The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 26 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
26 Mar 2015
Same period 2014 Same period 2013
Web Analytics
Rank 72 73 -
Rank change year-on-year
+1 -
Contract jobs citing Web Analytics 3 5 0
As % of all contract IT jobs located in Reading 0.30% 0.49% -
As % of the Processes & Methodologies category 0.46% 0.64% -
Number of daily rates quoted 3 1 0
Average daily rate
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of your Daily Rate
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£625 £375 -
Average daily rate % change year-on-year
+66.66% -
UK excluding London average daily rate £325 £400 £281
% change year-on-year
-18.75% +42.22%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Web Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
659 781 495
As % of all contract IT jobs located in Reading 65.25% 76.05% 70.31%
Number of daily rates quoted 379 401 200
Average daily rate £400 £400 £355
Average daily rate % change year-on-year
- +12.67%
90% offered a daily rate of more than £250 £220 £250
10% offered a daily rate of more than £500 £525 £475
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 13 18 12
Average hourly rate £27.00 £16.00 £16.00
Average hourly rate % change year-on-year
+68.75% -
90% offered a hourly rate of more than £18.55 £15.00 £12.15
10% offered a hourly rate of more than £55.65 £180.00 £56.25
UK excluding London average hourly rate £31.44 £27.50 £32.00
% change year-on-year
+14.32% -14.06%

Web Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Reading

Web Analytics
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Reading region.

Web Analytics Daily Rate Trend in Reading

Web Analytics
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the Reading region over the 3 months to 26 March 2015.

Web Analytics Daily Rate Histogram in Reading

Web Analytics
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Reading region.

Web Analytics Hourly Rate Trend in Reading

Web Analytics
Top 30 Related IT Skills in Reading

For the 6 months to 26 March 2015, IT contractor jobs across the Reading region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 7 (100.00%) HTML
1 7 (100.00%) Analytics
2 6 (85.71%) Social Media
3 5 (71.43%) SaaS
3 5 (71.43%) HTML5
3 5 (71.43%) REST
3 5 (71.43%) Asset Management
3 5 (71.43%) TOGAF
3 5 (71.43%) JSON
4 2 (28.57%) CSS
5 1 (14.29%) ERP
5 1 (14.29%) Microsoft
5 1 (14.29%) Configuration Management
5 1 (14.29%) Project Management
5 1 (14.29%) JavaScript
5 1 (14.29%) MS Office
5 1 (14.29%) Telecoms
5 1 (14.29%) SEO
5 1 (14.29%) Manufacturing
5 1 (14.29%) CMS
5 1 (14.29%) Computer Science
5 1 (14.29%) Email Marketing
5 1 (14.29%) Digital Marketing
5 1 (14.29%) jQuery
5 1 (14.29%) Online Marketing
5 1 (14.29%) Content Management
5 1 (14.29%) Strategic Planning
5 1 (14.29%) Marketing
5 1 (14.29%) Degree
5 1 (14.29%) Marketing Strategy

Web Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 26 March 2015, IT contractor jobs across the Reading region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (14.29%) CMS
Applications
1 1 (14.29%) MS Office
Cloud Services
1 5 (71.43%) SaaS
General
1 1 (14.29%) Telecoms
1 1 (14.29%) Manufacturing
1 1 (14.29%) Marketing
Job Titles
1 5 (71.43%) Digital Architect
1 5 (71.43%) Digital Solutions Architect
1 5 (71.43%) Architect
1 5 (71.43%) Solutions Architect
2 1 (14.29%) Developer
2 1 (14.29%) Web Developer
2 1 (14.29%) Senior Developer
2 1 (14.29%) Programmer
2 1 (14.29%) Senior Web Developer
2 1 (14.29%) Front-End Developer
2 1 (14.29%) Senior Front-End Developer
2 1 (14.29%) Front-End Web Developer
2 1 (14.29%) Senior Programmer
2 1 (14.29%) Web Programmer
Libraries, Frameworks & Software Standards
1 7 (100.00%) HTML
2 5 (71.43%) HTML5
2 5 (71.43%) REST
2 5 (71.43%) JSON
3 2 (28.57%) CSS
4 1 (14.29%) jQuery
Miscellaneous
1 6 (85.71%) Social Media
2 1 (14.29%) Computer Science
Operating Systems
1 1 (14.29%) Apple iOS
Processes & Methodologies
1 7 (100.00%) Analytics
2 5 (71.43%) Asset Management
2 5 (71.43%) TOGAF
3 1 (14.29%) ERP
3 1 (14.29%) Configuration Management
3 1 (14.29%) Project Management
3 1 (14.29%) SEO
3 1 (14.29%) Email Marketing
3 1 (14.29%) Digital Marketing
3 1 (14.29%) Online Marketing
3 1 (14.29%) Content Management
3 1 (14.29%) Strategic Planning
3 1 (14.29%) Marketing Strategy
3 1 (14.29%) Coaching
Programming Languages
1 1 (14.29%) JavaScript
Qualifications
1 1 (14.29%) Degree
Vendors
1 1 (14.29%) Microsoft