The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Oxfordshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 24 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jun 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank - 68 46
Contract jobs citing Google Analytics 0 3 5
As % of all contract IT jobs located in Oxfordshire - 0.40% 0.97%
As % of the Cloud Services category - 2.97% 16.67%
Number of daily rates quoted 0 3 4
Median daily rate - £530 £300
Median daily rate % change year-on-year
- +76.66%
UK excluding London median daily rate £300 £350 £300
% change year-on-year
-14.28% +16.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £10.00 £11.00
% change year-on-year
+96.10% -9.09%
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Oxfordshire region.

Cloud Services Category
Oxfordshire
Contract IT job ads with a match in the
Cloud Services category
99 101 30
As % of all contract IT jobs located in Oxfordshire 16.72% 13.32% 5.79%
Number of daily rates quoted 78 78 22
Median daily rate £450 £438 £309
Median daily rate % change year-on-year
+2.85% +41.70%
90% offered a daily rate of more than £363 £350 £207
10% offered a daily rate of more than £595 £500 £455
UK excluding London median daily rate £450 £400 £390
% change year-on-year
+12.50% +2.56%
Number of hourly rates quoted 0 9 0
Median hourly rate - £39.00 -
UK excluding London median hourly rate £15.64 £27.50 £15.00
% change year-on-year
-43.11% +83.33%

Google Analytics
Jobs Demand Trend in Oxfordshire

The demand trend of contract jobs across the Oxfordshire region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Oxfordshire

Google Analytics
Daily Rate Trend in Oxfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Oxfordshire region.

Google Analytics Daily Rate Trend in Oxfordshire

Google Analytics
Hourly Rate Trend in Oxfordshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Oxfordshire region.

Google Analytics Hourly Rate Trend in Oxfordshire

Google Analytics
Top 30 Related IT Skills in Oxfordshire

For the 6 months to 24 June 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Oxfordshire region with a requirement for Google Analytics.

1 3 (100.00%) SEO
1 3 (100.00%) Google
1 3 (100.00%) Analytics
2 2 (66.67%) Mobile App
2 2 (66.67%) API Integration
2 2 (66.67%) Social Media
2 2 (66.67%) Portfolio Management
2 2 (66.67%) Facebook
2 2 (66.67%) Twitter
2 2 (66.67%) Marketing
2 2 (66.67%) Pay per click
2 2 (66.67%) Project Management
2 2 (66.67%) Resource Management
2 2 (66.67%) QA
2 2 (66.67%) PRINCE2
3 1 (33.33%) Windows
3 1 (33.33%) Linux
3 1 (33.33%) Tomcat
3 1 (33.33%) Adobe
3 1 (33.33%) Red Hat
3 1 (33.33%) Intranet
3 1 (33.33%) Middleware
3 1 (33.33%) Publishing
3 1 (33.33%) Agile Software Development
3 1 (33.33%) TDD
3 1 (33.33%) Subversion
3 1 (33.33%) Spring
3 1 (33.33%) Git (software)
3 1 (33.33%) RESTful
3 1 (33.33%) Apache Solr

Google Analytics
Top Related IT Skills in Oxfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) Apache Solr
1 1 (33.33%) IIS
1 1 (33.33%) Tomcat
Cloud Services
1 1 (33.33%) Adobe Analytics
1 1 (33.33%) Amazon AWS
1 1 (33.33%) Amazon EC2
1 1 (33.33%) Google Tag Manager
Communications & Networking
1 1 (33.33%) Intranet
Database & Business Intelligence
1 1 (33.33%) NoSQL
1 1 (33.33%) Relational Database
Development Applications
1 1 (33.33%) Git (software)
1 1 (33.33%) Subversion
General
1 2 (66.67%) Marketing
2 1 (33.33%) Publishing
Job Titles
1 2 (66.67%) Digital Project Manager
1 2 (66.67%) Project Manager
2 1 (33.33%) Angular Developer
2 1 (33.33%) Developer
2 1 (33.33%) Full Stack Developer
2 1 (33.33%) HTML CSS Developer
2 1 (33.33%) HTML Developer
2 1 (33.33%) JavaScript Developer
2 1 (33.33%) Node.js Developer
2 1 (33.33%) PHP Developer
Libraries, Frameworks & Software Standards
1 1 (33.33%) AngularJS
1 1 (33.33%) Classic ASP
1 1 (33.33%) CSS
1 1 (33.33%) HTML
1 1 (33.33%) HTML5
1 1 (33.33%) Middleware
1 1 (33.33%) Node.js
1 1 (33.33%) RESTful
1 1 (33.33%) Spring
Miscellaneous
1 2 (66.67%) Mobile App
1 2 (66.67%) Social Media
Operating Systems
1 1 (33.33%) Linux
1 1 (33.33%) Red Hat Enterprise Linux
1 1 (33.33%) Windows
1 1 (33.33%) Windows Server
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) SEO
2 2 (66.67%) API Integration
2 2 (66.67%) Pay per click
2 2 (66.67%) Portfolio Management
2 2 (66.67%) PRINCE2
2 2 (66.67%) Project Management
2 2 (66.67%) Resource Management
3 1 (33.33%) Agile Software Development
3 1 (33.33%) Continuous Integration
3 1 (33.33%) Front End Development
3 1 (33.33%) Tag Management
3 1 (33.33%) TDD
3 1 (33.33%) Web Application Development
3 1 (33.33%) Web Development
Programming Languages
1 1 (33.33%) Java
1 1 (33.33%) JavaScript
1 1 (33.33%) PHP
Quality Assurance & Compliance
1 2 (66.67%) QA
Vendors
1 3 (100.00%) Google
2 2 (66.67%) Facebook
2 2 (66.67%) Twitter
3 1 (33.33%) Adobe
3 1 (33.33%) Red Hat