The table below looks at the statistics for Pay per click skills in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 27 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Feb 2017
Same period 2016 Same period 2015
Pay per click (PPC)
England / North West
Rank - 157 148
Contract jobs citing Pay per click 0 1 1
As % of all contract IT jobs located in the North West - 0.026% 0.029%
As % of the Processes & Methodologies category - 0.032% 0.038%
Number of daily rates quoted 0 1 1
Median daily rate - £300 £325
Median daily rate % change year-on-year
- -7.69%
UK excluding London median daily rate £300 £300 £163
% change year-on-year
- +84.61%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £14.50 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the North West region.

Processes & Methodologies Category
North West
Contract IT job ads with a match in the
Processes & Methodologies category
2157 3105 2662
As % of all contract IT jobs located in the North West 82.17% 82.21% 77.77%
Number of daily rates quoted 1381 1865 1521
Median daily rate £400 £400 £400
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £551 £530 £550
UK excluding London median daily rate £408 £400 £399
% change year-on-year
+1.87% +0.29%
Number of hourly rates quoted 96 142 114
Median hourly rate £42.48 £37.50 £37.00
Median hourly rate % change year-on-year
+13.26% +1.35%
90% offered a hourly rate of more than £14.95 £15.83 £13.00
10% offered a hourly rate of more than £51.71 £49.60 £55.00
UK excluding London median hourly rate £36.00 £40.00 £29.00
% change year-on-year
-10.00% +37.93%

Pay per click
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the North West region.

Pay per click Daily Rate Trend in the North West

Pay per click
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the North West region.

Pay per click Hourly Rate Trend in the North West

Pay per click
Top 18 Related IT Skills in the North West

For the 6 months to 27 February 2017, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Pay per click.

1 2 (66.67%) HP
2 1 (33.33%) Wireframes
2 1 (33.33%) Social Media
2 1 (33.33%) Kentico
2 1 (33.33%) Analytics
2 1 (33.33%) User Experience
2 1 (33.33%) Google
2 1 (33.33%) Marketing
2 1 (33.33%) Direct Marketing
2 1 (33.33%) Google Analytics
2 1 (33.33%) Umbraco
2 1 (33.33%) Sitecore
2 1 (33.33%) SEO
2 1 (33.33%) Advertising
2 1 (33.33%) JavaScript
2 1 (33.33%) SQL
2 1 (33.33%) MySQL
2 1 (33.33%) CSS

Pay per click
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) Kentico
1 1 (33.33%) Umbraco
Cloud Services
1 1 (33.33%) Google Analytics
Database & Business Intelligence
1 1 (33.33%) MySQL
General
1 1 (33.33%) Advertising
1 1 (33.33%) Marketing
Job Titles
1 2 (66.67%) Field Engineer
1 2 (66.67%) Field Hardware Engineer
1 2 (66.67%) Field Service Engineer
1 2 (66.67%) Field Service Hardware Engineer
1 2 (66.67%) Hardware Engineer
1 2 (66.67%) HP Printer Engineer
1 2 (66.67%) Printer Engineer
2 1 (33.33%) Developer
2 1 (33.33%) Digital Developer
Libraries, Frameworks & Software Standards
1 1 (33.33%) CSS
Miscellaneous
1 1 (33.33%) Social Media
1 1 (33.33%) User Experience
Processes & Methodologies
1 1 (33.33%) Analytics
1 1 (33.33%) Direct Marketing
1 1 (33.33%) SEO
1 1 (33.33%) Wireframes
Programming Languages
1 1 (33.33%) JavaScript
1 1 (33.33%) SQL
Vendors
1 2 (66.67%) HP
2 1 (33.33%) Google
2 1 (33.33%) Sitecore