The table below looks at the statistics for SEO skills in IT contracts advertised for the Stoke-on-Trent region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank - 12 17
Contract jobs citing SEO 0 1 6
As % of all contract IT jobs located in Stoke-on-Trent - 3.23% 14.63%
As % of the Processes & Methodologies category - 4.35% 18.18%
Number of daily rates quoted 0 1 6
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
- £330 £328
Average daily rate % change year-on-year
- +0.76%
UK excluding London average daily rate £320 £275 £300
% change year-on-year
+16.36% -8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £32.00 £40.50 £22.50
% change year-on-year
-20.98% +80.00%
SEO
Staffordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Stoke-on-Trent region.

Processes & Methodologies Category
Stoke-on-Trent
Contract IT job ads with a match in the
Processes & Methodologies category
29 23 33
As % of all contract IT jobs located in Stoke-on-Trent 78.38% 74.19% 80.49%
Number of daily rates quoted 20 17 29
Average daily rate £375 £330 £325
Average daily rate % change year-on-year
+13.63% +1.53%
90% offered a daily rate of more than £295 £275 £275
10% offered a daily rate of more than £420 £400 £380
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 3 1 0
Average hourly rate £12.35 £13.44 -
Average hourly rate % change year-on-year
-8.07% -
UK excluding London average hourly rate £30.50 £26.50 £31.00
% change year-on-year
+15.09% -14.51%

SEO
Jobs Demand Trend in Stoke-on-Trent

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Stoke-on-Trent region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Stoke-on-Trent

SEO
Daily Rate Trend in Stoke-on-Trent

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Stoke-on-Trent region.

SEO Daily Rate Trend in Stoke-on-Trent