The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Paddington region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Marketing
Rank 6 - -
Rank change year-on-year
- 0
Contract jobs citing Marketing 2 0 0
As % of all contract IT jobs located in Paddington 11.76% - -
As % of the General category 50.00% - -
Number of daily rates quoted 2 0 0
Median daily rate £418 - -
UK excluding London median daily rate £370 £375 £375
% change year-on-year
-1.33% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £17.50 £33.15 £25.00
% change year-on-year
-47.20% +32.58%
Marketing
London

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Paddington region.

General Category
Paddington
Contract IT job ads with a match in the
General category
4 18 3
As % of all contract IT jobs located in Paddington 23.53% 62.07% 25.00%
Number of daily rates quoted 2 14 1
Median daily rate £418 £500 £400
Median daily rate % change year-on-year
-16.50% +25.00%
UK excluding London median daily rate £400 £400 £396
% change year-on-year
- +1.01%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £20.50 £30.00 £26.38
% change year-on-year
-31.66% +13.74%

Marketing
Jobs Demand Trend in Paddington

The demand trend of contract jobs across the Paddington region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Paddington

Marketing
Daily Rate Trend in Paddington

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Paddington region.

Marketing Daily Rate Trend in Paddington

Marketing
Top 30 Related IT Skills in Paddington

For the 6 months to 29 September 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Paddington region with a requirement for Marketing.

1 3 (100.00%) Analytics
2 2 (66.67%) BlueKai
2 2 (66.67%) Data Analysis
2 2 (66.67%) Use Case
2 2 (66.67%) Agile Software Development
2 2 (66.67%) Oracle
2 2 (66.67%) Adobe
3 1 (33.33%) SQL
3 1 (33.33%) Benchmarking
3 1 (33.33%) OLAP
3 1 (33.33%) CRM
3 1 (33.33%) OLTP
3 1 (33.33%) SLA
3 1 (33.33%) Microsoft
3 1 (33.33%) Programme Management
3 1 (33.33%) Finance
3 1 (33.33%) Advertising
3 1 (33.33%) MBA
3 1 (33.33%) Data Architecture
3 1 (33.33%) Spreadsheet
3 1 (33.33%) Data Quality
3 1 (33.33%) PowerPivot
3 1 (33.33%) Statistical Modelling
3 1 (33.33%) Business Analytics
3 1 (33.33%) Economics
3 1 (33.33%) Business Analysis
3 1 (33.33%) MS PowerPoint
3 1 (33.33%) Operations Research
3 1 (33.33%) Mathematics
3 1 (33.33%) Marketing Analytics

Marketing
Top Related IT Skills in Paddington by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (33.33%) MS PowerPoint
1 1 (33.33%) Spreadsheet
Cloud Services
1 2 (66.67%) BlueKai
Database & Business Intelligence
1 1 (33.33%) OLAP
1 1 (33.33%) OLTP
1 1 (33.33%) PowerPivot
1 1 (33.33%) Relational Database
General
1 1 (33.33%) Advertising
1 1 (33.33%) Finance
Job Titles
1 3 (100.00%) Analyst
2 2 (66.67%) Business Analyst
2 2 (66.67%) Senior Analyst
3 1 (33.33%) Business Manager
3 1 (33.33%) Senior Business Analyst
Miscellaneous
1 1 (33.33%) Analytical Skills
1 1 (33.33%) Economics
1 1 (33.33%) Mathematics
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) Agile Software Development
2 2 (66.67%) Data Analysis
2 2 (66.67%) Use Case
3 1 (33.33%) Benchmarking
3 1 (33.33%) Business Analysis
3 1 (33.33%) Business Analytics
3 1 (33.33%) CRM
3 1 (33.33%) Data Architecture
3 1 (33.33%) Marketing Analytics
3 1 (33.33%) Operations Research
3 1 (33.33%) Programme Management
3 1 (33.33%) Statistical Modelling
Programming Languages
1 1 (33.33%) SQL
Qualifications
1 1 (33.33%) MBA
Quality Assurance & Compliance
1 1 (33.33%) Data Quality
1 1 (33.33%) SLA
Vendors
1 2 (66.67%) Adobe
1 2 (66.67%) Oracle
2 1 (33.33%) Microsoft