The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Swindon region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Web Analytics
Rank 31 48 37
Rank change year-on-year
+17 -11
Contract jobs citing Web Analytics 7 1 1
As % of all contract IT jobs located in Swindon 1.95% 0.23% 0.38%
As % of the Processes & Methodologies category 2.45% 0.29% 0.48%
Number of daily rates quoted 7 1 1
Average daily rate
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of your Daily Rate
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£350 £500 £288
Average daily rate % change year-on-year
-30.00% +73.91%
UK excluding London average daily rate £313 £400 £238
% change year-on-year
-21.87% +68.42%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £20.50 -
Web Analytics
Wiltshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Swindon region.

Processes & Methodologies Category
Swindon
Contract IT job ads with a match in the
Processes & Methodologies category
286 344 209
As % of all contract IT jobs located in Swindon 79.67% 78.54% 78.57%
Number of daily rates quoted 203 265 168
Average daily rate £450 £400 £423
Average daily rate % change year-on-year
+12.50% -5.32%
90% offered a daily rate of more than £300 £255 £325
10% offered a daily rate of more than £563 £525 £500
UK excluding London average daily rate £393 £375 £363
% change year-on-year
+4.66% +3.44%
Number of hourly rates quoted 10 6 2
Average hourly rate £20.19 £22.50 £13.50
Average hourly rate % change year-on-year
-10.28% +66.66%
UK excluding London average hourly rate £30.50 £30.50 £32.00
% change year-on-year
- -4.68%

Web Analytics
Jobs Demand Trend in Swindon

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Swindon region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Swindon

Web Analytics
Daily Rate Trend in Swindon

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Swindon region.

Web Analytics Daily Rate Trend in Swindon

Web Analytics
Daily Rate Histogram in Swindon

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the Swindon region over the 3 months to 24 April 2015.

Web Analytics Daily Rate Histogram in Swindon

Web Analytics
Top 30 Related IT Skills in Swindon

For the 6 months to 24 April 2015, IT contractor jobs across the Swindon region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 11 (100.00%) Finance
1 11 (100.00%) Analytics
2 7 (63.64%) Marketing
3 6 (54.55%) Google
3 6 (54.55%) Google Analytics
4 5 (45.45%) Project Management
4 5 (45.45%) Banking
4 5 (45.45%) Content Management
4 5 (45.45%) CMS
4 5 (45.45%) Adobe
4 5 (45.45%) Omniture
4 5 (45.45%) Adobe Analytics
5 4 (36.36%) User Experience
5 4 (36.36%) Sitecore CMS
5 4 (36.36%) Sitecore
5 4 (36.36%) CSS
5 4 (36.36%) HTML
6 3 (27.27%) Internet
6 3 (27.27%) Management Information System
7 2 (18.18%) C#
7 2 (18.18%) Ajax
7 2 (18.18%) JavaScript
7 2 (18.18%) IIS
7 2 (18.18%) Visual Studio
7 2 (18.18%) ASP.NET
7 2 (18.18%) ActionScript
7 2 (18.18%) .NET
7 2 (18.18%) SQL Server
7 2 (18.18%) XML
7 2 (18.18%) Apple

Web Analytics
Top Related IT Skills in Swindon by Category

For the 6 months to 24 April 2015, IT contractor jobs across the Swindon region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (45.45%) CMS
2 4 (36.36%) Sitecore CMS
3 2 (18.18%) IIS
Applications
1 2 (18.18%) MS Excel
Business Applications
1 1 (9.09%) WebTrends
Cloud Services
1 6 (54.55%) Google Analytics
2 5 (45.45%) Adobe Analytics
Communications & Networking
1 3 (27.27%) Internet
Database & Business Intelligence
1 2 (18.18%) SQL Server
Development Applications
1 2 (18.18%) Visual Studio
1 2 (18.18%) Team Foundation Server
General
1 11 (100.00%) Finance
2 7 (63.64%) Marketing
3 5 (45.45%) Banking
4 1 (9.09%) Publishing
Job Titles
1 6 (54.55%) Web Analyst
1 6 (54.55%) Analyst
2 4 (36.36%) Developer
3 3 (27.27%) Web Developer
4 1 (9.09%) Senior Web Analyst
4 1 (9.09%) Content Editor
4 1 (9.09%) Front-End Developer
4 1 (9.09%) Front-End Web Developer
4 1 (9.09%) Senior Analyst
Libraries, Frameworks & Software Standards
1 4 (36.36%) CSS
1 4 (36.36%) HTML
2 2 (18.18%) Ajax
2 2 (18.18%) ASP.NET
2 2 (18.18%) .NET
2 2 (18.18%) XML
2 2 (18.18%) Flash
2 2 (18.18%) jQuery
2 2 (18.18%) Sass
3 1 (9.09%) CSS3
3 1 (9.09%) HTML5
3 1 (9.09%) XSLT
Miscellaneous
1 4 (36.36%) User Experience
2 3 (27.27%) Management Information System
3 2 (18.18%) W3C
Operating Systems
1 2 (18.18%) Windows
Processes & Methodologies
1 11 (100.00%) Analytics
2 5 (45.45%) Project Management
2 5 (45.45%) Content Management
3 2 (18.18%) Web Usability
3 2 (18.18%) Agile Software Development
3 2 (18.18%) Web Development
3 2 (18.18%) Digital Content Management
3 2 (18.18%) Responsive Web Design
3 2 (18.18%) User Stories
4 1 (9.09%) Data-Driven Marketing
4 1 (9.09%) Customer Insight
4 1 (9.09%) Digital Marketing
4 1 (9.09%) E-Commerce
4 1 (9.09%) Business Intelligence
4 1 (9.09%) Information Security
4 1 (9.09%) Change Management
Programming Languages
1 2 (18.18%) C#
1 2 (18.18%) JavaScript
1 2 (18.18%) ActionScript
2 1 (9.09%) VB
Qualifications
1 2 (18.18%) Degree
Vendors
1 6 (54.55%) Google
2 5 (45.45%) Adobe
2 5 (45.45%) Omniture
3 4 (36.36%) Sitecore
4 2 (18.18%) Apple
5 1 (9.09%) Business Objects