The table below looks at the statistics for Pay per click skills in IT contracts advertised for the Merseyside region. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 25 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Jun 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank - - 25
Contract jobs citing Pay per click 0 0 1
As % of all contract IT jobs located in Merseyside - - 0.53%
As % of the Processes & Methodologies category - - 0.81%
Number of daily rates quoted 0 0 1
Median daily rate - - £350
UK excluding London median daily rate £195 £175 £300
% change year-on-year
+11.42% -41.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £12.50 -
% change year-on-year
+56.88% -
Pay per click
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Merseyside region.

Processes & Methodologies Category
Merseyside
Contract IT job ads with a match in the
Processes & Methodologies category
270 266 123
As % of all contract IT jobs located in Merseyside 82.57% 69.27% 65.08%
Number of daily rates quoted 156 131 65
Median daily rate £375 £475 £413
Median daily rate % change year-on-year
-21.05% +15.15%
90% offered a daily rate of more than £275 £265 £291
10% offered a daily rate of more than £525 £675 £550
UK excluding London median daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 2 1 6
Median hourly rate £18.80 £51.67 £15.00
Median hourly rate % change year-on-year
-63.61% +244.43%
UK excluding London median hourly rate £28.50 £30.00 £29.50
% change year-on-year
-5.00% +1.69%

Pay per click
Jobs Demand Trend in Merseyside

The demand trend of contract jobs across the Merseyside region citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Merseyside