The first table below looks at the demand for Social Media Marketing skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media Marketing over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South East region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Social Media Marketing
Rank 228 245 -
Rank change year-on-year
+17 -
Contract jobs citing Social Media Marketing 1 1 0
As % of all contract IT jobs located in the South East 0.013% 0.010% -
As % of the Processes & Methodologies category 0.019% 0.015% -
Number of daily rates quoted 1 1 0
Average daily rate £165 £300 -
Average daily rate % change year-on-year
-45.00% -
UK excluding London average daily rate £165 £300 -
% change year-on-year
-45.00% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
All Processes & Methodologies
South East
Contract IT job ads with a match in the
Processes & Methodologies category
5379 6721 6614
As % of all contract IT jobs located in the South East 67.90% 64.97% 64.44%
Number of daily rates quoted 2783 3216 3013
Average daily rate £375 £360 £375
Average daily rate % change year-on-year
+4.16% -4.00%
90% offered a daily rate of more than £255 £250 £250
10% offered a daily rate of more than £525 £500 £514
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 215 327 363
Average hourly rate £26.98 £25.50 £35.00
Average hourly rate % change year-on-year
+5.78% -27.14%
90% offered a hourly rate of more than £13.37 £13.50 £13.54
10% offered a hourly rate of more than £50.00 £45.00 £45.00
UK excluding London average hourly rate £31.00 £25.00 £29.00
% change year-on-year
+24.00% -13.79%
Social Media Marketing
England

Social Media Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Social Media Marketing across the South East region as a proportion of the total demand within the Processes & Methodologies category.

South East Social Media Marketing Jobs Demand Trend

Social Media Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media Marketing across the South East region.

South East Social Media Marketing Daily Rate Trend

Social Media Marketing
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media Marketing within the South East region over the 3 months to 22 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Buckinghamshire - 1 £165 -
Social Media Marketing
England

Social Media Marketing
Top 27 Related IT Skills

For the 6 months to 22 May 2013, IT contractor jobs across the South East region citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media Marketing.

1 2 (100.00%) CMS
1 2 (100.00%) Marketing
1 2 (100.00%) Social Media
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Twitter
2 1 (50.00%) Analytics
2 1 (50.00%) Blog
2 1 (50.00%) Social Network
2 1 (50.00%) Google Analytics
2 1 (50.00%) Email Marketing
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Product Marketing
2 1 (50.00%) Information Architecture
2 1 (50.00%) Adobe Illustrator
2 1 (50.00%) InDesign
2 1 (50.00%) Content Management
2 1 (50.00%) Web Analytics
2 1 (50.00%) Google
2 1 (50.00%) Telemarketing
2 1 (50.00%) HTML
2 1 (50.00%) Photoshop
2 1 (50.00%) CSS
2 1 (50.00%) B2B
2 1 (50.00%) Adobe
2 1 (50.00%) Project Management
2 1 (50.00%) SEO
2 1 (50.00%) Advertising

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT contractor jobs across the South East region citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Development
1 1 (50.00%) HTML
1 1 (50.00%) CSS
Application Platforms
1 2 (100.00%) CMS
Applications
1 1 (50.00%) Adobe Illustrator
1 1 (50.00%) InDesign
1 1 (50.00%) Photoshop
Business Applications
1 1 (50.00%) Google Analytics
General
1 2 (100.00%) Marketing
2 1 (50.00%) Advertising
Job Titles
1 1 (50.00%) Website Manager
1 1 (50.00%) Communications Manager
1 1 (50.00%) Marketing Manager
Miscellaneous
1 2 (100.00%) Social Media
2 1 (50.00%) Blog
2 1 (50.00%) Social Network
Processes & Methodologies
1 1 (50.00%) Marketing Strategy
1 1 (50.00%) Analytics
1 1 (50.00%) Email Marketing
1 1 (50.00%) Digital Marketing
1 1 (50.00%) Product Marketing
1 1 (50.00%) Information Architecture
1 1 (50.00%) Content Management
1 1 (50.00%) Web Analytics
1 1 (50.00%) Telemarketing
1 1 (50.00%) B2B
1 1 (50.00%) Project Management
1 1 (50.00%) SEO
Vendors
1 1 (50.00%) Twitter
1 1 (50.00%) Google
1 1 (50.00%) Adobe