The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the Somerset region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Somerset region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank - 44 -
Contract jobs citing Google Analytics 0 1 0
As % of all contract IT jobs located in Somerset - 0.49% -
As % of the Business Applications category - 10.00% -
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate £300 £230 £275
% change year-on-year
+30.43% -16.36%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.50 £13.50 £14.25
% change year-on-year
+22.22% -5.26%
Business Applications Category
Somerset
Contract IT job ads with a match in the
Business Applications category
27 10 14
As % of all contract IT jobs located in Somerset 6.35% 4.88% 8.86%
Number of daily rates quoted 22 5 10
Average daily rate £373 £413 £450
Average daily rate % change year-on-year
-9.69% -8.33%
90% offered a daily rate of more than £196 £391 £400
10% offered a daily rate of more than £494 £502 £474
UK excluding London average daily rate £400 £425 £433
% change year-on-year
-5.88% -1.73%
Number of hourly rates quoted 1 2 0
Average hourly rate £12.31 £17.50 -
Average hourly rate % change year-on-year
-29.65% -
UK excluding London average hourly rate £33.00 £37.80 £20.00
% change year-on-year
-12.69% +89.00%
Google Analytics
South West