The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Somerset region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank - - -
Contract jobs citing Google Analytics 0 0 0
As % of all contract IT jobs located in Somerset - - -
As % of the Business Applications category - - -
Number of daily rates quoted 0 0 0
Average daily rate
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- - -
UK excluding London average daily rate £275 £275 £225
% change year-on-year
- +22.22%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £11.00 £17.69 £18.00
% change year-on-year
-37.81% -1.72%
Google Analytics
South West

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Somerset region.

Business Applications Category
Somerset
Contract IT job ads with a match in the
Business Applications category
47 6 4
As % of all contract IT jobs located in Somerset 13.51% 2.54% 2.17%
Number of daily rates quoted 41 4 1
Average daily rate £375 £411 £450
Average daily rate % change year-on-year
-8.81% -8.61%
UK excluding London average daily rate £425 £400 £438
% change year-on-year
+6.25% -8.57%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £31.50 £17.69 £22.66
% change year-on-year
+78.06% -21.91%