The table below looks at the statistics for WebTrends skills in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited WebTrends over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
WebTrends
Rank 57 79 -
Rank change year-on-year
+22 -
Contract jobs citing WebTrends 2 1 0
As % of all contract IT jobs located in Reading 0.28% 0.097% -
As % of the Business Applications category 4.65% 1.64% -
Number of daily rates quoted 0 0 0
Median daily rate - - -
UK excluding London median daily rate £388 £500 £376
% change year-on-year
-22.50% +32.89%
Number of hourly rates quoted 1 0 0
Median hourly rate £19.61 - -
UK excluding London median hourly rate £19.61 - -
WebTrends
Berkshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Reading region.

Business Applications Category
Reading
Contract IT job ads with a match in the
Business Applications category
43 61 64
As % of all contract IT jobs located in Reading 6.12% 5.90% 7.67%
Number of daily rates quoted 21 38 41
Median daily rate £400 £306 £540
Median daily rate % change year-on-year
+30.61% -43.28%
90% offered a daily rate of more than £340 £200 £373
10% offered a daily rate of more than £575 £460 £590
UK excluding London median daily rate £425 £425 £425
Number of hourly rates quoted 2 0 0
Median hourly rate £21.06 - -
UK excluding London median hourly rate £36.00 £17.50 £31.75
% change year-on-year
+105.71% -44.88%

WebTrends
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing WebTrends as a proportion of all IT contracts with a match in the Business Applications category.

WebTrends Jobs Demand Trend in Reading

WebTrends
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing WebTrends across the Reading region.

WebTrends Daily Rate Trend in Reading

WebTrends
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing WebTrends across the Reading region.

WebTrends Hourly Rate Trend in Reading

WebTrends
Top 30 Related IT Skills in Reading

For the 6 months to 28 September 2016, IT contractor jobs citing WebTrends also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for WebTrends.

1 5 (100.00%) B2B
1 5 (100.00%) Marketing
1 5 (100.00%) Analytics
2 4 (80.00%) Link Building
2 4 (80.00%) Google Analytics
2 4 (80.00%) Internet Marketing
2 4 (80.00%) Digital Marketing
2 4 (80.00%) SaaS
2 4 (80.00%) Website Architecture
2 4 (80.00%) Internet
2 4 (80.00%) HTML
2 4 (80.00%) MS Office
2 4 (80.00%) MS Excel
2 4 (80.00%) SEO
2 4 (80.00%) Manufacturing
2 4 (80.00%) MS PowerPoint
2 4 (80.00%) Google
2 4 (80.00%) Pay per click
2 4 (80.00%) Mentoring
2 4 (80.00%) Tealium
3 3 (60.00%) Clustering
4 1 (20.00%) Publishing
4 1 (20.00%) Java
4 1 (20.00%) Benchmarking
4 1 (20.00%) B2C
4 1 (20.00%) Social Media
4 1 (20.00%) Social Media Marketing
4 1 (20.00%) Brand Management
4 1 (20.00%) Customer Engagement
4 1 (20.00%) Microsoft Azure

WebTrends
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 4 (80.00%) MS Excel
1 4 (80.00%) MS Office
1 4 (80.00%) MS PowerPoint
Business Applications
1 1 (20.00%) Sprinklr
Cloud Services
1 4 (80.00%) Google Analytics
1 4 (80.00%) SaaS
2 1 (20.00%) Microsoft Azure
Communications & Networking
1 4 (80.00%) Internet
General
1 5 (100.00%) Marketing
2 4 (80.00%) Manufacturing
3 1 (20.00%) Publishing
Job Titles
1 4 (80.00%) Coordinator
2 1 (20.00%) Marketing Manager
2 1 (20.00%) Social Media Manager
Libraries, Frameworks & Software Standards
1 4 (80.00%) HTML
Miscellaneous
1 3 (60.00%) Clustering
2 1 (20.00%) Analytical Skills
2 1 (20.00%) Blog
2 1 (20.00%) Data Centre
2 1 (20.00%) Social Media
Processes & Methodologies
1 5 (100.00%) Analytics
1 5 (100.00%) B2B
2 4 (80.00%) Digital Marketing
2 4 (80.00%) Internet Marketing
2 4 (80.00%) Link Building
2 4 (80.00%) Mentoring
2 4 (80.00%) Pay per click
2 4 (80.00%) SEO
2 4 (80.00%) Website Architecture
3 1 (20.00%) B2C
3 1 (20.00%) Benchmarking
3 1 (20.00%) Brand Management
3 1 (20.00%) Channel Management
3 1 (20.00%) Content Development
3 1 (20.00%) Customer Engagement
3 1 (20.00%) Customer Insight
3 1 (20.00%) Data-Driven Marketing
3 1 (20.00%) Social Media Marketing
Programming Languages
1 1 (20.00%) Java
Vendors
1 4 (80.00%) Google
1 4 (80.00%) Tealium
2 1 (20.00%) Facebook
2 1 (20.00%) Twitter