The table below looks at the statistics for Social Media Marketing skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media Marketing over the 3 months to 25 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Aug 2016
Same period 2015 Same period 2014
Social Media Marketing
Rank 447 435 430
Rank change year-on-year
-12 -5
Contract jobs citing Social Media Marketing 2 1 5
As % of all contract IT jobs located in London 0.009% 0.004% 0.021%
As % of the Processes & Methodologies category 0.010% 0.005% 0.025%
Number of daily rates quoted 2 1 2
Median daily rate £313 £200 £180
Median daily rate % change year-on-year
+56.25% +11.11%
90% offered a daily rate of more than £243 £200 £164
10% offered a daily rate of more than £383 £200 £196
UK excluding London median daily rate £313 £288 £200
% change year-on-year
+8.69% +43.75%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -
Social Media Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
19730 19519 19742
As % of all contract IT jobs located in London 85.70% 82.20% 81.43%
Number of daily rates quoted 14181 13885 13757
Median daily rate £475 £450 £450
Median daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £325 £313 £300
10% offered a daily rate of more than £625 £625 £600
UK excluding London median daily rate £400 £396 £375
% change year-on-year
+1.01% +5.60%
Number of hourly rates quoted 169 219 234
Median hourly rate £25.69 £22.12 £21.50
Median hourly rate % change year-on-year
+16.16% +2.86%
90% offered a hourly rate of more than £12.50 £13.17 £13.50
10% offered a hourly rate of more than £55.00 £60.00 £45.00
UK excluding London median hourly rate £30.00 £32.54 £25.00
% change year-on-year
-7.80% +30.16%

Social Media Marketing
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Social Media Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in London

Social Media Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media Marketing across the London region.

Social Media Marketing Daily Rate Trend in London

Social Media Marketing
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media Marketing across the London region over the 3 months to 25 August 2016.

Social Media Marketing Daily Rate Histogram in London

Social Media Marketing
Top 18 Related IT Skills in London

For the 6 months to 25 August 2016, IT contractor jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Social Media Marketing.

1 2 (100.00%) Marketing
1 2 (100.00%) Analytics
1 2 (100.00%) Social Media
2 1 (50.00%) Digital Media
2 1 (50.00%) Analytical Skills
2 1 (50.00%) AdWords
2 1 (50.00%) Affiliate Network
2 1 (50.00%) Google Analytics
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Product Marketing
2 1 (50.00%) Magento
2 1 (50.00%) SQL
2 1 (50.00%) MySQL
2 1 (50.00%) E-Commerce
2 1 (50.00%) Advertising
2 1 (50.00%) Multimedia
2 1 (50.00%) Logistics
2 1 (50.00%) Google

Social Media Marketing
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (50.00%) Magento
Cloud Services
1 1 (50.00%) AdWords
1 1 (50.00%) Google Analytics
Database & Business Intelligence
1 1 (50.00%) MySQL
General
1 2 (100.00%) Marketing
2 1 (50.00%) Advertising
2 1 (50.00%) Multimedia
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Consultant
1 1 (50.00%) Data Analyst
1 1 (50.00%) Data Insight Analyst
1 1 (50.00%) Digital Marketing Consultant
1 1 (50.00%) Insight Analyst
1 1 (50.00%) Insight Data Analyst
1 1 (50.00%) Marketing Consultant
1 1 (50.00%) Social Media Consultant
Miscellaneous
1 2 (100.00%) Social Media
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Digital Media
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Affiliate Network
2 1 (50.00%) Digital Marketing
2 1 (50.00%) E-Commerce
2 1 (50.00%) Logistics
2 1 (50.00%) Product Marketing
Programming Languages
1 1 (50.00%) SQL
Vendors
1 1 (50.00%) Google