The table below looks at the statistics for SEO skills in IT contracts advertised for the Stoke-on-Trent region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 29 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank - - 14
Contract jobs citing SEO 0 0 2
As % of all contract IT jobs located in Stoke-on-Trent - - 4.17%
As % of the Processes & Methodologies category - - 6.90%
Number of daily rates quoted 0 0 2
Median daily rate - - £330
UK excluding London median daily rate £350 £250 £330
% change year-on-year
+40.00% -24.24%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.25 £12.50 £43.25
% change year-on-year
+30.00% -71.09%
SEO
Staffordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Stoke-on-Trent region.

Processes & Methodologies Category
Stoke-on-Trent
Contract IT job ads with a match in the
Processes & Methodologies category
62 27 29
As % of all contract IT jobs located in Stoke-on-Trent 75.61% 84.38% 60.42%
Number of daily rates quoted 40 17 23
Median daily rate £425 £325 £330
Median daily rate % change year-on-year
+30.76% -1.51%
90% offered a daily rate of more than £200 £293 £300
10% offered a daily rate of more than £575 £475 £375
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 1 2 2
Median hourly rate £10.65 £17.00 £14.60
Median hourly rate % change year-on-year
-37.35% +16.41%
UK excluding London median hourly rate £33.00 £30.50 £30.00
% change year-on-year
+8.19% +1.66%

SEO
Jobs Demand Trend in Stoke-on-Trent

The demand trend of contract jobs across the Stoke-on-Trent region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Stoke-on-Trent

SEO
Daily Rate Trend in Stoke-on-Trent

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Stoke-on-Trent region.

SEO Daily Rate Trend in Stoke-on-Trent