The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the Swindon region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Swindon region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Web Analytics
Rank 49 38 37
Rank change year-on-year
-11 -1
Contract jobs citing Web Analytics 1 1 2
As % of all contract IT jobs located in Swindon 0.22% 0.36% 0.54%
As % of the Processes & Methodologies category 0.28% 0.45% 0.79%
Number of daily rates quoted 1 1 2
Average daily rate £500 £288 £160
Average daily rate % change year-on-year
+73.91% +79.68%
UK excluding London average daily rate £400 £275 £325
% change year-on-year
+45.45% -15.38%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £16.50
Processes & Methodologies Category
Swindon
Contract IT job ads with a match in the
Processes & Methodologies category
353 224 254
As % of all contract IT jobs located in Swindon 78.10% 80.00% 68.83%
Number of daily rates quoted 274 184 187
Average daily rate £410 £423 £418
Average daily rate % change year-on-year
-2.95% +1.19%
90% offered a daily rate of more than £275 £325 £247
10% offered a daily rate of more than £528 £500 £525
UK excluding London average daily rate £375 £361 £370
% change year-on-year
+4.02% -2.56%
Number of hourly rates quoted 9 2 6
Average hourly rate £22.50 £13.50 £12.00
Average hourly rate % change year-on-year
+66.66% +12.50%
UK excluding London average hourly rate £30.00 £32.00 £27.00
% change year-on-year
-6.25% +18.51%
Web Analytics
Wiltshire

Web Analytics
Jobs Demand Trend in Swindon

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Swindon region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Swindon

Web Analytics
Daily Rate Trend in Swindon

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Swindon region.

Web Analytics Daily Rate Trend in Swindon

Web Analytics
Top 10 Related IT Skills in Swindon

For the 6 months to 16 April 2014, IT contractor jobs across the Swindon region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 3 (100.00%) Finance
1 3 (100.00%) Analytics
2 2 (66.67%) Content Management
2 2 (66.67%) Marketing
2 2 (66.67%) Degree
3 1 (33.33%) SiteCatalyst
3 1 (33.33%) Banking
3 1 (33.33%) MS Excel
3 1 (33.33%) Microsoft
3 1 (33.33%) MS PowerPoint

Web Analytics
Top Related IT Skills in Swindon by Category

For the 6 months to 16 April 2014, IT contractor jobs across the Swindon region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Applications
1 1 (33.33%) MS Excel
1 1 (33.33%) MS PowerPoint
Business Applications
1 1 (33.33%) SiteCatalyst
General
1 3 (100.00%) Finance
2 2 (66.67%) Marketing
3 1 (33.33%) Banking
Job Titles
1 2 (66.67%) Content Editor
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) Content Management
Qualifications
1 2 (66.67%) Degree
Vendors
1 1 (33.33%) Microsoft