The table below looks at the statistics for Data-Driven Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Data-Driven Marketing over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Data-Driven Marketing
Rank 578 546 -
Rank change year-on-year
-32 -
Contract jobs citing Data-Driven Marketing 5 7 0
As % of all contract IT jobs located in the UK 0.010% 0.015% -
As % of the Processes & Methodologies category 0.013% 0.020% -
Number of daily rates quoted 1 3 0
Average daily rate
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£250 £300 -
Average daily rate % change year-on-year
-16.66% -
UK excluding London average daily rate £250 £315 -
% change year-on-year
-20.63% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
38459 35783 32221
As % of all contract IT jobs located in the UK 75.37% 74.30% 72.18%
Number of daily rates quoted 24687 21730 19119
Average daily rate £423 £400 £400
Average daily rate % change year-on-year
+5.62% -
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 1007 1095 1275
Average hourly rate £25.00 £27.25 £30.00
Average hourly rate % change year-on-year
-8.25% -9.16%
90% offered a hourly rate of more than £12.00 £12.00 £12.00
10% offered a hourly rate of more than £47.15 £47.50 £45.00
UK excluding London average hourly rate £26.00 £27.50 £31.32
% change year-on-year
-5.45% -12.19%

Data-Driven Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Data-Driven Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Daily Rate Trend in the UK

Data-Driven Marketing
Top 12 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -20 5 £250 -16.66% 2
South West - 5 £250 -
East of England - - - -
Bath - - - -
Bristol - - - -
London - - - - 1
Sheffield - - - -
Bedfordshire - - - -
Somerset - - - -
South Yorkshire - - - -
Yorkshire - - - -
City of London - - - - 1

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 30 January 2015, IT contractor jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Data-Driven Marketing.

1 14 (100.00%) Marketing
2 8 (57.14%) SQL
3 7 (50.00%) SPSS
3 7 (50.00%) SAS
3 7 (50.00%) Analytical Skills
4 5 (35.71%) Analytics
4 5 (35.71%) Campaign Management
4 5 (35.71%) Google
4 5 (35.71%) Google Analytics
4 5 (35.71%) Unica
4 5 (35.71%) HTML
4 5 (35.71%) IBM
5 4 (28.57%) Web Analytics
6 3 (21.43%) MS PowerPoint
6 3 (21.43%) DoubleClick
6 3 (21.43%) Coremetrics
6 3 (21.43%) Visualisation
6 3 (21.43%) Adobe
6 3 (21.43%) CHAID
6 3 (21.43%) Time Series Analysis
6 3 (21.43%) Factor Analysis
6 3 (21.43%) User Experience
6 3 (21.43%) Data Structures
6 3 (21.43%) Sysomos
6 3 (21.43%) Big Data
7 1 (7.14%) Customer Insight
7 1 (7.14%) Information Architecture
7 1 (7.14%) Tableau
7 1 (7.14%) WebTrends
7 1 (7.14%) Project Management

Data-Driven Marketing
Top Related IT Skills by Category

For the 6 months to 30 January 2015, IT contractor jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (50.00%) SAS
2 1 (7.14%) CMS
Applications
1 7 (50.00%) SPSS
2 3 (21.43%) MS PowerPoint
Business Applications
1 5 (35.71%) Google Analytics
2 1 (7.14%) WebTrends
Database & Business Intelligence
1 3 (21.43%) Big Data
General
1 14 (100.00%) Marketing
2 1 (7.14%) Finance
Job Titles
1 8 (57.14%) Analyst
2 7 (50.00%) Data Analyst
3 5 (35.71%) Campaign Manager
3 5 (35.71%) Technical Manager
4 1 (7.14%) Insight Analyst
4 1 (7.14%) Senior Analyst
4 1 (7.14%) Senior Web Analyst
4 1 (7.14%) Web Analyst
Libraries, Frameworks & Software Standards
1 5 (35.71%) HTML
Miscellaneous
1 7 (50.00%) Analytical Skills
2 3 (21.43%) Visualisation
2 3 (21.43%) User Experience
2 3 (21.43%) Data Structures
3 1 (7.14%) Management Information System
3 1 (7.14%) Blog
3 1 (7.14%) FMCG
Processes & Methodologies
1 5 (35.71%) Analytics
1 5 (35.71%) Campaign Management
2 4 (28.57%) Web Analytics
3 3 (21.43%) CHAID
3 3 (21.43%) Time Series Analysis
3 3 (21.43%) Factor Analysis
4 1 (7.14%) Customer Insight
4 1 (7.14%) Information Architecture
4 1 (7.14%) Project Management
4 1 (7.14%) Change Management
4 1 (7.14%) SEO
4 1 (7.14%) Business Intelligence
4 1 (7.14%) CRM
4 1 (7.14%) E-Commerce
4 1 (7.14%) Digital Marketing
4 1 (7.14%) Usability Testing
4 1 (7.14%) Market Research
4 1 (7.14%) Brand Management
4 1 (7.14%) Pay per click
Programming Languages
1 8 (57.14%) SQL
2 1 (7.14%) VB
Qualifications
1 1 (7.14%) Degree
Vendors
1 5 (35.71%) Google
1 5 (35.71%) Unica
1 5 (35.71%) IBM
2 3 (21.43%) DoubleClick
2 3 (21.43%) Coremetrics
2 3 (21.43%) Adobe
2 3 (21.43%) Sysomos
3 1 (7.14%) Tableau
3 1 (7.14%) Business Objects
City, London
TEKsystems
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Posted: 3 days ago