The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Peterborough region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Web Analytics
Rank 23 - -
Rank change year-on-year
- 0
Contract jobs citing Web Analytics 2 0 0
As % of all contract IT jobs located in Peterborough 1.44% - -
As % of the Processes & Methodologies category 2.06% - -
Number of daily rates quoted 0 0 0
Average daily rate
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of your Daily Rate
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- - -
UK excluding London average daily rate £350 £325 £300
% change year-on-year
+7.69% +8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.35 -
Web Analytics
Cambridgeshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Peterborough region.

Processes & Methodologies Category
Peterborough
Contract IT job ads with a match in the
Processes & Methodologies category
97 194 84
As % of all contract IT jobs located in Peterborough 69.78% 83.98% 70.59%
Number of daily rates quoted 69 62 45
Average daily rate £325 £400 £375
Average daily rate % change year-on-year
-18.75% +6.66%
90% offered a daily rate of more than £235 £275 £225
10% offered a daily rate of more than £450 £500 £450
UK excluding London average daily rate £375 £365 £365
% change year-on-year
+2.73% -
Number of hourly rates quoted 9 9 8
Average hourly rate £12.00 £30.70 £12.00
Average hourly rate % change year-on-year
-60.91% +155.83%
90% offered a hourly rate of more than £11.50 £12.00 £11.18
10% offered a hourly rate of more than £22.33 £45.00 £12.57
UK excluding London average hourly rate £26.83 £30.00 £28.50
% change year-on-year
-10.56% +5.26%

Web Analytics
Top 7 Related IT Skills in Peterborough

For the 6 months to 1 October 2014, IT contractor jobs across the Peterborough region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 2 (100.00%) Project Management
1 2 (100.00%) SEO
1 2 (100.00%) Pay per click
1 2 (100.00%) Marketing
1 2 (100.00%) Online Marketing
1 2 (100.00%) Social Media
1 2 (100.00%) Analytics

Web Analytics
Top Related IT Skills in Peterborough by Category

For the 6 months to 1 October 2014, IT contractor jobs across the Peterborough region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

General
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) Social Media Manager
Miscellaneous
1 2 (100.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Project Management
1 2 (100.00%) SEO
1 2 (100.00%) Pay per click
1 2 (100.00%) Online Marketing
1 2 (100.00%) Analytics