The table below looks at the statistics for Data-Driven Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Data-Driven Marketing over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Data-Driven Marketing
Rank 628 643 625
Rank change year-on-year
+15 -18
Contract jobs citing Data-Driven Marketing 2 1 6
As % of all contract IT jobs located in the UK 0.004% 0.002% 0.011%
As % of the Processes & Methodologies category 0.005% 0.002% 0.014%
Number of daily rates quoted 1 0 3
Median daily rate £425 - £300
UK excluding London median daily rate £425 - -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41121 45003 43480
As % of all contract IT jobs located in the UK 82.48% 81.18% 76.98%
Number of daily rates quoted 27428 29175 28284
Median daily rate £450 £425 £420
Median daily rate % change year-on-year
+5.88% +1.19%
90% offered a daily rate of more than £300 £295 £275
10% offered a daily rate of more than £600 £600 £600
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 1085 1352 1206
Median hourly rate £30.00 £31.44 £25.00
Median hourly rate % change year-on-year
-4.58% +25.76%
90% offered a hourly rate of more than £12.50 £12.50 £11.84
10% offered a hourly rate of more than £50.00 £50.00 £47.50
UK excluding London median hourly rate £31.00 £35.00 £25.00
% change year-on-year
-11.42% +40.00%

Data-Driven Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Data-Driven Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Daily Rate Trend in the UK

Data-Driven Marketing
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 7 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +25 2 £425 - 5
London +3 1 - - 5
South East - 1 £425 -
Surrey - 1 £425 -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 7 December 2016, IT contractor jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Data-Driven Marketing.

1 6 (100.00%) Marketing
2 4 (66.67%) CRM
3 3 (50.00%) Analytics
3 3 (50.00%) Agile Software Development
4 2 (33.33%) Finance
4 2 (33.33%) Publishing
4 2 (33.33%) Customer Insight
4 2 (33.33%) Business Transformation
4 2 (33.33%) E-Commerce
4 2 (33.33%) Business Intelligence
4 2 (33.33%) B2B
5 1 (16.67%) B2C
5 1 (16.67%) IBM
5 1 (16.67%) Adobe
5 1 (16.67%) Salesforce.com
5 1 (16.67%) WebTrends
5 1 (16.67%) Benchmarking
5 1 (16.67%) Project Management
5 1 (16.67%) Management Information System
5 1 (16.67%) DNA
5 1 (16.67%) SMS
5 1 (16.67%) Data Warehouse
5 1 (16.67%) Java
5 1 (16.67%) SQL
5 1 (16.67%) Oracle
5 1 (16.67%) UML
5 1 (16.67%) Direct Marketing
5 1 (16.67%) Copywriting
5 1 (16.67%) Blog
5 1 (16.67%) Email Marketing

Data-Driven Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) eZ Publish
1 1 (16.67%) WordPress
Business Applications
1 1 (16.67%) Adobe Campaign
1 1 (16.67%) Magento
1 1 (16.67%) Oracle CRM
1 1 (16.67%) Sprinklr
1 1 (16.67%) WebTrends
Cloud Services
1 1 (16.67%) Microsoft Azure
Communications & Networking
1 1 (16.67%) SMS
Database & Business Intelligence
1 1 (16.67%) Big Data
1 1 (16.67%) Data Lake
1 1 (16.67%) Data Warehouse
1 1 (16.67%) Hadoop
General
1 6 (100.00%) Marketing
2 2 (33.33%) Finance
2 2 (33.33%) Publishing
3 1 (16.67%) Brand Awareness
3 1 (16.67%) Retail
Job Titles
1 2 (33.33%) Marketing Manager
2 1 (16.67%) Agile Business Analyst
2 1 (16.67%) Analyst
2 1 (16.67%) Business Analyst
2 1 (16.67%) CRM Manager
2 1 (16.67%) Customer Insight Manager
2 1 (16.67%) E-Commerce Director
2 1 (16.67%) Head of Marketing
2 1 (16.67%) Head of Technology
2 1 (16.67%) Insight Manager
2 1 (16.67%) Programme Director
2 1 (16.67%) Social Media Manager
Miscellaneous
1 1 (16.67%) Analytical Skills
1 1 (16.67%) Blog
1 1 (16.67%) Copywriting
1 1 (16.67%) Data Centre
1 1 (16.67%) Management Information System
1 1 (16.67%) Social Media
Processes & Methodologies
1 4 (66.67%) CRM
2 3 (50.00%) Agile Software Development
2 3 (50.00%) Analytics
3 2 (33.33%) B2B
3 2 (33.33%) Business Intelligence
3 2 (33.33%) Business Transformation
3 2 (33.33%) Customer Insight
3 2 (33.33%) E-Commerce
4 1 (16.67%) B2C
4 1 (16.67%) Benchmarking
4 1 (16.67%) Campaign Management
4 1 (16.67%) Channel Management
4 1 (16.67%) Data Analytics
4 1 (16.67%) Direct Marketing
4 1 (16.67%) DNA
4 1 (16.67%) Project Management
4 1 (16.67%) Scrum
4 1 (16.67%) Social Media Marketing
4 1 (16.67%) Stakeholder Management
4 1 (16.67%) UML
Programming Languages
1 1 (16.67%) Java
1 1 (16.67%) SQL
Quality Assurance & Compliance
1 1 (16.67%) Data Quality
Vendors
1 1 (16.67%) Adobe
1 1 (16.67%) Facebook
1 1 (16.67%) hybris
1 1 (16.67%) IBM
1 1 (16.67%) Oracle
1 1 (16.67%) Salesforce Marketing Cloud
1 1 (16.67%) Salesforce.com
1 1 (16.67%) Twitter
1 1 (16.67%) Zuora