The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Online Marketing
Rank - 127 -
Contract jobs citing Online Marketing 0 1 0
As % of all contract IT jobs located in Scotland - 0.037% -
As % of the Processes & Methodologies category - 0.046% -
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate £256 £365 £300
% change year-on-year
-30.00% +21.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 - -
Online Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Contract IT job ads with a match in the
Processes & Methodologies category
2040 2152 1734
As % of all contract IT jobs located in Scotland 80.06% 79.21% 74.13%
Number of daily rates quoted 1093 1223 865
Average daily rate £380 £400 £375
Average daily rate % change year-on-year
-5.00% +6.66%
90% offered a daily rate of more than £265 £285 £251
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 22 29 32
Average hourly rate £33.71 £25.50 £32.50
Average hourly rate % change year-on-year
+32.19% -21.53%
90% offered a hourly rate of more than £16.50 £12.10 £11.75
10% offered a hourly rate of more than £44.40 £47.50 £180.00
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Online Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Scotland

Online Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the Scotland region.

Online Marketing Daily Rate Trend in Scotland

Online Marketing
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the Scotland region.

Online Marketing Hourly Rate Trend in Scotland

Online Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 12 February 2016, IT contractor jobs across the Scotland region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 2 (100.00%) CSS
1 2 (100.00%) Advertising
1 2 (100.00%) Marketing
1 2 (100.00%) Analytics
1 2 (100.00%) Social Media
1 2 (100.00%) HTML
2 1 (50.00%) JavaScript
2 1 (50.00%) CSS3
2 1 (50.00%) Digital Media
2 1 (50.00%) Facebook
2 1 (50.00%) Twitter
2 1 (50.00%) Sass
2 1 (50.00%) Semantic HTML
2 1 (50.00%) User Experience
2 1 (50.00%) Adobe Creative Suite
2 1 (50.00%) Brand Awareness
2 1 (50.00%) Front End Development
2 1 (50.00%) Infographics
2 1 (50.00%) Direct Marketing
2 1 (50.00%) Blog
2 1 (50.00%) Google Analytics
2 1 (50.00%) Time Management
2 1 (50.00%) Git (software)
2 1 (50.00%) Information Architecture
2 1 (50.00%) HTML5
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Retail
2 1 (50.00%) Google
2 1 (50.00%) B2C
2 1 (50.00%) Adobe

Online Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 12 February 2016, IT contractor jobs across the Scotland region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Applications
1 1 (50.00%) Adobe Creative Suite
Cloud Services
1 1 (50.00%) Google Analytics
Development Applications
1 1 (50.00%) Git (software)
General
1 2 (100.00%) Advertising
1 2 (100.00%) Marketing
2 1 (50.00%) Brand Awareness
2 1 (50.00%) Retail
Job Titles
1 1 (50.00%) Designer
1 1 (50.00%) HTML CSS Designer
1 1 (50.00%) UI Designer
1 1 (50.00%) UI/UX Designer
1 1 (50.00%) UX Designer
Libraries, Frameworks & Software Standards
1 2 (100.00%) CSS
1 2 (100.00%) HTML
2 1 (50.00%) CSS3
2 1 (50.00%) HTML5
2 1 (50.00%) Sass
2 1 (50.00%) Semantic HTML
Miscellaneous
1 2 (100.00%) Social Media
2 1 (50.00%) Blog
2 1 (50.00%) Digital Media
2 1 (50.00%) User Experience
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Agile Software Development
2 1 (50.00%) B2C
2 1 (50.00%) Direct Marketing
2 1 (50.00%) Front End Development
2 1 (50.00%) Infographics
2 1 (50.00%) Information Architecture
2 1 (50.00%) SEO
2 1 (50.00%) Time Management
Programming Languages
1 1 (50.00%) JavaScript
Vendors
1 1 (50.00%) Adobe
1 1 (50.00%) Facebook
1 1 (50.00%) Google
1 1 (50.00%) Twitter