The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 2 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
2 Dec 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 131 147 145
Rank change year-on-year
+16 -2
Contract jobs citing Direct Marketing 8 2 3
As % of all contract IT jobs located in the South West 0.29% 0.062% 0.089%
As % of the Processes & Methodologies category 0.37% 0.078% 0.12%
Number of daily rates quoted 6 1 3
Median daily rate £350 £213 £425
Median daily rate % change year-on-year
+64.31% -49.88%
UK excluding London median daily rate £325 £250 £350
% change year-on-year
+30.00% -28.57%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £28.50 - -
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2174 2577 2572
As % of all contract IT jobs located in the South West 78.83% 80.21% 76.68%
Number of daily rates quoted 1465 1795 1754
Median daily rate £400 £375 £400
Median daily rate % change year-on-year
+6.66% -6.25%
90% offered a daily rate of more than £275 £280 £300
10% offered a daily rate of more than £550 £500 £550
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 142 114 129
Median hourly rate £37.50 £41.00 £28.50
Median hourly rate % change year-on-year
-8.53% +43.85%
90% offered a hourly rate of more than £13.50 £27.50 £16.05
10% offered a hourly rate of more than £45.00 £45.00 £47.50
UK excluding London median hourly rate £30.00 £34.95 £25.00
% change year-on-year
-14.16% +39.80%

Direct Marketing
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing Direct Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the South West

Direct Marketing
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the South West region.

Direct Marketing Daily Rate Trend in the South West

Direct Marketing
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the South West region.

Direct Marketing Hourly Rate Trend in the South West

Direct Marketing
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the South West region over the 3 months to 2 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +9 7 £363 +70.18%
Devon - 1 £313 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 2 December 2016, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Direct Marketing.

1 17 (100.00%) Marketing
2 12 (70.59%) Finance
3 10 (58.82%) SAS
3 10 (58.82%) SQL
4 9 (52.94%) Teradata
4 9 (52.94%) Analytics
5 6 (35.29%) Customer Insight
5 6 (35.29%) Retail
6 5 (29.41%) Data Analysis
7 4 (23.53%) Data Structures
8 3 (17.65%) Outbound Marketing
8 3 (17.65%) R
8 3 (17.65%) New Media
8 3 (17.65%) Campaign Analysis
8 3 (17.65%) Email Marketing
8 3 (17.65%) Customer Analysis
8 3 (17.65%) Project Management
9 2 (11.76%) Banking
9 2 (11.76%) Stakeholder Management
9 2 (11.76%) CRM
9 2 (11.76%) Copywriting
9 2 (11.76%) Stakeholder Engagement
9 2 (11.76%) Data Cleansing
10 1 (5.88%) SQL Server 2008
10 1 (5.88%) Base SAS
10 1 (5.88%) Market Research
10 1 (5.88%) Propensity Modelling
10 1 (5.88%) Campaign Management
10 1 (5.88%) Statistical Modelling
10 1 (5.88%) Translating Business Requirements

Direct Marketing
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (58.82%) SAS
Database & Business Intelligence
1 1 (5.88%) Base SAS
1 1 (5.88%) DTS
1 1 (5.88%) SQL Server
1 1 (5.88%) SQL Server 2000
1 1 (5.88%) SQL Server 2005
1 1 (5.88%) SQL Server 2008
1 1 (5.88%) SQL Server Integration Services
1 1 (5.88%) SQL Server Reporting Services
General
1 17 (100.00%) Marketing
2 12 (70.59%) Finance
3 6 (35.29%) Retail
4 2 (11.76%) Banking
Job Titles
1 12 (70.59%) Analyst
2 6 (35.29%) Insight Analyst
3 4 (23.53%) SAS Analyst
3 4 (23.53%) Senior Analyst
3 4 (23.53%) Senior Insight Analyst
4 3 (17.65%) Marketing Analyst
4 3 (17.65%) SAS Marketing Analyst
5 2 (11.76%) Customer Analyst
5 2 (11.76%) Customer Insight Analyst
5 2 (11.76%) Marketing Assistant
6 1 (5.88%) Campaign Analyst
6 1 (5.88%) Data Analyst
6 1 (5.88%) ERP Manager
6 1 (5.88%) Market Analyst
6 1 (5.88%) Market Research Analyst
6 1 (5.88%) Research Analyst
6 1 (5.88%) SAS Insight Analyst
6 1 (5.88%) SAS Statistical Analyst
6 1 (5.88%) Senior Statistical Analyst
6 1 (5.88%) SQL Analyst
Libraries, Frameworks & Software Standards
1 1 (5.88%) .NET
1 1 (5.88%) XML
Miscellaneous
1 4 (23.53%) Data Structures
2 3 (17.65%) New Media
3 2 (11.76%) Copywriting
Processes & Methodologies
1 9 (52.94%) Analytics
2 6 (35.29%) Customer Insight
3 5 (29.41%) Data Analysis
4 3 (17.65%) Campaign Analysis
4 3 (17.65%) Customer Analysis
4 3 (17.65%) Email Marketing
4 3 (17.65%) Outbound Marketing
4 3 (17.65%) Project Management
5 2 (11.76%) CRM
5 2 (11.76%) Data Cleansing
5 2 (11.76%) Stakeholder Engagement
5 2 (11.76%) Stakeholder Management
6 1 (5.88%) Campaign Management
6 1 (5.88%) Data Modelling
6 1 (5.88%) ERP
6 1 (5.88%) Market Research
6 1 (5.88%) Propensity Modelling
6 1 (5.88%) Statistical Modelling
6 1 (5.88%) Translating Business Requirements
6 1 (5.88%) Web Development
Programming Languages
1 10 (58.82%) SQL
2 3 (17.65%) R
3 1 (5.88%) T-SQL
Qualifications
1 1 (5.88%) Degree
Quality Assurance & Compliance
1 1 (5.88%) QA
Vendors
1 9 (52.94%) Teradata