The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 23 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Jul 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 135 148 141
Rank change year-on-year
+13 -7
Contract jobs citing Direct Marketing 7 1 2
As % of all contract IT jobs located in the South West 0.23% 0.031% 0.069%
As % of the Processes & Methodologies category 0.30% 0.040% 0.088%
Number of daily rates quoted 6 1 1
Median daily rate £325 £175 £250
Median daily rate % change year-on-year
+85.71% -30.00%
UK excluding London median daily rate £325 £263 £350
% change year-on-year
+23.80% -25.00%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2366 2479 2272
As % of all contract IT jobs located in the South West 77.70% 77.35% 78.00%
Number of daily rates quoted 1577 1659 1526
Median daily rate £390 £388 £375
Median daily rate % change year-on-year
+0.64% +3.33%
90% offered a daily rate of more than £275 £285 £275
10% offered a daily rate of more than £563 £500 £500
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 99 114 102
Median hourly rate £35.00 £39.25 £33.84
Median hourly rate % change year-on-year
-10.82% +15.98%
90% offered a hourly rate of more than £14.50 £18.16 £15.78
10% offered a hourly rate of more than £47.80 £55.00 £42.50
UK excluding London median hourly rate £28.50 £30.00 £27.50
% change year-on-year
-5.00% +9.09%

Direct Marketing
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing Direct Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the South West

Direct Marketing
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the South West region.

Direct Marketing Daily Rate Trend in the South West

Direct Marketing
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing across the South West region over the 3 months to 23 July 2016.

Direct Marketing Daily Rate Histogram in the South West

Direct Marketing
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the South West region.

Direct Marketing Hourly Rate Trend in the South West

Direct Marketing
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the South West region over the 3 months to 23 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +6 7 £325 +85.71%
Direct Marketing
England

Direct Marketing
Top 23 Related IT Skills in the South West

For the 6 months to 23 July 2016, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Direct Marketing.

1 7 (100.00%) Marketing
2 6 (85.71%) SAS
3 4 (57.14%) Finance
3 4 (57.14%) Customer Insight
4 3 (42.86%) Outbound Marketing
4 3 (42.86%) Customer Analysis
4 3 (42.86%) R
4 3 (42.86%) New Media
4 3 (42.86%) Email Marketing
4 3 (42.86%) Campaign Analysis
5 2 (28.57%) Data Cleansing
5 2 (28.57%) SQL
5 2 (28.57%) CRM
5 2 (28.57%) Teradata
5 2 (28.57%) Actionable Insight
5 2 (28.57%) Statistical Modelling
5 2 (28.57%) Analytics
6 1 (14.29%) Degree
6 1 (14.29%) Retail
6 1 (14.29%) Data Analysis
6 1 (14.29%) Base SAS
6 1 (14.29%) Analytical Skills
6 1 (14.29%) Data Structures

Direct Marketing
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (85.71%) SAS
Database & Business Intelligence
1 1 (14.29%) Base SAS
General
1 7 (100.00%) Marketing
2 4 (57.14%) Finance
3 1 (14.29%) Retail
Job Titles
1 7 (100.00%) Analyst
2 5 (71.43%) SAS Analyst
3 4 (57.14%) Marketing Analyst
4 3 (42.86%) Insight Analyst
4 3 (42.86%) SAS Marketing Analyst
5 2 (28.57%) SAS Insight Analyst
6 1 (14.29%) Campaign Analyst
6 1 (14.29%) Customer Analyst
6 1 (14.29%) Customer Insight Analyst
6 1 (14.29%) Marketing Campaign Analyst
6 1 (14.29%) Marketing Insight Analyst
6 1 (14.29%) SAS Customer Insight Analyst
6 1 (14.29%) SAS Statistical Analyst
6 1 (14.29%) Senior Analyst
6 1 (14.29%) Senior Insight Analyst
6 1 (14.29%) Senior SAS Analyst
6 1 (14.29%) Senior Statistical Analyst
6 1 (14.29%) SQL Analyst
6 1 (14.29%) Statistical Analyst
6 1 (14.29%) Teradata Analyst
Miscellaneous
1 3 (42.86%) New Media
2 1 (14.29%) Analytical Skills
2 1 (14.29%) Data Structures
Processes & Methodologies
1 4 (57.14%) Customer Insight
2 3 (42.86%) Campaign Analysis
2 3 (42.86%) Customer Analysis
2 3 (42.86%) Email Marketing
2 3 (42.86%) Outbound Marketing
3 2 (28.57%) Actionable Insight
3 2 (28.57%) Analytics
3 2 (28.57%) CRM
3 2 (28.57%) Data Cleansing
3 2 (28.57%) Statistical Modelling
4 1 (14.29%) Data Analysis
Programming Languages
1 3 (42.86%) R
2 2 (28.57%) SQL
Qualifications
1 1 (14.29%) Degree
Vendors
1 2 (28.57%) Teradata