| Adobe Flash |
| 3 months to
19 Mar 2010 | Same period 2009 | Same period 2008 |
| Rank | 44 | 43 | 57 |
| Rank change year-on-year |
 -1 |  +14 |
|
| Matching contract IT job ads | 8 | 10 | 9 |
| As % of all contract IT jobs located in Reading | 1.299 % | 1.538 % | 1.055 % |
| As % of the Application Development category | 4.762 % | 7.246 % | 3.896 % |
| Daily rates quoted | 2 | 4 | 1 |
| Average daily rate | £185 | £313 | £275 |
| Average daily rate % change year-on-year | |
| UK excluding London average daily rate | £240 | £244 | £250 |
| % change year-on-year | |
| Hourly rates quoted | 2 | 0 | 3 |
| Average hourly rate | £42.50 | - | £15.50 |
| UK excluding London average hourly rate | £33.50 | £20.00 | £27.50 |
| % change year-on-year | |
|
|
Contract IT job ads with a match in the
Application Development category | 168 | 138 | 231 |
| As % of all contract IT jobs located in Reading | 27.27 % | 21.23 % | 27.08 % |
| Daily rates quoted | 54 | 41 | 73 |
| Average daily rate | £281 | £315 | £350 |
| Average daily rate % change year-on-year | |
| 90% of contracts offered a daily rate of more than | £188 | £275 | £238 |
| 10% of contracts offered a daily rate of more than | £400 | £400 | £500 |
| UK excluding London average daily rate | £300 | £300 | £325 |
| % change year-on-year | |
| Hourly rates quoted | 11 | 6 | 18 |
| Average hourly rate | £42.50 | £40.00 | £38.75 |
| Average hourly rate % change year-on-year | |
| UK excluding London average hourly rate | £28.50 | £27.50 | £32.50 |
| % change year-on-year | |
|
Daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.
The chart provides a 3-month moving total beginning in 2004 of IT contractor jobs citing Flash across the Reading region as a proportion of the total demand within the Application Development category.
