The table below looks at the statistics for SEO skills in IT contracts advertised for the Manchester region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 27 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 80 77 70
Rank change year-on-year
-3 -7
Contract jobs citing SEO 3 4 9
As % of all contract IT jobs located in Manchester 0.21% 0.36% 0.88%
As % of the Processes & Methodologies category 0.29% 0.48% 1.25%
Number of daily rates quoted 3 0 6
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£300 - £350
UK excluding London average daily rate £269 £325 £300
% change year-on-year
-17.30% +8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £30.00 £32.50 £17.50
% change year-on-year
-7.69% +85.71%
SEO
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Manchester region.

Processes & Methodologies Category
Manchester
Contract IT job ads with a match in the
Processes & Methodologies category
1032 830 720
As % of all contract IT jobs located in Manchester 73.71% 73.91% 70.04%
Number of daily rates quoted 632 440 391
Average daily rate £350 £350 £325
Average daily rate % change year-on-year
- +7.69%
90% offered a daily rate of more than £265 £250 £225
10% offered a daily rate of more than £537 £475 £450
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 29 33 34
Average hourly rate £17.50 £17.15 £23.50
Average hourly rate % change year-on-year
+2.04% -27.02%
90% offered a hourly rate of more than £11.50 £9.50 £10.00
10% offered a hourly rate of more than £24.00 £110.00 £43.60
UK excluding London average hourly rate £25.25 £27.50 £31.00
% change year-on-year
-8.18% -11.29%

SEO
Jobs Demand Trend in Manchester

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Manchester region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Manchester

SEO
Daily Rate Trend in Manchester

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Manchester region.

SEO Daily Rate Trend in Manchester

SEO
Daily Rate Histogram in Manchester

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Manchester region over the 3 months to 27 January 2015.

SEO Daily Rate Histogram in Manchester

SEO
Hourly Rate Trend in Manchester

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Manchester region.

SEO Hourly Rate Trend in Manchester

SEO
Contract Job Locations in Manchester

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Manchester region over the 3 months to 27 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Altrincham - - - - 1
Ashton-under-Lyne - - - -
Bolton - - - -
Bury - - - -
Cheadle - - - -
Rochdale - - - -
Wigan - - - - 2
SEO
North West

SEO
Top 30 Related IT Skills in Manchester

For the 6 months to 27 January 2015, IT contractor jobs across the Manchester region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 9 (75.00%) Social Media
2 6 (50.00%) Analytics
2 6 (50.00%) Google Analytics
2 6 (50.00%) Google
3 5 (41.67%) Agile Software Development
3 5 (41.67%) Blog
4 4 (33.33%) Copywriting
4 4 (33.33%) Email Marketing
4 4 (33.33%) Facebook
4 4 (33.33%) Twitter
4 4 (33.33%) Publishing
4 4 (33.33%) CMS
4 4 (33.33%) Coremetrics
4 4 (33.33%) Pay per click
4 4 (33.33%) Marketing
4 4 (33.33%) HTML
4 4 (33.33%) CSS
4 4 (33.33%) E-Commerce
4 4 (33.33%) User Experience
5 3 (25.00%) Intranet
5 3 (25.00%) Web Application Development
5 3 (25.00%) Legal
6 2 (16.67%) Security Cleared
6 2 (16.67%) Waterfall
6 2 (16.67%) SAS
7 1 (8.33%) Programme Management
7 1 (8.33%) Microsoft
7 1 (8.33%) PRINCE2
7 1 (8.33%) MS Project
7 1 (8.33%) P3O

SEO
Top Related IT Skills in Manchester by Category

For the 6 months to 27 January 2015, IT contractor jobs across the Manchester region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (33.33%) CMS
2 2 (16.67%) SAS
Applications
1 1 (8.33%) MS Project
Business Applications
1 6 (50.00%) Google Analytics
Communications & Networking
1 3 (25.00%) Intranet
General
1 4 (33.33%) Publishing
1 4 (33.33%) Marketing
2 3 (25.00%) Legal
Job Titles
1 4 (33.33%) Designer
2 2 (16.67%) Analyst
2 2 (16.67%) Web Analyst
2 2 (16.67%) Digital Content Designer
3 1 (8.33%) SEO Analyst
3 1 (8.33%) Copywriter
3 1 (8.33%) PMO Manager
3 1 (8.33%) Lead Designer
3 1 (8.33%) Senior Designer
3 1 (8.33%) Planning Manager
Libraries, Frameworks & Software Standards
1 4 (33.33%) HTML
1 4 (33.33%) CSS
Miscellaneous
1 9 (75.00%) Social Media
2 5 (41.67%) Blog
3 4 (33.33%) Copywriting
3 4 (33.33%) User Experience
4 1 (8.33%) Podcast
Processes & Methodologies
1 6 (50.00%) Analytics
2 5 (41.67%) Agile Software Development
3 4 (33.33%) Email Marketing
3 4 (33.33%) Pay per click
3 4 (33.33%) E-Commerce
4 3 (25.00%) Web Application Development
5 2 (16.67%) Waterfall
6 1 (8.33%) Programme Management
6 1 (8.33%) PRINCE2
6 1 (8.33%) Web Usability
Qualifications
1 2 (16.67%) Security Cleared
Quality Assurance & Compliance
1 1 (8.33%) P3O
Vendors
1 6 (50.00%) Google
2 4 (33.33%) Facebook
2 4 (33.33%) Twitter
2 4 (33.33%) Coremetrics
3 1 (8.33%) Microsoft