The table below looks at the statistics for Pay per click skills in IT contracts advertised for the Merseyside region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank - - -
Contract jobs citing Pay per click 0 0 0
As % of all contract IT jobs located in Merseyside - - -
As % of the Processes & Methodologies category - - -
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate £195 £250 £300
% change year-on-year
-22.00% -16.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.61 £21.25 -
% change year-on-year
-7.71% -
Pay per click
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Merseyside region.

Processes & Methodologies Category
Merseyside
Contract IT job ads with a match in the
Processes & Methodologies category
262 264 123
As % of all contract IT jobs located in Merseyside 83.17% 69.84% 66.85%
Number of daily rates quoted 161 125 70
Average daily rate £375 £400 £400
Average daily rate % change year-on-year
-6.25% -
90% offered a daily rate of more than £275 £238 £264
10% offered a daily rate of more than £565 £675 £525
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 2 2 5
Average hourly rate £18.80 £51.67 £21.75
Average hourly rate % change year-on-year
-63.61% +137.54%
UK excluding London average hourly rate £36.00 £30.75 £31.50
% change year-on-year
+17.07% -2.38%

Pay per click
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the Merseyside region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Merseyside