%) Twitter
5 1 (2.13%) Alterian
5 1 (2.13%) Demandware
5 1 (2.13%) Hitwise
5 1 (2.13%) HP
5 1 (2.13%) Kenshoo
5 1 (2.13%) Marin
5 1 (2.13%) Microsoft
5 1 (2.13%) Snowplow