The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Tyne and Wear region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 28 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Aug 2016
Same period 2015 Same period 2014
Social Media
Rank - 60 48
Contract jobs citing Social Media 0 18 1
As % of all contract IT jobs located in Tyne and Wear - 2.24% 0.23%
As % of the Miscellaneous category - 5.81% 0.73%
Number of daily rates quoted 0 17 0
Median daily rate - £500 -
UK excluding London median daily rate £300 £445 £325
% change year-on-year
-32.58% +36.92%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.00 £16.00 £12.00
% change year-on-year
+12.50% +33.33%
Social Media
North East

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Tyne and Wear region.

Miscellaneous Category
Tyne and Wear
Contract IT job ads with a match in the
Miscellaneous category
398 310 137
As % of all contract IT jobs located in Tyne and Wear 38.31% 38.51% 31.57%
Number of daily rates quoted 257 183 92
Median daily rate £310 £415 £347
Median daily rate % change year-on-year
-25.30% +19.43%
90% offered a daily rate of more than £211 £268 £189
10% offered a daily rate of more than £446 £548 £500
UK excluding London median daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 36 17 17
Median hourly rate £28.00 £35.00 £17.50
Median hourly rate % change year-on-year
-20.00% +100.00%
90% offered a hourly rate of more than £15.00 £12.35 £13.40
10% offered a hourly rate of more than £29.00 £38.00 £24.12
UK excluding London median hourly rate £22.50 £20.00 £19.00
% change year-on-year
+12.50% +5.26%

Social Media
Jobs Demand Trend in Tyne and Wear

The demand trend of contract jobs across the Tyne and Wear region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Tyne and Wear

Social Media
Daily Rate Trend in Tyne and Wear

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Tyne and Wear region.

Social Media Daily Rate Trend in Tyne and Wear

Social Media
Top 4 Related IT Skills in Tyne and Wear

For the 6 months to 28 August 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Tyne and Wear region with a requirement for Social Media.

1 1 (100.00%) Adobe
1 1 (100.00%) User Experience
1 1 (100.00%) Adobe Creative Suite
1 1 (100.00%) Typography

Social Media
Top Related IT Skills in Tyne and Wear by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (100.00%) Adobe Creative Suite
Job Titles
1 1 (100.00%) Designer
1 1 (100.00%) Digital Designer
Miscellaneous
1 1 (100.00%) User Experience
Processes & Methodologies
1 1 (100.00%) Typography
Vendors
1 1 (100.00%) Adobe