The table below looks at the statistics for SEO skills in IT contracts advertised for the Manchester region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 87 84 77
Rank change year-on-year
-3 -7
Contract jobs citing SEO 21 3 4
As % of all contract IT jobs located in Manchester 1.16% 0.21% 0.33%
As % of the Processes & Methodologies category 1.41% 0.28% 0.44%
Number of daily rates quoted 15 3 0
Average daily rate £350 £300 -
Average daily rate % change year-on-year
+16.66% -
UK excluding London average daily rate £350 £288 £325
% change year-on-year
+21.73% -11.53%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £22.00 £48.75
% change year-on-year
- -54.87%
SEO
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Manchester region.

Processes & Methodologies Category
Manchester
Contract IT job ads with a match in the
Processes & Methodologies category
1494 1090 901
As % of all contract IT jobs located in Manchester 82.27% 76.87% 75.21%
Number of daily rates quoted 883 662 482
Average daily rate £375 £375 £350
Average daily rate % change year-on-year
- +7.14%
90% offered a daily rate of more than £275 £275 £250
10% offered a daily rate of more than £500 £537 £495
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 34 32 34
Average hourly rate £40.00 £17.50 £17.15
Average hourly rate % change year-on-year
+128.57% +2.04%
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

SEO
Jobs Demand Trend in Manchester

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Manchester region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Manchester

SEO
Daily Rate Trend in Manchester

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Manchester region.

SEO Daily Rate Trend in Manchester

SEO
Hourly Rate Trend in Manchester

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Manchester region.

SEO Hourly Rate Trend in Manchester

SEO
Top 30 Related IT Skills in Manchester

For the 6 months to 14 February 2016, IT contractor jobs across the Manchester region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 24 (88.89%) HTML
1 24 (88.89%) CSS
2 19 (70.37%) jQuery
3 18 (66.67%) JavaScript
3 18 (66.67%) Subversion
3 18 (66.67%) Ajax
4 17 (62.96%) HTML5
4 17 (62.96%) CSS3
4 17 (62.96%) User Experience
5 16 (59.26%) Git (software)
6 15 (55.56%) Sass
6 15 (55.56%) LESS
7 14 (51.85%) Mercurial
7 14 (51.85%) XML
8 12 (44.44%) XHTML
9 10 (37.04%) XSLT
9 10 (37.04%) XPath
10 8 (29.63%) Web Design
11 7 (25.93%) Web Services
11 7 (25.93%) E-Commerce
12 6 (22.22%) Agile Software Development
13 5 (18.52%) MVC
13 5 (18.52%) Project Management
14 4 (14.81%) Confluence
14 4 (14.81%) Analytics
14 4 (14.81%) iPad
14 4 (14.81%) Data Validation
14 4 (14.81%) hybris
14 4 (14.81%) Kanban
14 4 (14.81%) Unit Testing

