The table below looks at the statistics for Social Media Marketing skills in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media Marketing over the 3 months to 24 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Sep 2016
Same period 2015 Same period 2014
Social Media Marketing
Rank 61 76 -
Rank change year-on-year
+15 -
Contract jobs citing Social Media Marketing 1 5 0
As % of all contract IT jobs located in Reading 0.14% 0.49% -
As % of the Processes & Methodologies category 0.19% 0.66% -
Number of daily rates quoted 0 5 0
Median daily rate - £288 -
UK excluding London median daily rate £250 £288 -
% change year-on-year
-13.04% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -
Social Media Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
532 756 615
As % of all contract IT jobs located in Reading 74.61% 73.83% 70.85%
Number of daily rates quoted 299 515 347
Median daily rate £400 £420 £425
Median daily rate % change year-on-year
-4.76% -1.17%
90% offered a daily rate of more than £265 £270 £275
10% offered a daily rate of more than £575 £558 £564
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 15 20 12
Median hourly rate £22.35 £37.09 £19.00
Median hourly rate % change year-on-year
-39.74% +95.21%
90% offered a hourly rate of more than £15.15 £30.90 £17.00
10% offered a hourly rate of more than £43.28 £37.09 £59.00
UK excluding London median hourly rate £32.50 £33.64 £26.50
% change year-on-year
-3.38% +26.94%

Social Media Marketing
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Social Media Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in Reading

Social Media Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media Marketing across the Reading region.

Social Media Marketing Daily Rate Trend in Reading

Social Media Marketing
Top 22 Related IT Skills in Reading

For the 6 months to 24 September 2016, IT contractor jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Social Media Marketing.

1 1 (100.00%) Java
1 1 (100.00%) B2B
1 1 (100.00%) B2C
1 1 (100.00%) WebTrends
1 1 (100.00%) Benchmarking
1 1 (100.00%) Publishing
1 1 (100.00%) Marketing
1 1 (100.00%) Blog
1 1 (100.00%) Brand Management
1 1 (100.00%) Customer Engagement
1 1 (100.00%) Microsoft Azure
1 1 (100.00%) Social Media
1 1 (100.00%) Facebook
1 1 (100.00%) Twitter
1 1 (100.00%) Customer Insight
1 1 (100.00%) Analytics
1 1 (100.00%) Data-Driven Marketing
1 1 (100.00%) Analytical Skills
1 1 (100.00%) Data Centre
1 1 (100.00%) Channel Management
1 1 (100.00%) Content Development
1 1 (100.00%) Sprinklr

Social Media Marketing
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (100.00%) Sprinklr
1 1 (100.00%) WebTrends
Cloud Services
1 1 (100.00%) Microsoft Azure
General
1 1 (100.00%) Marketing
1 1 (100.00%) Publishing
Job Titles
1 1 (100.00%) Marketing Manager
1 1 (100.00%) Social Media Manager
Miscellaneous
1 1 (100.00%) Analytical Skills
1 1 (100.00%) Blog
1 1 (100.00%) Data Centre
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) B2B
1 1 (100.00%) B2C
1 1 (100.00%) Benchmarking
1 1 (100.00%) Brand Management
1 1 (100.00%) Channel Management
1 1 (100.00%) Content Development
1 1 (100.00%) Customer Engagement
1 1 (100.00%) Customer Insight
1 1 (100.00%) Data-Driven Marketing
Programming Languages
1 1 (100.00%) Java
Vendors
1 1 (100.00%) Facebook
1 1 (100.00%) Twitter