The table below looks at the statistics for Pay per click skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 377 383 346
Rank change year-on-year
+6 -37
Contract jobs citing Pay per click 9 18 26
As % of all contract IT jobs located in London 0.044% 0.082% 0.13%
As % of the Processes & Methodologies category 0.056% 0.11% 0.17%
Number of daily rates quoted 3 11 18
Average daily rate
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of your Daily Rate
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£198 £325 £250
Average daily rate % change year-on-year
-39.23% +30.00%
90% offered a daily rate of more than £180 £190 £222
10% offered a daily rate of more than £200 £370 £325
UK excluding London average daily rate £258 £438 £150
% change year-on-year
-41.14% +191.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £20.00
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
16159 17087 15138
As % of all contract IT jobs located in London 78.13% 78.17% 76.84%
Number of daily rates quoted 11564 11767 10514
Average daily rate £450 £445 £428
Average daily rate % change year-on-year
+1.12% +4.09%
90% offered a daily rate of more than £313 £300 £300
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £398 £375 £360
% change year-on-year
+6.00% +4.16%
Number of hourly rates quoted 178 237 299
Average hourly rate £22.00 £23.50 £27.00
Average hourly rate % change year-on-year
-6.38% -12.96%
90% offered a hourly rate of more than £11.25 £13.50 £13.50
10% offered a hourly rate of more than £52.50 £76.75 £49.01
UK excluding London average hourly rate £26.00 £27.50 £31.07
% change year-on-year
-5.45% -11.49%

Pay per click
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in London

Pay per click
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the London region.

Pay per click Daily Rate Trend in London

Pay per click
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the London region.

Pay per click Hourly Rate Trend in London

Pay per click
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the London region over the 3 months to 29 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +12 2 - - 8
Beckenham - - - -
Kingston Upon Thames - - - -
Pay per click
England

Pay per click
Top 30 Related IT Skills in London

For the 6 months to 29 January 2015, IT contractor jobs across the London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 9 (56.25%) SEO
2 6 (37.50%) Marketing
3 4 (25.00%) Analytical Skills
4 3 (18.75%) Analytics
4 3 (18.75%) Google
4 3 (18.75%) Retail
4 3 (18.75%) Digital Marketing
4 3 (18.75%) E-Commerce
5 2 (12.50%) Finance
5 2 (12.50%) Adobe
5 2 (12.50%) Degree
5 2 (12.50%) Google Analytics
5 2 (12.50%) Social Media
5 2 (12.50%) Marketing Strategy
5 2 (12.50%) Time Management
6 1 (6.25%) Online Marketing
6 1 (6.25%) Digital Media
6 1 (6.25%) Mobile App
6 1 (6.25%) MVNO
6 1 (6.25%) Business Development
6 1 (6.25%) Content Management
6 1 (6.25%) Strategic Planning
6 1 (6.25%) Omniture
6 1 (6.25%) User Acceptance Testing
6 1 (6.25%) Dutch Language
6 1 (6.25%) French Language
6 1 (6.25%) QA
6 1 (6.25%) Search Engine Marketing
6 1 (6.25%) Project Management
6 1 (6.25%) C

Pay per click
Top Related IT Skills in London by Category

For the 6 months to 29 January 2015, IT contractor jobs across the London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 1 (6.25%) IIS
1 1 (6.25%) CMS
Business Applications
1 2 (12.50%) Google Analytics
Communications & Networking
1 1 (6.25%) MVNO
General
1 6 (37.50%) Marketing
2 3 (18.75%) Retail
3 2 (12.50%) Finance
4 1 (6.25%) Dutch Language
4 1 (6.25%) French Language
4 1 (6.25%) Legal
4 1 (6.25%) Publishing
Job Titles
1 8 (50.00%) PPC Specialist
1 8 (50.00%) PPC Manager
1 8 (50.00%) PPC Analyst
1 8 (50.00%) PPC Executive
2 1 (6.25%) Search Manager
2 1 (6.25%) Digital Project Manager
2 1 (6.25%) Marketing Manager
2 1 (6.25%) Performance Manager
2 1 (6.25%) Digital Marketing Manager
2 1 (6.25%) Marketing Executive
2 1 (6.25%) Project Manager
2 1 (6.25%) Analyst
2 1 (6.25%) Senior Analyst
Libraries, Frameworks & Software Standards
1 1 (6.25%) HTML
Miscellaneous
1 4 (25.00%) Analytical Skills
2 2 (12.50%) Social Media
3 1 (6.25%) Digital Media
3 1 (6.25%) Mobile App
3 1 (6.25%) Handset
Processes & Methodologies
1 9 (56.25%) SEO
2 3 (18.75%) Analytics
2 3 (18.75%) Digital Marketing
2 3 (18.75%) E-Commerce
3 2 (12.50%) Marketing Strategy
3 2 (12.50%) Time Management
4 1 (6.25%) Online Marketing
4 1 (6.25%) Business Development
4 1 (6.25%) Content Management
4 1 (6.25%) Strategic Planning
4 1 (6.25%) User Acceptance Testing
4 1 (6.25%) Search Engine Marketing
4 1 (6.25%) Project Management
4 1 (6.25%) CRM
4 1 (6.25%) Migration
4 1 (6.25%) B2B
4 1 (6.25%) B2C
4 1 (6.25%) Workflow
Programming Languages
1 1 (6.25%) C
1 1 (6.25%) JavaScript
Qualifications
1 2 (12.50%) Degree
Quality Assurance & Compliance
1 1 (6.25%) QA
Vendors
1 3 (18.75%) Google
2 2 (12.50%) Adobe
3 1 (6.25%) Omniture