The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the Oxfordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Oxfordshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Web Analytics
Rank 45 - -
Rank change year-on-year
- 0
Contract jobs citing Web Analytics 6 0 0
As % of all contract IT jobs located in Oxfordshire 1.357% - -
As % of the Processes & Methodologies category 1.974% - -
Number of daily rates quoted 5 0 0
Average daily rate £165 - -
UK excluding London average daily rate £231 £350 £250
% change year-on-year
-33.92% +40.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.50 -
All Processes & Methodologies
Oxfordshire
Contract IT job ads with a match in the
Processes & Methodologies category
304 370 255
As % of all contract IT jobs located in Oxfordshire 68.78% 58.82% 56.67%
Number of daily rates quoted 187 196 137
Average daily rate £350 £400 £313
Average daily rate % change year-on-year
-12.50% +28.00%
90% offered a daily rate of more than £205 £253 £183
10% offered a daily rate of more than £498 £500 £420
UK excluding London average daily rate £363 £365 £375
% change year-on-year
-0.68% -2.66%
Number of hourly rates quoted 11 36 9
Average hourly rate £12.50 £22.50 £25.00
Average hourly rate % change year-on-year
-44.44% -10.00%
UK excluding London average hourly rate £31.50 £25.00 £30.00
% change year-on-year
+26.00% -16.66%
Web Analytics
South East

Web Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Oxfordshire region as a proportion of the total demand within the Processes & Methodologies category.

Oxfordshire Web Analytics Jobs Demand Trend

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Oxfordshire region.

Oxfordshire Web Analytics Daily Rate Trend

Web Analytics
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Oxfordshire region over the 3 months to 21 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Henley-on-Thames - 5 £165 -
Web Analytics
South East

Web Analytics
Top 21 Related IT Skills

For the 6 months to 21 May 2013, IT contractor jobs across the Oxfordshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 6 (100.00%) HTML
1 6 (100.00%) JavaScript
1 6 (100.00%) PHP
1 6 (100.00%) Photoshop
1 6 (100.00%) CSS
1 6 (100.00%) B2B
1 6 (100.00%) Interwoven
1 6 (100.00%) Project Management
1 6 (100.00%) SEO
1 6 (100.00%) CMS
1 6 (100.00%) Adobe Illustrator
1 6 (100.00%) Content Management
1 6 (100.00%) Google
1 6 (100.00%) Marketing
1 6 (100.00%) French Language
1 6 (100.00%) German Language
1 6 (100.00%) Google Analytics
1 6 (100.00%) jQuery
1 6 (100.00%) Online Marketing
1 6 (100.00%) Information Architecture
1 6 (100.00%) Analytics

Web Analytics
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT contractor jobs across the Oxfordshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Development
1 6 (100.00%) HTML
1 6 (100.00%) CSS
1 6 (100.00%) jQuery
Application Platforms
1 6 (100.00%) CMS
Applications
1 6 (100.00%) Photoshop
1 6 (100.00%) Adobe Illustrator
Business Applications
1 6 (100.00%) Google Analytics
General
1 6 (100.00%) Marketing
1 6 (100.00%) French Language
1 6 (100.00%) German Language
Job Titles
1 6 (100.00%) Web Manager
2 2 (33.33%) Content Manager
2 2 (33.33%) Web Content Manager
3 1 (16.67%) Junior
Processes & Methodologies
1 6 (100.00%) B2B
1 6 (100.00%) Project Management
1 6 (100.00%) SEO
1 6 (100.00%) Content Management
1 6 (100.00%) Online Marketing
1 6 (100.00%) Information Architecture
1 6 (100.00%) Analytics
Programming Languages
1 6 (100.00%) JavaScript
1 6 (100.00%) PHP
Vendors
1 6 (100.00%) Interwoven
1 6 (100.00%) Google