The table below looks at the statistics for SEO skills in IT contracts advertised for the Stoke-on-Trent region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank - - 16
Contract jobs citing SEO 0 0 13
As % of all contract IT jobs located in Stoke-on-Trent - - 21.31%
As % of the Processes & Methodologies category - - 27.08%
Number of daily rates quoted 0 0 13
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
- - £330
UK excluding London average daily rate £275 £325 £300
% change year-on-year
-15.38% +8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £30.00 £32.50 £17.50
% change year-on-year
-7.69% +85.71%
SEO
Staffordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Stoke-on-Trent region.

Processes & Methodologies Category
Stoke-on-Trent
Contract IT job ads with a match in the
Processes & Methodologies category
24 31 48
As % of all contract IT jobs located in Stoke-on-Trent 77.42% 73.81% 78.69%
Number of daily rates quoted 16 19 44
Average daily rate £375 £305 £330
Average daily rate % change year-on-year
+22.95% -7.57%
90% offered a daily rate of more than £273 £260 £290
10% offered a daily rate of more than £450 £416 £350
UK excluding London average daily rate £398 £375 £360
% change year-on-year
+6.00% +4.16%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £26.00 £27.50 £31.07
% change year-on-year
-5.45% -11.49%

SEO
Jobs Demand Trend in Stoke-on-Trent

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Stoke-on-Trent region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Stoke-on-Trent

SEO
Daily Rate Trend in Stoke-on-Trent

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Stoke-on-Trent region.

SEO Daily Rate Trend in Stoke-on-Trent