The table below looks at the statistics for SEO skills in IT contracts advertised for the Stoke-on-Trent region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank - 15 13
Contract jobs citing SEO 0 2 6
As % of all contract IT jobs located in Stoke-on-Trent - 4.35% 18.18%
As % of the Processes & Methodologies category - 7.14% 23.08%
Number of daily rates quoted 0 2 6
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
- £330 £328
Average daily rate % change year-on-year
- +0.76%
UK excluding London average daily rate £297 £300 £275
% change year-on-year
-0.91% +9.09%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £12.50 £40.50 £14.00
% change year-on-year
-69.13% +189.28%
SEO
Staffordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Stoke-on-Trent region.

Processes & Methodologies Category
Stoke-on-Trent
Contract IT job ads with a match in the
Processes & Methodologies category
26 28 26
As % of all contract IT jobs located in Stoke-on-Trent 74.29% 60.87% 78.79%
Number of daily rates quoted 17 20 22
Average daily rate £325 £370 £325
Average daily rate % change year-on-year
-12.16% +13.84%
90% offered a daily rate of more than £275 £296 £275
10% offered a daily rate of more than £420 £400 £400
UK excluding London average daily rate £388 £375 £370
% change year-on-year
+3.33% +1.35%
Number of hourly rates quoted 2 1 0
Average hourly rate £17.25 £13.44 -
Average hourly rate % change year-on-year
+28.39% -
UK excluding London average hourly rate £30.00 £28.50 £30.50
% change year-on-year
+5.26% -6.55%

SEO
Jobs Demand Trend in Stoke-on-Trent

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Stoke-on-Trent region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Stoke-on-Trent

SEO
Daily Rate Trend in Stoke-on-Trent

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Stoke-on-Trent region.

SEO Daily Rate Trend in Stoke-on-Trent