The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Web Analytics
Rank 78 65 70
Rank change year-on-year
-13 +5
Contract jobs citing Web Analytics 2 3 6
As % of all contract IT jobs located in Reading 0.20% 0.35% 0.61%
As % of the Processes & Methodologies category 0.26% 0.50% 0.83%
Number of daily rates quoted 0 1 0
Average daily rate - £800 -
UK excluding London average daily rate £400 £325 £400
% change year-on-year
+23.07% -18.75%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.00 £14.37
% change year-on-year
- -2.57%
Web Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
758 600 724
As % of all contract IT jobs located in Reading 76.80% 69.93% 73.06%
Number of daily rates quoted 456 334 364
Average daily rate £400 £400 £400
90% offered a daily rate of more than £275 £250 £260
10% offered a daily rate of more than £525 £545 £525
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 23 8 20
Average hourly rate £45.00 £55.65 £16.00
Average hourly rate % change year-on-year
-19.13% +247.81%
90% offered a hourly rate of more than £15.00 £17.50 £15.00
10% offered a hourly rate of more than £63.00 £55.65 £180.00
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Web Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Reading

Web Analytics
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Reading region.

Web Analytics Daily Rate Trend in Reading

Web Analytics
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Reading region.

Web Analytics Hourly Rate Trend in Reading

Web Analytics
Top 22 Related IT Skills in Reading

For the 6 months to 5 February 2016, IT contractor jobs across the Reading region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 3 (100.00%) Google
1 3 (100.00%) Marketing
1 3 (100.00%) Google Analytics
1 3 (100.00%) Digital Marketing
1 3 (100.00%) Analytics
2 2 (66.67%) Marketo
2 2 (66.67%) Facebook
2 2 (66.67%) AdWords
2 2 (66.67%) Pay per click
2 2 (66.67%) Drupal
2 2 (66.67%) MS Excel
2 2 (66.67%) Microsoft
2 2 (66.67%) Salesforce.com
2 2 (66.67%) Advertising
2 2 (66.67%) Publishing
2 2 (66.67%) CMS
2 2 (66.67%) Banking
3 1 (33.33%) Omniture
3 1 (33.33%) WebTrends
3 1 (33.33%) SEO
3 1 (33.33%) Degree
3 1 (33.33%) Kalman Filter

Web Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Reading region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (66.67%) CMS
1 2 (66.67%) Drupal
Applications
1 2 (66.67%) MS Excel
Business Applications
1 1 (33.33%) WebTrends
Cloud Services
1 3 (100.00%) Google Analytics
2 2 (66.67%) AdWords
General
1 3 (100.00%) Marketing
2 2 (66.67%) Advertising
2 2 (66.67%) Banking
2 2 (66.67%) Publishing
Job Titles
1 2 (66.67%) Digital Executive
1 2 (66.67%) Digital Marketing Executive
1 2 (66.67%) Marketing Executive
1 2 (66.67%) PPC Executive
2 1 (33.33%) Content Manager
2 1 (33.33%) Web Content Manager
2 1 (33.33%) Web Manager
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) Digital Marketing
2 2 (66.67%) Pay per click
3 1 (33.33%) Kalman Filter
3 1 (33.33%) SEO
Qualifications
1 1 (33.33%) Degree
Vendors
1 3 (100.00%) Google
2 2 (66.67%) Facebook
2 2 (66.67%) Marketo
2 2 (66.67%) Microsoft
2 2 (66.67%) Salesforce.com
3 1 (33.33%) Omniture