The first table below looks at the demand for SEO skills in IT contracts advertised for the Oxford region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Oxford region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank - - 20
Contract jobs citing SEO 0 0 7
As % of all contract IT jobs located in Oxford - - 4.192%
As % of the Processes & Methodologies category - - 9.722%
Number of daily rates quoted 0 0 1
Average daily rate - - £200
UK excluding London average daily rate £260 £290 £300
% change year-on-year
-10.34% -3.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £13.75 £16.50 £22.50
% change year-on-year
-16.66% -26.66%
All Processes & Methodologies
Oxford
Contract IT job ads with a match in the
Processes & Methodologies category
161 194 72
As % of all contract IT jobs located in Oxford 68.80% 58.43% 43.11%
Number of daily rates quoted 113 120 39
Average daily rate £350 £425 £275
Average daily rate % change year-on-year
-17.64% +54.54%
90% offered a daily rate of more than £265 £300 £178
10% offered a daily rate of more than £498 £500 £398
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 1 19 4
Average hourly rate £10.33 £20.06 £25.00
Average hourly rate % change year-on-year
-48.52% -19.76%
UK excluding London average hourly rate £30.00 £25.00 £29.50
% change year-on-year
+20.00% -15.25%
SEO
Oxfordshire

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Oxford region as a proportion of the total demand within the Processes & Methodologies category.

Oxford SEO Jobs Demand Trend

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Oxford region.

Oxford SEO Daily Rate Trend

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Oxford region.

Oxford SEO Hourly Rate Trend

SEO
Top 11 Related IT Skills

For the 6 months to 24 May 2013, IT contractor jobs across the Oxford region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 1 (50.00%) HTML
1 1 (50.00%) JavaScript
1 1 (50.00%) CSS
1 1 (50.00%) Publishing
1 1 (50.00%) CMS
1 1 (50.00%) Multimedia
1 1 (50.00%) Google
1 1 (50.00%) Marketing
1 1 (50.00%) Google Analytics
1 1 (50.00%) Digital Marketing
1 1 (50.00%) Analytics

SEO
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT contractor jobs across the Oxford region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 1 (50.00%) HTML
1 1 (50.00%) CSS
Application Platforms
1 1 (50.00%) CMS
Business Applications
1 1 (50.00%) Google Analytics
General
1 1 (50.00%) Publishing
1 1 (50.00%) Multimedia
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Web Designer
1 1 (50.00%) Web Editor
1 1 (50.00%) Web Content Editor
1 1 (50.00%) Content Editor
1 1 (50.00%) Designer
Processes & Methodologies
1 1 (50.00%) Digital Marketing
1 1 (50.00%) Analytics
Programming Languages
1 1 (50.00%) JavaScript
Vendors
1 1 (50.00%) Google