The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Manchester region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Web Analytics
Rank 105 89 -
Rank change year-on-year
-16 -
Contract jobs citing Web Analytics 1 1 0
As % of all contract IT jobs located in Manchester 0.054% 0.072% -
As % of the Processes & Methodologies category 0.067% 0.092% -
Number of daily rates quoted 1 1 0
Average daily rate £420 £275 -
Average daily rate % change year-on-year
+52.72% -
UK excluding London average daily rate £400 £325 £400
% change year-on-year
+23.07% -18.75%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.00 £14.37
% change year-on-year
- -2.57%
Web Analytics
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Manchester region.

Processes & Methodologies Category
Manchester
Contract IT job ads with a match in the
Processes & Methodologies category
1501 1083 863
As % of all contract IT jobs located in Manchester 81.71% 77.47% 76.04%
Number of daily rates quoted 879 666 460
Average daily rate £375 £365 £350
Average daily rate % change year-on-year
+2.73% +4.28%
90% offered a daily rate of more than £275 £265 £250
10% offered a daily rate of more than £500 £535 £497
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 35 32 33
Average hourly rate £29.50 £17.50 £17.15
Average hourly rate % change year-on-year
+68.57% +2.04%
90% offered a hourly rate of more than £15.00 £11.50 £10.08
10% offered a hourly rate of more than £40.00 £24.00 £48.70
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Web Analytics
Jobs Demand Trend in Manchester

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Manchester region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Manchester

Web Analytics
Daily Rate Trend in Manchester

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Manchester region.

Web Analytics Daily Rate Trend in Manchester

Web Analytics
Hourly Rate Trend in Manchester

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Manchester region.

Web Analytics Hourly Rate Trend in Manchester

Web Analytics
Top 30 Related IT Skills in Manchester

For the 6 months to 5 February 2016, IT contractor jobs across the Manchester region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 6 (100.00%) Analytics
2 5 (83.33%) Google Analytics
2 5 (83.33%) Google
3 3 (50.00%) Microsoft
3 3 (50.00%) CRM
3 3 (50.00%) Marketing
4 2 (33.33%) Drupal
4 2 (33.33%) Email Marketing
4 2 (33.33%) MS PowerPoint
4 2 (33.33%) WordPress
4 2 (33.33%) HTML5
4 2 (33.33%) Social Media
4 2 (33.33%) Stakeholder Engagement
4 2 (33.33%) MailChimp
4 2 (33.33%) Online Marketing
4 2 (33.33%) CSS3
4 2 (33.33%) Data Governance
4 2 (33.33%) Data Quality
4 2 (33.33%) Social Media Marketing
4 2 (33.33%) Data Warehouse
4 2 (33.33%) CSS
4 2 (33.33%) PHP
4 2 (33.33%) SQL
4 2 (33.33%) HTML
4 2 (33.33%) MS Office
4 2 (33.33%) XHTML
4 2 (33.33%) MS Excel
4 2 (33.33%) SEO
4 2 (33.33%) Finance
4 2 (33.33%) Publishing

Web Analytics
Top Related IT Skills in Manchester by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Manchester region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (33.33%) Drupal
1 2 (33.33%) WordPress
2 1 (16.67%) Adobe Experience Manager
Applications
1 2 (33.33%) MS Excel
1 2 (33.33%) MS Office
1 2 (33.33%) MS PowerPoint
Cloud Services
1 5 (83.33%) Google Analytics
2 2 (33.33%) Google Tag Manager
2 2 (33.33%) MailChimp
3 1 (16.67%) Adobe Analytics
Communications & Networking
1 1 (16.67%) HTTP
1 1 (16.67%) Intranet
Database & Business Intelligence
1 2 (33.33%) Data Warehouse
General
1 3 (50.00%) Marketing
2 2 (33.33%) Finance
2 2 (33.33%) Publishing
3 1 (16.67%) Legal
Job Titles
1 1 (16.67%) Architect
1 1 (16.67%) Content Editor
1 1 (16.67%) Data Scientist
1 1 (16.67%) Digital Architect
1 1 (16.67%) Project Officer
1 1 (16.67%) Web Content Editor
1 1 (16.67%) Web Editor
Libraries, Frameworks & Software Standards
1 2 (33.33%) CSS
1 2 (33.33%) CSS3
1 2 (33.33%) HTML
1 2 (33.33%) HTML5
1 2 (33.33%) XHTML
2 1 (16.67%) .NET
2 1 (16.67%) ASP.NET
2 1 (16.67%) JSON
2 1 (16.67%) Natural Language Processing
2 1 (16.67%) REST
2 1 (16.67%) SAML
2 1 (16.67%) SOAP
2 1 (16.67%) WCF
2 1 (16.67%) Web Services
2 1 (16.67%) XML
Miscellaneous
1 2 (33.33%) Social Media
2 1 (16.67%) Analytical Skills
2 1 (16.67%) Digital Media
2 1 (16.67%) Social Network
2 1 (16.67%) User Experience
Processes & Methodologies
1 6 (100.00%) Analytics
2 3 (50.00%) CRM
3 2 (33.33%) Data Governance
3 2 (33.33%) Email Marketing
3 2 (33.33%) Online Marketing
3 2 (33.33%) SEO
3 2 (33.33%) Social Media Marketing
3 2 (33.33%) Stakeholder Engagement
4 1 (16.67%) Asset Management
4 1 (16.67%) Content Management
4 1 (16.67%) Data Analysis
4 1 (16.67%) Data Modelling
4 1 (16.67%) Data Protection
4 1 (16.67%) Digital Marketing
4 1 (16.67%) ERP
4 1 (16.67%) Machine Learning
4 1 (16.67%) Predictive Modelling
4 1 (16.67%) Project Management
4 1 (16.67%) Statistical Analysis
4 1 (16.67%) Statistical Modelling
Programming Languages
1 2 (33.33%) PHP
1 2 (33.33%) SQL
2 1 (16.67%) C#
2 1 (16.67%) Java
2 1 (16.67%) VB.NET
Quality Assurance & Compliance
1 2 (33.33%) Data Quality
Vendors
1 5 (83.33%) Google
2 3 (50.00%) Microsoft
3 1 (16.67%) Adobe
3 1 (16.67%) Sitecore