The table below looks at the statistics for Data-Driven Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Data-Driven Marketing over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Data-Driven Marketing
Rank 652 660 632
Rank change year-on-year
+8 -28
Contract jobs citing Data-Driven Marketing 5 1 10
As % of all contract IT jobs located in the UK 0.009% 0.002% 0.017%
As % of the Processes & Methodologies category 0.011% 0.002% 0.023%
Number of daily rates quoted 3 1 0
Median daily rate £425 £550 -
Median daily rate % change year-on-year
-22.72% -
UK excluding London median daily rate £425 - -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44464 46364 44152
As % of all contract IT jobs located in the UK 83.07% 81.04% 77.16%
Number of daily rates quoted 29448 30320 27616
Median daily rate £438 £425 £413
Median daily rate % change year-on-year
+3.05% +3.03%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £590 £580 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1150 1283 1207
Median hourly rate £31.00 £32.00 £24.00
Median hourly rate % change year-on-year
-3.12% +33.33%
90% offered a hourly rate of more than £12.52 £12.50 £12.50
10% offered a hourly rate of more than £50.00 £49.76 £53.50
UK excluding London median hourly rate £32.50 £33.64 £26.25
% change year-on-year
-3.38% +28.15%

Data-Driven Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Data-Driven Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Daily Rate Trend in the UK

Data-Driven Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Data-Driven Marketing within the UK over the 3 months to 27 September 2016.

Data-Driven Marketing Daily Rate Histogram in the UK

Data-Driven Marketing
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 27 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +32 5 £425 -22.72% 2
London -4 3 £638 +15.90% 1
South East - 2 £425 -
Reading - 1 - -
Berkshire - 1 - -
Surrey - 1 £425 -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 27 September 2016, IT contractor jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Data-Driven Marketing.

1 11 (100.00%) Marketing
2 7 (63.64%) CRM
3 5 (45.45%) Agile Software Development
4 4 (36.36%) Business Transformation
4 4 (36.36%) Business Intelligence
4 4 (36.36%) E-Commerce
4 4 (36.36%) Salesforce.com
4 4 (36.36%) Finance
4 4 (36.36%) Publishing
5 3 (27.27%) Analytics
5 3 (27.27%) Customer Insight
5 3 (27.27%) Product Management
5 3 (27.27%) Zuora
5 3 (27.27%) eZ Publish
6 2 (18.18%) Salesforce Marketing Cloud
6 2 (18.18%) Campaign Management
6 2 (18.18%) Email Marketing
6 2 (18.18%) Digital Marketing
6 2 (18.18%) Direct Marketing
6 2 (18.18%) Project Management
6 2 (18.18%) B2B
6 2 (18.18%) SQL
7 1 (9.09%) .NET
7 1 (9.09%) Oracle
7 1 (9.09%) Photoshop
7 1 (9.09%) UML
7 1 (9.09%) Data Warehouse
7 1 (9.09%) HTML
7 1 (9.09%) Java
7 1 (9.09%) B2C

Data-Driven Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (27.27%) eZ Publish
2 1 (9.09%) WordPress
Applications
1 1 (9.09%) Photoshop
Business Applications
1 1 (9.09%) Adobe Campaign
1 1 (9.09%) Magento
1 1 (9.09%) Oracle CRM
1 1 (9.09%) Sprinklr
1 1 (9.09%) WebTrends
Cloud Services
1 1 (9.09%) Microsoft Azure
Communications & Networking
1 1 (9.09%) SMS
Database & Business Intelligence
1 1 (9.09%) Big Data
1 1 (9.09%) Data Lake
1 1 (9.09%) Data Warehouse
1 1 (9.09%) Hadoop
General
1 11 (100.00%) Marketing
2 4 (36.36%) Finance
2 4 (36.36%) Publishing
3 1 (9.09%) Brand Awareness
3 1 (9.09%) Retail
Job Titles
1 3 (27.27%) Marketing Manager
2 2 (18.18%) CRM Manager
2 2 (18.18%) E-Commerce Director
2 2 (18.18%) Programme Director
3 1 (9.09%) Agile Business Analyst
3 1 (9.09%) Analyst
3 1 (9.09%) Business Analyst
3 1 (9.09%) Customer Insight Manager
3 1 (9.09%) Data Integration Manager
3 1 (9.09%) Digital Programme Manager
3 1 (9.09%) Digital Project Manager
3 1 (9.09%) Head of Marketing
3 1 (9.09%) Head of Technology
3 1 (9.09%) Insight Manager
3 1 (9.09%) Integration Manager
3 1 (9.09%) Integration Project Manager
3 1 (9.09%) Programme Manager
3 1 (9.09%) Project Manager
3 1 (9.09%) Social Media Manager
Libraries, Frameworks & Software Standards
1 1 (9.09%) .NET
1 1 (9.09%) HTML
Miscellaneous
1 1 (9.09%) Analytical Skills
1 1 (9.09%) Blog
1 1 (9.09%) Copywriting
1 1 (9.09%) Data Centre
1 1 (9.09%) Data Integration
1 1 (9.09%) Management Information System
1 1 (9.09%) Social Media
Processes & Methodologies
1 7 (63.64%) CRM
2 5 (45.45%) Agile Software Development
3 4 (36.36%) Business Intelligence
3 4 (36.36%) Business Transformation
3 4 (36.36%) E-Commerce
4 3 (27.27%) Analytics
4 3 (27.27%) Customer Insight
4 3 (27.27%) Product Management
5 2 (18.18%) B2B
5 2 (18.18%) Campaign Management
5 2 (18.18%) Digital Marketing
5 2 (18.18%) Direct Marketing
5 2 (18.18%) Email Marketing
5 2 (18.18%) Project Management
6 1 (9.09%) B2C
6 1 (9.09%) Benchmarking
6 1 (9.09%) DNA
6 1 (9.09%) Scrum
6 1 (9.09%) Stakeholder Management
6 1 (9.09%) UML
Programming Languages
1 2 (18.18%) SQL
2 1 (9.09%) Java
Quality Assurance & Compliance
1 1 (9.09%) Data Quality
Vendors
1 4 (36.36%) Salesforce.com
2 3 (27.27%) Zuora
3 2 (18.18%) Salesforce Marketing Cloud
4 1 (9.09%) Adobe
4 1 (9.09%) Facebook
4 1 (9.09%) hybris
4 1 (9.09%) IBM
4 1 (9.09%) Oracle
4 1 (9.09%) Twitter