The first table below looks at the demand for SEO skills in IT contracts advertised for the Staffordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Staffordshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 12 24 38
Rank change year-on-year
+12 +14
Contract jobs citing SEO 7 10 1
As % of all contract IT jobs located in Staffordshire 8.046% 4.566% 0.446%
As % of the Processes & Methodologies category 11.11% 6.944% 0.730%
Number of daily rates quoted 7 9 1
Average daily rate £330 £325 £300
Average daily rate % change year-on-year
+1.53% +8.33%
UK excluding London average daily rate £260 £275 £300
% change year-on-year
-5.45% -8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £13.50 £16.50 £22.50
% change year-on-year
-18.18% -26.66%
All Processes & Methodologies
Staffordshire
Contract IT job ads with a match in the
Processes & Methodologies category
63 144 137
As % of all contract IT jobs located in Staffordshire 72.41% 65.75% 61.16%
Number of daily rates quoted 37 62 49
Average daily rate £320 £290 £300
Average daily rate % change year-on-year
+10.34% -3.33%
90% offered a daily rate of more than £215 £238 £234
10% offered a daily rate of more than £425 £370 £425
UK excluding London average daily rate £363 £365 £375
% change year-on-year
-0.68% -2.66%
Number of hourly rates quoted 4 10 6
Average hourly rate £21.29 £20.26 £12.00
Average hourly rate % change year-on-year
+5.10% +68.79%
UK excluding London average hourly rate £31.60 £25.00 £30.00
% change year-on-year
+26.40% -16.66%
SEO
West Midlands

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Staffordshire region as a proportion of the total demand within the Processes & Methodologies category.

Staffordshire SEO Jobs Demand Trend

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Staffordshire region.

Staffordshire SEO Daily Rate Trend

SEO
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Staffordshire region over the 3 months to 17 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Stoke-on-Trent +6 6 £330 +1.53%
Burton-upon-Trent - 1 £250 -
SEO
West Midlands

SEO
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT contractor jobs across the Staffordshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 21 (100.00%) CSS
1 21 (100.00%) Ajax
2 20 (95.24%) N-Tier
2 20 (95.24%) SOA
2 20 (95.24%) XML
2 20 (95.24%) JavaScript
2 20 (95.24%) VB.NET
2 20 (95.24%) .NET
2 20 (95.24%) SQL Server
2 20 (95.24%) ASP.NET
3 19 (90.48%) C#
3 19 (90.48%) XSLT
3 19 (90.48%) XHTML
3 19 (90.48%) E-Commerce
3 19 (90.48%) Unit Testing
3 19 (90.48%) HTML5
3 19 (90.48%) CSS3
4 18 (85.71%) SQL
4 18 (85.71%) jQuery
5 17 (80.95%) Degree
5 17 (80.95%) Web Application Development
6 11 (52.38%) TDD
7 6 (28.57%) Document Management
7 6 (28.57%) JIRA
7 6 (28.57%) AccuRev
8 4 (19.05%) Games
9 3 (14.29%) Blackberry
9 3 (14.29%) Windows Mobile
9 3 (14.29%) Web Development
9 3 (14.29%) Windows

SEO
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT contractor jobs across the Staffordshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 21 (100.00%) CSS
1 21 (100.00%) Ajax
2 20 (95.24%) .NET
2 20 (95.24%) ASP.NET
2 20 (95.24%) XML
3 19 (90.48%) XSLT
3 19 (90.48%) XHTML
3 19 (90.48%) HTML5
3 19 (90.48%) CSS3
4 18 (85.71%) jQuery
5 2 (9.524%) .NET Framework
6 1 (4.762%) JSON
6 1 (4.762%) HTML
Database & Business Intelligence
1 20 (95.24%) SQL Server
2 1 (4.762%) MySQL
Development Applications
1 6 (28.57%) JIRA
General
1 4 (19.05%) Games
Job Titles
1 21 (100.00%) Developer
2 20 (95.24%) .NET Developer
3 18 (85.71%) VB.NET Developer
3 18 (85.71%) ASP.NET Developer
3 18 (85.71%) VB.NET/ASP.NET Developer
4 17 (80.95%) .NET Web Developer
4 17 (80.95%) Web Developer
5 16 (76.19%) SQL Developer
6 3 (14.29%) C# Developer
6 3 (14.29%) C# ASP.NET Developer
6 3 (14.29%) C# .NET Developer
7 2 (9.524%) Website Developer
8 1 (4.762%) Agile .NET Developer
8 1 (4.762%) C# Web Developer
Miscellaneous
1 20 (95.24%) N-Tier
2 3 (14.29%) Blackberry
2 3 (14.29%) WURFL
3 1 (4.762%) Mobile App
Operating Systems
1 3 (14.29%) Windows
1 3 (14.29%) Windows Mobile
1 3 (14.29%) Android
1 3 (14.29%) Apple iOS
1 3 (14.29%) BlackBerry OS
Processes & Methodologies
1 20 (95.24%) SOA
2 19 (90.48%) Unit Testing
2 19 (90.48%) E-Commerce
3 17 (80.95%) Web Application Development
4 11 (52.38%) TDD
5 6 (28.57%) Document Management
6 3 (14.29%) Web Development
7 2 (9.524%) Continuous Integration
7 2 (9.524%) Agile Software Development
8 1 (4.762%) ITIL
8 1 (4.762%) OOP
8 1 (4.762%) OO
Programming Languages
1 20 (95.24%) JavaScript
1 20 (95.24%) VB.NET
2 19 (90.48%) C#
3 18 (85.71%) SQL
4 1 (4.762%) PHP
Qualifications
1 17 (80.95%) Degree
Vendors
1 6 (28.57%) AccuRev