The table below looks at the prevalence of the term Marketing in IT contracts advertised for the St Albans region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 10 7 6
Rank change year-on-year
-3 -1
Contract jobs citing Marketing 1 5 1
As % of all contract IT jobs located in St Albans 3.57% 11.11% 7.69%
As % of the General category 9.09% 31.25% 50.00%
Number of daily rates quoted 1 4 1
Average daily rate
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£425 £423 £450
Average daily rate % change year-on-year
+0.59% -6.11%
UK excluding London average daily rate £366 £330 £350
% change year-on-year
+10.83% -5.71%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £22.50 £17.69 £15.50
% change year-on-year
+27.19% +14.12%
Marketing
Hertfordshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the St Albans region.

General Category
St Albans
Contract IT job ads with a match in the
General category
11 16 2
As % of all contract IT jobs located in St Albans 39.29% 35.56% 15.38%
Number of daily rates quoted 2 7 2
Average daily rate £363 £375 £375
Average daily rate % change year-on-year
-3.33% -
90% offered a daily rate of more than £313 £360 £315
10% offered a daily rate of more than £413 £476 £435
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £25.25 £20.50 £29.00
% change year-on-year
+23.17% -29.31%

Marketing
Jobs Demand Trend in St Albans

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the St Albans region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in St Albans

Marketing
Daily Rate Trend in St Albans

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the St Albans region.

Marketing Daily Rate Trend in St Albans

Marketing
Top 11 Related IT Skills in St Albans

For the 6 months to 23 September 2014, IT contractor jobs across the St Albans region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 2 (66.67%) Time Management
2 1 (33.33%) Customer Insight
2 1 (33.33%) Analytics
2 1 (33.33%) Analytical Skills
2 1 (33.33%) B2C
2 1 (33.33%) Stakeholder Management
2 1 (33.33%) Statistics
2 1 (33.33%) Degree
2 1 (33.33%) Mathematics
2 1 (33.33%) QA
2 1 (33.33%) Wiki

Marketing
Top Related IT Skills in St Albans by Category

For the 6 months to 23 September 2014, IT contractor jobs across the St Albans region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Job Titles
1 2 (66.67%) Analyst
2 1 (33.33%) Marketing Analyst
2 1 (33.33%) Customer Analyst
2 1 (33.33%) Campaign Analyst
2 1 (33.33%) Insight Analyst
2 1 (33.33%) Customer Insight Analyst
2 1 (33.33%) Campaign Executive
Miscellaneous
1 1 (33.33%) Statistics
1 1 (33.33%) Mathematics
1 1 (33.33%) Wiki
1 1 (33.33%) Analytical Skills
Processes & Methodologies
1 2 (66.67%) Time Management
2 1 (33.33%) Customer Insight
2 1 (33.33%) Analytics
2 1 (33.33%) B2C
2 1 (33.33%) Stakeholder Management
Qualifications
1 1 (33.33%) Degree
Quality Assurance & Compliance
1 1 (33.33%) QA