The table below looks at the statistics for Product Marketing skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Product Marketing over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Product Marketing
Rank 400 407 390
Rank change year-on-year
+7 -17
Contract jobs citing Product Marketing 8 8 17
As % of all contract IT jobs located in London 0.038% 0.038% 0.077%
As % of the Processes & Methodologies category 0.045% 0.047% 0.096%
Number of daily rates quoted 6 4 8
Average daily rate £210 £389 £378
Average daily rate % change year-on-year
-45.98% +2.98%
90% offered a daily rate of more than £163 £261 £229
10% offered a daily rate of more than £425 £494 £583
UK excluding London average daily rate £331 £319 £500
% change year-on-year
+3.92% -36.25%
Number of hourly rates quoted 2 1 1
Average hourly rate £18.26 £15.86 £13.50
Average hourly rate % change year-on-year
+15.10% +17.48%
UK excluding London average hourly rate - - -
Product Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
17658 17038 17712
As % of all contract IT jobs located in London 83.38% 80.34% 80.46%
Number of daily rates quoted 12589 12189 12162
Average daily rate £475 £450 £438
Average daily rate % change year-on-year
+5.55% +2.85%
90% offered a daily rate of more than £325 £310 £300
10% offered a daily rate of more than £625 £600 £600
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 215 200 245
Average hourly rate £22.00 £21.50 £24.00
Average hourly rate % change year-on-year
+2.32% -10.41%
90% offered a hourly rate of more than £12.50 £11.00 £14.50
10% offered a hourly rate of more than £51.39 £47.50 £70.00
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Product Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Product Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Product Marketing Jobs Demand Trend in London

Product Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Product Marketing across the London region.

Product Marketing Daily Rate Trend in London

Product Marketing
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Product Marketing across the London region over the 3 months to 11 February 2016.

Product Marketing Daily Rate Histogram in London

Product Marketing
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Product Marketing across the London region.

Product Marketing Hourly Rate Trend in London

Product Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Product Marketing within the London region over the 3 months to 11 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London - 2 £400 - 1
Product Marketing
England

Product Marketing
Top 30 Related IT Skills in London

For the 6 months to 11 February 2016, IT contractor jobs across the London region citing Product Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Product Marketing.

1 18 (100.00%) Marketing
2 7 (38.89%) Analytics
3 6 (33.33%) Analytical Skills
4 5 (27.78%) AdWords
4 5 (27.78%) Degree
4 5 (27.78%) Google Analytics
4 5 (27.78%) Google
5 4 (22.22%) Digital Marketing
5 4 (22.22%) Microsoft
5 4 (22.22%) Project Management
5 4 (22.22%) Telecoms
5 4 (22.22%) Finance
5 4 (22.22%) Advertising
5 4 (22.22%) User Experience
5 4 (22.22%) Campaign Management
6 3 (16.67%) Mobile App
6 3 (16.67%) Yahoo!
6 3 (16.67%) Digital Media
6 3 (16.67%) CMS
6 3 (16.67%) WebTrends
6 3 (16.67%) B2B
6 3 (16.67%) Danish Language
6 3 (16.67%) Copywriting
6 3 (16.67%) Pay per click
6 3 (16.67%) Omniture
7 2 (11.11%) DoubleClick
7 2 (11.11%) SAP Oil and Gas
7 2 (11.11%) Manufacturing
7 2 (11.11%) Web Analytics
7 2 (11.11%) Scrum

Product Marketing
Top Related IT Skills in London by Category

For the 6 months to 11 February 2016, IT contractor jobs across the London region citing Product Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Product Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (16.67%) CMS
2 1 (5.56%) Adobe Experience Manager
2 1 (5.56%) Drupal
2 1 (5.56%) SharePoint
Applications
1 1 (5.56%) MS Office
1 1 (5.56%) MS Visio
1 1 (5.56%) Spreadsheet
Business Applications
1 3 (16.67%) WebTrends
2 2 (11.11%) SAP Oil and Gas
Cloud Services
1 5 (27.78%) AdWords
1 5 (27.78%) Google Analytics
2 1 (5.56%) Microsoft Azure
2 1 (5.56%) Office 365
Communications & Networking
1 1 (5.56%) Broadband
1 1 (5.56%) Internet
1 1 (5.56%) Wi-Fi
General
1 18 (100.00%) Marketing
2 4 (22.22%) Advertising
2 4 (22.22%) Finance
2 4 (22.22%) Telecoms
3 3 (16.67%) Danish Language
4 2 (11.11%) Billing
4 2 (11.11%) Electronics
4 2 (11.11%) Manufacturing
5 1 (5.56%) Games
5 1 (5.56%) Legal
5 1 (5.56%) Retail
Job Titles
1 4 (22.22%) Project Manager
2 3 (16.67%) Analyst
3 2 (11.11%) Architect
3 2 (11.11%) Digital Project Manager
3 2 (11.11%) Performance Analyst
3 2 (11.11%) Search Manager
3 2 (11.11%) Solutions Architect
3 2 (11.11%) Web Analyst
4 1 (5.56%) Cloud Solutions Architect
4 1 (5.56%) Consultant
4 1 (5.56%) Digital Architect
4 1 (5.56%) Digital Solutions Architect
4 1 (5.56%) Marketing Consultant
4 1 (5.56%) Office 365 Architect
4 1 (5.56%) PPC Manager
4 1 (5.56%) Senior Manager
4 1 (5.56%) SharePoint Architect
4 1 (5.56%) SharePoint Solutions Architect
4 1 (5.56%) Web Content Producer
4 1 (5.56%) Web Producer
Libraries, Frameworks & Software Standards
1 1 (5.56%) CSS
1 1 (5.56%) HTML
Miscellaneous
1 6 (33.33%) Analytical Skills
2 4 (22.22%) User Experience
3 3 (16.67%) Copywriting
3 3 (16.67%) Digital Media
3 3 (16.67%) Mobile App
4 1 (5.56%) Blog
4 1 (5.56%) FMCG
4 1 (5.56%) Graphic Design
4 1 (5.56%) Social Media
4 1 (5.56%) Statistics
4 1 (5.56%) Taxonomies
4 1 (5.56%) Visualisation
Operating Systems
1 1 (5.56%) Android
1 1 (5.56%) Windows
1 1 (5.56%) Windows 10
1 1 (5.56%) Windows Server 2012
Processes & Methodologies
1 7 (38.89%) Analytics
2 4 (22.22%) Campaign Management
2 4 (22.22%) Digital Marketing
2 4 (22.22%) Project Management
3 3 (16.67%) B2B
3 3 (16.67%) Pay per click
4 2 (11.11%) Business Intelligence
4 2 (11.11%) Continuous Delivery
4 2 (11.11%) Continuous Improvement
4 2 (11.11%) Multivariate Testing
4 2 (11.11%) PRINCE2
4 2 (11.11%) Programme Management
4 2 (11.11%) Project Planning
4 2 (11.11%) Risk Management
4 2 (11.11%) Scrum
4 2 (11.11%) Web Analytics
5 1 (5.56%) Behavioural Targeting
5 1 (5.56%) Predictive Modelling
5 1 (5.56%) Technical Analysis
5 1 (5.56%) Website Architecture
Qualifications
1 5 (27.78%) Degree
Vendors
1 5 (27.78%) Google
2 4 (22.22%) Microsoft
3 3 (16.67%) Omniture
3 3 (16.67%) Yahoo!
4 2 (11.11%) Adobe
4 2 (11.11%) DoubleClick
4 2 (11.11%) SAP
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