The table below looks at the statistics for Data-Driven Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Data-Driven Marketing over the 3 months to 21 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
21 Jan 2017
Same period 2016 Same period 2015
Data-Driven Marketing
UK
Rank 579 624 600
Rank change year-on-year
+45 -24
Contract jobs citing Data-Driven Marketing 3 3 7
As % of all contract IT jobs located in the UK 0.007% 0.006% 0.014%
As % of the Processes & Methodologies category 0.008% 0.007% 0.018%
Number of daily rates quoted 3 0 3
Median daily rate £300 - £300
UK excluding London median daily rate £300 - £250
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
36177 41516 39910
As % of all contract IT jobs located in the UK 82.16% 81.70% 78.53%
Number of daily rates quoted 23972 26915 25773
Median daily rate £450 £425 £423
Median daily rate % change year-on-year
+5.88% +0.59%
90% offered a daily rate of more than £300 £290 £285
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £405 £400 £393
% change year-on-year
+1.25% +1.91%
Number of hourly rates quoted 920 1195 1052
Median hourly rate £34.50 £38.50 £25.00
Median hourly rate % change year-on-year
-10.38% +54.00%
90% offered a hourly rate of more than £12.50 £13.00 £12.00
10% offered a hourly rate of more than £51.71 £55.00 £47.50
UK excluding London median hourly rate £35.00 £40.00 £25.25
% change year-on-year
-12.50% +58.41%

Data-Driven Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Data-Driven Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Daily Rate Trend in the UK

Data-Driven Marketing
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 21 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +22 3 £300 - 2
Yorkshire - 3 £300 -
West Yorkshire - 3 £300 -
Leeds - 3 £300 -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 21 January 2017, IT contractor jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Data-Driven Marketing.

1 7 (100.00%) Marketing
2 4 (57.14%) E-Commerce
3 3 (42.86%) C#
3 3 (42.86%) JavaScript
3 3 (42.86%) .NET
3 3 (42.86%) SQL Server
3 3 (42.86%) ASP.NET
3 3 (42.86%) MVC
3 3 (42.86%) Umbraco
4 2 (28.57%) CMS
4 2 (28.57%) Analytics
4 2 (28.57%) CRM
4 2 (28.57%) Agile Software Development
5 1 (14.29%) Business Analysis
5 1 (14.29%) Direct Marketing
5 1 (14.29%) Copywriting
5 1 (14.29%) Blog
5 1 (14.29%) Data Warehouse
5 1 (14.29%) Management Information System
5 1 (14.29%) Finance
5 1 (14.29%) Publishing
5 1 (14.29%) Stakeholder Management
5 1 (14.29%) UML
5 1 (14.29%) SQL
5 1 (14.29%) Java
5 1 (14.29%) SMS
5 1 (14.29%) Business Intelligence
5 1 (14.29%) B2B
5 1 (14.29%) B2C
5 1 (14.29%) IBM

Data-Driven Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (42.86%) Umbraco
2 2 (28.57%) CMS
Business Applications
1 1 (14.29%) Adobe Campaign
1 1 (14.29%) Sprinklr
1 1 (14.29%) WebTrends
Cloud Services
1 1 (14.29%) Microsoft Azure
Communications & Networking
1 1 (14.29%) SMS
Database & Business Intelligence
1 3 (42.86%) SQL Server
2 1 (14.29%) Big Data
2 1 (14.29%) Data Lake
2 1 (14.29%) Data Warehouse
2 1 (14.29%) Hadoop
General
1 7 (100.00%) Marketing
2 1 (14.29%) Finance
2 1 (14.29%) Publishing
Job Titles
1 3 (42.86%) .NET Developer
1 3 (42.86%) ASP.NET Developer
1 3 (42.86%) ASP.NET MVC Developer
1 3 (42.86%) C# .NET Developer
1 3 (42.86%) C# ASP.NET Developer
1 3 (42.86%) C# Developer
1 3 (42.86%) Developer
2 2 (28.57%) Marketing Manager
2 2 (28.57%) Umbraco Developer
3 1 (14.29%) Agile Business Analyst
3 1 (14.29%) Analyst
3 1 (14.29%) Business Analyst
3 1 (14.29%) CRM Manager
3 1 (14.29%) Customer Insight Manager
3 1 (14.29%) Insight Manager
3 1 (14.29%) Social Media Manager
Libraries, Frameworks & Software Standards
1 3 (42.86%) .NET
1 3 (42.86%) ASP.NET
Miscellaneous
1 1 (14.29%) Analytical Skills
1 1 (14.29%) Blog
1 1 (14.29%) Copywriting
1 1 (14.29%) Data Centre
1 1 (14.29%) Management Information System
1 1 (14.29%) Social Media
Processes & Methodologies
1 4 (57.14%) E-Commerce
2 3 (42.86%) MVC
3 2 (28.57%) Agile Software Development
3 2 (28.57%) Analytics
3 2 (28.57%) CRM
4 1 (14.29%) B2B
4 1 (14.29%) BPMN
4 1 (14.29%) Brand Management
4 1 (14.29%) Business Analysis
4 1 (14.29%) Business Intelligence
4 1 (14.29%) Business Transformation
4 1 (14.29%) Campaign Management
4 1 (14.29%) Channel Management
4 1 (14.29%) Content Development
4 1 (14.29%) Customer Engagement
4 1 (14.29%) Customer Insight
4 1 (14.29%) Data Analytics
4 1 (14.29%) Fault Management
4 1 (14.29%) Social Media Marketing
4 1 (14.29%) UML
Programming Languages
1 3 (42.86%) C#
1 3 (42.86%) JavaScript
2 1 (14.29%) Java
2 1 (14.29%) SQL
Vendors
1 1 (14.29%) Adobe
1 1 (14.29%) Facebook
1 1 (14.29%) IBM
1 1 (14.29%) Salesforce Marketing Cloud
1 1 (14.29%) Twitter