The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Stirling region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 10 19 -
Rank change year-on-year
+9 -
Contract jobs citing Marketing 4 1 0
As % of all contract IT jobs located in Stirling 9.30% 1.25% -
As % of the General category 12.50% 1.75% -
Number of daily rates quoted 4 1 0
Average daily rate £350 £275 -
Average daily rate % change year-on-year
+27.27% -
UK excluding London average daily rate £365 £363 £350
% change year-on-year
+0.68% +3.57%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £20.00 £18.00 £15.50
% change year-on-year
+11.11% +16.12%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Stirling region.

General Category
Stirling
Contract IT job ads with a match in the
General category
32 57 17
As % of all contract IT jobs located in Stirling 74.42% 71.25% 65.38%
Number of daily rates quoted 19 30 6
Average daily rate £375 £400 £350
Average daily rate % change year-on-year
-6.25% +14.28%
90% offered a daily rate of more than £309 £295 £342
10% offered a daily rate of more than £490 £550 £495
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £35.00 £26.00 £22.00
% change year-on-year
+34.61% +18.18%

Marketing
Jobs Demand Trend in Stirling

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Stirling region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Stirling

Marketing
Daily Rate Trend in Stirling

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Stirling region.

Marketing Daily Rate Trend in Stirling

Marketing
Top 6 Related IT Skills in Stirling

For the 6 months to 5 February 2016, IT contractor jobs across the Stirling region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 4 (100.00%) Finance
2 3 (75.00%) Digital Marketing
2 3 (75.00%) User Experience
3 1 (25.00%) MS Excel
3 1 (25.00%) Workflow
3 1 (25.00%) Product Marketing

Marketing
Top Related IT Skills in Stirling by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Stirling region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Applications
1 1 (25.00%) MS Excel
General
1 4 (100.00%) Finance
Job Titles
1 2 (50.00%) Communications Manager
2 1 (25.00%) Campaign Executive
2 1 (25.00%) Digital Executive
2 1 (25.00%) Digital Marketing Executive
2 1 (25.00%) Marketing Executive
2 1 (25.00%) Planning Manager
2 1 (25.00%) Web Marketing Executive
Miscellaneous
1 3 (75.00%) User Experience
Processes & Methodologies
1 3 (75.00%) Digital Marketing
2 1 (25.00%) Product Marketing
2 1 (25.00%) Workflow