The table below looks at the statistics for Pay per click skills in IT contracts advertised for the Merseyside region. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 23 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Jul 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank - - 29
Contract jobs citing Pay per click 0 0 1
As % of all contract IT jobs located in Merseyside - - 0.47%
As % of the Processes & Methodologies category - - 0.71%
Number of daily rates quoted 0 0 1
Median daily rate - - £350
UK excluding London median daily rate £195 £175 £300
% change year-on-year
+11.42% -41.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 - -
Pay per click
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Merseyside region.

Processes & Methodologies Category
Merseyside
Contract IT job ads with a match in the
Processes & Methodologies category
264 292 141
As % of all contract IT jobs located in Merseyside 79.52% 74.68% 66.20%
Number of daily rates quoted 153 142 81
Median daily rate £375 £475 £375
Median daily rate % change year-on-year
-21.05% +26.66%
90% offered a daily rate of more than £275 £255 £260
10% offered a daily rate of more than £500 £700 £550
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 3 0 6
Median hourly rate £15.00 - £26.50
90% offered a hourly rate of more than £9.00 - £13.00
10% offered a hourly rate of more than £20.40 - £39.00
UK excluding London median hourly rate £28.50 £30.00 £27.50
% change year-on-year
-5.00% +9.09%

Pay per click
Jobs Demand Trend in Merseyside

The demand trend of contract jobs across the Merseyside region citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Merseyside