The first table below looks at the demand for Data-Driven Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Data-Driven Marketing over the 3 months to 24 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2014
Same period 2013 Same period 2012
Data-Driven Marketing
Rank 586 535 577
Rank change year-on-year
-51 +42
Contract jobs citing Data-Driven Marketing 1 3 3
As % of all contract IT jobs located in the UK 0.002% 0.006% 0.005%
As % of the Processes & Methodologies category 0.002% 0.009% 0.007%
Number of daily rates quoted 0 3 2
Average daily rate - £165 £388
Average daily rate % change year-on-year
- -57.41%
UK excluding London average daily rate - - -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40055 34550 41999
As % of all contract IT jobs located in the UK 73.38% 72.44% 69.47%
Number of daily rates quoted 24990 20571 23942
Average daily rate £400 £408 £410
Average daily rate % change year-on-year
-1.84% -0.60%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £563 £575 £588
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 1138 1039 1411
Average hourly rate £30.00 £32.00 £27.00
Average hourly rate % change year-on-year
-6.25% +18.51%
90% offered a hourly rate of more than £12.50 £13.50 £13.00
10% offered a hourly rate of more than £52.50 £54.00 £45.00
UK excluding London average hourly rate £31.50 £32.00 £26.50
% change year-on-year
-1.56% +20.75%

Data-Driven Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Data-Driven Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Daily Rate Trend in the UK

Data-Driven Marketing
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 24 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
London -14 1 - - 1
England -50 1 - - 3
Crewe - - - - 1
Milton Keynes - - - - 1
Buckinghamshire - - - - 1
Cheshire - - - - 1
West Sussex - - - -
City of London - - - - 1
North West - - - - 1
South East - - - - 1

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 24 April 2014, IT contractor jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Data-Driven Marketing.

1 8 (100.00%) Marketing
2 5 (62.50%) CRM
2 5 (62.50%) Business Intelligence
3 4 (50.00%) Data Mining
3 4 (50.00%) Data Protection Act
3 4 (50.00%) Data Analysis
3 4 (50.00%) Data Protection
3 4 (50.00%) Data Quality
4 3 (37.50%) Database Marketing
5 2 (25.00%) SAS
5 2 (25.00%) Contact Management
5 2 (25.00%) Stakeholder Management
5 2 (25.00%) Microsoft
5 2 (25.00%) SPSS
5 2 (25.00%) MS Office
5 2 (25.00%) MS Excel
5 2 (25.00%) Statistical Analysis
5 2 (25.00%) Root Cause Analysis
5 2 (25.00%) FastStats
5 2 (25.00%) Predictive Modelling
5 2 (25.00%) Data Governance
6 1 (12.50%) Campaign Management
6 1 (12.50%) Pega
6 1 (12.50%) Agile Software Development
6 1 (12.50%) SQL
6 1 (12.50%) Unica
6 1 (12.50%) QA
6 1 (12.50%) Data Warehouse
6 1 (12.50%) E-Commerce
6 1 (12.50%) Scrum

Data-Driven Marketing
Top Related IT Skills by Category

For the 6 months to 24 April 2014, IT contractor jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (25.00%) SAS
Applications
1 2 (25.00%) MS Office
1 2 (25.00%) MS Excel
1 2 (25.00%) SPSS
1 2 (25.00%) FastStats
Database & Business Intelligence
1 4 (50.00%) Data Mining
2 1 (12.50%) Data Warehouse
General
1 8 (100.00%) Marketing
Job Titles
1 3 (37.50%) Analyst
1 3 (37.50%) Quality Manager
1 3 (37.50%) Data Manager
1 3 (37.50%) Data Quality Manager
2 2 (25.00%) Project Manager
2 2 (25.00%) Data Analyst
3 1 (12.50%) Information Analyst
3 1 (12.50%) Senior Analyst
3 1 (12.50%) SAS Analyst
3 1 (12.50%) Information Manager
3 1 (12.50%) QA Analyst
3 1 (12.50%) Quality Analyst
3 1 (12.50%) Data Quality Analyst
3 1 (12.50%) SAS Data Analyst
3 1 (12.50%) Information Assurance Analyst
3 1 (12.50%) Agile Project Manager
3 1 (12.50%) SPSS Analyst
Miscellaneous
1 4 (50.00%) Data Protection Act
Processes & Methodologies
1 5 (62.50%) CRM
1 5 (62.50%) Business Intelligence
2 4 (50.00%) Data Protection
2 4 (50.00%) Data Analysis
3 3 (37.50%) Database Marketing
4 2 (25.00%) Statistical Analysis
4 2 (25.00%) Predictive Modelling
4 2 (25.00%) Data Governance
4 2 (25.00%) Root Cause Analysis
4 2 (25.00%) Contact Management
4 2 (25.00%) Stakeholder Management
5 1 (12.50%) Scrum
5 1 (12.50%) Agile Software Development
5 1 (12.50%) Quality Management
5 1 (12.50%) E-Commerce
5 1 (12.50%) Campaign Management
Programming Languages
1 1 (12.50%) SQL
Quality Assurance & Compliance
1 4 (50.00%) Data Quality
2 1 (12.50%) QA
Vendors
1 2 (25.00%) Microsoft
2 1 (12.50%) Unica
2 1 (12.50%) Pega