The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Web Analytics
Rank 67 58 62
Rank change year-on-year
-9 +4
Contract jobs citing Web Analytics 4 10 14
As % of all contract IT jobs located in Reading 0.40% 1.16% 1.38%
As % of the Processes & Methodologies category 0.55% 1.69% 1.84%
Number of daily rates quoted 2 1 9
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£369 £450 £218
Average daily rate % change year-on-year
-18.05% +106.89%
90% offered a daily rate of more than £364 £450 £209
10% offered a daily rate of more than £374 £450 £318
UK excluding London average daily rate £363 £350 £325
% change year-on-year
+3.57% +7.69%
Number of hourly rates quoted 0 2 0
Average hourly rate - £19.00 -
UK excluding London average hourly rate £33.64 £19.00 £17.69
% change year-on-year
+77.05% +7.40%
Web Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
732 592 759
As % of all contract IT jobs located in Reading 72.33% 68.52% 74.70%
Number of daily rates quoted 477 310 364
Average daily rate £415 £400 £375
Average daily rate % change year-on-year
+3.75% +6.66%
90% offered a daily rate of more than £288 £300 £219
10% offered a daily rate of more than £558 £575 £500
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 22 11 20
Average hourly rate £37.09 £19.00 £27.50
Average hourly rate % change year-on-year
+95.21% -30.90%
UK excluding London average hourly rate £32.50 £26.98 £30.50
% change year-on-year
+20.48% -11.55%

Web Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Reading

Web Analytics
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Reading region.

Web Analytics Daily Rate Trend in Reading

Web Analytics
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Reading region.

Web Analytics Hourly Rate Trend in Reading

Web Analytics
Top 30 Related IT Skills in Reading

For the 6 months to 3 September 2015, IT contractor jobs across the Reading region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 7 (100.00%) Analytics
2 6 (85.71%) Marketing
3 4 (57.14%) Omniture
3 4 (57.14%) Digital Marketing
4 2 (28.57%) Google
4 2 (28.57%) Google Analytics
4 2 (28.57%) Business Intelligence
4 2 (28.57%) SEO
4 2 (28.57%) Social Media
4 2 (28.57%) Data Governance
4 2 (28.57%) Multivariate Testing
4 2 (28.57%) Enterprise Software
5 1 (14.29%) Marketo
5 1 (14.29%) DevOps
5 1 (14.29%) Kalman Filter
5 1 (14.29%) User Experience
5 1 (14.29%) WebSphere Portal
5 1 (14.29%) Online Marketing
5 1 (14.29%) Open Source
5 1 (14.29%) WebCenter
5 1 (14.29%) Marketing Strategy
5 1 (14.29%) Eloqua
5 1 (14.29%) Continuous Integration
5 1 (14.29%) Pega
5 1 (14.29%) Sitecore
5 1 (14.29%) CMS
5 1 (14.29%) Amdocs
5 1 (14.29%) Agile Software Development
5 1 (14.29%) Billing
5 1 (14.29%) HTML

Web Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 3 September 2015, IT contractor jobs across the Reading region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (14.29%) WebLogic
1 1 (14.29%) WebLogic Portal
1 1 (14.29%) CMS
1 1 (14.29%) WebSphere
1 1 (14.29%) WebSphere Portal
Applications
1 1 (14.29%) MS Office
Business Applications
1 1 (14.29%) WebTrends
1 1 (14.29%) Remedy ITSM
Cloud Services
1 2 (28.57%) Google Analytics
General
1 6 (85.71%) Marketing
2 1 (14.29%) Telecoms
2 1 (14.29%) Billing
Job Titles
1 3 (42.86%) Analyst
2 2 (28.57%) Business Intelligence Analyst
2 2 (28.57%) Web Analyst
2 2 (28.57%) Web Manager
3 1 (14.29%) Web Content Manager
3 1 (14.29%) Portal Developer
3 1 (14.29%) Designer
3 1 (14.29%) Content Manager
3 1 (14.29%) Web Analytics Analyst
3 1 (14.29%) Developer
Libraries, Frameworks & Software Standards
1 1 (14.29%) HTML
1 1 (14.29%) CSS
1 1 (14.29%) WebCenter
Miscellaneous
1 2 (28.57%) Social Media
1 2 (28.57%) Enterprise Software
2 1 (14.29%) User Experience
Processes & Methodologies
1 7 (100.00%) Analytics
2 4 (57.14%) Digital Marketing
3 2 (28.57%) Multivariate Testing
3 2 (28.57%) Data Governance
3 2 (28.57%) Business Intelligence
3 2 (28.57%) SEO
4 1 (14.29%) Agile Software Development
4 1 (14.29%) Content Management
4 1 (14.29%) Strategic Planning
4 1 (14.29%) Enterprise Architecture
4 1 (14.29%) Email Marketing
4 1 (14.29%) B2B
4 1 (14.29%) B2C
4 1 (14.29%) Project Management
4 1 (14.29%) Service Management
4 1 (14.29%) Marketing Strategy
4 1 (14.29%) DevOps
4 1 (14.29%) Kalman Filter
4 1 (14.29%) Online Marketing
4 1 (14.29%) Open Source
Qualifications
1 1 (14.29%) Degree
Systems Management
1 1 (14.29%) Netcool
Vendors
1 4 (57.14%) Omniture
2 2 (28.57%) Google
3 1 (14.29%) Pega
3 1 (14.29%) Sitecore
3 1 (14.29%) Eloqua
3 1 (14.29%) Marketo
3 1 (14.29%) Oracle
3 1 (14.29%) IBM
3 1 (14.29%) Microsoft
3 1 (14.29%) Adobe
3 1 (14.29%) BMC
3 1 (14.29%) TIBCO
3 1 (14.29%) Remedy
3 1 (14.29%) Infovista
3 1 (14.29%) Amdocs