The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Reading region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Web Analytics
Rank 56 58 84
Rank change year-on-year
+2 +26
Contract jobs citing Web Analytics 10 9 3
As % of all contract IT jobs located in Reading 1.13% 0.97% 0.25%
As % of the Processes & Methodologies category 1.64% 1.38% 0.36%
Number of daily rates quoted 1 5 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£450 £285 -
Average daily rate % change year-on-year
+57.89% -
UK excluding London average daily rate £350 £325 £300
% change year-on-year
+7.69% +8.24%
Number of hourly rates quoted 2 0 0
Average hourly rate £19.00 - -
UK excluding London average hourly rate £19.00 - -
Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
608 652 836
As % of all contract IT jobs located in Reading 68.70% 70.41% 68.36%
Number of daily rates quoted 281 281 308
Average daily rate £400 £400 £370
Average daily rate % change year-on-year
- +8.10%
90% offered a daily rate of more than £285 £224 £228
10% offered a daily rate of more than £550 £525 £513
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 10 13 8
Average hourly rate £18.00 £30.50 £14.50
Average hourly rate % change year-on-year
-40.98% +110.34%
90% offered a hourly rate of more than £15.30 £22.85 £13.50
10% offered a hourly rate of more than £21.40 £37.50 £40.20
UK excluding London average hourly rate £25.00 £31.00 £31.00
% change year-on-year
-19.35% -
Web Analytics
Berkshire

Web Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Reading

Web Analytics
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Reading region.

Web Analytics Daily Rate Trend in Reading

Web Analytics
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Reading region.

Web Analytics Hourly Rate Trend in Reading

Web Analytics
Top 30 Related IT Skills in Reading

For the 6 months to 1 August 2014, IT contractor jobs across the Reading region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 14 (100.00%) Analytics
2 9 (64.29%) Marketing
3 8 (57.14%) HTML
3 8 (57.14%) JavaScript
4 6 (42.86%) .NET
4 6 (42.86%) IIS
4 6 (42.86%) XML
4 6 (42.86%) Windows
4 6 (42.86%) .NET Framework
4 6 (42.86%) SEO
5 5 (35.71%) Project Management
5 5 (35.71%) Microsoft
5 5 (35.71%) CSS
6 4 (28.57%) Visual Studio
6 4 (28.57%) SQL Server
6 4 (28.57%) SharePoint
6 4 (28.57%) C#
6 4 (28.57%) Degree
6 4 (28.57%) Omniture
6 4 (28.57%) Digital Marketing
7 3 (21.43%) jQuery
7 3 (21.43%) Security Cleared
7 3 (21.43%) Windows Server 2008
7 3 (21.43%) Danish Language
7 3 (21.43%) Dutch Language
7 3 (21.43%) Italian Language
7 3 (21.43%) Japanese Language
7 3 (21.43%) Korean Language
7 3 (21.43%) Portuguese Language
7 3 (21.43%) Spanish Language

Web Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 1 August 2014, IT contractor jobs across the Reading region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (42.86%) IIS
2 4 (28.57%) SharePoint
3 3 (21.43%) CMS
Applications
1 3 (21.43%) Photoshop
2 2 (14.29%) MS Excel
3 1 (7.14%) Spreadsheet
3 1 (7.14%) PowerPivot
3 1 (7.14%) MS Office
Business Applications
1 3 (21.43%) WebTrends
Cloud Services
1 3 (21.43%) Microsoft Azure
Communications & Networking
1 3 (21.43%) DNS
1 3 (21.43%) Internet
Database & Business Intelligence
1 4 (28.57%) SQL Server
2 1 (7.14%) Hadoop
2 1 (7.14%) Big Data
2 1 (7.14%) SQL Server Reporting Services
Development Applications
1 4 (28.57%) Visual Studio
2 3 (21.43%) Dreamweaver
General
1 9 (64.29%) Marketing
2 3 (21.43%) Danish Language
2 3 (21.43%) Dutch Language
2 3 (21.43%) Italian Language
2 3 (21.43%) Japanese Language
2 3 (21.43%) Korean Language
2 3 (21.43%) Portuguese Language
2 3 (21.43%) Spanish Language
2 3 (21.43%) Swedish Language
3 1 (7.14%) Finance
3 1 (7.14%) Publishing
3 1 (7.14%) Games
Job Titles
1 4 (28.57%) Developer
2 3 (21.43%) Designer
2 3 (21.43%) Web Producer
2 3 (21.43%) Web Designer
2 3 (21.43%) Web Developer
3 2 (14.29%) Business Analyst
3 2 (14.29%) Analyst
4 1 (7.14%) Web Editor
4 1 (7.14%) SQL Developer
4 1 (7.14%) Architect
4 1 (7.14%) Solutions Architect
4 1 (7.14%) Solutions Designer
Libraries, Frameworks & Software Standards
1 8 (57.14%) HTML
2 6 (42.86%) .NET
2 6 (42.86%) XML
2 6 (42.86%) .NET Framework
3 5 (35.71%) CSS
4 3 (21.43%) jQuery
4 3 (21.43%) WebCenter
4 3 (21.43%) HTML5
4 3 (21.43%) Ajax
4 3 (21.43%) ASP.NET
4 3 (21.43%) JSP
4 3 (21.43%) XSLT
5 2 (14.29%) ASP.NET MVC
5 2 (14.29%) ASP.NET MVC 3
6 1 (7.14%) COM
Miscellaneous
1 3 (21.43%) Wiki
1 3 (21.43%) W3C
2 1 (7.14%) Social Media
2 1 (7.14%) Statistics
2 1 (7.14%) Mathematics
Operating Systems
1 6 (42.86%) Windows
2 3 (21.43%) Windows Server 2008
2 3 (21.43%) Windows XP
2 3 (21.43%) Windows Server 2003
Processes & Methodologies
1 14 (100.00%) Analytics
2 6 (42.86%) SEO
3 5 (35.71%) Project Management
4 4 (28.57%) Digital Marketing
5 3 (21.43%) Agile Software Development
5 3 (21.43%) Content Management
5 3 (21.43%) Web Development
5 3 (21.43%) MVC
6 2 (14.29%) Statistical Analysis
6 2 (14.29%) Online Marketing
6 2 (14.29%) Search Engine Marketing
7 1 (7.14%) Multivariate Testing
7 1 (7.14%) Customer Engagement
7 1 (7.14%) Financial Analysis
7 1 (7.14%) Web Marketing
7 1 (7.14%) Pay per click
7 1 (7.14%) Information Management
7 1 (7.14%) Data Analysis
7 1 (7.14%) E-Commerce
7 1 (7.14%) Business Intelligence
Programming Languages
1 8 (57.14%) JavaScript
2 4 (28.57%) C#
3 3 (21.43%) Perl
3 3 (21.43%) SQL
4 1 (7.14%) Data Analysis Expressions (DAX)
4 1 (7.14%) VBA
Qualifications
1 4 (28.57%) Degree
2 3 (21.43%) Security Cleared
3 2 (14.29%) SC Cleared
4 1 (7.14%) CIMA
4 1 (7.14%) ACCA
System Software
1 3 (21.43%) Active Directory
Vendors
1 5 (35.71%) Microsoft
2 4 (28.57%) Omniture
3 3 (21.43%) Unica
3 3 (21.43%) Adobe
3 3 (21.43%) Oracle