The first table below looks at the demand for Online Marketing skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 24 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South East region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Jul 2014
Same period 2013 Same period 2012
Online Marketing
Rank 231 221 226
Rank change year-on-year
-10 +5
Contract jobs citing Online Marketing 11 9 17
As % of all contract IT jobs located in the South East 0.12% 0.11% 0.17%
As % of the Processes & Methodologies category 0.16% 0.15% 0.25%
Number of daily rates quoted 6 2 4
Average daily rate
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£313 £165 £218
Average daily rate % change year-on-year
+89.39% -24.13%
90% offered a daily rate of more than £208 £165 £183
10% offered a daily rate of more than £350 £165 £495
UK excluding London average daily rate £170 £295 £255
% change year-on-year
-42.37% +15.68%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £16.45
UK excluding London average hourly rate - - £14.40
Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
6670 5926 6810
As % of all contract IT jobs located in the South East 72.63% 70.29% 68.97%
Number of daily rates quoted 3663 3146 3249
Average daily rate £375 £375 £370
Average daily rate % change year-on-year
- +1.48%
90% offered a daily rate of more than £240 £250 £250
10% offered a daily rate of more than £500 £500 £500
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 247 265 316
Average hourly rate £25.00 £27.50 £35.00
Average hourly rate % change year-on-year
-9.09% -21.42%
90% offered a hourly rate of more than £12.50 £12.93 £13.80
10% offered a hourly rate of more than £55.00 £42.50 £47.50
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%
Online Marketing
England

Online Marketing
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the South East

Online Marketing
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the South East region.

Online Marketing Daily Rate Trend in the South East

Online Marketing
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing across the South East region over the 3 months to 24 July 2014.

Online Marketing Daily Rate Histogram in the South East

Online Marketing
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the South East region.

Online Marketing Hourly Rate Trend in the South East

Online Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the South East region over the 3 months to 24 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +9 8 £350 - 2
Surrey - 2 £175 - 1
West Sussex - - - - 3
East Sussex - - - - 5
Hampshire - - - - 1
Kent - - - - 1
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 24 July 2014, IT contractor jobs across the South East region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 14 (100.00%) Marketing
2 7 (50.00%) Digital Marketing
2 7 (50.00%) Social Media
2 7 (50.00%) SEO
3 6 (42.86%) HTML
4 4 (28.57%) Analytics
4 4 (28.57%) JavaScript
4 4 (28.57%) CSS
5 3 (21.43%) Photoshop
5 3 (21.43%) Project Management
5 3 (21.43%) Finance
5 3 (21.43%) Web Analytics
5 3 (21.43%) Social Media Marketing
5 3 (21.43%) Direct Marketing
5 3 (21.43%) Degree
5 3 (21.43%) Pay per click
6 2 (14.29%) Statistical Analysis
6 2 (14.29%) Search Engine Marketing
6 2 (14.29%) CSS3
6 2 (14.29%) Email Marketing
6 2 (14.29%) HTML5
6 2 (14.29%) Digital Media
6 2 (14.29%) Mobile App
6 2 (14.29%) Campaign Management
6 2 (14.29%) Fireworks
6 2 (14.29%) Retail
6 2 (14.29%) Advertising
6 2 (14.29%) CMS
6 2 (14.29%) Adobe
6 2 (14.29%) Dreamweaver

Online Marketing
Top Related IT Skills in the South East by Category

For the 6 months to 24 July 2014, IT contractor jobs across the South East region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (14.29%) CMS
2 1 (7.14%) IBM Notes
2 1 (7.14%) Drupal
Applications
1 3 (21.43%) Photoshop
2 2 (14.29%) Fireworks
3 1 (7.14%) MS Office
3 1 (7.14%) Adobe Illustrator
3 1 (7.14%) InDesign
3 1 (7.14%) MS PowerPoint
Business Applications
1 1 (7.14%) Google Analytics
Development Applications
1 2 (14.29%) Dreamweaver
General
1 14 (100.00%) Marketing
2 3 (21.43%) Finance
3 2 (14.29%) Retail
3 2 (14.29%) Advertising
4 1 (7.14%) Publishing
4 1 (7.14%) Legal
4 1 (7.14%) German Language
Job Titles
1 5 (35.71%) Social Media Manager
2 3 (21.43%) Marketing Manager
3 2 (14.29%) Designer
4 1 (7.14%) Developer
4 1 (7.14%) Graphic Designer
4 1 (7.14%) Web Manager
4 1 (7.14%) Content Manager
4 1 (7.14%) Marketing Director
4 1 (7.14%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 6 (42.86%) HTML
2 4 (28.57%) CSS
3 2 (14.29%) CSS3
3 2 (14.29%) HTML5
3 2 (14.29%) Flash
4 1 (7.14%) jQuery
Miscellaneous
1 7 (50.00%) Social Media
2 2 (14.29%) Digital Media
2 2 (14.29%) Mobile App
3 1 (7.14%) Video on Demand
3 1 (7.14%) Graphic Design
3 1 (7.14%) FMCG
Processes & Methodologies
1 7 (50.00%) Digital Marketing
1 7 (50.00%) SEO
2 4 (28.57%) Analytics
3 3 (21.43%) Project Management
3 3 (21.43%) Web Analytics
3 3 (21.43%) Social Media Marketing
3 3 (21.43%) Direct Marketing
3 3 (21.43%) Pay per click
4 2 (14.29%) Statistical Analysis
4 2 (14.29%) Search Engine Marketing
4 2 (14.29%) Email Marketing
4 2 (14.29%) Campaign Management
5 1 (7.14%) CRM
5 1 (7.14%) E-Commerce
5 1 (7.14%) B2B
5 1 (7.14%) B2C
5 1 (7.14%) Web Design
5 1 (7.14%) Migration
5 1 (7.14%) Content Management
5 1 (7.14%) Campaign Analysis
Programming Languages
1 4 (28.57%) JavaScript
Qualifications
1 3 (21.43%) Degree
Vendors
1 2 (14.29%) Adobe
2 1 (7.14%) Microsoft
2 1 (7.14%) Lotus
2 1 (7.14%) Google
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