The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Street region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 5 - -
Rank change year-on-year
- 0
Contract jobs citing Marketing 3 0 0
As % of all contract IT jobs located in Street 17.65% - -
As % of the General category 25.00% - -
Number of daily rates quoted 3 0 0
Average daily rate £413 - -
UK excluding London average daily rate £363 £365 £350
% change year-on-year
-0.68% +4.28%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 £17.13 £16.50
% change year-on-year
+10.94% +3.78%
Marketing
Somerset

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Street region.

General Category
Street
Contract IT job ads with a match in the
General category
12 13 3
As % of all contract IT jobs located in Street 70.59% 41.94% 60.00%
Number of daily rates quoted 6 11 0
Average daily rate £413 £425 -
Average daily rate % change year-on-year
-2.94% -
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £32.00 £26.00 £21.50
% change year-on-year
+23.07% +20.93%

Marketing
Jobs Demand Trend in Street

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Street region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Street

Marketing
Daily Rate Trend in Street

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Street region.

Marketing Daily Rate Trend in Street

Marketing
Top 15 Related IT Skills in Street

For the 6 months to 13 February 2016, IT contractor jobs across the Street region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 3 (75.00%) SAS
1 3 (75.00%) Base SAS
1 3 (75.00%) Propensity Modelling
1 3 (75.00%) Analytical Skills
2 2 (50.00%) Statistical Modelling
2 2 (50.00%) SQL
3 1 (25.00%) ATL
3 1 (25.00%) E-Commerce
3 1 (25.00%) Data Mining
3 1 (25.00%) Finance
3 1 (25.00%) Adobe
3 1 (25.00%) iPad
3 1 (25.00%) Adobe Experience Manager
3 1 (25.00%) Banking
3 1 (25.00%) Digital Marketing

Marketing
Top Related IT Skills in Street by Category

For the 6 months to 13 February 2016, IT contractor jobs across the Street region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (75.00%) SAS
2 1 (25.00%) Adobe Experience Manager
Database & Business Intelligence
1 3 (75.00%) Base SAS
2 1 (25.00%) Data Mining
General
1 1 (25.00%) Banking
1 1 (25.00%) Finance
Job Titles
1 3 (75.00%) Analyst
1 3 (75.00%) SAS Analyst
2 2 (50.00%) SAS Modeller
2 2 (50.00%) SQL Analyst
3 1 (25.00%) Digital Producer
3 1 (25.00%) Marketing Analyst
3 1 (25.00%) SAS Marketing Analyst
Libraries, Frameworks & Software Standards
1 1 (25.00%) ATL
Miscellaneous
1 3 (75.00%) Analytical Skills
2 1 (25.00%) iPad
Processes & Methodologies
1 3 (75.00%) Propensity Modelling
2 2 (50.00%) Statistical Modelling
3 1 (25.00%) Digital Marketing
3 1 (25.00%) E-Commerce
Programming Languages
1 2 (50.00%) SQL
Vendors
1 1 (25.00%) Adobe