The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 25 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Jun 2016
Same period 2015 Same period 2014
Web Analytics
Rank 68 64 68
Rank change year-on-year
-4 +4
Contract jobs citing Web Analytics 2 4 7
As % of all contract IT jobs located in Reading 0.23% 0.46% 0.74%
As % of the Processes & Methodologies category 0.29% 0.61% 0.98%
Number of daily rates quoted 0 1 1
Median daily rate - £363 £375
Median daily rate % change year-on-year
- -3.33%
UK excluding London median daily rate £425 £350 £375
% change year-on-year
+21.42% -6.66%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £20.50
UK excluding London median hourly rate £35.00 £33.00 £20.50
% change year-on-year
+6.06% +60.97%
Web Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
681 651 711
As % of all contract IT jobs located in Reading 79.74% 75.52% 75.08%
Number of daily rates quoted 404 324 322
Median daily rate £400 £400 £400
90% offered a daily rate of more than £240 £260 £273
10% offered a daily rate of more than £500 £525 £525
UK excluding London median daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 22 28 13
Median hourly rate £19.61 £21.55 £20.50
Median hourly rate % change year-on-year
-9.00% +5.12%
UK excluding London median hourly rate £28.50 £30.00 £29.50
% change year-on-year
-5.00% +1.69%

Web Analytics
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Reading

Web Analytics
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Reading region.

Web Analytics Daily Rate Trend in Reading

Web Analytics
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Reading region.

Web Analytics Hourly Rate Trend in Reading

Web Analytics
Top 30 Related IT Skills in Reading

For the 6 months to 25 June 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Web Analytics.

1 4 (100.00%) MS Excel
1 4 (100.00%) Microsoft
1 4 (100.00%) Marketing
1 4 (100.00%) Analytics
1 4 (100.00%) CMS
2 2 (50.00%) Web Design
2 2 (50.00%) Banking
2 2 (50.00%) Google
2 2 (50.00%) Pay per click
2 2 (50.00%) Marketo
2 2 (50.00%) User Experience
2 2 (50.00%) Adobe Creative Suite
2 2 (50.00%) Infographics
2 2 (50.00%) AdWords
2 2 (50.00%) Wireframes
2 2 (50.00%) Degree
2 2 (50.00%) Graphic Design
2 2 (50.00%) Animation
2 2 (50.00%) Video Editing
2 2 (50.00%) Google Analytics
2 2 (50.00%) Drupal
2 2 (50.00%) Digital Marketing
2 2 (50.00%) Facebook
2 2 (50.00%) Responsive Web Design
2 2 (50.00%) Adobe
2 2 (50.00%) Salesforce.com
2 2 (50.00%) Project Management
2 2 (50.00%) Advertising
2 2 (50.00%) Publishing
2 2 (50.00%) HTML

Web Analytics
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (100.00%) CMS
2 2 (50.00%) Drupal
Applications
1 4 (100.00%) MS Excel
2 2 (50.00%) Adobe Creative Suite
2 2 (50.00%) MS Office
Cloud Services
1 2 (50.00%) AdWords
1 2 (50.00%) Google Analytics
General
1 4 (100.00%) Marketing
2 2 (50.00%) Advertising
2 2 (50.00%) Banking
2 2 (50.00%) Publishing
Job Titles
1 2 (50.00%) Designer
1 2 (50.00%) Digital Executive
1 2 (50.00%) Digital Marketing Executive
1 2 (50.00%) Graphic Designer
1 2 (50.00%) Marketing Executive
1 2 (50.00%) PPC Executive
1 2 (50.00%) Web Designer
Libraries, Frameworks & Software Standards
1 2 (50.00%) CSS
1 2 (50.00%) HTML
Miscellaneous
1 2 (50.00%) Animation
1 2 (50.00%) Graphic Design
1 2 (50.00%) User Experience
1 2 (50.00%) Video Editing
Processes & Methodologies
1 4 (100.00%) Analytics
2 2 (50.00%) Digital Marketing
2 2 (50.00%) Infographics
2 2 (50.00%) Pay per click
2 2 (50.00%) Project Management
2 2 (50.00%) Responsive Web Design
2 2 (50.00%) Web Design
2 2 (50.00%) Wireframes
3 1 (25.00%) B2B
3 1 (25.00%) B2C
Qualifications
1 2 (50.00%) Degree
Vendors
1 4 (100.00%) Microsoft
2 2 (50.00%) Adobe
2 2 (50.00%) Facebook
2 2 (50.00%) Google
2 2 (50.00%) Marketo
2 2 (50.00%) Salesforce.com