The table below looks at the statistics for Social Media Marketing skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media Marketing over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Social Media Marketing
Rank 405 421 419
Rank change year-on-year
+16 -2
Contract jobs citing Social Media Marketing 9 2 2
As % of all contract IT jobs located in London 0.037% 0.008% 0.008%
As % of the Processes & Methodologies category 0.048% 0.010% 0.010%
Number of daily rates quoted 2 2 2
Average daily rate
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of your Daily Rate
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£180 £469 £214
Average daily rate % change year-on-year
-61.60% +119.29%
90% offered a daily rate of more than £164 £404 £187
10% offered a daily rate of more than £196 £534 £241
UK excluding London average daily rate - - -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £20.50 -
Social Media Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18814 19549 19359
As % of all contract IT jobs located in London 77.64% 77.50% 75.47%
Number of daily rates quoted 13400 13696 13116
Average daily rate £450 £450 £440
Average daily rate % change year-on-year
- +2.27%
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £365 £365
% change year-on-year
+2.73% -
Number of hourly rates quoted 236 227 357
Average hourly rate £21.62 £21.00 £32.50
Average hourly rate % change year-on-year
+2.95% -35.38%
90% offered a hourly rate of more than £13.00 £13.00 £15.52
10% offered a hourly rate of more than £53.50 £53.00 £50.00
UK excluding London average hourly rate £26.83 £30.00 £28.50
% change year-on-year
-10.56% +5.26%

Social Media Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Social Media Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in London

Social Media Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media Marketing across the London region.

Social Media Marketing Daily Rate Trend in London

Social Media Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media Marketing within the London region over the 3 months to 1 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London - 3 £180 - 2
Enfield - - - -
Kingston Upon Thames - - - -
Social Media Marketing
England

Social Media Marketing
Top 30 Related IT Skills in London

For the 6 months to 1 October 2014, IT contractor jobs across the London region citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media Marketing.

1 10 (100.00%) Marketing
1 10 (100.00%) Social Media
2 7 (70.00%) Finance
2 7 (70.00%) Digital Marketing
3 6 (60.00%) Degree
3 6 (60.00%) Google Analytics
3 6 (60.00%) Email Marketing
3 6 (60.00%) Content Management
3 6 (60.00%) Google
3 6 (60.00%) Salesforce.com
3 6 (60.00%) Benchmarking
3 6 (60.00%) Visualisation
3 6 (60.00%) Eloqua
3 6 (60.00%) Analytics
3 6 (60.00%) Marketo
3 6 (60.00%) Pardot
3 6 (60.00%) Analytical Skills
4 3 (30.00%) Project Management
4 3 (30.00%) SEO
5 2 (20.00%) Legal
5 2 (20.00%) Agile Software Development
5 2 (20.00%) Blog
6 1 (10.00%) Mentoring
6 1 (10.00%) Coaching
6 1 (10.00%) User Experience
6 1 (10.00%) User Stories
6 1 (10.00%) Web Marketing
6 1 (10.00%) Waterfall
6 1 (10.00%) Banking
6 1 (10.00%) HTML

Social Media Marketing
Top Related IT Skills in London by Category

For the 6 months to 1 October 2014, IT contractor jobs across the London region citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (10.00%) CMS
1 1 (10.00%) Sitecore CMS
Applications
1 1 (10.00%) MS Project
1 1 (10.00%) MS Office
1 1 (10.00%) MS Excel
1 1 (10.00%) MS PowerPoint
Business Applications
1 6 (60.00%) Google Analytics
General
1 10 (100.00%) Marketing
2 7 (70.00%) Finance
3 2 (20.00%) Legal
4 1 (10.00%) Banking
Job Titles
1 6 (60.00%) Marketing Executive
1 6 (60.00%) Digital Marketing Executive
2 2 (20.00%) Website Manager
3 1 (10.00%) Financial Business Analyst
3 1 (10.00%) Business Analyst
3 1 (10.00%) Analyst
3 1 (10.00%) Financial Services Business Analyst
Libraries, Frameworks & Software Standards
1 1 (10.00%) HTML
1 1 (10.00%) .NET
1 1 (10.00%) CSS
1 1 (10.00%) XML
Miscellaneous
1 10 (100.00%) Social Media
2 6 (60.00%) Visualisation
2 6 (60.00%) Analytical Skills
3 2 (20.00%) Blog
4 1 (10.00%) User Experience
4 1 (10.00%) Graphic Design
Processes & Methodologies
1 7 (70.00%) Digital Marketing
2 6 (60.00%) Email Marketing
2 6 (60.00%) Content Management
2 6 (60.00%) Benchmarking
2 6 (60.00%) Analytics
3 3 (30.00%) Project Management
3 3 (30.00%) SEO
4 2 (20.00%) Agile Software Development
5 1 (10.00%) Mentoring
5 1 (10.00%) Coaching
5 1 (10.00%) User Stories
5 1 (10.00%) Web Marketing
5 1 (10.00%) Waterfall
5 1 (10.00%) PRINCE2
5 1 (10.00%) CRM
5 1 (10.00%) Business Analysis
5 1 (10.00%) Web Development
5 1 (10.00%) Product Marketing
5 1 (10.00%) Performance Management
5 1 (10.00%) Web Usability
Programming Languages
1 1 (10.00%) Java
1 1 (10.00%) JavaScript
1 1 (10.00%) SQL
Qualifications
1 6 (60.00%) Degree
Vendors
1 6 (60.00%) Google
1 6 (60.00%) Salesforce.com
1 6 (60.00%) Eloqua
1 6 (60.00%) Marketo
1 6 (60.00%) Pardot
2 1 (10.00%) Microsoft
2 1 (10.00%) Sitecore