The table below looks at the statistics for Pay per click skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 27 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Feb 2017
Same period 2016 Same period 2015
Pay per click (PPC)
England / London
Rank 392 406 413
Rank change year-on-year
+14 +7
Contract jobs citing Pay per click 14 19 7
As % of all contract IT jobs located in London 0.072% 0.090% 0.033%
As % of the Processes & Methodologies category 0.085% 0.11% 0.040%
Number of daily rates quoted 5 14 5
Median daily rate £255 £325 £198
Median daily rate % change year-on-year
-21.53% +64.55%
90% offered a daily rate of more than £235 £203 £175
10% offered a daily rate of more than £300 £500 £320
UK excluding London median daily rate £300 £300 £163
% change year-on-year
- +84.61%
Number of hourly rates quoted 1 0 0
Median hourly rate £14.50 - -
UK excluding London median hourly rate £14.50 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
16515 17982 17500
As % of all contract IT jobs located in London 84.94% 85.01% 82.21%
Number of daily rates quoted 11965 12881 12456
Median daily rate £475 £475 £450
Median daily rate % change year-on-year
- +5.55%
90% offered a daily rate of more than £340 £325 £308
10% offered a daily rate of more than £638 £625 £600
UK excluding London median daily rate £408 £400 £399
% change year-on-year
+1.87% +0.29%
Number of hourly rates quoted 156 209 204
Median hourly rate £33.00 £22.50 £21.00
Median hourly rate % change year-on-year
+46.66% +7.14%
90% offered a hourly rate of more than £13.97 £12.50 £11.00
10% offered a hourly rate of more than £61.00 £53.00 £55.00
UK excluding London median hourly rate £36.00 £40.00 £29.00
% change year-on-year
-10.00% +37.93%

Pay per click
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in London

Pay per click
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the London region.

Pay per click Daily Rate Trend in London

Pay per click
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the London region.

Pay per click Hourly Rate Trend in London

Pay per click
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the London region over the 3 months to 27 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +1 2 £250 - 6
Bromley - 1 - -
Pay per click
England

Pay per click
Top 30 Related IT Skills in London

For the 6 months to 27 February 2017, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Pay per click.

1 24 (48.00%) Marketing
2 22 (44.00%) SEO
3 21 (42.00%) HP
3 21 (42.00%) Analytics
4 16 (32.00%) Social Media
5 14 (28.00%) Google
6 12 (24.00%) Google Analytics
6 12 (24.00%) Digital Marketing
7 10 (20.00%) Analytical Skills
8 9 (18.00%) Adobe Analytics
8 9 (18.00%) Adobe
9 8 (16.00%) HTML
9 8 (16.00%) CSS
9 8 (16.00%) Web Analytics
9 8 (16.00%) Digital Analytics
10 7 (14.00%) Actionable Recommendations
10 7 (14.00%) Continuous Improvement
10 7 (14.00%) Retail
10 7 (14.00%) DoubleClick
10 7 (14.00%) E-Commerce
10 7 (14.00%) CMS
11 6 (12.00%) Visualisation
11 6 (12.00%) Data Visualisation
11 6 (12.00%) Customer Insight
12 5 (10.00%) Marketing Analytics
12 5 (10.00%) Tableau
12 5 (10.00%) Data Quality
12 5 (10.00%) Performance Analysis
12 5 (10.00%) FMCG
12 5 (10.00%) Data Analysis

Pay per click
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (14.00%) CMS
2 1 (2.00%) concrete5
2 1 (2.00%) SAS
2 1 (2.00%) WebSphere
2 1 (2.00%) WordPress
Applications
1 1 (2.00%) MS Excel
1 1 (2.00%) MS PowerPoint
1 1 (2.00%) SPSS
Cloud Services
1 12 (24.00%) Google Analytics
2 9 (18.00%) Adobe Analytics
3 3 (6.00%) AdWords
4 1 (2.00%) Trello
Database & Business Intelligence
1 1 (2.00%) Microsoft Power View
1 1 (2.00%) MySQL
1 1 (2.00%) Power BI
General
1 24 (48.00%) Marketing
2 7 (14.00%) Retail
3 3 (6.00%) Advertising
3 3 (6.00%) Telecoms
4 1 (2.00%) Finance
Job Titles
1 21 (42.00%) Field Engineer
1 21 (42.00%) Field Service Engineer
2 13 (26.00%) Field Hardware Engineer
2 13 (26.00%) Field Service Hardware Engineer
2 13 (26.00%) Hardware Engineer
2 13 (26.00%) HP Printer Engineer
2 13 (26.00%) Printer Engineer
3 8 (16.00%) Consultant
4 7 (14.00%) CMS Consultant
4 7 (14.00%) SEO Consultant
5 6 (12.00%) Analytics Manager
6 5 (10.00%) Break Fix Engineer
6 5 (10.00%) Digital Analytics Manager
7 2 (4.00%) Account Manager
7 2 (4.00%) Analyst
7 2 (4.00%) Campaign Manager
7 2 (4.00%) Digital Analyst
8 1 (2.00%) Contracts Manager
8 1 (2.00%) PHP Developer
8 1 (2.00%) Senior Consultant
Libraries, Frameworks & Software Standards
1 8 (16.00%) CSS
1 8 (16.00%) HTML
Miscellaneous
1 16 (32.00%) Social Media
2 10 (20.00%) Analytical Skills
3 5 (10.00%) FMCG
4 2 (4.00%) User Experience
5 1 (2.00%) Digital Media
5 1 (2.00%) Mobile App
5 1 (2.00%) New Media
5 1 (2.00%) Virtual Team
Operating Systems
1 1 (2.00%) CentOS
1 1 (2.00%) Linux
Processes & Methodologies
1 22 (44.00%) SEO
2 21 (42.00%) Analytics
3 12 (24.00%) Digital Marketing
4 8 (16.00%) Digital Analytics
4 8 (16.00%) Web Analytics
5 7 (14.00%) Continuous Improvement
5 7 (14.00%) E-Commerce
6 6 (12.00%) Customer Insight
6 6 (12.00%) Data Visualisation
6 6 (12.00%) Visualisation
7 5 (10.00%) Data Analysis
7 5 (10.00%) Marketing Analytics
7 5 (10.00%) Performance Analysis
8 2 (4.00%) A/B Testing
8 2 (4.00%) Business Intelligence
8 2 (4.00%) Campaign Management
8 2 (4.00%) Customer Engagement
9 1 (2.00%) Affiliate Marketing
9 1 (2.00%) Conversion Rate Optimisation
9 1 (2.00%) Programmatic Advertising
Programming Languages
1 2 (4.00%) SQL
2 1 (2.00%) PHP
Qualifications
1 2 (4.00%) Degree
2 1 (2.00%) MBA
2 1 (2.00%) PhD
Quality Assurance & Compliance
1 7 (14.00%) Actionable Recommendations
2 5 (10.00%) Data Quality
Vendors
1 21 (42.00%) HP
2 14 (28.00%) Google
3 9 (18.00%) Adobe
4 7 (14.00%) DoubleClick
5 5 (10.00%) Tableau
6 2 (4.00%) Twitter
7 1 (2.00%) AppDynamics
7 1 (2.00%) Aprimo
7 1 (2.00%) Facebook
7 1 (2.00%) HubSpot
7 1 (2.00%) Microsoft
7 1 (2.00%) Omniture