The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 20 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
20 Oct 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 144 113 138
Rank change year-on-year
-31 +25
Contract jobs citing Direct Marketing 3 1 1
As % of all contract IT jobs located in the South West 0.089% 0.046% 0.033%
As % of the Processes & Methodologies category 0.12% 0.065% 0.047%
Number of daily rates quoted 3 1 1
Average daily rate
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£425 £325 £140
Average daily rate % change year-on-year
+30.76% +132.14%
UK excluding London average daily rate £425 £300 £425
% change year-on-year
+41.66% -29.41%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £17.50 -
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2485 1544 2111
As % of all contract IT jobs located in the South West 73.41% 71.09% 68.81%
Number of daily rates quoted 1680 1032 1230
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £285 £250 £250
10% offered a daily rate of more than £550 £500 £500
UK excluding London average daily rate £375 £363 £368
% change year-on-year
+3.44% -1.36%
Number of hourly rates quoted 102 89 155
Average hourly rate £28.50 £30.00 £32.50
Average hourly rate % change year-on-year
-5.00% -7.69%
90% offered a hourly rate of more than £13.53 £12.75 £13.20
10% offered a hourly rate of more than £47.50 £43.00 £49.00
UK excluding London average hourly rate £25.00 £29.00 £27.50
% change year-on-year
-13.79% +5.45%

Direct Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the South West

Direct Marketing
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the South West region.

Direct Marketing Daily Rate Trend in the South West

Direct Marketing
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the South West region.

Direct Marketing Hourly Rate Trend in the South West

Direct Marketing
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the South West region over the 3 months to 20 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol - 3 £425 - 1
Dorset - - - -
Wiltshire - - - -
Direct Marketing
England

Direct Marketing
Top 15 Related IT Skills in the South West

For the 6 months to 20 October 2014, IT contractor jobs across the South West region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 5 (100.00%) Marketing
2 3 (60.00%) Finance
3 2 (40.00%) Data Modelling
3 2 (40.00%) Business Intelligence
3 2 (40.00%) Analytics
4 1 (20.00%) SQL
4 1 (20.00%) CRM
4 1 (20.00%) Campaign Management
4 1 (20.00%) Analytical Skills
4 1 (20.00%) Management Information System
4 1 (20.00%) Stakeholder Management
4 1 (20.00%) Teradata
4 1 (20.00%) Copywriting
4 1 (20.00%) Tableau
4 1 (20.00%) Customer Insight

Direct Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 20 October 2014, IT contractor jobs across the South West region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

General
1 5 (100.00%) Marketing
2 3 (60.00%) Finance
Job Titles
1 2 (40.00%) Marketing Manager
1 2 (40.00%) Project Manager
2 1 (20.00%) Junior
2 1 (20.00%) Analyst
2 1 (20.00%) Senior Analyst
2 1 (20.00%) Marketing Analyst
2 1 (20.00%) Marketing Campaign Manager
2 1 (20.00%) Senior Marketing Analyst
2 1 (20.00%) Campaign Analyst
2 1 (20.00%) Campaign Manager
2 1 (20.00%) Insight Analyst
2 1 (20.00%) Senior Insight Analyst
2 1 (20.00%) Senior Campaign Analyst
Miscellaneous
1 1 (20.00%) Management Information System
1 1 (20.00%) Copywriting
1 1 (20.00%) Analytical Skills
Processes & Methodologies
1 2 (40.00%) Data Modelling
1 2 (40.00%) Business Intelligence
1 2 (40.00%) Analytics
2 1 (20.00%) Campaign Management
2 1 (20.00%) CRM
2 1 (20.00%) Stakeholder Management
2 1 (20.00%) Customer Insight
Programming Languages
1 1 (20.00%) SQL
Vendors
1 1 (20.00%) Teradata
1 1 (20.00%) Tableau
Bristol
Reed Technology - UK Posting Account
Rate: £250 - £400 per day
Posted: 21 days ago