The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Swindon region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Web Analytics
Rank 45 37 39
Rank change year-on-year
-8 +2
Contract jobs citing Web Analytics 3 1 6
As % of all contract IT jobs located in Swindon 0.66% 0.31% 1.59%
As % of the Processes & Methodologies category 0.82% 0.41% 2.08%
Number of daily rates quoted 3 1 4
Average daily rate
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£250 £200 £183
Average daily rate % change year-on-year
+25.00% +9.58%
90% offered a daily rate of more than £190 £200 £158
10% offered a daily rate of more than £310 £200 £285
UK excluding London average daily rate £363 £320 £250
% change year-on-year
+13.28% +28.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £14.00 £14.37 -
% change year-on-year
-2.57% -
Web Analytics
Wiltshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Swindon region.

Processes & Methodologies Category
Swindon
Contract IT job ads with a match in the
Processes & Methodologies category
368 246 289
As % of all contract IT jobs located in Swindon 81.42% 76.16% 76.66%
Number of daily rates quoted 280 188 246
Average daily rate £450 £400 £425
Average daily rate % change year-on-year
+12.50% -5.88%
90% offered a daily rate of more than £300 £225 £300
10% offered a daily rate of more than £575 £520 £545
UK excluding London average daily rate £388 £370 £365
% change year-on-year
+4.72% +1.36%
Number of hourly rates quoted 11 7 8
Average hourly rate £22.69 £22.50 £14.50
Average hourly rate % change year-on-year
+0.84% +55.17%
90% offered a hourly rate of more than £13.00 £13.50 £13.50
10% offered a hourly rate of more than £42.50 £22.50 £42.50
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Web Analytics
Jobs Demand Trend in Swindon

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Swindon region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Swindon

Web Analytics
Daily Rate Trend in Swindon

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Swindon region.

Web Analytics Daily Rate Trend in Swindon

Web Analytics
Daily Rate Histogram in Swindon

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the Swindon region over the 3 months to 24 December 2014.

Web Analytics Daily Rate Histogram in Swindon

Web Analytics
Top 22 Related IT Skills in Swindon

For the 6 months to 24 December 2014, IT contractor jobs across the Swindon region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 3 (100.00%) Finance
1 3 (100.00%) Marketing
1 3 (100.00%) Analytics
2 2 (66.67%) Google Analytics
2 2 (66.67%) Degree
2 2 (66.67%) Google
3 1 (33.33%) Omniture
3 1 (33.33%) Change Management
3 1 (33.33%) Management Information System
3 1 (33.33%) CMS
3 1 (33.33%) Banking
3 1 (33.33%) Content Management
3 1 (33.33%) VB
3 1 (33.33%) Business Objects
3 1 (33.33%) E-Commerce
3 1 (33.33%) Business Intelligence
3 1 (33.33%) Adobe
3 1 (33.33%) WebTrends
3 1 (33.33%) Project Management
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Customer Insight
3 1 (33.33%) Data-Driven Marketing

Web Analytics
Top Related IT Skills in Swindon by Category

For the 6 months to 24 December 2014, IT contractor jobs across the Swindon region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) CMS
Business Applications
1 2 (66.67%) Google Analytics
2 1 (33.33%) WebTrends
General
1 3 (100.00%) Finance
1 3 (100.00%) Marketing
2 1 (33.33%) Banking
Job Titles
1 2 (66.67%) Analyst
1 2 (66.67%) Web Analyst
2 1 (33.33%) Content Editor
2 1 (33.33%) Senior Web Analyst
2 1 (33.33%) Senior Analyst
Miscellaneous
1 1 (33.33%) Management Information System
Processes & Methodologies
1 3 (100.00%) Analytics
2 1 (33.33%) Data-Driven Marketing
2 1 (33.33%) E-Commerce
2 1 (33.33%) Business Intelligence
2 1 (33.33%) Project Management
2 1 (33.33%) Change Management
2 1 (33.33%) Content Management
2 1 (33.33%) Digital Marketing
2 1 (33.33%) Customer Insight
Programming Languages
1 1 (33.33%) VB
Qualifications
1 2 (66.67%) Degree
Vendors
1 2 (66.67%) Google
2 1 (33.33%) Business Objects
2 1 (33.33%) Adobe
2 1 (33.33%) Omniture