The table below looks at the statistics for WebTrends skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited WebTrends over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
WebTrends
Rank - - 75
Contract jobs citing WebTrends 0 0 3
As % of all contract IT jobs located in Reading - - 0.30%
As % of the Business Applications category - - 3.80%
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate - £450 £350
% change year-on-year
- +28.57%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
WebTrends
Berkshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Reading region.

Business Applications Category
Reading
Contract IT job ads with a match in the
Business Applications category
83 32 79
As % of all contract IT jobs located in Reading 8.43% 3.65% 7.93%
Number of daily rates quoted 49 18 43
Average daily rate £450 £488 £413
Average daily rate % change year-on-year
-7.69% +18.18%
90% offered a daily rate of more than £255 £323 £347
10% offered a daily rate of more than £520 £600 £533
UK excluding London average daily rate £425 £425 £415
% change year-on-year
- +2.40%
Number of hourly rates quoted 1 0 0
Average hourly rate £27.50 - -
UK excluding London average hourly rate £38.50 £17.75 £35.00
% change year-on-year
+116.90% -49.28%

WebTrends
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing WebTrends across the Reading region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in Reading

WebTrends
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing WebTrends across the Reading region.

WebTrends Daily Rate Trend in Reading

WebTrends
Top 10 Related IT Skills in Reading

For the 6 months to 12 February 2016, IT contractor jobs across the Reading region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends.

1 1 (100.00%) SEO
1 1 (100.00%) Web Analytics
1 1 (100.00%) Omniture
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Degree
1 1 (100.00%) Google Analytics
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Analytics
1 1 (100.00%) Kalman Filter

WebTrends
Top Related IT Skills in Reading by Category

For the 6 months to 12 February 2016, IT contractor jobs across the Reading region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Cloud Services
1 1 (100.00%) Google Analytics
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Content Manager
1 1 (100.00%) Web Content Manager
1 1 (100.00%) Web Manager
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Kalman Filter
1 1 (100.00%) SEO
1 1 (100.00%) Web Analytics
Qualifications
1 1 (100.00%) Degree
Vendors
1 1 (100.00%) Google
1 1 (100.00%) Omniture