The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 21 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
21 Jan 2017
Same period 2016 Same period 2015
Direct Marketing
England / North West
Rank 130 159 141
Rank change year-on-year
+29 -18
Contract jobs citing Direct Marketing 1 1 1
As % of all contract IT jobs located in the North West 0.039% 0.026% 0.032%
As % of the Processes & Methodologies category 0.048% 0.032% 0.041%
Number of daily rates quoted 1 1 1
Median daily rate £150 £300 £350
Median daily rate % change year-on-year
-50.00% -14.28%
UK excluding London median daily rate £300 £325 £350
% change year-on-year
-7.76% -7.14%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £28.50 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the North West region.

Processes & Methodologies Category
North West
Contract IT job ads with a match in the
Processes & Methodologies category
2102 3141 2435
As % of all contract IT jobs located in the North West 82.08% 81.08% 77.25%
Number of daily rates quoted 1358 1910 1462
Median daily rate £400 £400 £378
Median daily rate % change year-on-year
- +5.96%
90% offered a daily rate of more than £275 £275 £265
10% offered a daily rate of more than £575 £575 £550
UK excluding London median daily rate £405 £400 £393
% change year-on-year
+1.25% +1.91%
Number of hourly rates quoted 62 111 100
Median hourly rate £37.25 £37.75 £28.13
Median hourly rate % change year-on-year
-1.32% +34.22%
90% offered a hourly rate of more than £13.00 £15.03 £13.00
10% offered a hourly rate of more than £51.00 £54.00 £45.00
UK excluding London median hourly rate £35.00 £40.00 £25.25
% change year-on-year
-12.50% +58.41%

Direct Marketing
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing Direct Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the North West

Direct Marketing
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the North West region.

Direct Marketing Daily Rate Trend in the North West

Direct Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the North West region over the 3 months to 21 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +23 1 £150 -50.00%
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 21 January 2017, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Direct Marketing.

1 2 (100.00%) SQL
1 2 (100.00%) Marketing
2 1 (50.00%) Web Development
2 1 (50.00%) QA
2 1 (50.00%) Google Analytics
2 1 (50.00%) Umbraco
2 1 (50.00%) SQL Server 2008
2 1 (50.00%) Sitecore
2 1 (50.00%) Social Media
2 1 (50.00%) Kentico
2 1 (50.00%) Analytics
2 1 (50.00%) User Experience
2 1 (50.00%) Translating Business Requirements
2 1 (50.00%) Wireframes
2 1 (50.00%) JavaScript
2 1 (50.00%) SEO
2 1 (50.00%) Advertising
2 1 (50.00%) SQL Server Reporting Services
2 1 (50.00%) Google
2 1 (50.00%) SQL Server 2005
2 1 (50.00%) SQL Server Integration Services
2 1 (50.00%) Pay per click
2 1 (50.00%) T-SQL
2 1 (50.00%) .NET
2 1 (50.00%) MySQL
2 1 (50.00%) SQL Server
2 1 (50.00%) CSS
2 1 (50.00%) XML
2 1 (50.00%) DTS
2 1 (50.00%) SQL Server 2000

Direct Marketing
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) Kentico
1 1 (50.00%) Umbraco
Cloud Services
1 1 (50.00%) Google Analytics
Database & Business Intelligence
1 1 (50.00%) DTS
1 1 (50.00%) MySQL
1 1 (50.00%) SQL Server
1 1 (50.00%) SQL Server 2000
1 1 (50.00%) SQL Server 2005
1 1 (50.00%) SQL Server 2008
1 1 (50.00%) SQL Server Integration Services
1 1 (50.00%) SQL Server Reporting Services
General
1 2 (100.00%) Marketing
2 1 (50.00%) Advertising
Job Titles
1 2 (100.00%) Developer
2 1 (50.00%) Digital Developer
2 1 (50.00%) SQL Developer
Libraries, Frameworks & Software Standards
1 1 (50.00%) .NET
1 1 (50.00%) CSS
1 1 (50.00%) XML
Miscellaneous
1 1 (50.00%) Social Media
1 1 (50.00%) User Experience
Processes & Methodologies
1 1 (50.00%) Analytics
1 1 (50.00%) Pay per click
1 1 (50.00%) SEO
1 1 (50.00%) Translating Business Requirements
1 1 (50.00%) Web Development
1 1 (50.00%) Wireframes
Programming Languages
1 2 (100.00%) SQL
2 1 (50.00%) JavaScript
2 1 (50.00%) T-SQL
Quality Assurance & Compliance
1 1 (50.00%) QA
Vendors
1 1 (50.00%) Google
1 1 (50.00%) Sitecore