The first table below looks at the demand for Pay per click skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 24 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Jul 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 384 393 392
Rank change year-on-year
+9 -1
Contract jobs citing Pay per click 17 14 19
As % of all contract IT jobs located in London 0.072% 0.058% 0.072%
As % of the Processes & Methodologies category 0.094% 0.076% 0.098%
Number of daily rates quoted 12 6 10
Average daily rate
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of your Daily Rate
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£325 £200 £208
Average daily rate % change year-on-year
+62.50% -3.61%
90% offered a daily rate of more than £132 £169 £189
10% offered a daily rate of more than £375 £300 £379
UK excluding London average daily rate £300 £200 £338
% change year-on-year
+50.00% -40.74%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £14.00
Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18140 18533 19452
As % of all contract IT jobs located in London 76.93% 76.45% 73.94%
Number of daily rates quoted 12691 12878 12909
Average daily rate £442 £450 £445
Average daily rate % change year-on-year
-1.72% +1.12%
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 227 264 374
Average hourly rate £20.00 £27.50 £27.50
Average hourly rate % change year-on-year
-27.27% -
90% offered a hourly rate of more than £14.00 £14.00 £15.00
10% offered a hourly rate of more than £53.50 £52.50 £48.00
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%
Pay per click
England

Pay per click
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in London

Pay per click
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the London region.

Pay per click Daily Rate Trend in London

Pay per click
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click across the London region over the 3 months to 24 July 2014.

Pay per click Daily Rate Histogram in London

Pay per click
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the London region.

Pay per click Hourly Rate Trend in London

Pay per click
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the London region over the 3 months to 24 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +27 4 £125 - 4
Ilford - - - -
Kingston Upon Thames - - - -
Pay per click
England

Pay per click
Top 30 Related IT Skills in London

For the 6 months to 24 July 2014, IT contractor jobs across the London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 21 (72.41%) SEO
2 18 (62.07%) Marketing
3 10 (34.48%) Google
4 9 (31.03%) HTML
4 9 (31.03%) E-Commerce
4 9 (31.03%) Analytics
5 7 (24.14%) Google Analytics
5 7 (24.14%) Digital Marketing
6 6 (20.69%) MS PowerPoint
7 5 (17.24%) CMS
7 5 (17.24%) Web Analytics
7 5 (17.24%) JavaScript
7 5 (17.24%) CSS
8 4 (13.79%) Advertising
8 4 (13.79%) Content Management
8 4 (13.79%) Omniture
8 4 (13.79%) Search Engine Marketing
9 3 (10.34%) Facebook
9 3 (10.34%) Multivariate Testing
9 3 (10.34%) Copywriting
9 3 (10.34%) Email Marketing
9 3 (10.34%) Display Advertising
9 3 (10.34%) Web Development
9 3 (10.34%) Internet
10 2 (6.90%) C
10 2 (6.90%) Microsoft
10 2 (6.90%) Salesforce.com
10 2 (6.90%) Extranet
10 2 (6.90%) Project Management
10 2 (6.90%) Finance

Pay per click
Top Related IT Skills in London by Category

For the 6 months to 24 July 2014, IT contractor jobs across the London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 5 (17.24%) CMS
2 2 (6.90%) Drupal
Applications
1 6 (20.69%) MS PowerPoint
2 2 (6.90%) MS Excel
3 1 (3.45%) MS Office
Business Applications
1 7 (24.14%) Google Analytics
Communications & Networking
1 3 (10.34%) Internet
2 2 (6.90%) Extranet
2 2 (6.90%) MVNO
Database & Business Intelligence
1 2 (6.90%) MySQL
Development Applications
1 2 (6.90%) Git (software)
General
1 18 (62.07%) Marketing
2 4 (13.79%) Advertising
3 2 (6.90%) Finance
4 1 (3.45%) Banking
4 1 (3.45%) Retail
4 1 (3.45%) French Language
4 1 (3.45%) German Language
Job Titles
1 5 (17.24%) Analyst
2 4 (13.79%) Web Analyst
2 4 (13.79%) PPC Specialist
2 4 (13.79%) PPC Executive
2 4 (13.79%) PPC Manager
2 4 (13.79%) PPC Analyst
3 3 (10.34%) Search Manager
3 3 (10.34%) Developer
4 2 (6.90%) Marketing Manager
4 2 (6.90%) Web Designer
4 2 (6.90%) Designer
4 2 (6.90%) Drupal Developer
5 1 (3.45%) Digital Account Director
5 1 (3.45%) Risk Consultant
5 1 (3.45%) Digital Marketing Manager
5 1 (3.45%) Marketing Executive
5 1 (3.45%) Content Manager
5 1 (3.45%) Head of Search
5 1 (3.45%) Account Director
5 1 (3.45%) Web Project Manager
Libraries, Frameworks & Software Standards
1 9 (31.03%) HTML
2 5 (17.24%) CSS
3 2 (6.90%) XML
3 2 (6.90%) XSL
3 2 (6.90%) XSLT
3 2 (6.90%) Flash
3 2 (6.90%) XHTML
3 2 (6.90%) RSS
3 2 (6.90%) .NET
3 2 (6.90%) XML Schema
3 2 (6.90%) jQuery
Miscellaneous
1 3 (10.34%) Copywriting
2 2 (6.90%) Handset
2 2 (6.90%) Social Media
2 2 (6.90%) New Media
Processes & Methodologies
1 21 (72.41%) SEO
2 9 (31.03%) E-Commerce
2 9 (31.03%) Analytics
3 7 (24.14%) Digital Marketing
4 5 (17.24%) Web Analytics
5 4 (13.79%) Content Management
5 4 (13.79%) Search Engine Marketing
6 3 (10.34%) Multivariate Testing
6 3 (10.34%) Email Marketing
6 3 (10.34%) Display Advertising
6 3 (10.34%) Web Development
7 2 (6.90%) Project Management
7 2 (6.90%) Data Analysis
7 2 (6.90%) Software Engineering
7 2 (6.90%) Supplier Management
7 2 (6.90%) Market Research
7 2 (6.90%) Usability Testing
7 2 (6.90%) Time Management
7 2 (6.90%) Campaign Analysis
7 2 (6.90%) Trend Analysis
Programming Languages
1 5 (17.24%) JavaScript
2 2 (6.90%) C
2 2 (6.90%) PHP
2 2 (6.90%) ActionScript
Quality Assurance & Compliance
1 1 (3.45%) QA
Vendors
1 10 (34.48%) Google
2 4 (13.79%) Omniture
3 3 (10.34%) Facebook
4 2 (6.90%) Microsoft
4 2 (6.90%) Salesforce.com
4 2 (6.90%) Zend
4 2 (6.90%) ExactTarget
City, London
Salt
Rate: £25000 - £30000 per annum
Posted: 18 hours ago
South East London
Salt
Rate: £300 per day
Posted: Yesterday