The table below looks at the statistics for Social Media Marketing skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media Marketing over the 3 months to 23 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Jan 2017
Same period 2016 Same period 2015
Social Media Marketing
England / London
Rank 396 411 414
Rank change year-on-year
+15 +3
Contract jobs citing Social Media Marketing 4 1 1
As % of all contract IT jobs located in London 0.021% 0.005% 0.005%
As % of the Processes & Methodologies category 0.024% 0.006% 0.006%
Number of daily rates quoted 2 1 1
Median daily rate £450 £158 £78
Median daily rate % change year-on-year
+185.71% +103.22%
UK excluding London median daily rate - £150 -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
16462 17382 17138
As % of all contract IT jobs located in London 84.46% 84.19% 81.33%
Number of daily rates quoted 11897 12350 12358
Median daily rate £488 £475 £450
Median daily rate % change year-on-year
+2.63% +5.55%
90% offered a daily rate of more than £350 £325 £310
10% offered a daily rate of more than £625 £625 £600
UK excluding London median daily rate £405 £400 £390
% change year-on-year
+1.25% +2.56%
Number of hourly rates quoted 158 211 191
Median hourly rate £32.25 £24.23 £21.00
Median hourly rate % change year-on-year
+33.09% +15.38%
90% offered a hourly rate of more than £14.50 £12.50 £12.50
10% offered a hourly rate of more than £70.00 £50.99 £52.50
UK excluding London median hourly rate £35.00 £40.00 £26.00
% change year-on-year
-12.50% +53.84%

Social Media Marketing
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Social Media Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in London

Social Media Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media Marketing across the London region.

Social Media Marketing Daily Rate Trend in London

Social Media Marketing
Top 30 Related IT Skills in London

For the 6 months to 23 January 2017, IT contractor jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Social Media Marketing.

1 5 (100.00%) E-Commerce
1 5 (100.00%) Marketing
1 5 (100.00%) Social Media
2 4 (80.00%) Google Analytics
2 4 (80.00%) Google
2 4 (80.00%) Analytics
2 4 (80.00%) SQL
2 4 (80.00%) AdWords
3 3 (60.00%) Marketing Automation
3 3 (60.00%) CRM
3 3 (60.00%) Business Intelligence
3 3 (60.00%) Adobe
3 3 (60.00%) Internet
3 3 (60.00%) SEO
3 3 (60.00%) Finance
3 3 (60.00%) Games
3 3 (60.00%) Agile Software Development
3 3 (60.00%) Banking
3 3 (60.00%) Retail
3 3 (60.00%) Content Management
3 3 (60.00%) Mentoring
3 3 (60.00%) Continuous Delivery
3 3 (60.00%) NoSQL
4 2 (40.00%) Data Warehouse
5 1 (20.00%) MySQL
5 1 (20.00%) Stakeholder Management
5 1 (20.00%) Marketing Strategy
5 1 (20.00%) Customer Insight
5 1 (20.00%) Digital Marketing
5 1 (20.00%) Product Marketing

Social Media Marketing
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (20.00%) Magento
Cloud Services
1 4 (80.00%) AdWords
1 4 (80.00%) Google Analytics
Communications & Networking
1 3 (60.00%) Internet
Database & Business Intelligence
1 3 (60.00%) NoSQL
2 2 (40.00%) Data Warehouse
3 1 (20.00%) MySQL
General
1 5 (100.00%) Marketing
2 3 (60.00%) Banking
2 3 (60.00%) Finance
2 3 (60.00%) Games
2 3 (60.00%) Retail
Job Titles
1 3 (60.00%) Architect
1 3 (60.00%) Digital Architect
2 1 (20.00%) Analyst
2 1 (20.00%) Data Analyst
2 1 (20.00%) Data Insight Analyst
2 1 (20.00%) Digital Marketing Architect
2 1 (20.00%) Insight Analyst
2 1 (20.00%) Insight Data Analyst
2 1 (20.00%) Marketing Manager
2 1 (20.00%) Senior Architect
2 1 (20.00%) Senior Digital Architect
Miscellaneous
1 5 (100.00%) Social Media
2 1 (20.00%) Analytical Skills
Processes & Methodologies
1 5 (100.00%) E-Commerce
2 4 (80.00%) Analytics
3 3 (60.00%) Agile Software Development
3 3 (60.00%) Business Intelligence
3 3 (60.00%) Content Management
3 3 (60.00%) Continuous Delivery
3 3 (60.00%) CRM
3 3 (60.00%) Marketing Automation
3 3 (60.00%) Mentoring
3 3 (60.00%) SEO
4 1 (20.00%) Affiliate Network
4 1 (20.00%) Customer Insight
4 1 (20.00%) Digital Marketing
4 1 (20.00%) Marketing Strategy
4 1 (20.00%) Product Marketing
4 1 (20.00%) Stakeholder Management
Programming Languages
1 4 (80.00%) SQL
Vendors
1 4 (80.00%) Google
2 3 (60.00%) Adobe