The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Tyne and Wear region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 22 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
22 Jan 2017
Same period 2016 Same period 2015
Social Media
North East / Tyne and Wear
Rank 87 63 48
Rank change year-on-year
-24 -15
Contract jobs citing Social Media 2 4 2
As % of all contract IT jobs located in Tyne and Wear 0.25% 0.58% 0.45%
As % of the Miscellaneous category 0.72% 1.67% 1.27%
Number of daily rates quoted 2 2 2
Median daily rate £275 £450 £488
Median daily rate % change year-on-year
-38.88% -7.69%
90% offered a daily rate of more than £239 £430 £478
10% offered a daily rate of more than £311 £470 £498
UK excluding London median daily rate £388 £325 £375
% change year-on-year
+19.23% -13.33%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £22.45 £15.00 £12.00
% change year-on-year
+49.66% +25.00%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Tyne and Wear region.

Miscellaneous Category
Tyne and Wear
Contract IT job ads with a match in the
Miscellaneous category
276 239 158
As % of all contract IT jobs located in Tyne and Wear 35.11% 34.54% 35.59%
Number of daily rates quoted 197 154 84
Median daily rate £388 £365 £420
Median daily rate % change year-on-year
+6.16% -13.09%
90% offered a daily rate of more than £290 £238 £300
10% offered a daily rate of more than £500 £550 £500
UK excluding London median daily rate £390 £375 £365
% change year-on-year
+4.00% +2.73%
Number of hourly rates quoted 6 13 3
Median hourly rate £29.00 £23.50 £14.00
Median hourly rate % change year-on-year
+23.40% +67.85%
UK excluding London median hourly rate £19.30 £21.50 £17.50
% change year-on-year
-10.22% +22.85%

Social Media
Jobs Demand Trend in Tyne and Wear

The demand trend of contract jobs across the Tyne and Wear region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Tyne and Wear

Social Media
Daily Rate Trend in Tyne and Wear

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Tyne and Wear region.

Social Media Daily Rate Trend in Tyne and Wear

Social Media
Contract Job Locations in Tyne and Wear

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Tyne and Wear region over the 3 months to 22 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Newcastle upon Tyne -22 2 £275 -38.88% 1
Social Media
North East

Social Media
Top 14 Related IT Skills in Tyne and Wear

For the 6 months to 22 January 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Tyne and Wear region with a requirement for Social Media.

1 4 (80.00%) Agile Software Development
2 2 (40.00%) Business Analysis
2 2 (40.00%) SFIA
3 1 (20.00%) SEO
3 1 (20.00%) Legal
3 1 (20.00%) Publishing
3 1 (20.00%) Marketing
3 1 (20.00%) Copywriting
3 1 (20.00%) Blog
3 1 (20.00%) Digital Marketing
3 1 (20.00%) Web Usability
3 1 (20.00%) Web Application Development
3 1 (20.00%) User Experience
3 1 (20.00%) Analytical Skills

Social Media
Top Related IT Skills in Tyne and Wear by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 1 (20.00%) Legal
1 1 (20.00%) Marketing
1 1 (20.00%) Publishing
Job Titles
1 2 (40.00%) Architect
1 2 (40.00%) Solutions Architect
2 1 (20.00%) Content Designer
2 1 (20.00%) Designer
Miscellaneous
1 1 (20.00%) Analytical Skills
1 1 (20.00%) Blog
1 1 (20.00%) Copywriting
1 1 (20.00%) User Experience
Processes & Methodologies
1 4 (80.00%) Agile Software Development
2 2 (40.00%) Business Analysis
2 2 (40.00%) SFIA
3 1 (20.00%) Digital Marketing
3 1 (20.00%) SEO
3 1 (20.00%) Web Application Development
3 1 (20.00%) Web Usability