Digital Analyst Contracts

Digital Analyst
UK

The median Digital Analyst daily rate in the UK is £475 according to job vacancies posted during the 6 months to 19 April 2024.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
19 Apr 2024
Same period 2023 Same period 2022
Rank 525 599 597
Rank change year-on-year +74 -2 -43
Contract jobs requiring a Digital Analyst 61 117 264
As % of all contract jobs advertised in the UK 0.14% 0.19% 0.29%
As % of the Job Titles category 0.15% 0.20% 0.31%
Number of daily rates quoted 41 94 215
10th Percentile £300 £363 £363
25th Percentile £400 £432 £425
Median daily rate (50th Percentile) £475 £475 £500
Median % change year-on-year - -5.00% +17.65%
75th Percentile £530 £538 £538
90th Percentile £609 £625 £583
UK excluding London median daily rate £475 £453 £450
% change year-on-year +4.97% +0.56% +6.51%
Number of hourly rates quoted 1 1 0
Median hourly rate £70.00 £21.01 -
Median % change year-on-year +233.17% - -
UK excluding London median hourly rate £70.00 £21.01 -
% change year-on-year +233.17% - -

All Contract IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in the UK with a recognized job title 40,501 57,364 85,821
% of contract IT jobs with a recognized job title 92.76% 94.55% 95.51%
Number of daily rates quoted 26,442 40,011 60,276
10th Percentile £275 £313 £313
25th Percentile £409 £425 £425
Median daily rate (50th Percentile) £525 £540 £525
Median % change year-on-year -2.78% +2.86% +10.53%
75th Percentile £638 £650 £638
90th Percentile £748 £750 £725
UK excluding London median daily rate £493 £500 £475
% change year-on-year -1.40% +5.26% +11.76%
Number of hourly rates quoted 2,615 1,620 2,120
10th Percentile £12.86 £14.25 £12.50
25th Percentile £16.25 £19.33 £15.47
Median hourly rate £35.00 £45.00 £23.00
Median % change year-on-year -22.22% +95.65% -
75th Percentile £60.00 £65.75 £48.75
90th Percentile £72.50 £75.77 £63.00
UK excluding London median hourly rate £36.50 £42.50 £19.50
% change year-on-year -14.12% +117.95% +2.63%

Digital Analyst
Job Vacancy Trend

Job postings that featured Digital Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Analyst in the UK

Digital Analyst
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Digital Analyst.

Daily rate trend for Digital Analyst in the UK

Digital Analyst
Daily Rate Histogram

Daily rate distribution for jobs citing Digital Analyst over the 6 months to 19 April 2024.

Daily rate histogram for Digital Analyst in the UK

Digital Analyst
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Digital Analyst.

Hourly rate trend for Digital Analyst in the UK

Digital Analyst
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Analyst within the UK over the 6 months to 19 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +57 52 £475 - 46
Work from Home +108 30 £460 -0.55% 19
UK excluding London +48 28 £475 +4.97% 18
London +74 23 £475 -5.00% 31
South East +12 15 £467 +3.89% 4
North of England +37 7 £475 +5.56% 4
Scotland +41 4 £488 +14.71% 1
Yorkshire +23 3 £388 -13.89%
North East +24 2 £454 -30.15%
South West +20 2 £301 -45.36% 2
North West +19 2 £525 +31.25% 4

Digital Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 19 April 2024, Digital Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring Digital Analyst in the job title.

1 20 (32.79%) Agile
2 17 (27.87%) User Stories
3 16 (26.23%) Social Skills
4 14 (22.95%) Analytics
4 14 (22.95%) Business Analysis
5 13 (21.31%) Finance
6 12 (19.67%) Business Intelligence
7 11 (18.03%) User Experience
7 11 (18.03%) Analytical Skills
8 10 (16.39%) Public Sector
9 9 (14.75%) JIRA
10 8 (13.11%) Marketing
10 8 (13.11%) SAP
10 8 (13.11%) Acceptance Criteria
10 8 (13.11%) Mobile App
10 8 (13.11%) Translating Business Requirements
11 7 (11.48%) SDLC
11 7 (11.48%) Digital Transformation Programme
11 7 (11.48%) Problem-Solving
11 7 (11.48%) Power Platform
11 7 (11.48%) Requirements Gathering
11 7 (11.48%) Microsoft Excel
11 7 (11.48%) ERP
11 7 (11.48%) Microsoft
11 7 (11.48%) Data Analysis
11 7 (11.48%) Google Analytics
11 7 (11.48%) Google
12 6 (9.84%) Digital Marketing
12 6 (9.84%) User Acceptance Testing
12 6 (9.84%) Security Cleared

