The table below looks at the statistics for the PPC Specialist role in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited PPC Specialist in their job title over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Pay per click Specialist
Rank 406 420 406
Rank change year-on-year
+14 -14
Contract jobs requiring a PPC Specialist 3 4 10
As % of all contract IT jobs located in London 0.012% 0.016% 0.038%
As % of the Job Titles category 0.013% 0.017% 0.041%
Number of daily rates quoted 3 4 6
Average daily rate
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of your Daily Rate
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£200 £205 £205
Average daily rate % change year-on-year
-2.43% -
90% offered a daily rate of more than £180 £174 £200
10% offered a daily rate of more than £340 £273 £300
UK excluding London average daily rate £300 £200 £450
% change year-on-year
+50.00% -55.55%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £30.00 - -
PPC Specialist
England

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised in the London region. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
London
Contract IT job ads with a match in the
Job Titles category
22473 23388 24374
As % of all contract IT jobs located in London 92.57% 92.79% 93.15%
Number of daily rates quoted 15289 16042 15998
Average daily rate £425 £438 £425
Average daily rate % change year-on-year
-2.85% +2.94%
90% offered a daily rate of more than £274 £275 £265
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £350 £350 £340
% change year-on-year
- +2.94%
Number of hourly rates quoted 430 455 623
Average hourly rate £17.50 £19.29 £20.00
Average hourly rate % change year-on-year
-9.25% -3.57%
90% offered a hourly rate of more than £11.50 £13.00 £13.00
10% offered a hourly rate of more than £45.00 £40.00 £45.00
UK excluding London average hourly rate £16.50 £17.00 £18.50
% change year-on-year
-2.94% -8.10%

PPC Specialist
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing PPC Specialist in the job title across the London region as a proportion of the total demand within the Job Titles category.

PPC Specialist Jobs Demand Trend in London

PPC Specialist
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing PPC Specialist across the London region.

PPC Specialist Daily Rate Trend in London

PPC Specialist
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing PPC Specialist across the London region over the 3 months to 22 August 2014.

PPC Specialist Daily Rate Histogram in London

PPC Specialist
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing PPC Specialist across the London region.

PPC Specialist Hourly Rate Trend in London

PPC Specialist
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing PPC Specialist within the London region over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Enfield - - - - 1
City of London - - - - 1
PPC Specialist
England

PPC Specialist
Top 18 Related IT Skills in London

For the 6 months to 22 August 2014, IT contractor jobs across the London region that cited PPC Specialist in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with PPC Specialist in their job title.

1 6 (100.00%) Pay per click
2 4 (66.67%) Marketing
3 3 (50.00%) Google
4 2 (33.33%) Supplier Management
4 2 (33.33%) Analytics
4 2 (33.33%) SEO
5 1 (16.67%) Advertising
5 1 (16.67%) Retail
5 1 (16.67%) MS Excel
5 1 (16.67%) Microsoft
5 1 (16.67%) Internet
5 1 (16.67%) French Language
5 1 (16.67%) German Language
5 1 (16.67%) Google Analytics
5 1 (16.67%) Internet Marketing
5 1 (16.67%) Digital Marketing
5 1 (16.67%) Web Analytics
5 1 (16.67%) MS PowerPoint

PPC Specialist
Top Related IT Skills in London by Category

For the 6 months to 22 August 2014, IT contractor jobs across the London region that cited PPC Specialist in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with PPC Specialist in their job title. Up to 20 skills are shown per category.

Applications
1 1 (16.67%) MS Excel
1 1 (16.67%) MS PowerPoint
Business Applications
1 1 (16.67%) Google Analytics
Communications & Networking
1 1 (16.67%) Internet
General
1 4 (66.67%) Marketing
2 1 (16.67%) Advertising
2 1 (16.67%) Retail
2 1 (16.67%) French Language
2 1 (16.67%) German Language
Processes & Methodologies
1 6 (100.00%) Pay per click
2 2 (33.33%) Supplier Management
2 2 (33.33%) Analytics
2 2 (33.33%) SEO
3 1 (16.67%) Internet Marketing
3 1 (16.67%) Digital Marketing
3 1 (16.67%) Web Analytics
Vendors
1 3 (50.00%) Google
2 1 (16.67%) Microsoft