The table below looks at the statistics for SEO skills in IT contracts advertised for the Northern Ireland region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank - - 17
Contract jobs citing SEO 0 0 2
As % of all contract IT jobs located in Northern Ireland - - 2.53%
As % of the Processes & Methodologies category - - 3.70%
Number of daily rates quoted 0 0 2
Average daily rate - - £300
UK excluding London average daily rate £350 £288 £325
% change year-on-year
+21.73% -11.53%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £22.00 £48.75
% change year-on-year
- -54.87%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Northern Ireland region.

Processes & Methodologies Category
Northern Ireland
Contract IT job ads with a match in the
Processes & Methodologies category
87 82 54
As % of all contract IT jobs located in Northern Ireland 82.86% 78.85% 68.35%
Number of daily rates quoted 39 44 18
Average daily rate £325 £168 £300
Average daily rate % change year-on-year
+94.02% -44.16%
90% offered a daily rate of more than £263 £88 £276
10% offered a daily rate of more than £450 £350 £378
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1 1 0
Average hourly rate £40.00 £125.00 -
Average hourly rate % change year-on-year
-68.00% -
UK excluding London average hourly rate £40.00 £27.79 £27.50
% change year-on-year
+43.93% +1.05%

SEO
Jobs Demand Trend in Northern Ireland

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Northern Ireland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Northern Ireland

SEO
Daily Rate Trend in Northern Ireland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Northern Ireland region.

SEO Daily Rate Trend in Northern Ireland