The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 30 June 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jun 2015
Same period 2014 Same period 2013
Web Analytics
Rank 64 65 66
Rank change year-on-year
+1 +1
Contract jobs citing Web Analytics 5 9 6
As % of all contract IT jobs located in Reading 0.59% 0.95% 0.66%
As % of the Processes & Methodologies category 0.81% 1.33% 0.93%
Number of daily rates quoted 2 0 3
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£369 - £285
90% offered a daily rate of more than £364 - £231
10% offered a daily rate of more than £374 - £297
UK excluding London average daily rate £350 £375 £325
% change year-on-year
-6.66% +15.38%
Number of hourly rates quoted 0 2 0
Average hourly rate - £19.75 -
UK excluding London average hourly rate £33.00 £19.75 -
% change year-on-year
+67.08% -
Web Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
619 676 645
As % of all contract IT jobs located in Reading 72.82% 71.23% 70.57%
Number of daily rates quoted 318 310 271
Average daily rate £400 £400 £400
90% offered a daily rate of more than £260 £275 £244
10% offered a daily rate of more than £525 £525 £525
UK excluding London average daily rate £388 £375 £365
% change year-on-year
+3.33% +2.73%
Number of hourly rates quoted 25 13 20
Average hourly rate £21.55 £19.00 £30.00
Average hourly rate % change year-on-year
+13.42% -36.66%
90% offered a hourly rate of more than £14.00 £15.00 £15.79
10% offered a hourly rate of more than £41.29 £22.35 £32.35
UK excluding London average hourly rate £30.00 £30.00 £30.50
% change year-on-year
- -1.63%

Web Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Reading

Web Analytics
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Reading region.

Web Analytics Daily Rate Trend in Reading

Web Analytics
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Reading region.

Web Analytics Hourly Rate Trend in Reading

Web Analytics
Top 30 Related IT Skills in Reading

For the 6 months to 30 June 2015, IT contractor jobs across the Reading region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 8 (100.00%) Analytics
2 5 (62.50%) Marketing
3 4 (50.00%) Social Media
4 3 (37.50%) Digital Marketing
4 3 (37.50%) HTML
4 3 (37.50%) Omniture
5 2 (25.00%) TOGAF
5 2 (25.00%) Asset Management
5 2 (25.00%) Business Intelligence
5 2 (25.00%) JSON
5 2 (25.00%) SaaS
5 2 (25.00%) Multivariate Testing
5 2 (25.00%) REST
5 2 (25.00%) Data Governance
5 2 (25.00%) Enterprise Software
5 2 (25.00%) HTML5
6 1 (12.50%) User Experience
6 1 (12.50%) Marketo
6 1 (12.50%) DevOps
6 1 (12.50%) Marketing Strategy
6 1 (12.50%) Eloqua
6 1 (12.50%) WebSphere Portal
6 1 (12.50%) Online Marketing
6 1 (12.50%) Open Source
6 1 (12.50%) WebCenter
6 1 (12.50%) WebSphere
6 1 (12.50%) Remedy ITSM
6 1 (12.50%) Google Analytics
6 1 (12.50%) Email Marketing
6 1 (12.50%) Continuous Integration

Web Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 30 June 2015, IT contractor jobs across the Reading region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (12.50%) WebLogic
1 1 (12.50%) WebLogic Portal
1 1 (12.50%) CMS
1 1 (12.50%) WebSphere
1 1 (12.50%) WebSphere Portal
Applications
1 1 (12.50%) MS Office
Business Applications
1 1 (12.50%) Remedy ITSM
Cloud Services
1 2 (25.00%) SaaS
2 1 (12.50%) Google Analytics
General
1 5 (62.50%) Marketing
2 1 (12.50%) Telecoms
2 1 (12.50%) Billing
Job Titles
1 3 (37.50%) Analyst
2 2 (25.00%) Solutions Architect
2 2 (25.00%) Business Intelligence Analyst
2 2 (25.00%) Web Analyst
2 2 (25.00%) Architect
2 2 (25.00%) Digital Architect
2 2 (25.00%) Digital Solutions Architect
3 1 (12.50%) Developer
3 1 (12.50%) Web Manager
3 1 (12.50%) Portal Developer
3 1 (12.50%) Designer
3 1 (12.50%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 3 (37.50%) HTML
2 2 (25.00%) JSON
2 2 (25.00%) HTML5
2 2 (25.00%) REST
3 1 (12.50%) WebCenter
3 1 (12.50%) CSS
Miscellaneous
1 4 (50.00%) Social Media
2 2 (25.00%) Enterprise Software
3 1 (12.50%) User Experience
Processes & Methodologies
1 8 (100.00%) Analytics
2 3 (37.50%) Digital Marketing
3 2 (25.00%) Multivariate Testing
3 2 (25.00%) Data Governance
3 2 (25.00%) Business Intelligence
3 2 (25.00%) Asset Management
3 2 (25.00%) TOGAF
4 1 (12.50%) Content Management
4 1 (12.50%) Strategic Planning
4 1 (12.50%) Enterprise Architecture
4 1 (12.50%) Email Marketing
4 1 (12.50%) B2B
4 1 (12.50%) B2C
4 1 (12.50%) Project Management
4 1 (12.50%) Service Management
4 1 (12.50%) SEO
4 1 (12.50%) Agile Software Development
4 1 (12.50%) Marketing Strategy
4 1 (12.50%) DevOps
4 1 (12.50%) Online Marketing
Systems Management
1 1 (12.50%) Netcool
Vendors
1 3 (37.50%) Omniture
2 1 (12.50%) Google
2 1 (12.50%) Pega
2 1 (12.50%) Sitecore
2 1 (12.50%) Eloqua
2 1 (12.50%) Marketo
2 1 (12.50%) Oracle
2 1 (12.50%) IBM
2 1 (12.50%) Microsoft
2 1 (12.50%) Adobe
2 1 (12.50%) BMC
2 1 (12.50%) TIBCO
2 1 (12.50%) Remedy
2 1 (12.50%) Infovista
2 1 (12.50%) Amdocs