The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 1 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 May 2016
Same period 2015 Same period 2014
Direct Marketing
Rank - 138 145
Contract jobs citing Direct Marketing 0 2 1
As % of all contract IT jobs located in the South West - 0.064% 0.031%
As % of the Processes & Methodologies category - 0.082% 0.040%
Number of daily rates quoted 0 1 1
Median daily rate - £140 £325
Median daily rate % change year-on-year
- -56.92%
UK excluding London median daily rate £400 £325 £325
% change year-on-year
+23.07% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2288 2436 2531
As % of all contract IT jobs located in the South West 78.12% 77.85% 78.82%
Number of daily rates quoted 1493 1578 1576
Median daily rate £388 £400 £365
Median daily rate % change year-on-year
-3.12% +9.58%
90% offered a daily rate of more than £275 £290 £275
10% offered a daily rate of more than £535 £550 £500
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 139 98 108
Median hourly rate £42.25 £36.75 £33.50
Median hourly rate % change year-on-year
+14.96% +9.70%
90% offered a hourly rate of more than £25.00 £15.03 £13.00
10% offered a hourly rate of more than £47.50 £47.00 £42.50
UK excluding London median hourly rate £36.00 £30.50 £31.50
% change year-on-year
+18.03% -3.17%

Direct Marketing
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing Direct Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the South West

Direct Marketing
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the South West region.

Direct Marketing Daily Rate Trend in the South West

Direct Marketing
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the South West region.

Direct Marketing Hourly Rate Trend in the South West

Direct Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 1 May 2016, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Direct Marketing.

1 3 (100.00%) Marketing
2 2 (66.67%) Finance
3 1 (33.33%) Legal
3 1 (33.33%) Retail
3 1 (33.33%) Web Analytics
3 1 (33.33%) Omniture
3 1 (33.33%) Google
3 1 (33.33%) SQL
3 1 (33.33%) MS Office
3 1 (33.33%) Python
3 1 (33.33%) MS Excel
3 1 (33.33%) CRM
3 1 (33.33%) SAS
3 1 (33.33%) Adobe
3 1 (33.33%) CHAID
3 1 (33.33%) Regression Testing
3 1 (33.33%) Degree
3 1 (33.33%) Cluster Analysis
3 1 (33.33%) Google Analytics
3 1 (33.33%) Performance Management
3 1 (33.33%) Customer Analysis
3 1 (33.33%) Visualisation
3 1 (33.33%) R
3 1 (33.33%) Data Visualisation
3 1 (33.33%) Adobe Analytics
3 1 (33.33%) New Media
3 1 (33.33%) Twitter
3 1 (33.33%) Statistical Modelling
3 1 (33.33%) Analytics
3 1 (33.33%) Campaign Management

Direct Marketing
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) SAS
Applications
1 1 (33.33%) MS Excel
1 1 (33.33%) MS Office
Cloud Services
1 1 (33.33%) Adobe Analytics
1 1 (33.33%) Google Analytics
1 1 (33.33%) Pure360
1 1 (33.33%) Responsys
General
1 3 (100.00%) Marketing
2 2 (66.67%) Finance
3 1 (33.33%) Legal
3 1 (33.33%) Retail
Job Titles
1 1 (33.33%) Analyst
1 1 (33.33%) Assistant Product Manager
1 1 (33.33%) Commercial Manager
1 1 (33.33%) Communications Consultant
1 1 (33.33%) Consultant
1 1 (33.33%) Data Analyst
1 1 (33.33%) Data Insight Analyst
1 1 (33.33%) Insight Analyst
1 1 (33.33%) Insight Data Analyst
1 1 (33.33%) Marketing Analyst
1 1 (33.33%) Marketing Insight Analyst
1 1 (33.33%) Product Manager
1 1 (33.33%) SAS Analyst
1 1 (33.33%) SAS Data Analyst
1 1 (33.33%) SAS Insight Analyst
1 1 (33.33%) SAS Marketing Analyst
Miscellaneous
1 1 (33.33%) Analytical Skills
1 1 (33.33%) New Media
1 1 (33.33%) Visualisation
Processes & Methodologies
1 1 (33.33%) Analytics
1 1 (33.33%) Bayesian Methods
1 1 (33.33%) Campaign Management
1 1 (33.33%) CHAID
1 1 (33.33%) Cluster Analysis
1 1 (33.33%) CRM
1 1 (33.33%) Customer Analysis
1 1 (33.33%) Data Visualisation
1 1 (33.33%) Performance Management
1 1 (33.33%) Regression Testing
1 1 (33.33%) Statistical Modelling
1 1 (33.33%) Web Analytics
Programming Languages
1 1 (33.33%) Python
1 1 (33.33%) R
1 1 (33.33%) SQL
Qualifications
1 1 (33.33%) Degree
Vendors
1 1 (33.33%) Adobe
1 1 (33.33%) Google
1 1 (33.33%) Omniture
1 1 (33.33%) Sysomos
1 1 (33.33%) Twitter