The first table below looks at the demand for Online Marketing skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Online Marketing
Rank 109 - 118
Rank change year-on-year
- 0
Contract jobs citing Online Marketing 2 0 2
As % of all contract IT jobs located in the South West 0.097% - 0.072%
As % of the Processes & Methodologies category 0.147% - 0.111%
Number of daily rates quoted 2 0 2
Average daily rate £230 - £200
UK excluding London average daily rate £218 £268 £275
% change year-on-year
-18.69% -2.72%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.40 £7.50
% change year-on-year
- +92.00%
All Processes & Methodologies
South West
Contract IT job ads with a match in the
Processes & Methodologies category
1365 2249 1801
As % of all contract IT jobs located in the South West 66.23% 68.09% 65.21%
Number of daily rates quoted 855 1391 925
Average daily rate £375 £390 £388
Average daily rate % change year-on-year
-3.84% +0.64%
90% offered a daily rate of more than £263 £263 £225
10% offered a daily rate of more than £480 £500 £500
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 64 113 125
Average hourly rate £29.00 £25.00 £32.25
Average hourly rate % change year-on-year
+16.00% -22.48%
90% offered a hourly rate of more than £14.30 £16.00 £15.00
10% offered a hourly rate of more than £42.50 £39.50 £40.50
UK excluding London average hourly rate £31.00 £25.00 £29.00
% change year-on-year
+24.00% -13.79%
Online Marketing
England

Online Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

South West Online Marketing Jobs Demand Trend

Online Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the South West region.

South West Online Marketing Daily Rate Trend

Online Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the South West region.

South West Online Marketing Hourly Rate Trend

Online Marketing
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the South West region over the 3 months to 22 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Bristol - 2 £230 -
Online Marketing
England

Online Marketing
Top 30 Related IT Skills

For the 6 months to 22 May 2013, IT contractor jobs across the South West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 3 (100.00%) CMS
1 3 (100.00%) Content Management
1 3 (100.00%) Google
1 3 (100.00%) Marketing
1 3 (100.00%) Google Analytics
1 3 (100.00%) Social Media
1 3 (100.00%) Analytics
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Sitecore CMS
2 2 (66.67%) Sitecore
2 2 (66.67%) Web Analytics
2 2 (66.67%) Omniture
2 2 (66.67%) HTML
2 2 (66.67%) JavaScript
2 2 (66.67%) CSS
2 2 (66.67%) TeamSite
2 2 (66.67%) WebTrends
3 1 (33.33%) DTV
3 1 (33.33%) Management Information System
3 1 (33.33%) Electronics
3 1 (33.33%) Telecoms
3 1 (33.33%) Contact Management
3 1 (33.33%) Finance
3 1 (33.33%) Law
3 1 (33.33%) Manufacturing
3 1 (33.33%) Business Intelligence
3 1 (33.33%) B2B
3 1 (33.33%) SAP
3 1 (33.33%) Programme Management
3 1 (33.33%) SAP Oil and Gas

Online Marketing
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT contractor jobs across the South West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Development
1 2 (66.67%) HTML
1 2 (66.67%) CSS
Application Platforms
1 3 (100.00%) CMS
2 2 (66.67%) Sitecore CMS
2 2 (66.67%) TeamSite
3 1 (33.33%) CM System
Business Applications
1 3 (100.00%) Google Analytics
2 2 (66.67%) WebTrends
3 1 (33.33%) SAP Oil and Gas
General
1 3 (100.00%) Marketing
2 1 (33.33%) Electronics
2 1 (33.33%) Telecoms
2 1 (33.33%) Finance
2 1 (33.33%) Law
2 1 (33.33%) Manufacturing
Job Titles
1 2 (66.67%) Web Manager
2 1 (33.33%) Coordinator
2 1 (33.33%) Contracts Manager
2 1 (33.33%) Marketing Manager
2 1 (33.33%) Web Content Manager
2 1 (33.33%) Web Marketing Manager
2 1 (33.33%) Content Manager
2 1 (33.33%) Digital Marketing Manager
Miscellaneous
1 3 (100.00%) Social Media
2 1 (33.33%) DTV
2 1 (33.33%) Management Information System
2 1 (33.33%) Data Protection Act
Processes & Methodologies
1 3 (100.00%) Content Management
1 3 (100.00%) Analytics
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Web Analytics
3 1 (33.33%) Contact Management
3 1 (33.33%) Business Intelligence
3 1 (33.33%) B2B
3 1 (33.33%) Programme Management
3 1 (33.33%) Web Marketing
3 1 (33.33%) Data Protection
3 1 (33.33%) Email Marketing
Programming Languages
1 2 (66.67%) JavaScript
Vendors
1 3 (100.00%) Google
2 2 (66.67%) Sitecore
2 2 (66.67%) Omniture
3 1 (33.33%) SAP