The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 29 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Dec 2014
Same period 2013 Same period 2012
Online Marketing
Rank - 128 130
Contract jobs citing Online Marketing 0 1 2
As % of all contract IT jobs located in the North West - 0.035% 0.068%
As % of the Processes & Methodologies category - 0.048% 0.10%
Number of daily rates quoted 0 1 1
Average daily rate
Keep up to 90%
of your Daily Rate
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- £225 £250
Average daily rate % change year-on-year
- -10.00%
UK excluding London average daily rate £338 £320 £250
% change year-on-year
+5.46% +28.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £12.50
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the North West region.

Processes & Methodologies Category
North West
Contract IT job ads with a match in the
Processes & Methodologies category
2352 2068 1981
As % of all contract IT jobs located in the North West 73.52% 73.02% 67.02%
Number of daily rates quoted 1390 1059 1023
Average daily rate £375 £350 £340
Average daily rate % change year-on-year
+7.14% +2.94%
90% offered a daily rate of more than £250 £250 £225
10% offered a daily rate of more than £525 £525 £500
UK excluding London average daily rate £390 £370 £365
% change year-on-year
+5.40% +1.36%
Number of hourly rates quoted 107 115 93
Average hourly rate £24.50 £25.77 £26.50
Average hourly rate % change year-on-year
-4.92% -2.75%
90% offered a hourly rate of more than £13.00 £13.67 £13.35
10% offered a hourly rate of more than £45.00 £44.90 £75.00
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Online Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the North West

Online Marketing
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the North West region.

Online Marketing Daily Rate Trend in the North West

Online Marketing
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the North West region.

Online Marketing Hourly Rate Trend in the North West

Online Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 29 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester - - - - 1
Cheshire - - - -
Lancashire - - - - 1
Merseyside - - - - 1
Online Marketing
England

Online Marketing
Top 20 Related IT Skills in the North West

For the 6 months to 29 December 2014, IT contractor jobs across the North West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 5 (100.00%) Marketing
2 4 (80.00%) Content Management
2 4 (80.00%) HTML
2 4 (80.00%) Digital Marketing
2 4 (80.00%) Social Media
2 4 (80.00%) Analytics
3 3 (60.00%) Stakeholder Engagement
3 3 (60.00%) WordPress
3 3 (60.00%) SharePoint
3 3 (60.00%) Intranet
3 3 (60.00%) Joomla!
3 3 (60.00%) Google Analytics
3 3 (60.00%) Google
4 1 (20.00%) Business Analysis
4 1 (20.00%) Web Analytics
4 1 (20.00%) Web Design
4 1 (20.00%) E-Commerce
4 1 (20.00%) Adobe
4 1 (20.00%) Magento
4 1 (20.00%) Adobe Creative Suite

Online Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 29 December 2014, IT contractor jobs across the North West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (60.00%) SharePoint
1 3 (60.00%) Joomla!
1 3 (60.00%) WordPress
Applications
1 1 (20.00%) Adobe Creative Suite
Business Applications
1 3 (60.00%) Google Analytics
2 1 (20.00%) Magento
Communications & Networking
1 3 (60.00%) Intranet
General
1 5 (100.00%) Marketing
Job Titles
1 3 (60.00%) Web Editor
1 3 (60.00%) Web Content Editor
1 3 (60.00%) Content Editor
2 1 (20.00%) Designer
2 1 (20.00%) Business Analyst
2 1 (20.00%) Analyst
2 1 (20.00%) Web Designer
Libraries, Frameworks & Software Standards
1 4 (80.00%) HTML
Miscellaneous
1 4 (80.00%) Social Media
Processes & Methodologies
1 4 (80.00%) Content Management
1 4 (80.00%) Digital Marketing
1 4 (80.00%) Analytics
2 3 (60.00%) Stakeholder Engagement
3 1 (20.00%) Business Analysis
3 1 (20.00%) Web Analytics
3 1 (20.00%) E-Commerce
3 1 (20.00%) Web Design
Vendors
1 3 (60.00%) Google
2 1 (20.00%) Adobe