The table below looks at the statistics for Competitor Analysis skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Competitor Analysis over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Competitor Analysis
Rank 611 604 565
Rank change year-on-year
-7 -39
Contract jobs citing Competitor Analysis 17 5 17
As % of all contract IT jobs located in the UK 0.033% 0.010% 0.035%
As % of the Processes & Methodologies category 0.041% 0.012% 0.046%
Number of daily rates quoted 14 2 9
Average daily rate £300 £375 £375
Average daily rate % change year-on-year
-20.00% -
90% offered a daily rate of more than £250 £375 £295
10% offered a daily rate of more than £450 £375 £480
UK excluding London average daily rate £260 - £375
Number of hourly rates quoted 0 0 1
Average hourly rate - - £25.00
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41761 40034 37146
As % of all contract IT jobs located in the UK 81.19% 77.60% 76.48%
Number of daily rates quoted 27350 25609 22516
Average daily rate £425 £422 £400
Average daily rate % change year-on-year
+0.71% +5.50%
90% offered a daily rate of more than £298 £285 £270
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1211 1053 1129
Average hourly rate £39.27 £26.00 £27.50
Average hourly rate % change year-on-year
+51.03% -5.45%
90% offered a hourly rate of more than £13.00 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £46.50 £52.40
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Competitor Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Competitor Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Competitor Analysis Jobs Demand Trend in the UK

Competitor Analysis
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Competitor Analysis within the UK.

Competitor Analysis Daily Rate Trend in the UK

Competitor Analysis
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Competitor Analysis within the UK over the 3 months to 8 February 2016.

Competitor Analysis Daily Rate Histogram in the UK

Competitor Analysis
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Competitor Analysis within the UK.

Competitor Analysis Hourly Rate Trend in the UK

Competitor Analysis
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Competitor Analysis within the UK over the 3 months to 8 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 17 £300 -20.00% 21
London +22 15 £300 -20.00% 10
City of London +54 6 £344 - 4
Greenwich - 2 £320 -
Westminster - 1 £450 -
Manchester - 1 £290 - 1
Birmingham - 1 £230 - 1
North West - 1 £290 - 2
West Midlands - 1 £230 - 2

Competitor Analysis
Top 30 Related IT Skills

For the 6 months to 8 February 2016, IT contractor jobs within the UK citing Competitor Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Competitor Analysis.

1 19 (55.88%) Marketing
2 16 (47.06%) E-Commerce
3 15 (44.12%) User Experience
4 13 (38.24%) Analytics
5 12 (35.29%) Digital Marketing
6 10 (29.41%) Information Architecture
7 9 (26.47%) Tableau
7 9 (26.47%) Google Analytics
7 9 (26.47%) Analytical Skills
7 9 (26.47%) SEO
7 9 (26.47%) SQL
7 9 (26.47%) Web Analytics
7 9 (26.47%) Google
8 8 (23.53%) Degree
8 8 (23.53%) QA
8 8 (23.53%) HTML
8 8 (23.53%) Algorithms
9 6 (17.65%) OmniGraffle
9 6 (17.65%) CMS
9 6 (17.65%) Web Design
9 6 (17.65%) Retail
9 6 (17.65%) Content Management
10 5 (14.71%) Adobe
10 5 (14.71%) MS Office
10 5 (14.71%) MS Excel
10 5 (14.71%) Usability Testing
10 5 (14.71%) Adobe Creative Suite
11 4 (11.76%) BigQuery
11 4 (11.76%) Google Cloud Platform
11 4 (11.76%) Hadoop

Competitor Analysis
Top Related IT Skills by Category

For the 6 months to 8 February 2016, IT contractor jobs within the UK citing Competitor Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Competitor Analysis. Up to 20 skills are shown per category.

