The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Web Analytics
Rank 65 82 -
Rank change year-on-year
+17 -
Contract jobs citing Web Analytics 4 4 0
As % of all contract IT jobs located in Reading 0.44% 0.37% -
As % of the Processes & Methodologies category 0.68% 0.53% -
Number of daily rates quoted 2 0 0
Average daily rate
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of your Daily Rate
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£621 - -
UK excluding London average daily rate £363 £320 £250
% change year-on-year
+13.28% +28.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £14.00 £14.37 -
% change year-on-year
-2.57% -
Web Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
590 751 763
As % of all contract IT jobs located in Reading 65.12% 69.15% 67.22%
Number of daily rates quoted 369 392 269
Average daily rate £420 £375 £350
Average daily rate % change year-on-year
+12.00% +7.14%
90% offered a daily rate of more than £290 £250 £190
10% offered a daily rate of more than £563 £550 £500
UK excluding London average daily rate £388 £370 £365
% change year-on-year
+4.72% +1.36%
Number of hourly rates quoted 6 15 28
Average hourly rate £27.83 £15.63 £17.50
Average hourly rate % change year-on-year
+78.11% -10.71%
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Web Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Reading

Web Analytics
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Reading region.

Web Analytics Daily Rate Trend in Reading

Web Analytics
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the Reading region over the 3 months to 24 December 2014.

Web Analytics Daily Rate Histogram in Reading

Web Analytics
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Reading region.

Web Analytics Hourly Rate Trend in Reading

Web Analytics
Top 30 Related IT Skills in Reading

For the 6 months to 24 December 2014, IT contractor jobs across the Reading region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 8 (100.00%) Analytics
2 5 (62.50%) HTML
3 3 (37.50%) Active Directory
3 3 (37.50%) Windows Server 2003
3 3 (37.50%) Internet
3 3 (37.50%) .NET
3 3 (37.50%) IIS
3 3 (37.50%) SQL Server
3 3 (37.50%) Windows
3 3 (37.50%) Windows XP
3 3 (37.50%) Microsoft
3 3 (37.50%) REST
3 3 (37.50%) .NET Framework
3 3 (37.50%) HTML5
3 3 (37.50%) Social Media
3 3 (37.50%) Security Cleared
3 3 (37.50%) Windows Server 2008
3 3 (37.50%) SaaS
3 3 (37.50%) Asset Management
3 3 (37.50%) TOGAF
3 3 (37.50%) JSON
3 3 (37.50%) Unica
4 2 (25.00%) Degree
4 2 (25.00%) SC Cleared
4 2 (25.00%) JavaScript
5 1 (12.50%) Perl
5 1 (12.50%) Oracle
5 1 (12.50%) CSS
5 1 (12.50%) JSP
5 1 (12.50%) XML

Web Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 24 December 2014, IT contractor jobs across the Reading region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (37.50%) IIS
2 1 (12.50%) CMS
Applications
1 1 (12.50%) Photoshop
1 1 (12.50%) MS Excel
Cloud Services
1 3 (37.50%) SaaS
Communications & Networking
1 3 (37.50%) Internet
Database & Business Intelligence
1 3 (37.50%) SQL Server
Development Applications
1 1 (12.50%) Dreamweaver
General
1 1 (12.50%) Telecoms
1 1 (12.50%) Manufacturing
1 1 (12.50%) Marketing
1 1 (12.50%) Danish Language
1 1 (12.50%) Dutch Language
1 1 (12.50%) Italian Language
1 1 (12.50%) Japanese Language
1 1 (12.50%) Korean Language
1 1 (12.50%) Portuguese Language
1 1 (12.50%) Spanish Language
1 1 (12.50%) Swedish Language
Job Titles
1 4 (50.00%) Solutions Architect
1 4 (50.00%) Architect
2 3 (37.50%) Designer
2 3 (37.50%) Digital Architect
2 3 (37.50%) Digital Solutions Architect
2 3 (37.50%) Web Designer
3 1 (12.50%) Senior Web Developer
3 1 (12.50%) Web Editor
3 1 (12.50%) Senior Programmer
3 1 (12.50%) Web Programmer
3 1 (12.50%) Web Producer
3 1 (12.50%) Front-End Developer
3 1 (12.50%) Senior Front-End Developer
3 1 (12.50%) Front-End Web Developer
3 1 (12.50%) Developer
3 1 (12.50%) Web Developer
3 1 (12.50%) Senior Developer
3 1 (12.50%) Programmer
3 1 (12.50%) Solutions Designer
Libraries, Frameworks & Software Standards
1 5 (62.50%) HTML
2 3 (37.50%) .NET
2 3 (37.50%) .NET Framework
2 3 (37.50%) JSON
2 3 (37.50%) HTML5
2 3 (37.50%) REST
3 1 (12.50%) jQuery
3 1 (12.50%) WebCenter
3 1 (12.50%) CSS
3 1 (12.50%) JSP
3 1 (12.50%) XML
Miscellaneous
1 3 (37.50%) Social Media
2 1 (12.50%) W3C
2 1 (12.50%) Computer Science
Operating Systems
1 3 (37.50%) Windows
1 3 (37.50%) Windows XP
1 3 (37.50%) Windows Server 2003
1 3 (37.50%) Windows Server 2008
2 1 (12.50%) Apple iOS
Processes & Methodologies
1 8 (100.00%) Analytics
2 3 (37.50%) Asset Management
2 3 (37.50%) TOGAF
3 1 (12.50%) Content Management
3 1 (12.50%) Web Marketing
3 1 (12.50%) Coaching
3 1 (12.50%) ERP
3 1 (12.50%) Configuration Management
3 1 (12.50%) SEO
Programming Languages
1 2 (25.00%) JavaScript
2 1 (12.50%) Perl
Qualifications
1 3 (37.50%) Security Cleared
2 2 (25.00%) Degree
2 2 (25.00%) SC Cleared
System Software
1 3 (37.50%) Active Directory
Vendors
1 3 (37.50%) Microsoft
1 3 (37.50%) Unica
2 1 (12.50%) Oracle
2 1 (12.50%) Adobe