The table below looks at the statistics for Data-Driven Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Data-Driven Marketing over the 3 months to 30 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Aug 2016
Same period 2015 Same period 2014
Data-Driven Marketing
Rank 644 658 633
Rank change year-on-year
+14 -25
Contract jobs citing Data-Driven Marketing 3 1 11
As % of all contract IT jobs located in the UK 0.006% 0.002% 0.020%
As % of the Processes & Methodologies category 0.007% 0.002% 0.025%
Number of daily rates quoted 2 1 2
Median daily rate £744 £550 £380
Median daily rate % change year-on-year
+35.22% +44.73%
UK excluding London median daily rate - - £380
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44775 46207 43715
As % of all contract IT jobs located in the UK 82.82% 80.33% 78.56%
Number of daily rates quoted 29547 30038 27060
Median daily rate £438 £425 £407
Median daily rate % change year-on-year
+2.94% +4.42%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £595 £575 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1127 1253 1181
Median hourly rate £28.50 £31.44 £24.00
Median hourly rate % change year-on-year
-9.35% +31.00%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £52.00 £52.13 £50.00
UK excluding London median hourly rate £30.00 £32.54 £25.75
% change year-on-year
-7.80% +26.36%

Data-Driven Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Data-Driven Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Daily Rate Trend in the UK

Data-Driven Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Data-Driven Marketing within the UK over the 3 months to 30 August 2016.

Data-Driven Marketing Daily Rate Histogram in the UK

Data-Driven Marketing
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 30 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +7 3 £744 +35.22% 3
London -13 2 £744 +35.22% 1
Reading - 1 - -
Berkshire - 1 - -
South East - 1 - -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 30 August 2016, IT contractor jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Data-Driven Marketing.

1 8 (100.00%) Marketing
2 5 (62.50%) CRM
3 4 (50.00%) Salesforce.com
3 4 (50.00%) Publishing
4 3 (37.50%) Finance
4 3 (37.50%) E-Commerce
4 3 (37.50%) Business Intelligence
4 3 (37.50%) Agile Software Development
4 3 (37.50%) Product Management
4 3 (37.50%) Business Transformation
4 3 (37.50%) Zuora
4 3 (37.50%) eZ Publish
5 2 (25.00%) Analytics
5 2 (25.00%) Email Marketing
5 2 (25.00%) Digital Marketing
5 2 (25.00%) Customer Insight
5 2 (25.00%) B2B
6 1 (12.50%) Oracle CRM
6 1 (12.50%) WebTrends
6 1 (12.50%) Benchmarking
6 1 (12.50%) Project Management
6 1 (12.50%) B2C
6 1 (12.50%) DNA
6 1 (12.50%) HTML
6 1 (12.50%) Java
6 1 (12.50%) SQL
6 1 (12.50%) .NET
6 1 (12.50%) Oracle
6 1 (12.50%) Photoshop
6 1 (12.50%) Retail

Data-Driven Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (37.50%) eZ Publish
2 1 (12.50%) WordPress
Applications
1 1 (12.50%) Photoshop
Business Applications
1 1 (12.50%) Magento
1 1 (12.50%) Oracle CRM
1 1 (12.50%) Sprinklr
1 1 (12.50%) WebTrends
Cloud Services
1 1 (12.50%) Microsoft Azure
General
1 8 (100.00%) Marketing
2 4 (50.00%) Publishing
3 3 (37.50%) Finance
4 1 (12.50%) Brand Awareness
4 1 (12.50%) Retail
Job Titles
1 2 (25.00%) E-Commerce Director
1 2 (25.00%) Marketing Manager
1 2 (25.00%) Programme Director
2 1 (12.50%) CRM Manager
2 1 (12.50%) Data Integration Manager
2 1 (12.50%) Digital Programme Manager
2 1 (12.50%) Digital Project Manager
2 1 (12.50%) Head of Marketing
2 1 (12.50%) Head of Technology
2 1 (12.50%) Integration Manager
2 1 (12.50%) Integration Project Manager
2 1 (12.50%) Programme Manager
2 1 (12.50%) Project Manager
2 1 (12.50%) Social Media Manager
Libraries, Frameworks & Software Standards
1 1 (12.50%) .NET
1 1 (12.50%) HTML
Miscellaneous
1 1 (12.50%) Analytical Skills
1 1 (12.50%) Blog
1 1 (12.50%) Data Centre
1 1 (12.50%) Data Integration
1 1 (12.50%) Social Media
Processes & Methodologies
1 5 (62.50%) CRM
2 3 (37.50%) Agile Software Development
2 3 (37.50%) Business Intelligence
2 3 (37.50%) Business Transformation
2 3 (37.50%) E-Commerce
2 3 (37.50%) Product Management
3 2 (25.00%) Analytics
3 2 (25.00%) B2B
3 2 (25.00%) Customer Insight
3 2 (25.00%) Digital Marketing
3 2 (25.00%) Email Marketing
4 1 (12.50%) B2C
4 1 (12.50%) Benchmarking
4 1 (12.50%) Campaign Analysis
4 1 (12.50%) Campaign Management
4 1 (12.50%) Channel Management
4 1 (12.50%) Content Development
4 1 (12.50%) Direct Marketing
4 1 (12.50%) DNA
4 1 (12.50%) Project Management
Programming Languages
1 1 (12.50%) Java
1 1 (12.50%) SQL
Quality Assurance & Compliance
1 1 (12.50%) Data Quality
Vendors
1 4 (50.00%) Salesforce.com
2 3 (37.50%) Zuora
3 1 (12.50%) Facebook
3 1 (12.50%) hybris
3 1 (12.50%) Oracle
3 1 (12.50%) Salesforce Marketing Cloud
3 1 (12.50%) Twitter