The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Stirling region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 18 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Marketing
Scotland / Stirling
Rank 7 12 18
Rank change year-on-year
+5 +6
Contract jobs citing Marketing 2 2 1
As % of all contract IT jobs located in Stirling 7.69% 4.35% 1.45%
As % of the General category 12.50% 6.06% 2.08%
Number of daily rates quoted 2 2 1
Median daily rate £330 £350 £275
Median daily rate % change year-on-year
-5.64% +27.27%
UK excluding London median daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.50 £20.00 £18.75
% change year-on-year
+7.50% +6.66%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Stirling region.

General Category
Stirling
Contract IT job ads with a match in the
General category
16 33 48
As % of all contract IT jobs located in Stirling 61.54% 71.74% 69.57%
Number of daily rates quoted 14 18 28
Median daily rate £338 £450 £400
Median daily rate % change year-on-year
-25.00% +12.50%
90% offered a daily rate of more than £310 £350 £295
10% offered a daily rate of more than £475 £499 £550
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £27.00 £32.50 £25.00
% change year-on-year
-16.92% +30.00%

Marketing
Jobs Demand Trend in Stirling

The demand trend of contract jobs across the Stirling region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Stirling

Marketing
Daily Rate Trend in Stirling

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Stirling region.

Marketing Daily Rate Trend in Stirling

Marketing
Top 30 Related IT Skills in Stirling

For the 6 months to 18 January 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Stirling region with a requirement for Marketing.

1 6 (100.00%) HTML
1 6 (100.00%) Finance
2 5 (83.33%) User Experience
3 3 (50.00%) Adobe
3 3 (50.00%) JavaScript
3 3 (50.00%) CSS
3 3 (50.00%) Multimedia
3 3 (50.00%) Content Management
3 3 (50.00%) Stakeholder Management
3 3 (50.00%) CMS
3 3 (50.00%) Copywriting
3 3 (50.00%) Infographics
3 3 (50.00%) Service Design
4 2 (33.33%) Wireframes
4 2 (33.33%) Prototyping
4 2 (33.33%) High-Fidelity Prototypes
4 2 (33.33%) Multivariate Testing
4 2 (33.33%) Axure RP
4 2 (33.33%) Motion Graphics
4 2 (33.33%) Analytics
4 2 (33.33%) Zurb Foundation
4 2 (33.33%) Workflow
4 2 (33.33%) Adobe Creative Suite
4 2 (33.33%) Front End Development
4 2 (33.33%) Typography
4 2 (33.33%) Iconography
5 1 (16.67%) Analytical Skills
5 1 (16.67%) CSS3
5 1 (16.67%) HTML5
5 1 (16.67%) Mac OS

Marketing
Top Related IT Skills in Stirling by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (50.00%) CMS
Applications
1 2 (33.33%) Adobe Creative Suite
2 1 (16.67%) InDesign
Development Applications
1 2 (33.33%) Axure RP
General
1 6 (100.00%) Finance
2 3 (50.00%) Multimedia
3 1 (16.67%) Publishing
Job Titles
1 3 (50.00%) Content Editor
1 3 (50.00%) Content Manager
1 3 (50.00%) Digital Content Editor
1 3 (50.00%) Digital Content Manager
1 3 (50.00%) Digital Editor
1 3 (50.00%) Digital Marketing Manager
1 3 (50.00%) Marketing Manager
2 2 (33.33%) Designer
3 1 (16.67%) Consultant
3 1 (16.67%) Technology Consultant
Libraries, Frameworks & Software Standards
1 6 (100.00%) HTML
2 3 (50.00%) CSS
3 2 (33.33%) Zurb Foundation
4 1 (16.67%) CSS3
4 1 (16.67%) DOM
4 1 (16.67%) HTML5
4 1 (16.67%) JSON
4 1 (16.67%) XML
Miscellaneous
1 5 (83.33%) User Experience
2 3 (50.00%) Copywriting
3 2 (33.33%) Motion Graphics
4 1 (16.67%) Analytical Skills
Operating Systems
1 1 (16.67%) Mac OS
Processes & Methodologies
1 3 (50.00%) Content Management
1 3 (50.00%) Infographics
1 3 (50.00%) Service Design
1 3 (50.00%) Stakeholder Management
2 2 (33.33%) Analytics
2 2 (33.33%) Front End Development
2 2 (33.33%) High-Fidelity Prototypes
2 2 (33.33%) Iconography
2 2 (33.33%) Multivariate Testing
2 2 (33.33%) Prototyping
2 2 (33.33%) Typography
2 2 (33.33%) Wireframes
2 2 (33.33%) Workflow
Programming Languages
1 3 (50.00%) JavaScript
2 1 (16.67%) AppleScript
2 1 (16.67%) PHP
Vendors
1 3 (50.00%) Adobe