SEO
Top Related IT Skills in Manchester by Category

For the 6 months to 14 February 2016, IT contractor jobs across the Manchester region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (14.81%) Confluence
1 4 (14.81%) Tomcat
2 2 (7.41%) CICS
2 2 (7.41%) Drupal
2 2 (7.41%) WebSphere
2 2 (7.41%) WordPress
3 1 (3.70%) SharePoint Server
Applications
1 3 (11.11%) MS Excel
1 3 (11.11%) MS PowerPoint
1 3 (11.11%) Photoshop
2 2 (7.41%) Adobe Creative Suite
2 2 (7.41%) MS Office
3 1 (3.70%) Adobe Illustrator
Business Applications
1 1 (3.70%) Magento
Cloud Services
1 2 (7.41%) Google Analytics
1 2 (7.41%) MailChimp
Communications & Networking
1 1 (3.70%) Intranet
Database & Business Intelligence
1 4 (14.81%) MySQL
Development Applications
1 18 (66.67%) Subversion
2 16 (59.26%) Git (software)
3 14 (51.85%) Mercurial
4 4 (14.81%) JIRA
4 4 (14.81%) JUnit
5 2 (7.41%) Grunt
6 1 (3.70%) Axure RP
6 1 (3.70%) Dreamweaver
General
1 3 (11.11%) Finance
1 3 (11.11%) Marketing
2 1 (3.70%) Advertising
2 1 (3.70%) Banking
2 1 (3.70%) Legal
2 1 (3.70%) Publishing
Job Titles
1 20 (74.07%) Developer
2 14 (51.85%) UI Developer
3 8 (29.63%) Front End Developer (Client-Side Developer)
4 6 (22.22%) Web Developer
5 5 (18.52%) Front End Web Developer (Client-Side Developer)
5 5 (18.52%) Web UI Developer
6 4 (14.81%) Designer
6 4 (14.81%) Hybris Developer
6 4 (14.81%) Lead Developer
6 4 (14.81%) Senior Developer
6 4 (14.81%) Technical Developer
6 4 (14.81%) Technical Leader
7 3 (11.11%) HTML CSS Developer
7 3 (11.11%) HTML Developer
8 2 (7.41%) Architect
8 2 (7.41%) Solutions Architect
8 2 (7.41%) UX Designer
8 2 (7.41%) Web Designer
9 1 (3.70%) SEO Manager
9 1 (3.70%) Web Editor
Libraries, Frameworks & Software Standards
1 24 (88.89%) CSS
1 24 (88.89%) HTML
2 19 (70.37%) jQuery
3 18 (66.67%) Ajax
4 17 (62.96%) CSS3
4 17 (62.96%) HTML5
5 15 (55.56%) LESS
5 15 (55.56%) Sass
6 14 (51.85%) XML
7 12 (44.44%) XHTML
8 10 (37.04%) XSLT
9 7 (25.93%) Web Services
10 4 (14.81%) JSP
10 4 (14.81%) Spring
10 4 (14.81%) Spring MVC
10 4 (14.81%) XSD
11 2 (7.41%) IBM Integration Bus
11 2 (7.41%) Middleware
12 1 (3.70%) .NET
12 1 (3.70%) Twitter Bootstrap
Miscellaneous
1 17 (62.96%) User Experience
2 4 (14.81%) iPad
3 3 (11.11%) NHS
3 3 (11.11%) Web 2.0
4 2 (7.41%) Analytical Skills
4 2 (7.41%) Computer Science
4 2 (7.41%) Contactless
4 2 (7.41%) Mainframe
4 2 (7.41%) Psychology
4 2 (7.41%) Social Media
5 1 (3.70%) Digital Media
5 1 (3.70%) Social Network
Operating Systems
1 4 (14.81%) Unix
2 2 (7.41%) Linux
Processes & Methodologies
1 8 (29.63%) Web Design
2 7 (25.93%) E-Commerce
3 6 (22.22%) Agile Software Development
4 5 (18.52%) MVC
4 5 (18.52%) Project Management
5 4 (14.81%) Analytics
5 4 (14.81%) B2C
5 4 (14.81%) Continuous Integration
5 4 (14.81%) Data Modelling
5 4 (14.81%) Data Validation
5 4 (14.81%) Integration Testing
5 4 (14.81%) Kanban
5 4 (14.81%) Scrum
5 4 (14.81%) Unit Testing
5 4 (14.81%) Validation
6 3 (11.11%) Front End Development
6 3 (11.11%) Online Marketing
7 2 (7.41%) Email Marketing
7 2 (7.41%) Usability Testing
7 2 (7.41%) UX Design
Programming Languages
1 18 (66.67%) JavaScript
2 10 (37.04%) XPath
3 4 (14.81%) Java
4 3 (11.11%) PHP
Qualifications
1 4 (14.81%) Degree
Quality Assurance & Compliance
1 2 (7.41%) QA
Vendors
1 4 (14.81%) Adobe
1 4 (14.81%) hybris
2 3 (11.11%) Microsoft
3 2 (7.41%) Google