The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 137 - 132
Rank change year-on-year
- 0
Contract jobs citing Direct Marketing 1 0 2
As % of all contract IT jobs located in the North West 0.031% - 0.066%
As % of the Processes & Methodologies category 0.042% - 0.099%
Number of daily rates quoted 1 0 0
Average daily rate
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£350 - -
UK excluding London average daily rate £313 £205 £340
% change year-on-year
+52.43% -39.70%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £17.50 -
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the North West region.

Processes & Methodologies Category
North West
Contract IT job ads with a match in the
Processes & Methodologies category
2386 2077 2015
As % of all contract IT jobs located in the North West 73.39% 73.19% 66.79%
Number of daily rates quoted 1412 1041 1026
Average daily rate £375 £350 £340
Average daily rate % change year-on-year
+7.14% +2.94%
90% offered a daily rate of more than £250 £250 £225
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £388 £363 £365
% change year-on-year
+6.89% -0.68%
Number of hourly rates quoted 102 112 100
Average hourly rate £22.50 £25.04 £26.50
Average hourly rate % change year-on-year
-10.14% -5.50%
90% offered a hourly rate of more than £13.00 £13.67 £13.88
10% offered a hourly rate of more than £45.00 £44.90 £72.53
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Direct Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the North West

Direct Marketing
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the North West region.

Direct Marketing Daily Rate Trend in the North West

Direct Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the North West region over the 3 months to 18 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester - 1 £350 - 1
Direct Marketing
England

Direct Marketing
Top 6 Related IT Skills in the North West

For the 6 months to 18 December 2014, IT contractor jobs across the North West region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 1 (100.00%) SQL
1 1 (100.00%) VBA
1 1 (100.00%) CRM
1 1 (100.00%) SAS
1 1 (100.00%) Marketing
1 1 (100.00%) SAS Macro

Direct Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 18 December 2014, IT contractor jobs across the North West region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (100.00%) SAS
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Analyst
1 1 (100.00%) Data Analyst
1 1 (100.00%) SAS Analyst
1 1 (100.00%) SAS Data Analyst
Processes & Methodologies
1 1 (100.00%) CRM
Programming Languages
1 1 (100.00%) SQL
1 1 (100.00%) VBA
1 1 (100.00%) SAS Macro