The table below looks at the statistics for Data-Driven Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Data-Driven Marketing over the 3 months to 26 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
26 May 2015
Same period 2014 Same period 2013
Data-Driven Marketing
Rank 598 578 -
Rank change year-on-year
-20 -
Contract jobs citing Data-Driven Marketing 7 3 0
As % of all contract IT jobs located in the UK 0.013% 0.006% -
As % of the Processes & Methodologies category 0.017% 0.008% -
Number of daily rates quoted 2 3 0
Average daily rate
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of your Daily Rate
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£370 £380 -
Average daily rate % change year-on-year
-2.63% -
UK excluding London average daily rate - £380 -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41941 39670 34556
As % of all contract IT jobs located in the UK 77.12% 75.31% 74.55%
Number of daily rates quoted 26586 25081 20645
Average daily rate £413 £400 £413
Average daily rate % change year-on-year
+3.12% -3.03%
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £575 £553 £575
UK excluding London average daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 1211 1173 1034
Average hourly rate £29.00 £27.50 £32.00
Average hourly rate % change year-on-year
+5.45% -14.06%
90% offered a hourly rate of more than £12.10 £12.50 £13.55
10% offered a hourly rate of more than £47.50 £49.07 £48.28
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

Data-Driven Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Data-Driven Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Daily Rate Trend in the UK

Data-Driven Marketing
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 26 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +4 7 £370 -2.63% 7
London - 6 £370 - 4
West Sussex - 1 - -
South East - 1 - - 1
Crawley - 1 - -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 26 May 2015, IT contractor jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Data-Driven Marketing.

1 11 (100.00%) Marketing
2 9 (81.82%) Analytical Skills
3 4 (36.36%) SQL
3 4 (36.36%) SAS
3 4 (36.36%) Time Management
4 3 (27.27%) Data Cleansing
4 3 (27.27%) Business Intelligence
4 3 (27.27%) IBM
4 3 (27.27%) Python
4 3 (27.27%) CRM
4 3 (27.27%) Finance
4 3 (27.27%) SPSS
4 3 (27.27%) Agile Software Development
4 3 (27.27%) Data Management
4 3 (27.27%) Unica
5 2 (18.18%) Use Case
5 2 (18.18%) Digital Marketing
5 2 (18.18%) Git (software)
5 2 (18.18%) Waterfall
5 2 (18.18%) ETL
5 2 (18.18%) Business Analysis
5 2 (18.18%) ISEB
5 2 (18.18%) Shell Script
5 2 (18.18%) PostgreSQL
5 2 (18.18%) Oracle
5 2 (18.18%) DB2
5 2 (18.18%) Business Objects
5 2 (18.18%) Linux
5 2 (18.18%) UML
5 2 (18.18%) DSDM

Data-Driven Marketing
Top Related IT Skills by Category

For the 6 months to 26 May 2015, IT contractor jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (36.36%) SAS
2 1 (9.09%) CMS
Applications
1 3 (27.27%) SPSS
Business Applications
1 3 (27.27%) Unica
2 2 (18.18%) Adobe Campaign
3 1 (9.09%) WebTrends
Cloud Services
1 1 (9.09%) Google Analytics
1 1 (9.09%) Amazon AWS
Database & Business Intelligence
1 2 (18.18%) DB2
1 2 (18.18%) PostgreSQL
1 2 (18.18%) Amazon Redshift
2 1 (9.09%) SQL Server
2 1 (9.09%) QlikView
2 1 (9.09%) Relational Database
2 1 (9.09%) Data Warehouse
2 1 (9.09%) Data Mining
2 1 (9.09%) RDBMS
2 1 (9.09%) BusinessObjects
2 1 (9.09%) SAP BI
Development Applications
1 2 (18.18%) Git (software)
2 1 (9.09%) Subversion
General
1 11 (100.00%) Marketing
2 3 (27.27%) Finance
3 1 (9.09%) Retail
3 1 (9.09%) Back Office
Job Titles
1 7 (63.64%) Analyst
2 3 (27.27%) Data Analyst
3 2 (18.18%) Consultant
3 2 (18.18%) Business Analyst
3 2 (18.18%) Data Consultant
3 2 (18.18%) Solutions Consultant
4 1 (9.09%) Customer Analyst
4 1 (9.09%) Senior Web Analyst
4 1 (9.09%) Insight Analyst
4 1 (9.09%) Customer Insight Analyst
4 1 (9.09%) Programme Manager
4 1 (9.09%) Developer
4 1 (9.09%) Senior Analyst
4 1 (9.09%) Database Developer
4 1 (9.09%) IT Programme Manager
4 1 (9.09%) Web Analyst
Miscellaneous
1 9 (81.82%) Analytical Skills
2 1 (9.09%) Management Information System
Operating Systems
1 2 (18.18%) Linux
2 1 (9.09%) Ubuntu
2 1 (9.09%) CentOS
Processes & Methodologies
1 4 (36.36%) Time Management
2 3 (27.27%) Data Cleansing
2 3 (27.27%) Agile Software Development
2 3 (27.27%) Data Management
2 3 (27.27%) CRM
2 3 (27.27%) Business Intelligence
3 2 (18.18%) UML
3 2 (18.18%) DSDM
3 2 (18.18%) Business Analysis
3 2 (18.18%) Waterfall
3 2 (18.18%) Use Case
3 2 (18.18%) Digital Marketing
3 2 (18.18%) Marketing Strategy
3 2 (18.18%) Customer Insight
3 2 (18.18%) Campaign Management
3 2 (18.18%) ETL
4 1 (9.09%) Campaign Analysis
4 1 (9.09%) Customer Segmentation
4 1 (9.09%) Qualitative Research
4 1 (9.09%) People Management
Programming Languages
1 4 (36.36%) SQL
2 3 (27.27%) Python
3 2 (18.18%) Shell Script
4 1 (9.09%) Bash Shell
4 1 (9.09%) VB
Qualifications
1 2 (18.18%) ISEB
2 1 (9.09%) Degree
Systems Management
1 1 (9.09%) Puppet
1 1 (9.09%) Salt
Vendors
1 3 (27.27%) IBM
2 2 (18.18%) Oracle
2 2 (18.18%) Business Objects
3 1 (9.09%) SAP
3 1 (9.09%) Cognos
3 1 (9.09%) Red Hat
3 1 (9.09%) Google
3 1 (9.09%) Tableau
3 1 (9.09%) Jaspersoft
3 1 (9.09%) SaltStack