Digital Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (8.20%) Adobe Experience Manager
1 5 (8.20%) Confluence
2 1 (1.64%) CMS
Applications
1 7 (11.48%) Microsoft Excel
2 6 (9.84%) Microsoft Office
3 5 (8.20%) MS Visio
4 4 (6.56%) Microsoft PowerPoint
5 2 (3.28%) Microsoft Project
Business Applications
1 4 (6.56%) SAP Hybris
2 1 (1.64%) Sprinklr
Cloud Services
1 7 (11.48%) Google Analytics
1 7 (11.48%) Power Platform
2 5 (8.20%) SAP Commerce Cloud
3 2 (3.28%) Adobe Analytics
3 2 (3.28%) Fivetran
3 2 (3.28%) GitHub
3 2 (3.28%) GitHub Actions
3 2 (3.28%) Google Data Studio
3 2 (3.28%) Google Tag Manager
4 1 (1.64%) Contentsquare
4 1 (1.64%) Figma
4 1 (1.64%) GCP
4 1 (1.64%) Microsoft Purview
4 1 (1.64%) Miro
4 1 (1.64%) PowerApps
4 1 (1.64%) SaaS
Database & Business Intelligence
1 6 (9.84%) Power BI
2 3 (4.92%) PostHog
3 1 (1.64%) Big Data
3 1 (1.64%) BigQuery
3 1 (1.64%) Data Lake
3 1 (1.64%) Power Query
3 1 (1.64%) Relational Database
Development Applications
1 9 (14.75%) JIRA
General
1 16 (26.23%) Social Skills
2 13 (21.31%) Finance
3 11 (18.03%) Analytical Skills
4 10 (16.39%) Public Sector
5 8 (13.11%) Marketing
6 6 (9.84%) Retail
7 4 (6.56%) Banking
7 4 (6.56%) Influencing Skills
7 4 (6.56%) Manufacturing
8 3 (4.92%) Automotive
8 3 (4.92%) Digital Healthcare
8 3 (4.92%) Presentation Skills
9 2 (3.28%) Electronics
9 2 (3.28%) Telecoms
10 1 (1.64%) International Banking
10 1 (1.64%) Law
10 1 (1.64%) Local Government
10 1 (1.64%) Publishing
10 1 (1.64%) Retail Banking
10 1 (1.64%) Tech for Good
Libraries, Frameworks & Software Standards
1 5 (8.20%) HTML
2 3 (4.92%) JSON
2 3 (4.92%) XML
3 1 (1.64%) CSS
3 1 (1.64%) Web Services
Miscellaneous
1 8 (13.11%) Mobile App
2 3 (4.92%) Product Ownership
2 3 (4.92%) Video\Live Streaming
3 2 (3.28%) Data Structures
3 2 (3.28%) Social Media
4 1 (1.64%) BBC
4 1 (1.64%) Data Protection Act
4 1 (1.64%) Digital Media
4 1 (1.64%) Enterprise Software
4 1 (1.64%) Legacy Systems
4 1 (1.64%) Low-Code
4 1 (1.64%) Management Information System
4 1 (1.64%) Marketing Technology
4 1 (1.64%) Media Streaming
4 1 (1.64%) NHS
4 1 (1.64%) Online Banking
4 1 (1.64%) Self-Motivation
Processes & Methodologies
1 20 (32.79%) Agile
2 17 (27.87%) User Stories
3 14 (22.95%) Analytics
3 14 (22.95%) Business Analysis
4 12 (19.67%) Business Intelligence
5 11 (18.03%) User Experience
6 8 (13.11%) Acceptance Criteria
6 8 (13.11%) Translating Business Requirements
7 7 (11.48%) Data Analysis
7 7 (11.48%) Digital Transformation Programme
7 7 (11.48%) ERP
7 7 (11.48%) Problem-Solving
7 7 (11.48%) Requirements Gathering
7 7 (11.48%) SDLC
8 6 (9.84%) Actionable Insight
8 6 (9.84%) Digital Marketing
8 6 (9.84%) E-Commerce
8 6 (9.84%) User Acceptance Testing
8 6 (9.84%) Visualisation
8 6 (9.84%) Workshop Facilitation
Programming Languages
1 6 (9.84%) SQL
2 4 (6.56%) Data Analysis Expressions
2 4 (6.56%) JavaScript
3 3 (4.92%) Python
4 1 (1.64%) Java
Qualifications
1 6 (9.84%) SC Cleared
1 6 (9.84%) Security Cleared
2 5 (8.20%) Degree
3 3 (4.92%) DV Cleared
4 2 (3.28%) ISEB
5 1 (1.64%) BPSS Clearance
5 1 (1.64%) DBS Check
Quality Assurance & Compliance
1 5 (8.20%) QA
2 2 (3.28%) PMO
3 1 (1.64%) Accessibility
3 1 (1.64%) Data Quality
3 1 (1.64%) SNOMED CT
Vendors
1 8 (13.11%) SAP
2 7 (11.48%) Google
2 7 (11.48%) Microsoft
3 5 (8.20%) Adobe
4 3 (4.92%) Facebook
4 3 (4.92%) YouTube
5 2 (3.28%) Instagram
5 2 (3.28%) Twitter
6 1 (1.64%) Intel
6 1 (1.64%) MuleSoft
6 1 (1.64%) Optimizely
6 1 (1.64%) Qualtrics
6 1 (1.64%) Sparx
6 1 (1.64%) TikTok