The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Southampton region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Advertising
Rank 45 36 36
Rank change year-on-year
-9 0
Contract jobs citing Advertising 2 1 3
As % of all contract IT jobs located in Southampton 0.56% 0.31% 0.99%
As % of the General category 3.03% 1.02% 3.57%
Number of daily rates quoted 2 1 2
Average daily rate
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of your Daily Rate
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£231 £425 £263
Average daily rate % change year-on-year
-45.58% +61.90%
UK excluding London average daily rate £400 £413 £375
% change year-on-year
-3.03% +10.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £24.85 £19.50 £15.64
% change year-on-year
+27.43% +24.72%
Advertising
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Southampton region.

General Category
Southampton
Contract IT job ads with a match in the
General category
66 98 84
As % of all contract IT jobs located in Southampton 18.64% 29.97% 27.63%
Number of daily rates quoted 53 76 57
Average daily rate £375 £500 £388
Average daily rate % change year-on-year
-25.00% +29.03%
90% offered a daily rate of more than £238 £285 £280
10% offered a daily rate of more than £485 £688 £520
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 2 5 2
Average hourly rate £19.88 £28.00 £21.00
Average hourly rate % change year-on-year
-29.01% +33.33%
90% offered a hourly rate of more than £14.98 £9.30 £12.60
10% offered a hourly rate of more than £24.78 £28.00 £29.40
UK excluding London average hourly rate £24.00 £22.50 £26.00
% change year-on-year
+6.66% -13.46%

Advertising
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Southampton region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Southampton

Advertising
Daily Rate Trend in Southampton

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Southampton region.

Advertising Daily Rate Trend in Southampton

Advertising
Top 8 Related IT Skills in Southampton

For the 6 months to 21 October 2014, IT contractor jobs across the Southampton region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 1 (50.00%) ActionScript
1 1 (50.00%) Flash
1 1 (50.00%) SEO
1 1 (50.00%) Pay per click
1 1 (50.00%) Marketing
1 1 (50.00%) ActionScript 3.0
1 1 (50.00%) ActionScript 2.0
1 1 (50.00%) Social Media

Advertising
Top Related IT Skills in Southampton by Category

For the 6 months to 21 October 2014, IT contractor jobs across the Southampton region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

General
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Developer
1 1 (50.00%) Account Manager
1 1 (50.00%) Flash Developer
1 1 (50.00%) ActionScript Developer
1 1 (50.00%) Digital Account Manager
1 1 (50.00%) Flash ActionScript Developer
Libraries, Frameworks & Software Standards
1 1 (50.00%) Flash
Miscellaneous
1 1 (50.00%) Social Media
Processes & Methodologies
1 1 (50.00%) SEO
1 1 (50.00%) Pay per click
Programming Languages
1 1 (50.00%) ActionScript
1 1 (50.00%) ActionScript 3.0
1 1 (50.00%) ActionScript 2.0