The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the Northamptonshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 36 - 35
Rank change year-on-year
- 0
Contract jobs citing Direct Marketing 1 0 2
As % of all contract IT jobs located in Northamptonshire 0.34% - 0.63%
As % of the Processes & Methodologies category 0.41% - 0.82%
Number of daily rates quoted 1 0 0
Average daily rate £290 - -
UK excluding London average daily rate £350 £350 £200
% change year-on-year
- +75.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £26.50
Direct Marketing
East Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Northamptonshire region.

Processes & Methodologies Category
Northamptonshire
Contract IT job ads with a match in the
Processes & Methodologies category
242 329 243
As % of all contract IT jobs located in Northamptonshire 82.88% 78.90% 76.42%
Number of daily rates quoted 183 216 142
Average daily rate £400 £395 £425
Average daily rate % change year-on-year
+1.26% -7.05%
90% offered a daily rate of more than £275 £288 £250
10% offered a daily rate of more than £531 £525 £550
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 5 8 7
Average hourly rate £10.00 £16.75 £14.50
Average hourly rate % change year-on-year
-40.29% +15.51%
90% offered a hourly rate of more than £9.50 £16.75 £10.50
10% offered a hourly rate of more than £13.00 £19.00 £17.90
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Direct Marketing
Jobs Demand Trend in Northamptonshire

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the Northamptonshire region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in Northamptonshire

Direct Marketing
Daily Rate Trend in Northamptonshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the Northamptonshire region.

Direct Marketing Daily Rate Trend in Northamptonshire

Direct Marketing
Top 7 Related IT Skills in Northamptonshire

For the 6 months to 8 February 2016, IT contractor jobs across the Northamptonshire region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 8 (100.00%) Banking
1 8 (100.00%) Marketing
1 8 (100.00%) Campaign Management
2 3 (37.50%) Digital Marketing
3 1 (12.50%) Strategic Planning
3 1 (12.50%) Stakeholder Management
3 1 (12.50%) Programme Management

Direct Marketing
Top Related IT Skills in Northamptonshire by Category

For the 6 months to 8 February 2016, IT contractor jobs across the Northamptonshire region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

General
1 8 (100.00%) Banking
1 8 (100.00%) Marketing
Job Titles
1 4 (50.00%) Campaign Manager
1 4 (50.00%) Marketing Manager
2 3 (37.50%) Digital Marketing Manager
Processes & Methodologies
1 8 (100.00%) Campaign Management
2 3 (37.50%) Digital Marketing
3 1 (12.50%) Programme Management
3 1 (12.50%) Stakeholder Management
3 1 (12.50%) Strategic Planning