Application Platforms
1 6 (17.65%) CMS
Applications
1 6 (17.65%) OmniGraffle
2 5 (14.71%) Adobe Creative Suite
2 5 (14.71%) MS Excel
2 5 (14.71%) MS Office
3 1 (2.94%) MS Visio
3 1 (2.94%) Photoshop
Business Applications
1 4 (11.76%) WebTrends
Cloud Services
1 9 (26.47%) Google Analytics
2 4 (11.76%) Google Cloud Platform
3 1 (2.94%) AdWords
Database & Business Intelligence
1 4 (11.76%) Apache Hive
1 4 (11.76%) Big Data
1 4 (11.76%) BigQuery
1 4 (11.76%) Data Mining
1 4 (11.76%) Hadoop
Development Applications
1 2 (5.88%) Axure RP
2 1 (2.94%) Balsamiq Mockups
General
1 19 (55.88%) Marketing
2 6 (17.65%) Retail
3 4 (11.76%) Telecoms
4 3 (8.82%) Electronics
4 3 (8.82%) Finance
5 2 (5.88%) Games
6 1 (2.94%) Banking
Job Titles
1 11 (32.35%) Analyst
2 9 (26.47%) Designer
2 9 (26.47%) UX Designer
3 6 (17.65%) Architect
3 6 (17.65%) Business Analyst
4 5 (14.71%) Digital Analyst
4 5 (14.71%) Marketing Analyst
5 4 (11.76%) Digital Marketing Analyst
5 4 (11.76%) Lead Architect
5 4 (11.76%) SQL Analyst
5 4 (11.76%) User Experience Architect
6 3 (8.82%) Digital Business Analyst
6 3 (8.82%) Excel Analyst
7 2 (5.88%) Marketing Business Analyst
7 2 (5.88%) Senior Architect
7 2 (5.88%) Senior Solutions Architect
7 2 (5.88%) SEO Analyst
7 2 (5.88%) User Experience Researcher
7 2 (5.88%) Web Analyst
7 2 (5.88%) Web Business Analyst
Libraries, Frameworks & Software Standards
1 8 (23.53%) HTML
2 3 (8.82%) CSS
2 3 (8.82%) XML
3 1 (2.94%) Flash
Miscellaneous
1 15 (44.12%) User Experience
2 9 (26.47%) Analytical Skills
3 8 (23.53%) Algorithms
4 4 (11.76%) Computer Science
4 4 (11.76%) Economics
4 4 (11.76%) Mathematics
4 4 (11.76%) Statistics
Operating Systems
1 1 (2.94%) Android
1 1 (2.94%) Apple iOS
1 1 (2.94%) Windows
Processes & Methodologies
1 16 (47.06%) E-Commerce
2 13 (38.24%) Analytics
3 12 (35.29%) Digital Marketing
4 10 (29.41%) Information Architecture
5 9 (26.47%) SEO
5 9 (26.47%) Web Analytics
6 6 (17.65%) Content Management
6 6 (17.65%) Web Design
7 5 (14.71%) Usability Testing
8 3 (8.82%) Agile Software Development
8 3 (8.82%) Heuristic Analysis
9 2 (5.88%) CRM
9 2 (5.88%) Customer Insight
9 2 (5.88%) Project Management
9 2 (5.88%) Stakeholder Analysis
9 2 (5.88%) Use Case
9 2 (5.88%) User Stories
10 1 (2.94%) Dashboard Development
10 1 (2.94%) ITIL V3
10 1 (2.94%) Marketing Analytics
Programming Languages
1 9 (26.47%) SQL
2 4 (11.76%) Java
2 4 (11.76%) Python
2 4 (11.76%) VBA
3 1 (2.94%) JavaScript
Qualifications
1 8 (23.53%) Degree
2 1 (2.94%) MBA
Quality Assurance & Compliance
1 8 (23.53%) QA
Vendors
1 9 (26.47%) Google
1 9 (26.47%) Tableau
2 5 (14.71%) Adobe
3 2 (5.88%) Huawei
4 1 (2.94%) Microsoft
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