The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 25 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Sep 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 148 - -
Rank change year-on-year
- 0
Contract jobs citing Direct Marketing 2 0 0
As % of all contract IT jobs located in the North West 0.057% - -
As % of the Processes & Methodologies category 0.069% - -
Number of daily rates quoted 1 0 0
Median daily rate £300 - -
UK excluding London median daily rate £338 £250 £425
% change year-on-year
+35.00% -41.17%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the North West region.

Processes & Methodologies Category
North West
Contract IT job ads with a match in the
Processes & Methodologies category
2904 3669 2419
As % of all contract IT jobs located in the North West 83.00% 81.99% 75.78%
Number of daily rates quoted 1863 2304 1386
Median daily rate £401 £425 £375
Median daily rate % change year-on-year
-5.76% +13.33%
90% offered a daily rate of more than £300 £289 £265
10% offered a daily rate of more than £550 £555 £525
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 92 141 112
Median hourly rate £24.00 £37.00 £30.00
Median hourly rate % change year-on-year
-35.13% +23.33%
90% offered a hourly rate of more than £13.00 £14.50 £12.50
10% offered a hourly rate of more than £61.46 £56.97 £78.00
UK excluding London median hourly rate £32.50 £33.64 £26.25
% change year-on-year
-3.38% +28.15%

Direct Marketing
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing Direct Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the North West

Direct Marketing
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the North West region.

Direct Marketing Daily Rate Trend in the North West

Direct Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the North West region over the 3 months to 25 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester - 1 - -
Merseyside - 1 £300 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 25 September 2016, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Direct Marketing.

1 4 (100.00%) Marketing
2 2 (50.00%) Degree
2 2 (50.00%) Digital Media
2 2 (50.00%) Facebook
2 2 (50.00%) Twitter
2 2 (50.00%) Copywriting
2 2 (50.00%) Blog
2 2 (50.00%) Social Network
2 2 (50.00%) Google Analytics
2 2 (50.00%) WordPress
2 2 (50.00%) SQL
2 2 (50.00%) MS Office
2 2 (50.00%) MS Excel
2 2 (50.00%) B2B
2 2 (50.00%) SEO
2 2 (50.00%) MS PowerPoint
2 2 (50.00%) Google
2 2 (50.00%) Analytics
2 2 (50.00%) Social Media
2 2 (50.00%) Brand Awareness
2 2 (50.00%) Infographics
2 2 (50.00%) Content Development
3 1 (25.00%) Tag Management
3 1 (25.00%) Data Visualisation
3 1 (25.00%) Campaign Analysis
3 1 (25.00%) User Experience
3 1 (25.00%) Translating Business Requirements
3 1 (25.00%) SQL Server 2005
3 1 (25.00%) SQL Server Integration Services
3 1 (25.00%) SQL Server Reporting Services

Direct Marketing
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (50.00%) WordPress
2 1 (25.00%) SAS
Applications
1 2 (50.00%) MS Excel
1 2 (50.00%) MS Office
1 2 (50.00%) MS PowerPoint
Cloud Services
1 2 (50.00%) Google Analytics
Database & Business Intelligence
1 1 (25.00%) DTS
1 1 (25.00%) SQL Server
1 1 (25.00%) SQL Server 2000
1 1 (25.00%) SQL Server 2005
1 1 (25.00%) SQL Server 2008
1 1 (25.00%) SQL Server Integration Services
1 1 (25.00%) SQL Server Reporting Services
General
1 4 (100.00%) Marketing
2 2 (50.00%) Brand Awareness
Job Titles
1 2 (50.00%) Digital Executive
2 1 (25.00%) Developer
2 1 (25.00%) Insight Manager
2 1 (25.00%) SQL Developer
Libraries, Frameworks & Software Standards
1 1 (25.00%) .NET
1 1 (25.00%) XML
Miscellaneous
1 2 (50.00%) Blog
1 2 (50.00%) Copywriting
1 2 (50.00%) Digital Media
1 2 (50.00%) Social Media
1 2 (50.00%) Social Network
2 1 (25.00%) User Experience
2 1 (25.00%) Visualisation
Processes & Methodologies
1 2 (50.00%) Analytics
1 2 (50.00%) B2B
1 2 (50.00%) Content Development
1 2 (50.00%) Infographics
1 2 (50.00%) SEO
2 1 (25.00%) Campaign Analysis
2 1 (25.00%) Customer Analysis
2 1 (25.00%) Customer Insight
2 1 (25.00%) Data Visualisation
2 1 (25.00%) Open Source
2 1 (25.00%) Tag Management
2 1 (25.00%) Translating Business Requirements
2 1 (25.00%) Web Development
Programming Languages
1 2 (50.00%) SQL
2 1 (25.00%) T-SQL
Qualifications
1 2 (50.00%) Degree
Quality Assurance & Compliance
1 1 (25.00%) QA
Vendors
1 2 (50.00%) Facebook
1 2 (50.00%) Google
1 2 (50.00%) Twitter