The table below looks at the statistics for Pay per click skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 26 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Jun 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 400 428 407
Rank change year-on-year
+28 -21
Contract jobs citing Pay per click 20 8 16
As % of all contract IT jobs located in London 0.094% 0.034% 0.069%
As % of the Processes & Methodologies category 0.11% 0.042% 0.084%
Number of daily rates quoted 16 6 13
Median daily rate £325 £313 £325
Median daily rate % change year-on-year
+4.00% -3.84%
90% offered a daily rate of more than £175 £189 £204
10% offered a daily rate of more than £500 £388 £395
UK excluding London median daily rate £195 £175 £300
% change year-on-year
+11.42% -41.66%
Number of hourly rates quoted 1 0 0
Median hourly rate £70.00 - -
UK excluding London median hourly rate £19.61 £12.50 -
% change year-on-year
+56.88% -
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18003 18905 18975
As % of all contract IT jobs located in London 84.32% 81.16% 81.38%
Number of daily rates quoted 13176 13429 13454
Median daily rate £475 £450 £438
Median daily rate % change year-on-year
+5.55% +2.85%
90% offered a daily rate of more than £325 £310 £300
10% offered a daily rate of more than £625 £625 £600
UK excluding London median daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 147 241 233
Median hourly rate £21.64 £22.50 £20.00
Median hourly rate % change year-on-year
-3.82% +12.50%
90% offered a hourly rate of more than £12.50 £11.00 £13.00
10% offered a hourly rate of more than £46.00 £56.20 £53.50
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

Pay per click
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in London

Pay per click
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the London region.

Pay per click Daily Rate Trend in London

Pay per click
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click across the London region over the 3 months to 26 June 2016.

Pay per click Daily Rate Histogram in London

Pay per click
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the London region.

Pay per click Hourly Rate Trend in London

Pay per click
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the London region over the 3 months to 26 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +44 3 £325 - 2
Croydon - 1 - -
Pay per click
England

Pay per click
Top 30 Related IT Skills in London

For the 6 months to 26 June 2016, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Pay per click.

1 27 (71.05%) Marketing
2 21 (55.26%) SEO
3 16 (42.11%) Digital Marketing
4 15 (39.47%) Analytical Skills
5 14 (36.84%) Google
6 11 (28.95%) Degree
6 11 (28.95%) Finance
7 10 (26.32%) Analytics
8 9 (23.68%) E-Commerce
8 9 (23.68%) Google Analytics
9 8 (21.05%) Social Media
10 6 (15.79%) AdWords
10 6 (15.79%) User Experience
10 6 (15.79%) MS PowerPoint
10 6 (15.79%) Advertising
11 5 (13.16%) Mobile App
12 4 (10.53%) Enterprise Software
12 4 (10.53%) Dependency Management
12 4 (10.53%) Brand Awareness
12 4 (10.53%) Scrum
12 4 (10.53%) WebTrends
12 4 (10.53%) Agile Software Development
12 4 (10.53%) Omniture
12 4 (10.53%) Business Analysis
13 3 (7.89%) Yahoo!
13 3 (7.89%) Retail
13 3 (7.89%) Copywriting
13 3 (7.89%) Danish Language
13 3 (7.89%) French Language
13 3 (7.89%) German Language

Pay per click
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.63%) CMS
Applications
1 6 (15.79%) MS PowerPoint
2 2 (5.26%) MS Excel
2 2 (5.26%) MS Office
Business Applications
1 4 (10.53%) WebTrends
2 3 (7.89%) Eloqua
3 2 (5.26%) SAP Oil and Gas
Cloud Services
1 9 (23.68%) Google Analytics
2 6 (15.79%) AdWords
3 3 (7.89%) SaaS
4 1 (2.63%) Adobe Analytics
General
1 27 (71.05%) Marketing
2 11 (28.95%) Finance
3 6 (15.79%) Advertising
4 4 (10.53%) Brand Awareness
5 3 (7.89%) Danish Language
5 3 (7.89%) French Language
5 3 (7.89%) German Language
5 3 (7.89%) Retail
6 2 (5.26%) Electronics
6 2 (5.26%) Manufacturing
6 2 (5.26%) Publishing
6 2 (5.26%) Telecoms
7 1 (2.63%) Multimedia
Job Titles
1 6 (15.79%) Marketing Manager
1 6 (15.79%) PPC Executive
2 4 (10.53%) Analyst
2 4 (10.53%) Product Owner
2 4 (10.53%) Senior Manager
2 4 (10.53%) Senior Marketing Manager
3 3 (7.89%) Consultant
4 2 (5.26%) Applications Consultant
4 2 (5.26%) Digital Marketing Analyst
4 2 (5.26%) Digital Marketing Executive
4 2 (5.26%) Digital Marketing Manager
4 2 (5.26%) Marketing Analyst
4 2 (5.26%) Marketing Executive
4 2 (5.26%) Migration Consultant
4 2 (5.26%) PPC Analyst
4 2 (5.26%) PPC Specialist
4 2 (5.26%) Project Manager
4 2 (5.26%) Search Manager
4 2 (5.26%) SEO Specialist
4 2 (5.26%) Technical Specialist
Libraries, Frameworks & Software Standards
1 1 (2.63%) CSS
1 1 (2.63%) HTML
Miscellaneous
1 15 (39.47%) Analytical Skills
2 8 (21.05%) Social Media
3 6 (15.79%) User Experience
4 5 (13.16%) Mobile App
5 4 (10.53%) Enterprise Software
6 3 (7.89%) Copywriting
7 2 (5.26%) Fintech
8 1 (2.63%) Digital Media
8 1 (2.63%) FMCG
Operating Systems
1 2 (5.26%) Windows
1 2 (5.26%) Windows 10
Processes & Methodologies
1 21 (55.26%) SEO
2 16 (42.11%) Digital Marketing
3 10 (26.32%) Analytics
4 9 (23.68%) E-Commerce
5 4 (10.53%) Agile Software Development
5 4 (10.53%) Business Analysis
5 4 (10.53%) Dependency Management
5 4 (10.53%) Scrum
6 3 (7.89%) B2B
6 3 (7.89%) Campaign Management
6 3 (7.89%) Digital Analytics
6 3 (7.89%) Marketing Automation
6 3 (7.89%) Marketing Strategy
6 3 (7.89%) Product Marketing
7 2 (5.26%) Business Intelligence
7 2 (5.26%) Email Marketing
7 2 (5.26%) Migration
7 2 (5.26%) Programme Management
7 2 (5.26%) Stakeholder Management
7 2 (5.26%) Web Analytics
Programming Languages
1 2 (5.26%) SQL
2 1 (2.63%) JavaScript
Qualifications
1 11 (28.95%) Degree
Quality Assurance & Compliance
1 1 (2.63%) SLA
Systems Management
1 3 (7.89%) SCCM
Vendors
1 14 (36.84%) Google
2 4 (10.53%) Omniture
3 3 (7.89%) Adobe
3 3 (7.89%) Microsoft
3 3 (7.89%) Salesforce.com
3 3 (7.89%) SAP
3 3 (7.89%) Yahoo!
4 1 (2.63%) Coremetrics
4 1 (2.63%) Facebook
4 1 (2.63%) Hitwise
4 1 (2.63%) Twitter
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