The table below looks at the statistics for SEO skills in IT contracts advertised for the Stoke-on-Trent region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank - 14 9
Contract jobs citing SEO 0 2 6
As % of all contract IT jobs located in Stoke-on-Trent - 4.08% 20.69%
As % of the Processes & Methodologies category - 6.90% 23.08%
Number of daily rates quoted 0 2 6
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
- £330 £330
UK excluding London average daily rate £270 £330 £260
% change year-on-year
-18.18% +26.92%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £12.50 £43.25 £13.75
% change year-on-year
-71.09% +214.54%
SEO
Staffordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Stoke-on-Trent region.

Processes & Methodologies Category
Stoke-on-Trent
Contract IT job ads with a match in the
Processes & Methodologies category
24 29 26
As % of all contract IT jobs located in Stoke-on-Trent 82.76% 59.18% 89.66%
Number of daily rates quoted 16 23 16
Average daily rate £325 £330 £325
Average daily rate % change year-on-year
-1.51% +1.53%
90% offered a daily rate of more than £295 £300 £240
10% offered a daily rate of more than £475 £375 £330
UK excluding London average daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 1 2 0
Average hourly rate £17.50 £14.60 -
Average hourly rate % change year-on-year
+19.84% -
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

SEO
Jobs Demand Trend in Stoke-on-Trent

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Stoke-on-Trent region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Stoke-on-Trent

SEO
Daily Rate Trend in Stoke-on-Trent

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Stoke-on-Trent region.

SEO Daily Rate Trend in Stoke-on-Trent