The table below looks at the statistics for Data-Driven Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Data-Driven Marketing over the 3 months to 25 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Jun 2016
Same period 2015 Same period 2014
Data-Driven Marketing
Rank 636 629 621
Rank change year-on-year
-7 -8
Contract jobs citing Data-Driven Marketing 6 4 5
As % of all contract IT jobs located in the UK 0.011% 0.007% 0.009%
As % of the Processes & Methodologies category 0.014% 0.009% 0.012%
Number of daily rates quoted 5 2 5
Median daily rate £575 £370 £380
Median daily rate % change year-on-year
+55.40% -2.63%
UK excluding London median daily rate - - £380
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
43607 44569 42344
As % of all contract IT jobs located in the UK 82.20% 79.56% 78.28%
Number of daily rates quoted 29001 28695 26629
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £285 £275
10% offered a daily rate of more than £600 £575 £568
UK excluding London median daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 1027 1203 1227
Median hourly rate £28.00 £29.00 £27.50
Median hourly rate % change year-on-year
-3.44% +5.45%
90% offered a hourly rate of more than £12.58 £12.45 £13.00
10% offered a hourly rate of more than £49.00 £50.00 £47.00
UK excluding London median hourly rate £28.50 £30.00 £29.50
% change year-on-year
-5.00% +1.69%

Data-Driven Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Data-Driven Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Daily Rate Trend in the UK

Data-Driven Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Data-Driven Marketing within the UK over the 3 months to 25 June 2016.

Data-Driven Marketing Daily Rate Histogram in the UK

Data-Driven Marketing
Top 2 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 25 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +14 6 £575 +55.40% 1
England +1 6 £575 +55.40% 4

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 25 June 2016, IT contractor jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Data-Driven Marketing.

1 9 (100.00%) Marketing
2 6 (66.67%) CRM
3 5 (55.56%) Business Intelligence
3 5 (55.56%) Salesforce.com
4 4 (44.44%) E-Commerce
4 4 (44.44%) Finance
4 4 (44.44%) Publishing
4 4 (44.44%) Agile Software Development
4 4 (44.44%) Business Transformation
5 3 (33.33%) Product Management
5 3 (33.33%) Zuora
5 3 (33.33%) eZ Publish
5 3 (33.33%) Project Management
6 2 (22.22%) Digital Marketing
6 2 (22.22%) Analytics
6 2 (22.22%) Campaign Management
7 1 (11.11%) Campaign Analysis
7 1 (11.11%) Salesforce Marketing Cloud
7 1 (11.11%) Mentoring
7 1 (11.11%) Coaching
7 1 (11.11%) User Experience
7 1 (11.11%) People Management
7 1 (11.11%) Customer Engagement
7 1 (11.11%) Software Architecture
7 1 (11.11%) Waterfall
7 1 (11.11%) Tableau
7 1 (11.11%) Digital Media
7 1 (11.11%) Big Data
7 1 (11.11%) Customer Insight
7 1 (11.11%) Business Analytics

Data-Driven Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (33.33%) eZ Publish
Applications
1 1 (11.11%) Photoshop
Business Applications
1 1 (11.11%) Dynamics CRM
1 1 (11.11%) SAP CRM
Cloud Services
1 1 (11.11%) Cloud Computing
Database & Business Intelligence
1 1 (11.11%) Big Data
1 1 (11.11%) BusinessObjects XI
1 1 (11.11%) Oracle BI EE
1 1 (11.11%) Power BI
General
1 9 (100.00%) Marketing
2 4 (44.44%) Finance
2 4 (44.44%) Publishing
3 1 (11.11%) Retail
Job Titles
1 2 (22.22%) Digital Project Manager
1 2 (22.22%) E-Commerce Director
1 2 (22.22%) Programme Director
1 2 (22.22%) Project Manager
2 1 (11.11%) Architect
2 1 (11.11%) Consultant
2 1 (11.11%) CRM Architect
2 1 (11.11%) CRM Manager
2 1 (11.11%) Data Consultant
2 1 (11.11%) Data Integration Manager
2 1 (11.11%) Digital Programme Manager
2 1 (11.11%) Integration Manager
2 1 (11.11%) Integration Project Manager
2 1 (11.11%) Marketing Manager
2 1 (11.11%) Programme Manager
2 1 (11.11%) Senior Consultant
2 1 (11.11%) Senior Digital Project Manager
2 1 (11.11%) Senior Manager
2 1 (11.11%) Senior Project Manager
Libraries, Frameworks & Software Standards
1 1 (11.11%) .NET
1 1 (11.11%) HTML
1 1 (11.11%) Velocity
Miscellaneous
1 1 (11.11%) Data Integration
1 1 (11.11%) Digital Media
1 1 (11.11%) User Experience
Processes & Methodologies
1 6 (66.67%) CRM
2 5 (55.56%) Business Intelligence
3 4 (44.44%) Agile Software Development
3 4 (44.44%) Business Transformation
3 4 (44.44%) E-Commerce
4 3 (33.33%) Product Management
4 3 (33.33%) Project Management
5 2 (22.22%) Analytics
5 2 (22.22%) Campaign Management
5 2 (22.22%) Digital Marketing
6 1 (11.11%) Business Analytics
6 1 (11.11%) Business Development
6 1 (11.11%) Campaign Analysis
6 1 (11.11%) Coaching
6 1 (11.11%) Customer Engagement
6 1 (11.11%) Customer Insight
6 1 (11.11%) Kanban
6 1 (11.11%) Mentoring
6 1 (11.11%) Software Architecture
6 1 (11.11%) Waterfall
Programming Languages
1 1 (11.11%) SQL
Quality Assurance & Compliance
1 1 (11.11%) QA
Vendors
1 5 (55.56%) Salesforce.com
2 3 (33.33%) Zuora
3 1 (11.11%) Adobe
3 1 (11.11%) Cognos
3 1 (11.11%) Salesforce Marketing Cloud
3 1 (11.11%) SAP
3 1 (11.11%) Tableau