The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Stirling region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 28 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Jul 2016
Same period 2015 Same period 2014
Marketing
Rank 11 - -
Rank change year-on-year
- 0
Contract jobs citing Marketing 5 0 0
As % of all contract IT jobs located in Stirling 9.26% - -
As % of the General category 12.20% - -
Number of daily rates quoted 5 0 0
Median daily rate £275 - -
UK excluding London median daily rate £375 £360 £350
% change year-on-year
+4.16% +2.85%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £17.50 £22.00 £22.50
% change year-on-year
-20.45% -2.22%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Stirling region.

General Category
Stirling
Contract IT job ads with a match in the
General category
41 52 72
As % of all contract IT jobs located in Stirling 75.93% 67.53% 73.47%
Number of daily rates quoted 18 17 21
Median daily rate £325 £375 £375
Median daily rate % change year-on-year
-13.33% -
90% offered a daily rate of more than £275 £350 £243
10% offered a daily rate of more than £500 £500 £500
UK excluding London median daily rate £400 £398 £383
% change year-on-year
+0.62% +3.92%
Number of hourly rates quoted 3 0 1
Median hourly rate £9.88 - £27.50
UK excluding London median hourly rate £22.25 £22.50 £22.50
% change year-on-year
-1.11% -

Marketing
Jobs Demand Trend in Stirling

The demand trend of contract jobs across the Stirling region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Stirling

Marketing
Daily Rate Trend in Stirling

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Stirling region.

Marketing Daily Rate Trend in Stirling

Marketing
Top 21 Related IT Skills in Stirling

For the 6 months to 28 July 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Stirling region with a requirement for Marketing.

1 9 (100.00%) Finance
2 6 (66.67%) CMS
2 6 (66.67%) HTML
2 6 (66.67%) Content Management
2 6 (66.67%) User Experience
3 5 (55.56%) Infographics
3 5 (55.56%) Service Design
4 3 (33.33%) Copywriting
4 3 (33.33%) Digital Marketing
4 3 (33.33%) Stakeholder Management
4 3 (33.33%) Multimedia
5 2 (22.22%) Publishing
6 1 (11.11%) CSS
6 1 (11.11%) MS Excel
6 1 (11.11%) SEO
6 1 (11.11%) Workflow
6 1 (11.11%) Pay per click
6 1 (11.11%) Web Development
6 1 (11.11%) Social Media
6 1 (11.11%) Product Marketing
6 1 (11.11%) Web Accessibility

Marketing
Top Related IT Skills in Stirling by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (66.67%) CMS
Applications
1 1 (11.11%) MS Excel
General
1 9 (100.00%) Finance
2 3 (33.33%) Multimedia
3 2 (22.22%) Publishing
Job Titles
1 5 (55.56%) Content Editor
1 5 (55.56%) Digital Content Editor
1 5 (55.56%) Digital Editor
2 4 (44.44%) Digital Marketing Manager
2 4 (44.44%) Marketing Manager
3 3 (33.33%) Content Manager
3 3 (33.33%) Digital Content Manager
4 2 (22.22%) Web Content Editor
4 2 (22.22%) Web Editor
5 1 (11.11%) Communications Manager
5 1 (11.11%) Digital Communications Manager
5 1 (11.11%) Digital Executive
5 1 (11.11%) Digital Marketing Executive
5 1 (11.11%) Marketing Executive
5 1 (11.11%) Planning Manager
5 1 (11.11%) PPC Manager
5 1 (11.11%) SEO Manager
5 1 (11.11%) Social Media Manager
5 1 (11.11%) Web Marketing Executive
Libraries, Frameworks & Software Standards
1 6 (66.67%) HTML
2 1 (11.11%) CSS
Miscellaneous
1 6 (66.67%) User Experience
2 3 (33.33%) Copywriting
3 1 (11.11%) Social Media
Processes & Methodologies
1 6 (66.67%) Content Management
2 5 (55.56%) Infographics
2 5 (55.56%) Service Design
3 3 (33.33%) Digital Marketing
3 3 (33.33%) Stakeholder Management
4 1 (11.11%) Pay per click
4 1 (11.11%) Product Marketing
4 1 (11.11%) SEO
4 1 (11.11%) Web Accessibility
4 1 (11.11%) Web Development
4 1 (11.11%) Workflow