The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Web Analytics
Rank 59 64 82
Rank change year-on-year
+5 +18
Contract jobs citing Web Analytics 10 14 2
As % of all contract IT jobs located in Reading 1.15% 1.37% 0.16%
As % of the Processes & Methodologies category 1.71% 1.84% 0.23%
Number of daily rates quoted 1 9 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£450 £218 -
Average daily rate % change year-on-year
+106.89% -
UK excluding London average daily rate £350 £325 £300
% change year-on-year
+7.69% +8.33%
Number of hourly rates quoted 2 0 0
Average hourly rate £19.00 - -
UK excluding London average hourly rate £19.00 £17.69 -
% change year-on-year
+7.40% -
Web Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
585 759 854
As % of all contract IT jobs located in Reading 67.32% 74.34% 68.16%
Number of daily rates quoted 301 360 270
Average daily rate £400 £375 £368
Average daily rate % change year-on-year
+6.66% +2.04%
90% offered a daily rate of more than £300 £218 £225
10% offered a daily rate of more than £575 £500 £500
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 11 20 11
Average hourly rate £19.00 £25.00 £20.00
Average hourly rate % change year-on-year
-24.00% +25.00%
90% offered a hourly rate of more than £15.00 £14.89 £13.50
10% offered a hourly rate of more than £59.00 £36.25 £25.00
UK excluding London average hourly rate £26.50 £30.00 £31.00
% change year-on-year
-11.66% -3.22%

Web Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Reading

Web Analytics
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Reading region.

Web Analytics Daily Rate Trend in Reading

Web Analytics
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Reading region.

Web Analytics Hourly Rate Trend in Reading

Web Analytics
Top 30 Related IT Skills in Reading

For the 6 months to 2 September 2014, IT contractor jobs across the Reading region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 12 (100.00%) Analytics
2 9 (75.00%) Marketing
3 8 (66.67%) HTML
3 8 (66.67%) JavaScript
4 6 (50.00%) .NET
4 6 (50.00%) IIS
4 6 (50.00%) XML
4 6 (50.00%) Windows
4 6 (50.00%) .NET Framework
4 6 (50.00%) SEO
5 5 (41.67%) Project Management
5 5 (41.67%) CSS
6 4 (33.33%) Visual Studio
6 4 (33.33%) Microsoft
6 4 (33.33%) Omniture
6 4 (33.33%) Digital Marketing
7 3 (25.00%) jQuery
7 3 (25.00%) Security Cleared
7 3 (25.00%) Web Development
7 3 (25.00%) Agile Software Development
7 3 (25.00%) Content Management
7 3 (25.00%) Degree
7 3 (25.00%) Unica
7 3 (25.00%) Danish Language
7 3 (25.00%) Dutch Language
7 3 (25.00%) Italian Language
7 3 (25.00%) Japanese Language
7 3 (25.00%) Korean Language
7 3 (25.00%) Portuguese Language
7 3 (25.00%) Spanish Language

Web Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 2 September 2014, IT contractor jobs across the Reading region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (50.00%) IIS
2 3 (25.00%) SharePoint
2 3 (25.00%) CMS
Applications
1 3 (25.00%) Photoshop
2 1 (8.33%) MS Excel
2 1 (8.33%) Spreadsheet
Business Applications
1 3 (25.00%) WebTrends
Cloud Services
1 3 (25.00%) Microsoft Azure
Communications & Networking
1 3 (25.00%) DNS
1 3 (25.00%) Internet
Database & Business Intelligence
1 3 (25.00%) SQL Server
Development Applications
1 4 (33.33%) Visual Studio
2 3 (25.00%) Dreamweaver
General
1 9 (75.00%) Marketing
2 3 (25.00%) Danish Language
2 3 (25.00%) Dutch Language
2 3 (25.00%) Italian Language
2 3 (25.00%) Japanese Language
2 3 (25.00%) Korean Language
2 3 (25.00%) Portuguese Language
2 3 (25.00%) Spanish Language
2 3 (25.00%) Swedish Language
3 1 (8.33%) Finance
Job Titles
1 4 (33.33%) Developer
2 3 (25.00%) Web Developer
2 3 (25.00%) Web Designer
2 3 (25.00%) Web Producer
2 3 (25.00%) Designer
3 1 (8.33%) SQL Developer
3 1 (8.33%) Web Editor
3 1 (8.33%) Solutions Architect
3 1 (8.33%) Solutions Designer
3 1 (8.33%) Architect
Libraries, Frameworks & Software Standards
1 8 (66.67%) HTML
2 6 (50.00%) .NET
2 6 (50.00%) XML
2 6 (50.00%) .NET Framework
3 5 (41.67%) CSS
4 3 (25.00%) JSP
4 3 (25.00%) XSLT
4 3 (25.00%) Ajax
4 3 (25.00%) ASP.NET
4 3 (25.00%) jQuery
4 3 (25.00%) WebCenter
4 3 (25.00%) HTML5
5 2 (16.67%) ASP.NET MVC 3
5 2 (16.67%) ASP.NET MVC
6 1 (8.33%) COM
Miscellaneous
1 3 (25.00%) W3C
1 3 (25.00%) Wiki
2 1 (8.33%) Social Media
Operating Systems
1 6 (50.00%) Windows
2 3 (25.00%) Windows XP
2 3 (25.00%) Windows Server 2003
2 3 (25.00%) Windows Server 2008
Processes & Methodologies
1 12 (100.00%) Analytics
2 6 (50.00%) SEO
3 5 (41.67%) Project Management
4 4 (33.33%) Digital Marketing
5 3 (25.00%) Web Development
5 3 (25.00%) MVC
5 3 (25.00%) Agile Software Development
5 3 (25.00%) Content Management
6 2 (16.67%) Statistical Analysis
6 2 (16.67%) Search Engine Marketing
6 2 (16.67%) Online Marketing
7 1 (8.33%) Financial Analysis
7 1 (8.33%) Web Marketing
7 1 (8.33%) Multivariate Testing
7 1 (8.33%) Pay per click
7 1 (8.33%) E-Commerce
7 1 (8.33%) B2B
7 1 (8.33%) B2C
Programming Languages
1 8 (66.67%) JavaScript
2 3 (25.00%) Perl
2 3 (25.00%) C#
3 1 (8.33%) SQL
Qualifications
1 3 (25.00%) Degree
1 3 (25.00%) Security Cleared
2 2 (16.67%) SC Cleared
3 1 (8.33%) ACCA
3 1 (8.33%) CIMA
System Software
1 3 (25.00%) Active Directory
Vendors
1 4 (33.33%) Microsoft
1 4 (33.33%) Omniture
2 3 (25.00%) Unica
2 3 (25.00%) Adobe
2 3 (25.00%) Oracle