The first table below looks at the demand for Data-Driven Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Data-Driven Marketing over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Data-Driven Marketing
Rank 596 561 581
Rank change year-on-year
-35 +20
Contract jobs citing Data-Driven Marketing 8 4 2
As % of all contract IT jobs located in the UK 0.015% 0.008% 0.003%
As % of the Processes & Methodologies category 0.020% 0.011% 0.005%
Number of daily rates quoted 5 0 1
Average daily rate
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of your Daily Rate
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£380 - £183
UK excluding London average daily rate £380 - £183
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40489 37285 40846
As % of all contract IT jobs located in the UK 74.06% 72.95% 70.50%
Number of daily rates quoted 25068 22600 23485
Average daily rate £400 £405 £400
Average daily rate % change year-on-year
-1.23% +1.25%
90% offered a daily rate of more than £275 £270 £268
10% offered a daily rate of more than £560 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1169 1070 1445
Average hourly rate £24.50 £30.00 £31.00
Average hourly rate % change year-on-year
-18.33% -3.22%
90% offered a hourly rate of more than £12.50 £12.50 £13.28
10% offered a hourly rate of more than £48.00 £48.84 £46.70
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%

Data-Driven Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Data-Driven Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Daily Rate Trend in the UK

Data-Driven Marketing
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 28 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 8 £380 - 4
London +15 3 - - 2
Uxbridge - - - -
Worcester Park - - - -
West Sussex - - - -
City of London - - - - 2
South East - - - - 1
Crawley - - - -

Data-Driven Marketing
Top 10 Related IT Skills

For the 6 months to 28 July 2014, IT contractor jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Data-Driven Marketing.

1 9 (100.00%) Marketing
2 5 (55.56%) Market Research
3 3 (33.33%) Campaign Management
3 3 (33.33%) Unica
3 3 (33.33%) IBM
3 3 (33.33%) HTML
3 3 (33.33%) SQL
4 1 (11.11%) CRM
4 1 (11.11%) Business Intelligence
4 1 (11.11%) Database Marketing

Data-Driven Marketing
Top Related IT Skills by Category

For the 6 months to 28 July 2014, IT contractor jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

General
1 9 (100.00%) Marketing
Job Titles
1 3 (33.33%) Technical Manager
1 3 (33.33%) Campaign Manager
2 1 (11.11%) Project Manager
Libraries, Frameworks & Software Standards
1 3 (33.33%) HTML
Processes & Methodologies
1 5 (55.56%) Market Research
2 3 (33.33%) Campaign Management
3 1 (11.11%) CRM
3 1 (11.11%) Business Intelligence
3 1 (11.11%) Database Marketing
Programming Languages
1 3 (33.33%) SQL
Vendors
1 3 (33.33%) IBM
1 3 (33.33%) Unica