The table below looks at the statistics for Pay per click skills in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 31 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
31 May 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank - - 131
Contract jobs citing Pay per click 0 0 1
As % of all contract IT jobs located in the North West - - 0.032%
As % of the Processes & Methodologies category - - 0.043%
Number of daily rates quoted 0 0 1
Median daily rate - - £350
UK excluding London median daily rate £195 £175 £300
% change year-on-year
+11.42% -41.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £21.25 -
% change year-on-year
-7.71% -
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the North West region.

Processes & Methodologies Category
North West
Contract IT job ads with a match in the
Processes & Methodologies category
3201 2861 2326
As % of all contract IT jobs located in the North West 81.74% 77.66% 74.27%
Number of daily rates quoted 2003 1652 1221
Median daily rate £425 £393 £388
Median daily rate % change year-on-year
+8.28% +1.29%
90% offered a daily rate of more than £300 £275 £250
10% offered a daily rate of more than £575 £550 £540
UK excluding London median daily rate £400 £387 £375
% change year-on-year
+3.35% +3.20%
Number of hourly rates quoted 66 137 117
Median hourly rate £36.52 £35.00 £30.31
Median hourly rate % change year-on-year
+4.34% +15.47%
90% offered a hourly rate of more than £17.95 £14.50 £13.67
10% offered a hourly rate of more than £47.97 £60.00 £45.00
UK excluding London median hourly rate £32.50 £30.50 £30.00
% change year-on-year
+6.55% +1.66%

Pay per click
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the North West region.

Pay per click Daily Rate Trend in the North West

Pay per click
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the North West region.

Pay per click Hourly Rate Trend in the North West

Pay per click
Top 7 Related IT Skills in the North West

For the 6 months to 31 May 2016, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Pay per click.

1 1 (100.00%) B2B
1 1 (100.00%) Marketing
1 1 (100.00%) Direct Marketing
1 1 (100.00%) Email Marketing
1 1 (100.00%) Online Marketing
1 1 (100.00%) Campaign Management
1 1 (100.00%) Analytical Skills

Pay per click
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Marketing Communications Manager
1 1 (100.00%) Marketing Manager
Miscellaneous
1 1 (100.00%) Analytical Skills
Processes & Methodologies
1 1 (100.00%) B2B
1 1 (100.00%) Campaign Management
1 1 (100.00%) Direct Marketing
1 1 (100.00%) Email Marketing
1 1 (100.00%) Online Marketing