The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Online Marketing
Rank 232 226 237
Rank change year-on-year
-6 +11
Contract jobs citing Online Marketing 14 17 7
As % of all contract IT jobs located in the South East 0.15% 0.19% 0.071%
As % of the Processes & Methodologies category 0.21% 0.26% 0.10%
Number of daily rates quoted 6 9 4
Average daily rate
Keep up to 90%
of your Daily Rate
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£350 £160 £391
Average daily rate % change year-on-year
+118.75% -59.10%
UK excluding London average daily rate £165 £160 £316
% change year-on-year
+3.12% -49.40%
Number of hourly rates quoted 1 0 1
Average hourly rate £12.00 - £18.50
UK excluding London average hourly rate £12.00 - £16.25
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
6779 6421 6981
As % of all contract IT jobs located in the South East 73.09% 72.27% 71.05%
Number of daily rates quoted 3810 3523 3322
Average daily rate £375 £375 £375
90% offered a daily rate of more than £240 £250 £248
10% offered a daily rate of more than £500 £500 £500
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 273 251 333
Average hourly rate £21.82 £29.00 £32.50
Average hourly rate % change year-on-year
-24.75% -10.76%
90% offered a hourly rate of more than £12.00 £12.69 £12.17
10% offered a hourly rate of more than £50.50 £45.00 £45.00
UK excluding London average hourly rate £26.50 £30.00 £31.00
% change year-on-year
-11.66% -3.22%

Online Marketing
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the South East

Online Marketing
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the South East region.

Online Marketing Daily Rate Trend in the South East

Online Marketing
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing across the South East region over the 3 months to 2 September 2014.

Online Marketing Daily Rate Histogram in the South East

Online Marketing
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the South East region.

Online Marketing Hourly Rate Trend in the South East

Online Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the South East region over the 3 months to 2 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +18 11 £350 -
West Sussex +2 1 £350 - 2
Surrey -3 1 - - 1
Isle of Wight - - - - 1
East Sussex - - - - 1
Hampshire - - - - 1
Kent - - - - 1
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 2 September 2014, IT contractor jobs across the South East region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 16 (100.00%) Marketing
2 9 (56.25%) Digital Marketing
3 8 (50.00%) Social Media
4 7 (43.75%) SEO
5 6 (37.50%) HTML
6 5 (31.25%) Analytics
6 5 (31.25%) Degree
7 4 (25.00%) Pay per click
7 4 (25.00%) Finance
8 3 (18.75%) CMS
8 3 (18.75%) Retail
8 3 (18.75%) Web Analytics
8 3 (18.75%) JavaScript
8 3 (18.75%) Photoshop
8 3 (18.75%) CSS
8 3 (18.75%) Mobile App
8 3 (18.75%) Campaign Management
8 3 (18.75%) Email Marketing
8 3 (18.75%) Direct Marketing
9 2 (12.50%) Search Engine Marketing
9 2 (12.50%) Social Media Marketing
9 2 (12.50%) Project Management
9 2 (12.50%) E-Commerce
9 2 (12.50%) Google
9 2 (12.50%) Statistical Analysis
9 2 (12.50%) Web Design
9 2 (12.50%) Advertising
10 1 (6.25%) Migration
10 1 (6.25%) Legal
10 1 (6.25%) Multimedia

Online Marketing
Top Related IT Skills in the South East by Category

For the 6 months to 2 September 2014, IT contractor jobs across the South East region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (18.75%) CMS
2 1 (6.25%) Drupal
2 1 (6.25%) IBM Notes
Applications
1 3 (18.75%) Photoshop
2 1 (6.25%) Fireworks
Business Applications
1 1 (6.25%) Google Analytics
Communications & Networking
1 1 (6.25%) FTP
Development Applications
1 1 (6.25%) Dreamweaver
General
1 16 (100.00%) Marketing
2 4 (25.00%) Finance
3 3 (18.75%) Retail
4 2 (12.50%) Advertising
5 1 (6.25%) German Language
5 1 (6.25%) Multimedia
5 1 (6.25%) Legal
Job Titles
1 6 (37.50%) Social Media Manager
2 3 (18.75%) Marketing Manager
3 2 (12.50%) Designer
4 1 (6.25%) Content Manager
4 1 (6.25%) User Experience Architect
4 1 (6.25%) PPC Manager
4 1 (6.25%) PPC Analyst
4 1 (6.25%) PPC Executive
4 1 (6.25%) Web Manager
4 1 (6.25%) PPC Specialist
4 1 (6.25%) Marketing Director
4 1 (6.25%) Digital Marketing Manager
4 1 (6.25%) User Experience Designer
4 1 (6.25%) Coordinator
4 1 (6.25%) Architect
4 1 (6.25%) Developer
4 1 (6.25%) Account Manager
Libraries, Frameworks & Software Standards
1 6 (37.50%) HTML
2 3 (18.75%) CSS
3 1 (6.25%) Flash
3 1 (6.25%) jQuery
3 1 (6.25%) HTML5
3 1 (6.25%) CSS3
Miscellaneous
1 8 (50.00%) Social Media
2 3 (18.75%) Mobile App
3 1 (6.25%) Digital Media
3 1 (6.25%) Psychology
3 1 (6.25%) Computer Science
3 1 (6.25%) FMCG
Processes & Methodologies
1 9 (56.25%) Digital Marketing
2 7 (43.75%) SEO
3 5 (31.25%) Analytics
4 4 (25.00%) Pay per click
5 3 (18.75%) Direct Marketing
5 3 (18.75%) Campaign Management
5 3 (18.75%) Email Marketing
5 3 (18.75%) Web Analytics
6 2 (12.50%) Statistical Analysis
6 2 (12.50%) Web Design
6 2 (12.50%) E-Commerce
6 2 (12.50%) Project Management
6 2 (12.50%) Search Engine Marketing
6 2 (12.50%) Social Media Marketing
7 1 (6.25%) Quantitative Analysis
7 1 (6.25%) Campaign Analysis
7 1 (6.25%) B2B
7 1 (6.25%) B2C
7 1 (6.25%) Migration
7 1 (6.25%) Data Management
Programming Languages
1 3 (18.75%) JavaScript
Qualifications
1 5 (31.25%) Degree
Vendors
1 2 (12.50%) Google
2 1 (6.25%) Adobe
2 1 (6.25%) Lotus