The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Merseyside region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 28 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 May 2016
Same period 2015 Same period 2014
Advertising
Rank - - -
Contract jobs citing Advertising 0 0 0
As % of all contract IT jobs located in Merseyside - - -
As % of the General category - - -
Number of daily rates quoted 0 0 0
Median daily rate - - -
UK excluding London median daily rate £350 £350 £375
% change year-on-year
- -6.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.25 £12.50 £21.00
% change year-on-year
+30.00% -40.47%
Advertising
North West

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Merseyside region.

General Category
Merseyside
Contract IT job ads with a match in the
General category
74 78 44
As % of all contract IT jobs located in Merseyside 21.33% 21.25% 23.66%
Number of daily rates quoted 41 37 31
Median daily rate £375 £363 £425
Median daily rate % change year-on-year
+3.44% -14.70%
90% offered a daily rate of more than £275 £228 £108
10% offered a daily rate of more than £500 £475 £550
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £27.00 £24.00 £25.00
% change year-on-year
+12.50% -4.00%

Advertising
Jobs Demand Trend in Merseyside

The demand trend of contract jobs across the Merseyside region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in Merseyside

Advertising
Daily Rate Trend in Merseyside

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Merseyside region.

Advertising Daily Rate Trend in Merseyside

Advertising
Hourly Rate Trend in Merseyside

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Merseyside region.

Advertising Hourly Rate Trend in Merseyside

Advertising
Top 30 Related IT Skills in Merseyside

For the 6 months to 28 May 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Merseyside region with a requirement for Advertising.

1 6 (100.00%) Microsoft
2 4 (66.67%) Business Intelligence
2 4 (66.67%) SQL
2 4 (66.67%) SQL Server
3 3 (50.00%) Data Warehouse
3 3 (50.00%) SQL Server Reporting Services
3 3 (50.00%) SQL Server Integration Services
3 3 (50.00%) SQL Server Analysis Services
4 2 (33.33%) SharePoint
4 2 (33.33%) ETL
4 2 (33.33%) MCDBA
4 2 (33.33%) ASP.NET
4 2 (33.33%) .NET
4 2 (33.33%) Microsoft Certification
5 1 (16.67%) PRINCE2 Certification
5 1 (16.67%) Siemens
5 1 (16.67%) Sage
5 1 (16.67%) Intranet
5 1 (16.67%) Configuration Management
5 1 (16.67%) Finance
5 1 (16.67%) Manufacturing
5 1 (16.67%) Validation
5 1 (16.67%) Migration
5 1 (16.67%) Stakeholder Management
5 1 (16.67%) PLM
5 1 (16.67%) Teamcenter
5 1 (16.67%) Agile Software Development
5 1 (16.67%) Microsoft Analysis Services
5 1 (16.67%) MySQL
5 1 (16.67%) OLAP

Advertising
Top Related IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (33.33%) SharePoint
2 1 (16.67%) IIS
2 1 (16.67%) SharePoint 2010
2 1 (16.67%) SharePoint 2013
Business Applications
1 1 (16.67%) Sage 1000
1 1 (16.67%) Teamcenter
Cloud Services
1 1 (16.67%) Microsoft Azure
1 1 (16.67%) Office 365
Communications & Networking
1 1 (16.67%) Intranet
Database & Business Intelligence
1 4 (66.67%) SQL Server
2 3 (50.00%) Data Warehouse
2 3 (50.00%) SQL Server Analysis Services
2 3 (50.00%) SQL Server Integration Services
2 3 (50.00%) SQL Server Reporting Services
3 1 (16.67%) BusinessObjects
3 1 (16.67%) Microsoft Analysis Services
3 1 (16.67%) MS Access
3 1 (16.67%) MySQL
3 1 (16.67%) OLAP
3 1 (16.67%) OLAP Cube
3 1 (16.67%) Power BI
3 1 (16.67%) QlikView
3 1 (16.67%) Relational Database
3 1 (16.67%) SQL Server 2012
General
1 1 (16.67%) Finance
1 1 (16.67%) Manufacturing
Job Titles
1 4 (66.67%) Developer
2 2 (33.33%) Business Developer
2 2 (33.33%) Business Intelligence Developer
3 1 (16.67%) Agile Project Manager
3 1 (16.67%) Architect
3 1 (16.67%) Business Architect
3 1 (16.67%) Business Intelligence Architect
3 1 (16.67%) Business Intelligence Manager
3 1 (16.67%) Business Intelligence Project Manager
3 1 (16.67%) Consultant
3 1 (16.67%) PRINCE2 Project Manager
3 1 (16.67%) Project Manager
3 1 (16.67%) Sage Consultant
3 1 (16.67%) SharePoint Developer
3 1 (16.67%) SQL Developer
Libraries, Frameworks & Software Standards
1 2 (33.33%) .NET
1 2 (33.33%) ASP.NET
2 1 (16.67%) HTML
2 1 (16.67%) ODBC
2 1 (16.67%) XML
Processes & Methodologies
1 4 (66.67%) Business Intelligence
2 2 (33.33%) ETL
3 1 (16.67%) Agile Software Development
3 1 (16.67%) Configuration Management
3 1 (16.67%) Data Analysis
3 1 (16.67%) Data Migration
3 1 (16.67%) Data Modelling
3 1 (16.67%) ERP
3 1 (16.67%) ETL Development
3 1 (16.67%) High Availability
3 1 (16.67%) ITIL
3 1 (16.67%) Migration
3 1 (16.67%) PLM
3 1 (16.67%) PRINCE2
3 1 (16.67%) Root Cause Analysis
3 1 (16.67%) Stakeholder Management
3 1 (16.67%) Validation
Programming Languages
1 4 (66.67%) SQL
2 1 (16.67%) C#
2 1 (16.67%) T-SQL
Qualifications
1 2 (33.33%) MCDBA
1 2 (33.33%) Microsoft Certification
2 1 (16.67%) AAT
2 1 (16.67%) Degree
2 1 (16.67%) MCP
2 1 (16.67%) MCSE
2 1 (16.67%) MCTS
2 1 (16.67%) Microsoft Certified Architect
2 1 (16.67%) PRINCE2 Certification
Vendors
1 6 (100.00%) Microsoft
2 1 (16.67%) Sage
2 1 (16.67%) Siemens