The table below looks at the statistics for Data-Driven Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Data-Driven Marketing over the 3 months to 27 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Feb 2017
Same period 2016 Same period 2015
Data-Driven Marketing
UK
Rank 594 632 619
Rank change year-on-year
+38 -13
Contract jobs citing Data-Driven Marketing 7 4 4
As % of all contract IT jobs located in the UK 0.015% 0.008% 0.008%
As % of the Processes & Methodologies category 0.019% 0.009% 0.010%
Number of daily rates quoted 5 2 1
Median daily rate £300 £540 £250
Median daily rate % change year-on-year
-44.44% +116.00%
UK excluding London median daily rate £300 - £250
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
37677 42341 41624
As % of all contract IT jobs located in the UK 82.81% 82.72% 79.46%
Number of daily rates quoted 25060 27689 26256
Median daily rate £450 £425 £420
Median daily rate % change year-on-year
+5.88% +1.19%
90% offered a daily rate of more than £300 £298 £280
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £408 £400 £399
% change year-on-year
+1.87% +0.29%
Number of hourly rates quoted 944 1155 1112
Median hourly rate £35.00 £39.00 £27.50
Median hourly rate % change year-on-year
-10.25% +41.81%
90% offered a hourly rate of more than £13.00 £13.00 £12.00
10% offered a hourly rate of more than £55.00 £55.00 £49.50
UK excluding London median hourly rate £36.00 £40.00 £29.00
% change year-on-year
-10.00% +37.93%

Data-Driven Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Data-Driven Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Daily Rate Trend in the UK

Data-Driven Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Data-Driven Marketing within the UK over the 3 months to 27 February 2017.

Data-Driven Marketing Daily Rate Histogram in the UK

Data-Driven Marketing
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 27 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +15 7 £300 -44.44%
London +18 3 £475 -11.99%
Yorkshire - 3 £300 -
West Yorkshire - 3 £300 -
Leeds - 3 £300 -
East of England - 1 - -
Bedfordshire - 1 - -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 27 February 2017, IT contractor jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Data-Driven Marketing.

1 10 (100.00%) Marketing
2 4 (40.00%) Agile Software Development
2 4 (40.00%) E-Commerce
3 3 (30.00%) MVC
3 3 (30.00%) C#
3 3 (30.00%) JavaScript
3 3 (30.00%) ASP.NET
3 3 (30.00%) .NET
3 3 (30.00%) SQL Server
3 3 (30.00%) CRM
3 3 (30.00%) Umbraco
3 3 (30.00%) Analytics
4 2 (20.00%) Global Marketing
4 2 (20.00%) Digital Marketing
4 2 (20.00%) SMS
4 2 (20.00%) SQL
4 2 (20.00%) CMS
4 2 (20.00%) IBM
4 2 (20.00%) Adobe
5 1 (10.00%) SPSS
5 1 (10.00%) CHAID
5 1 (10.00%) Project Management
5 1 (10.00%) Management Information System
5 1 (10.00%) SAS
5 1 (10.00%) Scrum
5 1 (10.00%) Adobe Illustrator
5 1 (10.00%) Finance
5 1 (10.00%) Stakeholder Management
5 1 (10.00%) HTML
5 1 (10.00%) CSS

Data-Driven Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (30.00%) Umbraco
2 2 (20.00%) CMS
3 1 (10.00%) SAS
Applications
1 1 (10.00%) Adobe Illustrator
1 1 (10.00%) ImageReady
1 1 (10.00%) MS PowerPoint
1 1 (10.00%) Photoshop
1 1 (10.00%) SPSS
Business Applications
1 1 (10.00%) Adobe Campaign
Cloud Services
1 1 (10.00%) Google Analytics
Communications & Networking
1 2 (20.00%) SMS
Database & Business Intelligence
1 3 (30.00%) SQL Server
2 1 (10.00%) Big Data
2 1 (10.00%) Data Lake
2 1 (10.00%) Data Warehouse
2 1 (10.00%) Hadoop
Development Applications
1 1 (10.00%) Dreamweaver
General
1 10 (100.00%) Marketing
2 1 (10.00%) Dutch Language
2 1 (10.00%) Finance
2 1 (10.00%) French Language
2 1 (10.00%) German Language
Job Titles
1 3 (30.00%) .NET Developer
1 3 (30.00%) ASP.NET Developer
1 3 (30.00%) ASP.NET MVC Developer
1 3 (30.00%) C# .NET Developer
1 3 (30.00%) C# ASP.NET Developer
1 3 (30.00%) C# Developer
1 3 (30.00%) Developer
2 2 (20.00%) Analyst
2 2 (20.00%) Digital Marketing Strategist
2 2 (20.00%) Digital Strategist
2 2 (20.00%) Marketing Strategist
2 2 (20.00%) Umbraco Developer
3 1 (10.00%) Agile Business Analyst
3 1 (10.00%) Business Analyst
3 1 (10.00%) CRM Manager
3 1 (10.00%) Customer Insight Manager
3 1 (10.00%) Data Analyst
3 1 (10.00%) Designer
3 1 (10.00%) Insight Manager
3 1 (10.00%) Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (30.00%) .NET
1 3 (30.00%) ASP.NET
2 1 (10.00%) CSS
2 1 (10.00%) Flash
2 1 (10.00%) HTML
Miscellaneous
1 1 (10.00%) Analytical Skills
1 1 (10.00%) Data Structures
1 1 (10.00%) Management Information System
Processes & Methodologies
1 4 (40.00%) Agile Software Development
1 4 (40.00%) E-Commerce
2 3 (30.00%) Analytics
2 3 (30.00%) CRM
2 3 (30.00%) MVC
3 2 (20.00%) Digital Marketing
3 2 (20.00%) Global Marketing
4 1 (10.00%) BPMN
4 1 (10.00%) Business Analysis
4 1 (10.00%) Business Transformation
4 1 (10.00%) Copywriting
4 1 (10.00%) Customer Insight
4 1 (10.00%) Data Analytics
4 1 (10.00%) Data Visualisation
4 1 (10.00%) Direct Marketing
4 1 (10.00%) Fault Management
4 1 (10.00%) Statistics
4 1 (10.00%) User Acceptance Testing
4 1 (10.00%) Visualisation
4 1 (10.00%) Web Analytics
Programming Languages
1 3 (30.00%) C#
1 3 (30.00%) JavaScript
2 2 (20.00%) SQL
3 1 (10.00%) R
Quality Assurance & Compliance
1 1 (10.00%) Actionable Recommendations
Vendors
1 2 (20.00%) Adobe
1 2 (20.00%) IBM
2 1 (10.00%) Coremetrics
2 1 (10.00%) Google
2 1 (10.00%) Salesforce Marketing Cloud