The table below looks at the statistics for SEO skills in IT contracts advertised for the Swindon region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank - 34 42
Contract jobs citing SEO 0 3 1
As % of all contract IT jobs located in Swindon - 0.95% 0.25%
As % of the Processes & Methodologies category - 1.36% 0.34%
Number of daily rates quoted 0 0 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
- - £363
UK excluding London average daily rate £300 £311 £308
% change year-on-year
-3.38% +0.97%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £27.50 £27.60 £18.00
% change year-on-year
-0.34% +53.30%
SEO
Wiltshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Swindon region.

Processes & Methodologies Category
Swindon
Contract IT job ads with a match in the
Processes & Methodologies category
333 220 292
As % of all contract IT jobs located in Swindon 77.62% 69.84% 73.00%
Number of daily rates quoted 258 174 208
Average daily rate £445 £420 £400
Average daily rate % change year-on-year
+5.95% +5.00%
90% offered a daily rate of more than £225 £300 £294
10% offered a daily rate of more than £550 £538 £550
UK excluding London average daily rate £375 £365 £365
% change year-on-year
+2.73% -
Number of hourly rates quoted 7 3 7
Average hourly rate £23.85 £11.00 £32.50
Average hourly rate % change year-on-year
+116.77% -66.15%
90% offered a hourly rate of more than £13.00 £11.00 £12.50
10% offered a hourly rate of more than £125.00 £20.20 £97.50
UK excluding London average hourly rate £26.83 £30.00 £28.50
% change year-on-year
-10.56% +5.26%

SEO
Jobs Demand Trend in Swindon

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Swindon region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Swindon

SEO
Daily Rate Trend in Swindon

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Swindon region.

SEO Daily Rate Trend in Swindon

SEO
Top 28 Related IT Skills in Swindon

For the 6 months to 1 October 2014, IT contractor jobs across the Swindon region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 8 (100.00%) Marketing
2 7 (87.50%) Google
2 7 (87.50%) Pay per click
2 7 (87.50%) WebTrends
2 7 (87.50%) Google Analytics
2 7 (87.50%) Digital Media
2 7 (87.50%) Analytics
3 5 (62.50%) Finance
3 5 (62.50%) CMS
4 4 (50.00%) Digital Marketing
4 4 (50.00%) User Experience
5 3 (37.50%) Social Media
5 3 (37.50%) Omniture
5 3 (37.50%) Degree
5 3 (37.50%) Project Management
6 1 (12.50%) Sitecore CMS
6 1 (12.50%) Sitecore
6 1 (12.50%) Customer Engagement
6 1 (12.50%) jQuery
6 1 (12.50%) Responsive Web Design
6 1 (12.50%) Workflow
6 1 (12.50%) HTML
6 1 (12.50%) Photoshop
6 1 (12.50%) CSS
6 1 (12.50%) SharePoint
6 1 (12.50%) Microsoft
6 1 (12.50%) Content Management
6 1 (12.50%) SharePoint Server

SEO
Top Related IT Skills in Swindon by Category

For the 6 months to 1 October 2014, IT contractor jobs across the Swindon region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (62.50%) CMS
2 1 (12.50%) Sitecore CMS
2 1 (12.50%) SharePoint
2 1 (12.50%) SharePoint Server
Applications
1 1 (12.50%) Photoshop
Business Applications
1 7 (87.50%) WebTrends
1 7 (87.50%) Google Analytics
General
1 8 (100.00%) Marketing
2 5 (62.50%) Finance
Job Titles
1 5 (62.50%) PPC Executive
1 5 (62.50%) PPC Manager
1 5 (62.50%) PPC Analyst
1 5 (62.50%) PPC Specialist
2 2 (25.00%) Project Manager
2 2 (25.00%) Digital Producer
3 1 (12.50%) Digital Project Manager
3 1 (12.50%) Support Specialist
Libraries, Frameworks & Software Standards
1 1 (12.50%) jQuery
1 1 (12.50%) HTML
1 1 (12.50%) CSS
Miscellaneous
1 7 (87.50%) Digital Media
2 4 (50.00%) User Experience
3 3 (37.50%) Social Media
Processes & Methodologies
1 7 (87.50%) Pay per click
1 7 (87.50%) Analytics
2 4 (50.00%) Digital Marketing
3 3 (37.50%) Project Management
4 1 (12.50%) Customer Engagement
4 1 (12.50%) Responsive Web Design
4 1 (12.50%) Workflow
4 1 (12.50%) Content Management
Qualifications
1 3 (37.50%) Degree
Vendors
1 7 (87.50%) Google
2 3 (37.50%) Omniture
3 1 (12.50%) Sitecore
3 1 (12.50%) Microsoft