The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 20 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
20 Jan 2017
Same period 2016 Same period 2015
Direct Marketing
England / South West
Rank 130 141 138
Rank change year-on-year
+11 -3
Contract jobs citing Direct Marketing 3 3 5
As % of all contract IT jobs located in the South West 0.12% 0.10% 0.16%
As % of the Processes & Methodologies category 0.15% 0.12% 0.22%
Number of daily rates quoted 3 2 4
Median daily rate £300 £269 £250
Median daily rate % change year-on-year
+11.52% +7.60%
UK excluding London median daily rate £300 £325 £350
% change year-on-year
-7.76% -7.14%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £28.50 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2057 2463 2322
As % of all contract IT jobs located in the South West 79.70% 82.32% 75.46%
Number of daily rates quoted 1368 1730 1558
Median daily rate £400 £375 £400
Median daily rate % change year-on-year
+6.66% -6.25%
90% offered a daily rate of more than £273 £285 £300
10% offered a daily rate of more than £550 £500 £550
UK excluding London median daily rate £405 £400 £390
% change year-on-year
+1.25% +2.56%
Number of hourly rates quoted 130 120 110
Median hourly rate £37.50 £42.00 £36.00
Median hourly rate % change year-on-year
-10.71% +16.66%
90% offered a hourly rate of more than £14.50 £24.56 £17.50
10% offered a hourly rate of more than £45.00 £50.00 £46.50
UK excluding London median hourly rate £35.00 £40.00 £26.00
% change year-on-year
-12.50% +53.84%

Direct Marketing
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing Direct Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the South West

Direct Marketing
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the South West region.

Direct Marketing Daily Rate Trend in the South West

Direct Marketing
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the South West region.

Direct Marketing Hourly Rate Trend in the South West

Direct Marketing
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the South West region over the 3 months to 20 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -3 3 £300 +11.52% 1
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 20 January 2017, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Direct Marketing.

1 14 (100.00%) Marketing
2 12 (85.71%) Finance
3 11 (78.57%) SQL
4 10 (71.43%) Analytics
5 9 (64.29%) Teradata
6 6 (42.86%) Retail
6 6 (42.86%) SAS
7 5 (35.71%) Data Structures
7 5 (35.71%) Customer Insight
8 4 (28.57%) Data Analysis
9 3 (21.43%) Project Management
10 2 (14.29%) Stakeholder Engagement
10 2 (14.29%) Banking
10 2 (14.29%) Stakeholder Management
10 2 (14.29%) Copywriting
11 1 (7.14%) SQL Server 2008
11 1 (7.14%) Market Research
11 1 (7.14%) QA
11 1 (7.14%) Web Development
11 1 (7.14%) SQL Server 2005
11 1 (7.14%) SQL Server Integration Services
11 1 (7.14%) SQL Server Reporting Services
11 1 (7.14%) SQL Server 2000
11 1 (7.14%) T-SQL
11 1 (7.14%) .NET
11 1 (7.14%) SQL Server
11 1 (7.14%) XML
11 1 (7.14%) DTS
11 1 (7.14%) ERP
11 1 (7.14%) Data Modelling

Direct Marketing
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (42.86%) SAS
Database & Business Intelligence
1 1 (7.14%) DTS
1 1 (7.14%) SQL Server
1 1 (7.14%) SQL Server 2000
1 1 (7.14%) SQL Server 2005
1 1 (7.14%) SQL Server 2008
1 1 (7.14%) SQL Server Integration Services
1 1 (7.14%) SQL Server Reporting Services
General
1 14 (100.00%) Marketing
2 12 (85.71%) Finance
3 6 (42.86%) Retail
4 2 (14.29%) Banking
Job Titles
1 9 (64.29%) Analyst
2 6 (42.86%) Insight Analyst
3 3 (21.43%) Senior Analyst
3 3 (21.43%) Senior Insight Analyst
4 2 (14.29%) Campaign Analyst
4 2 (14.29%) Customer Analyst
4 2 (14.29%) Customer Insight Analyst
4 2 (14.29%) Marketing Assistant
5 1 (7.14%) Developer
5 1 (7.14%) ERP Manager
5 1 (7.14%) ERP Project Manager
5 1 (7.14%) Market Analyst
5 1 (7.14%) Market Research Analyst
5 1 (7.14%) Project Manager
5 1 (7.14%) Research Analyst
5 1 (7.14%) SQL Analyst
5 1 (7.14%) SQL Developer
Libraries, Frameworks & Software Standards
1 1 (7.14%) .NET
1 1 (7.14%) XML
Miscellaneous
1 5 (35.71%) Data Structures
2 2 (14.29%) Copywriting
3 1 (7.14%) Analytical Skills
Processes & Methodologies
1 10 (71.43%) Analytics
2 5 (35.71%) Customer Insight
3 4 (28.57%) Data Analysis
4 3 (21.43%) Project Management
5 2 (14.29%) Stakeholder Engagement
5 2 (14.29%) Stakeholder Management
6 1 (7.14%) Campaign Management
6 1 (7.14%) Data Modelling
6 1 (7.14%) ERP
6 1 (7.14%) Market Research
6 1 (7.14%) Propensity Modelling
6 1 (7.14%) Translating Business Requirements
6 1 (7.14%) Web Development
Programming Languages
1 11 (78.57%) SQL
2 1 (7.14%) T-SQL
Quality Assurance & Compliance
1 1 (7.14%) QA
Vendors
1 9 (64.29%) Teradata