The first table below looks at the demand for SEO skills in IT contracts advertised for the Stoke-on-Trent region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 18 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Stoke-on-Trent region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Jun 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 10 15 22
Rank change year-on-year
+5 +7
Contract jobs citing SEO 5 9 2
As % of all contract IT jobs located in Stoke-on-Trent 17.24% 15.25% 3.448%
As % of the Processes & Methodologies category 19.23% 19.57% 4.000%
Number of daily rates quoted 5 6 2
Average daily rate £325 £329 £315
Average daily rate % change year-on-year
-1.14% +4.36%
UK excluding London average daily rate £264 £275 £266
% change year-on-year
-4.09% +3.28%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £13.75 £16.50 £22.50
% change year-on-year
-16.66% -26.66%
All Processes & Methodologies
Stoke-on-Trent
Contract IT job ads with a match in the
Processes & Methodologies category
26 46 50
As % of all contract IT jobs located in Stoke-on-Trent 89.66% 77.97% 86.21%
Number of daily rates quoted 19 26 14
Average daily rate £325 £295 £315
Average daily rate % change year-on-year
+10.16% -6.34%
90% offered a daily rate of more than £175 £253 £250
10% offered a daily rate of more than £330 £355 £325
UK excluding London average daily rate £370 £365 £375
% change year-on-year
+1.36% -2.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £31.00 £25.00 £29.00
% change year-on-year
+24.00% -13.79%
SEO
Staffordshire

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Stoke-on-Trent region as a proportion of the total demand within the Processes & Methodologies category.

Stoke-on-Trent SEO Jobs Demand Trend

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Stoke-on-Trent region.

Stoke-on-Trent SEO Daily Rate Trend

SEO
Top 30 Related IT Skills

For the 6 months to 18 June 2013, IT contractor jobs across the Stoke-on-Trent region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 13 (100.00%) VB.NET
1 13 (100.00%) .NET
1 13 (100.00%) SQL Server
1 13 (100.00%) ASP.NET
1 13 (100.00%) CSS
1 13 (100.00%) XML
1 13 (100.00%) XSLT
1 13 (100.00%) XHTML
1 13 (100.00%) E-Commerce
1 13 (100.00%) N-Tier
1 13 (100.00%) SOA
1 13 (100.00%) C#
1 13 (100.00%) JavaScript
1 13 (100.00%) Ajax
1 13 (100.00%) Unit Testing
1 13 (100.00%) HTML5
1 13 (100.00%) CSS3
2 10 (76.92%) Degree
2 10 (76.92%) SQL
2 10 (76.92%) Web Application Development
2 10 (76.92%) jQuery
3 7 (53.85%) Document Management
3 7 (53.85%) JIRA
3 7 (53.85%) AccuRev
4 6 (46.15%) TDD
5 4 (30.77%) Games
6 3 (23.08%) Blackberry
6 3 (23.08%) Windows
6 3 (23.08%) Windows Mobile
6 3 (23.08%) Web Development

SEO
Top Related IT Skills by Category

For the 6 months to 18 June 2013, IT contractor jobs across the Stoke-on-Trent region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 13 (100.00%) .NET
1 13 (100.00%) ASP.NET
1 13 (100.00%) CSS
1 13 (100.00%) XML
1 13 (100.00%) XSLT
1 13 (100.00%) XHTML
1 13 (100.00%) Ajax
1 13 (100.00%) HTML5
1 13 (100.00%) CSS3
2 10 (76.92%) jQuery
3 3 (23.08%) .NET Framework
Database & Business Intelligence
1 13 (100.00%) SQL Server
Development Applications
1 7 (53.85%) JIRA
General
1 4 (30.77%) Games
Job Titles
1 13 (100.00%) Developer
1 13 (100.00%) .NET Developer
2 11 (84.62%) VB.NET Developer
2 11 (84.62%) ASP.NET Developer
2 11 (84.62%) VB.NET/ASP.NET Developer
3 9 (69.23%) SQL Developer
3 9 (69.23%) .NET Web Developer
3 9 (69.23%) Web Developer
4 3 (23.08%) C# Developer
4 3 (23.08%) C# ASP.NET Developer
4 3 (23.08%) C# .NET Developer
5 2 (15.38%) Website Developer
6 1 (7.692%) C# Web Developer
Miscellaneous
1 13 (100.00%) N-Tier
2 3 (23.08%) Blackberry
2 3 (23.08%) WURFL
3 1 (7.692%) Mobile App
Operating Systems
1 3 (23.08%) Windows
1 3 (23.08%) Windows Mobile
1 3 (23.08%) Android
1 3 (23.08%) Apple iOS
1 3 (23.08%) BlackBerry OS
Processes & Methodologies
1 13 (100.00%) E-Commerce
1 13 (100.00%) SOA
1 13 (100.00%) Unit Testing
2 10 (76.92%) Web Application Development
3 7 (53.85%) Document Management
4 6 (46.15%) TDD
5 3 (23.08%) Continuous Integration
5 3 (23.08%) Web Development
5 3 (23.08%) Agile Software Development
Programming Languages
1 13 (100.00%) C#
1 13 (100.00%) JavaScript
1 13 (100.00%) VB.NET
2 10 (76.92%) SQL
Qualifications
1 10 (76.92%) Degree
Vendors
1 7 (53.85%) AccuRev
Stoke-On-Trent, Staffordshire
Major eCommerce Co requires experienced .Net Web Applications Developer (VB.NET/C#.NET/ASP.NET/SQL) with strong UI, rich client side development and data access skills to...
Applause IT Innovation
Rate: £310 - £350 per day + Negotiable
Posted: 17 June 2013