The table below looks at the prevalence of the term Digital Media in IT contracts advertised for the Southampton region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Media over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Digital Media
Rank - 25 39
Contract jobs citing Digital Media 0 10 7
As % of all contract IT jobs located in Southampton - 3.02% 2.02%
As % of the Miscellaneous category - 14.29% 6.09%
Number of daily rates quoted 0 10 7
Average daily rate
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- £285 £450
Average daily rate % change year-on-year
- -36.66%
UK excluding London average daily rate £350 £300 £320
% change year-on-year
+16.66% -6.25%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £37.50 -
Digital Media
Hampshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Southampton region.

Miscellaneous Category
Southampton
Contract IT job ads with a match in the
Miscellaneous category
120 70 115
As % of all contract IT jobs located in Southampton 30.85% 21.15% 33.14%
Number of daily rates quoted 94 48 53
Average daily rate £355 £300 £300
Average daily rate % change year-on-year
+18.33% -
90% offered a daily rate of more than £300 £138 £200
10% offered a daily rate of more than £600 £535 £575
UK excluding London average daily rate £350 £350 £340
% change year-on-year
- +2.94%
Number of hourly rates quoted 6 3 18
Average hourly rate £20.00 £16.49 £21.00
Average hourly rate % change year-on-year
+21.32% -21.50%
90% offered a hourly rate of more than £14.20 £16.25 £16.00
10% offered a hourly rate of more than £23.20 £17.27 £30.00
UK excluding London average hourly rate £18.90 £17.50 £27.82
% change year-on-year
+8.00% -37.08%

Digital Media
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of IT contractor jobs citing Digital Media across the Southampton region as a proportion of the total demand within the Miscellaneous category.

Digital Media Jobs Demand Trend in Southampton

Digital Media
Daily Rate Trend in Southampton

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Media across the Southampton region.

Digital Media Daily Rate Trend in Southampton