The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Stirling region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
Marketing
Rank 9 - -
Rank change year-on-year
- 0
Contract jobs citing Marketing 4 0 0
As % of all contract IT jobs located in Stirling 11.76% - -
As % of the General category 16.00% - -
Number of daily rates quoted 4 0 0
Median daily rate £275 - -
UK excluding London median daily rate £365 £375 £375
% change year-on-year
-2.66% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £17.50 £33.15 £25.00
% change year-on-year
-47.20% +32.58%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Stirling region.

General Category
Stirling
Contract IT job ads with a match in the
General category
25 30 73
As % of all contract IT jobs located in Stirling 73.53% 81.08% 67.59%
Number of daily rates quoted 11 12 23
Median daily rate £275 £375 £400
Median daily rate % change year-on-year
-26.66% -6.25%
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £20.50 £30.00 £26.50
% change year-on-year
-31.66% +13.20%

Marketing
Jobs Demand Trend in Stirling

The demand trend of contract jobs across the Stirling region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Stirling

Marketing
Daily Rate Trend in Stirling

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Stirling region.

Marketing Daily Rate Trend in Stirling

Marketing
Top 15 Related IT Skills in Stirling

For the 6 months to 28 September 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Stirling region with a requirement for Marketing.

1 8 (100.00%) Finance
2 7 (87.50%) User Experience
3 6 (75.00%) Infographics
3 6 (75.00%) Service Design
3 6 (75.00%) HTML
3 6 (75.00%) CMS
3 6 (75.00%) Content Management
4 4 (50.00%) Copywriting
4 4 (50.00%) Stakeholder Management
4 4 (50.00%) Multimedia
5 2 (25.00%) Publishing
5 2 (25.00%) Digital Marketing
6 1 (12.50%) Pay per click
6 1 (12.50%) SEO
6 1 (12.50%) Social Media

Marketing
Top Related IT Skills in Stirling by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (75.00%) CMS
General
1 8 (100.00%) Finance
2 4 (50.00%) Multimedia
3 2 (25.00%) Publishing
Job Titles
1 6 (75.00%) Content Editor
1 6 (75.00%) Digital Content Editor
1 6 (75.00%) Digital Editor
2 5 (62.50%) Digital Marketing Manager
2 5 (62.50%) Marketing Manager
3 4 (50.00%) Content Manager
3 4 (50.00%) Digital Content Manager
4 2 (25.00%) Web Content Editor
4 2 (25.00%) Web Editor
5 1 (12.50%) Communications Manager
5 1 (12.50%) Digital Communications Manager
5 1 (12.50%) PPC Manager
5 1 (12.50%) SEO Manager
5 1 (12.50%) Social Media Manager
Libraries, Frameworks & Software Standards
1 6 (75.00%) HTML
Miscellaneous
1 7 (87.50%) User Experience
2 4 (50.00%) Copywriting
3 1 (12.50%) Social Media
Processes & Methodologies
1 6 (75.00%) Content Management
1 6 (75.00%) Infographics
1 6 (75.00%) Service Design
2 4 (50.00%) Stakeholder Management
3 2 (25.00%) Digital Marketing
4 1 (12.50%) Pay per click
4 1 (12.50%) SEO