The first table below looks at the demand for Marketing Strategy skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Marketing Strategy
Rank 107 133 121
Rank change year-on-year
+26 -12
Contract jobs citing Marketing Strategy 1 3 1
As % of all contract IT jobs located in the South West 0.050% 0.093% 0.035%
As % of the Processes & Methodologies category 0.074% 0.136% 0.054%
Number of daily rates quoted 1 3 1
Average daily rate £400 £340 £350
Average daily rate % change year-on-year
+17.64% -2.85%
UK excluding London average daily rate £300 £340 £350
% change year-on-year
-11.76% -2.85%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £20.00 -
All Processes & Methodologies
South West
Contract IT job ads with a match in the
Processes & Methodologies category
1344 2204 1843
As % of all contract IT jobs located in the South West 66.63% 68.13% 65.12%
Number of daily rates quoted 843 1360 953
Average daily rate £375 £390 £384
Average daily rate % change year-on-year
-3.84% +1.69%
90% offered a daily rate of more than £263 £265 £225
10% offered a daily rate of more than £480 £500 £500
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 62 110 129
Average hourly rate £29.00 £25.00 £32.50
Average hourly rate % change year-on-year
+16.00% -23.07%
90% offered a hourly rate of more than £13.50 £16.00 £15.00
10% offered a hourly rate of more than £42.75 £39.50 £40.00
UK excluding London average hourly rate £30.00 £25.00 £29.50
% change year-on-year
+20.00% -15.25%
Marketing Strategy
England

Marketing Strategy
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Strategy across the South West region as a proportion of the total demand within the Processes & Methodologies category.

South West Marketing Strategy Jobs Demand Trend

Marketing Strategy
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy across the South West region.

South West Marketing Strategy Daily Rate Trend

Marketing Strategy
Top 11 Related IT Skills

For the 6 months to 24 May 2013, IT contractor jobs across the South West region citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 1 (100.00%) SAS
1 1 (100.00%) SPSS
1 1 (100.00%) CHAID
1 1 (100.00%) Finance
1 1 (100.00%) Marketing
1 1 (100.00%) Logistic Regression
1 1 (100.00%) Credit Risk
1 1 (100.00%) SAS Macro
1 1 (100.00%) Base SAS
1 1 (100.00%) Customer Insight
1 1 (100.00%) Statistical Modelling

Marketing Strategy
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT contractor jobs across the South West region citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 1 (100.00%) SAS
Applications
1 1 (100.00%) SPSS
Database & Business Intelligence
1 1 (100.00%) Base SAS
General
1 1 (100.00%) Finance
1 1 (100.00%) Marketing
Miscellaneous
1 1 (100.00%) Credit Risk
Processes & Methodologies
1 1 (100.00%) CHAID
1 1 (100.00%) Logistic Regression
1 1 (100.00%) Customer Insight
1 1 (100.00%) Statistical Modelling
Programming Languages
1 1 (100.00%) SAS Macro